UNIDAD: 12 - biblioteca upibi

UNIDAD: II Experiencias y hechos exitosos.TEMA: 2.3 Elaboración de propuestas con cláusulas en infinitivo.OBJETIVO: El alumno identificará algunas ideas de empresas exitosas.InglésII UPIBI-IPNProcedimiento Material Tiempo Se iniciará preguntando a los alumnos que marcas y tiendas deropa conocen. Se preguntará si conocen el nombre de“Hongdou”Fotocopias 2 min. Los alumnos realizarán el ejercicio A de la hoja anexa. Se lespreguntará que averiguaron acerca del nombre “Hongdou” y deMr. Zhou Hijiang. Se dará un panorama mas amplio hablando delos orígenes de la empresa ya mencionada.*7 min.8 min. Se hará una lectura más profunda para contestar el ejercicio B.Answers: a párrafo 3; b párrafo 5; c párrafo 2; d párrafo 1; epárrafo 4. Para una mejor comprensión de la lectura se realizará el ejercicioC. Answers: A 7, B 3, C 2, D 4, E 1, F 6, G 5.8 min. Por último se trabajará con el ejercicio D donde los alumnoscompletarán la información que tienen acerca de las marcas: KITKAT Y POLO.10 min.*Jiangsu Hongdou lndustrial co., Ltd. is under the jurisdiction of Jiangsu Hongdou Group, which is the key enterprisegroup of Jiangsu Province and one of 120 State tested enterprises deepening reform. The brand of "Hongdou" was awardedas the famous brand of China by State lndustrial and Commercial Bureau in 1997, and just in this year, 5 main products suchas Hongdou suit, shirt, T-shirt have passed the appraisal of ISO 9002 quality system.With its former Wuxi County (Wuxi City now) Hongdou lndustrial Co., Ltd, it is founded on Jun 16, 1995 with 6 workshopsincluding Tshirt, suit, shirt, wool and printing & dyeing workshops.Since its foundation, in line with the guiding ideology that is to take the famous brand as root, increase staying power bypromoting factory with science & technology, expand its scale by capital management, seize market with modern marketing,and train the persons' quality with enterprise culture. Hongdou industry sticks to increasing the competitive power offamous brand with high content of science & technology, high grade and high quality. It imports, digests and absorbsadvanced garments production line from France, ltaly, Germany, etc. While engaging superior administrative personnel tomanage the enterprise, it cooperated with Fance famous fashion design institute ESMOD to train designers. At thebeginning of 2000, it was awarded as the fixed production enterprise to make 99 type policeman clothes.Scientific administration and good images of the brand heighten the market possession rate of Hongdou suit, shirt, woolenwear, wool, etc. constantly. At present, they have covered 28 provinces, cities and autonomous regions, and they are alsoexported to many countries and districts including Japan, Hongkong, Canada, USA, Australia, Russia etc.Elaborado por: Rosario L. de Guevara A.

