BFV Brochure - Belgische Fruitveiling

Our fruit brings your sales to life

The BFV is a co-operative of more than 1500 fruit growers.GLOBALGAP is the standard terms and conditions. Both small as wellas large volumes that meet the GAP standards are 100% traceable and food safe.•LEADER IN: jonagold - jonagored - conference - cherriesOur products:Apples: Jonagold - Jonagored - Pinova - Golden Reinders - Boskoop - BraeburnNew varieties: Belgica - Greenstar - Joly RedPears: Conference - Doyenné du Comice - Durondeau - Alexander LucasNew variety: Sweet SensationStrawberries: Elsanta - DarselectNew varieties: Portola - Charlotte - CleryCherries: (strong increase in quantity available) Kordia - Lapins - Regina - SweetheartBerriesVegetables: leek•TRUMP CARDS:• Our own highly flexible packaging lines• Fruit available in every different packaging (pallet boxes - cases - small packs)• All divisions are BRC, IFS and QS certificated• GLOBALGAPSCANDINAVIALondonAmsterdamSint-TruidenRUSSIABrusselsParisAachen-CologneCZECHREPUBLICSLOVAKIAMontenakenweg 823800 Sint-Truiden - BelgiumT: + 32(0)11 69 34 11F: +32(0)11 68 54 60bfv@bfv.bewww.bfv.beBarcelona

Brand policyThe BFV creates added value for its fruit through its brands.We guarantee a healthy, hygienic and safe product for the consumer to eat with implicit trust.This is in part because our fruit is so delicious and produced in the most environmentallyfriendly way possible. However, it is also because our associates have grown the productas a labour of love and that is the result that you see. Each brand is a synthesisof these general values and a number of extremely specific values.

A collaboration that bears fruitThe Belgian Fruit Auction (Belgische Fruitveiling/BFV) has seen enormous growth since its foundation in 1990 right up to thepresent day. This has come about through us joining forces with over 1,500 professional fruit growers while managing costsmeticulously. In addition to this, we operate a dynamic commercial strategy and invest in the best state-of-the-art equipment forcooling, pre-sorting, packing and sales systems. This enables us to offer you a flexible service, products of consummate qualityand especially competitive prices. These factors all go towards creating healthy stimuli for your growth. The results that we haveachieved also make an impact: the Belgian Fruit Auction (Belgische Fruitveiling/BFV) occupies the premier position in the Belgianfruit market with a market share of more than 50%. Approximately 60% of the products supplied from the whole country byus end up as exports.Market leader in Belgiumand trendsetter in EuropeWe didn’t grow by chanceA super-modern company with robust branchesOur headquarters have been firmly planted in Sint-Truiden, in the province of Limburg. This is not by chance since the areasurrounding Sint-Truiden is one of the most concentrated and specialised fruit-growing regions in Europe. It is in Sint-Truidenthat we have centred our transport, marketing, packing and administration. Our branch in Glabbeek is responsible for supply,refrigeration and shipping. We have housed our ultramodern pre-sorting and refrigeration complex in Zoutleeuw and we alsokeep our products perfectly chilled in Hannut.At the beginning of February 2010 the Belgische Fruitveiling (BFV, Belgian Fruit Auction) took over the former Veiling Profruco inVrasene. This merger enabled BFV to strengthen its position as market leader in Belgium. The annual pear production increasedto 105 million kilos. This means that more than 42% of all Belgian pears are sold by BFV. The central location of our division inWaasland, at the heart of the golden economic triangle of Belgium (Antwerp, Ghent, Brussels), right next to the E17 just a stone’sthrow from the ports of Antwerp, Ghent, Vlissingen and Rotterdam, offers purchasers and fruitgrowers a multitude of logisticsadvantages and is a commercial asset for the Belgische Fruitveiling.And the reason why we call ourselves Belgian? That is because we not only work together with growers from Limburg but alsofrom all the other important areas of production in Belgium, including Hageland, Waasland and Haspengouw.Sint-Truiden departmentGlabbeek departmentZoutleeuw department

Index• Apples •• Pears •How we have grownIn 1952 the Sint-Truidense Fruitcentrale was founded, a cooperative association with 34members and an annual turnover of k 329,698. Its turnover witnessed explosive growthbetween 1981 and 1989, increasing from k 10,436,317 to k 47,099,769. The HagelandAuction was established in 1946 in Brabant, a fruit market that later merged with the HasseltAuction vegetable market to become the Demerland Auction. This merger was disbanded in1987 but the branch in Glabbeek continued to operate under the Demerland Auction name.In 1989 it registered a sizeable annual turnover of k 20 million. In 1990, the Sint-TruidenseFruitcentrale and the Demerland Auction joined their forces to form a new company: theBelgian Fruit Auction (Belgische Fruitveiling/BFV). This was a merger that bore fruit from thevery outset.• Strawberries •• Berries •• Cherries •• Vegetables •• Brand policy •• Marketing •Vrasene department• Packaging •• Sales systems •• Food safety •• Pre-sorting •• Preservation •Hannuit department• BFV in numbers •

The BFV’s mission statement1. To create sustained revenue for its member producers bymarketing their products in the most appropriate trading channels.•2. To guarantee customer satisfaction.•3. To innovate with financial prudence.•4. To keep the input of all employees up to standard.•5. To comply strictly with all ethical standards and statutory directives withrespect to food safety and the environment.

