SK Yes, the lulz is a very important part ofit.Lulz is by the way an often misinterpretedword. It can’t be used as a synonymto lols. Lulz includes some form ofSchadenfreude.MS Isn’t that too much of an insider jokethat rings a bell only to a chosen few?live on every television station. Getting aleading politician of your state to read afake message was definitely lulzy for thefew that recognized its real source by theGerman chanspeak.As it was revealed to be fake, thewhole German media was put in anembarrassing situation for not evenchecking the source of the message.SK It lies in the nature of trolling, thatnot everybody, especially not the victim,knows what is happening. However, ifmore people do know about the joke, theoverall lulz created by it is increased.Often, it is enough to reveal the jokeafterwards. Think of David Thorne,who created a fake profile of a younggirl on Facebook. This girl “forgot” to sether birthday party to private and tenthousands of users joined the Facebookpage for the party all the while Mr. Thornewas selling t-shirts to the “best partyever”. Politicians and journalists all of asudden started to discuss this Facebookparty. After all the buzz settled down,David Thorne revealed the true story. Ifhe hadn’t, this would have remained justsome poor girl’s crashed birthday party,but by revealing the whole story, manylulz have been had afterwards with all thebuzz that was created. All of this made methink,“Well played, Mr. Thorne.”Sometimes however, being one of thefew in on the joke is just the best thing oftrolling. There is a good example fromGermany. After a school gun rampage,politicians blamed violent video gameslike Counter-Strike or aggressive musiclike Slipknot for it. Apart from thetragedy that is connected with a schoolrampage, reactions from politiciansand the media enraged the youngergeneration. When there was a schoolshooting in Winnenden, a random trollfrom krautchan (German 4chan) fakeda suicide note from the shooter as akrautchan forum post. The German mediasomehow got ahold of this and criticizedthe whole Internet, because this guy hadforetold his doings before online onlynobody took him seriously before. Themessage itself was really digging up allthese stereotypes and it got so far that theinterior minister of Baden-Württembergread the message, which was full of hiddenGerman chanspeak (grillen gehen = go toa barbecue = commit suicide or Bernd =The name for the German Anonymous),20MS To me it seems more like a microculture– a trolling-specific one (gamegrifeing, 4chan raids etc.) – that’s onlyrelevant to specific cases or actions. Isn’tthere a danger to pinning down these veryfluid strategies into a genre or a cultureor to analyze them in an anthropologicalmanner?SK You are absolutely right. This is why Iused a relatively wide definition.As I wrote in the introduction to thechapter, “Be a Troll” those methods changeall the time. Trolling is about alwaysfinding new ways to act differently fromwhat people would expect. This is alsothe creative aspect that I like the mostabout trolling. Infiltrating a system, likeTracky Birthday called it. When writingabout trolling techniques, all you can andshould be doing is making exemplary“screenshots”. Fitting these liquid formsinto fixed traditional academic categoriesis not the right thing here. It’s not about thecurrent techniques, but about the creativemethods in generating new ones. For this,I give various examples in my book andexplain how they work, in order for you todevelop them further.Think of a feminist community. If youwould create an account just to writesomething like “Why are you on theInternet? Get back to the kitchen and makeme a sammich!”, the only thing likely tohappen is that your account and the postgetting deleted. So many people have triedthis before, that by now, the message hasbecome pure noise to a target group. To bea successful troll you have to come up withsomething new.MS After recently seeing a video about aWelsh troll that was defaced by the BBC, Ifound myself lurking on different channelsto see reactions to the video. While in yourbook you criticize these simple mindedtrolling strategies, what is your reactionto the replays and comments in relation to
the way the BBC handled the whole issue?Is there something at stake here?SK This is a really difficult question,because you can’t generalize. In thiscase, I really don’t like the way the BBCis approaching the troll. He had no realchance. The sole purpose of the interviewon the street was to make him look likea stupid sociopath. It could have beenreally interesting to find out about hismotivations, but obviously the BBC wasnot interested in this. If you want tofind out about a trolls motivation, youshouldn’t be so extremely judgemental,but rather respect them, even if the troll ISa sociopath.On the other hand, this guy is not a goodtroll at all. While I found it extremelydifficult and overbearing to point out theborder between morally bad and goodtrolling, I tried to give it some direction.Just writing insults on a memorial pageon Facebook is as creative as randomlypunching a twelve year old schoolgirlin the face. Creativity is somehow anindicator of quality here.There is however some kind of guideline totrolling in my book.Julian Dibbell wrote:the Internet is serious business’ meansexactly the opposite of what it says. Itencodes two truths held as self-evident byGoons and /b/tards alike — that nothing onthe Internet is so serious it can’t be laughedat, and that nothing is so laughable aspeople who think otherwise.While there is nothing more ridiculousthan people taking certain things on theInternet too serious, it is quite normalto care about your real-life. When I’musing the term real-life, please note thatit does not necessarily exclude onlineactivities. Life on the Internet is real tooand sometimes it matters and other timesit doesn’t. Deciding where to draw theborder is one of the most important thingswhen it comes to identity on the Internet.Ruining this real-life and laughing aboutpeople taking it seriously is, contradictoryto mocking people who are taking weirdaspects of online life too serious, the lamestvariation of trolling.The comments on the video are interesting,in that they somewhat resemble the21unfiltered view of the users. While someare just negative about trolling, others goin the direction of “trolling can be fun, butthis guy is not even a real troll for he is justrandomly insulting people.”This is also somewhat similar to myopinion.Trolls should judge their own actionsand try to be as creative as possible andto create maximum lulz! By just hurtingpeople that are legitimately grieving fortheir lost ones, you are neither creative,nor are you creating lulz for anybody elsethan yourself.After all, this video shows the badreputation of trolling in traditional mediaversus the more sophisticated reputationof trolling among the users (comments). Ireally like this confrontation.MS In your view trolling as a culturalphenomenon is closely linked toanonymity. Do you feel like trollingshouldn’t happen on social networks likeFacebook or Google+ or that it should bedone in a different way? I’m thinking thatyou’ll probably feel more “entitled” to trolla friend rather than a stranger, but thenwhere’s the lulz…SK While I link trolling to anonymity, I alsodo link it to identity or pseudonymity. Atfirst this sounds conflicting, but at a closerlook, it is not. Both anonymity and identityare listed as techniques against trollingin different sources I reviewed and itperfectly makes sense.The idea of trolling linked to anonymity issomehow obvious:If everybody is anonymous, you cannot bemade accountable for your actions. Yourtrue self remains hidden and this makes itreally hard for you to be confronted withyour own actions.On the Internet, this is known as JohnGabriels Greater Internet FuckwadTheory or, in psychology, as the onlinedisinhibition effect.On the other hand, people are morelikely to expect trolling in anonymousenvironments. That’s why 4chan hasthe rule “Pics or it didn’t happen!”.Timestamping is also a necessarytechnique to get credibility in anonymous