InglésII UPIBI-IPNA. Below you will find an article about Honglou, a Chinese clothing company. Skim it once quickly, withoutstopping to look up new vocabulary, to get a general idea of its content.HONGDOU1The Chinese characters which spellmean red bean. Hongdou makespopular poem by the Tang DynastyLovesickness. In the poem, Hongdou4 out the name Hongdow literallymost Chinese people think of apoet, Wang Wei, called Xiang Si oris a symbol of love and affection.23However, for consumers in Chinatoday, the word Hongdou also hasother associations. It is also thename of one of the most respectedclothing brands in China. Their mainproducts are suits, shirts, jackets,underwear and children’s clothes. In 1994, the government named Hongdou as one of China’s top ten famousbrands and in 2004, the company won a national award.The current chairman of Hongdou Group is Mr. Zhou Haijiang. The company began in the Communist era whenZhou’s grandfather set up a cotton mill in 1957. After a few months, the local communistChairman of the board Mr.Zhou Haijiang took a photo with the State leader Huang Juofficials forced him to join together with tow other similar operations to create a state-owned collective. Mr.Zhou died seven years later from breathing in cotton dust, but in 1983, his son, Zhou Yaoting, took over theoperation of the company this was a period of the company. This was a period of economic growth and thecompany began to expand. The current chairman, Zhou Haijiang, is the third generation son. He gave5up his job a lecturer at Hehai University to join the business in 1987.The company gradually became privatized in 1992, the Zhou family and others gained more than 50 percent ownership of the company. Zhou Yaoting’s position as a member of the national congress helped with thisprocess because he could stay friendly with local government authorities. In 1004, the government sold its lastshares in Hongdou and in that same year, Zhou Hijiang took over the position of chairman.Hongdou’s clothing usually attracts the middle-aged marked but now they are trying to crate clothes whichappeal to the younger consumer. They have used the pop star Jeff Chang in some of their advertisements to givethe company a younger image. The company has a number of clothing chains outside China as its customers, andhopes to expand its overseas market further. Mr. Zhou’s ambition is to make Hongdou one of the world’s topclothing brands.B. The article about Hongdow has five paragraphs. Write the number (1-5) in the boxes to show which information eachparagraph contains.a) The early history of the company.b) The company’s markets.c) The company’s success.d) The origins of the company’s name.e) The movement away from state ownership.C. Now read those paragraphs more slowly and number the following event in the correct order (1-7).A. Zhou Haijiang became chairman of the company. _____B. Zhou Haijiang’s grandfather died _____C. The state took over ownership of the company. _____D. Zhow Haijiang’s father began running the company. _____Elaborado por: Rosario L. de Guevara A.

InglésII UPIBI-IPNE. Zhow Hijiang’s grandfather began a cotton processing operation. _____F. State ownership of the company fell below 50 percent. _____G. Zhow Hijiang began to work for the company. _____Elaborado por: Rosario L. de Guevara A.

Student A.InglésII UPIBI-IPNHAVE A BREAK! HAVE A KIT KAT!Rowntree’s first launched the Kit Kat bar in 1.________________ (when?). at that time it wascalled Rowntre’s Chocolate Crisp.They changed the name to Kit Kat in 2. ______________ (When?). the name probably camefrom 3. __________________________________ (where?). it took 4. __________________(how long?) before it became Rowntree’s leading product.Their first advertising slogan for the product was What active people need. They adopted theslogan. Have a break, Have a Kit Kat in 5. ___________ (when?).Kit Kat wrappers have always been red and white except in 1945 when they changed thewrapper to a blue one. this was because 6.______________________________________(why?)POLO: The mintWith the hole!The original ring-shaped mints were called Lifesavers and CAMEonto the market in the USA in 1912. they were not a success atfirst because they lost their flavor after about a month. However,Noble and Allen two advertising men, managed to solve thisproblem by changing the type of packaging. After this.Lifesavers mints became very popular.The product first appeared in the UK in 1919. at first they weresuccessful but their popularity declined during the 1930s.Then. In 1948, Rowntree’s introduced Polo mints to the UKmarket. They used the advertising slogan The mint with the hole,which became one of the best known slogans in the country.Elaborado por: Rosario L. de Guevara A.

STUDENT BInglésII UPIBI-IPNHAVE A BREAK! HAVE A KIT KAT!Rowntree’s first launched the Kit Kat bar in 1935 at that time it was called Rowntre’sChocolate Crisp.They changed the name to Kit Kat in 1937). the name probably came from a famous bookclub in eighteenth century England. it took just two years before it became Rowntree’sleading product.Their first advertising slogan for the product was What active people need. They adopted theslogan. Have a break, Have a Kit Kat in 1957.Kit Kat wrappers have always been red and white except in 1945 when they changed thewrapper to a blue one. this was because of a milk shortage.POLO: The mintWith the hole!The original ring-shaped mints were called Lifesavers and CAMEonto the market in the USA 1. ______________ (when?) theywere not a success at first because 2.__________________________________ (why?). However,Noble and Allen two advertising men, managed to solve thisproblem 3. ___________________________ (how?). Afterthis. Lifesavers mints became very popular.The product first appeared in the UK 4. __________________(when?). at first they were successful but their popularitydeclined during the 1930s.Then. 5._______________ (when?), Rowntree’s introducedPolo mints to the UK market. They used the advertising slogan6. __________________________ (what?), which becameElaborado por: Rosario L. de Guevara A.