Merger between Belgische Fruitveiling (BFV)and Veiling ProfrucoThe BFV is now made up of five divisionsSint-Truiden - Glabbeek - Zoutleeuw - Hannuit - Vrasene (NEW)Antwerp1%West FlandersEast Flanders23%8%Flemish Brabant42%41%Limburg30%48%% = pears% = applesHainautWalloon Brabant1% 1%Liège2%2%Geographic spreadingof BFV production in BelgiumProvinces with BFV productionProvinces without BFV productionProvinces with limited BFV productionNamur2%LuxemburgAt the beginning of February 2010 the Belgische Fruitveiling (BFV, Belgian Fruit Auction) took over theformer Veiling Profruco in Vrasene. This merger enabled BFV to strengthen its position as market leaderin Belgium. The annual pear production increased to 105 million kilos.This means thatmore than 42% of all Belgian pears are sold by BFV.The central location of our division in Waasland, at the heart of the golden economic triangle ofBelgium (Antwerp, Ghent, Brussels), right next to the E17 just a stone’s throw from the ports ofAntwerp, Ghent, Vlissingen and Rotterdam, offers purchasers and fruitgrowers a multitude of logisticsadvantages and is a commercial asset for the Belgische Fruitveiling.VraseneGlabbeekZoutleeuwSint-TruidenHannuit

A short introduction to our different divisionsThe Sint-Truiden division is the headquarters, the supply and sales point. This is where the sorting and packingdivision is located with an ultra-modern ULO-cooling unit. Sales and general administration tasks are centralised from here.BFV has a supply and sales point at the Glabbeek site as well as a ULO-cooling unit.Glabbeek Division Sint-Truiden DivisionIn Waasland (Vrasene) we find the same facilities as in Glabbeek.In Zoutleeuw we also have a ULO-cooling unit and a pre-sorting installation.In Hannuit, we find not just the ULO-cooling unit, but also Fast Fresh Fruit, the division where fruit is chopped.Hannuit Division Zoutleeuw DivisionWaasland Division

ApplesApples are the largest of the BFV’s product groups in supply. They constitute 44% of all the products merchandised.Far and away the most important variety group is Jonagold together with its derivatives (Jonagored, King Jonagold, etc.).The Jonagold family accounts for more than 73% of the total number of apples supplied.SUPPLY (%)Braeburn 2%Other8%Jonagold + mutanten50%Greenstar 1%Pinova 1%Belgica 3%Boskoop 3%Golden9%Jonagored23%CLASSIFICATION STANDARDSmore than 50% red colourno deviations andvery homogenous fruitEE = more than 50% red colour, no deviations and very homogenous fruit

AVAILABILITYA V A I L A B L EVarierySurface area(in hectares)Yield(in tons)A S O N D J F M A M J JJONAGOLDDERIVATIVESJonagoldJonagored14464965061017360Golden2958850Boskoop1614830Belgica1253750Elstar751875Greenstar361260Delbare Estival30780Cox's Orange Pippin25500Pinova22660Braeburn15450= START OF SEASON

ApplesCLASSICJONAGOLD + bright red mutantsThe appearanceLarge to extremely large apples with a red-greenish colour anda striking red bloom.The tasteThe light yellow flesh is firm and juicy. The pleasant sweet-sour taste makes itparticularly multi-faceted. Suitable for use both as an eating apple as wellas in cookery.PickingFrom mid-September until the end of October.StorageExtremely good storage apple the whole year. Keep cool.Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)6,8 13,5 81CLASSICJONAGORED + dark red mutantsThe appearanceThe dark red mutant of Jonagold.The tasteThe cream-coloured flesh is just as firm and juicy. Full-bodied, sweet-sour taste.Particularly suitable as an eating apple.PickingFrom mid-September to the end of October.StorageExtremely good storage apple the whole year. Keep cool.Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)7,3 13,8 80,2

TRADITIONGolden ReindersThe appearanceRobust, firm type of apple. An improved Golden Delicious with a shinier skin,golden-yellow colour and sometimes with a pink bloom.The tasteThe yellow flesh is crunchy and becomes sweeter to the taste if left a short while,developing a distinctive aroma. Delicious as an eating apple or as an ingredientin desserts.PickingFrom the end of September until the third week in October.StorageExtremely good storage apple. Keep cool.Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)7,2 13,5 75,1TRADITIONBoskoopThe appearanceRobust, brownish-red apple with a rough skin.The tasteIts firm flesh varies from lightly to extremely acidic.Especially used as cooking apple.PickingFrom mid-September until mid-October.StorageGood storage apple. Keep cool.Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)9,2 13,9 82,4TRADITIONCox’s orange pippinThe appearanceAttractive round fruit, ranging in size from small to medium.Orange-yellow, enhanced with a light pinkish-red bloom.The tasteIts light yellow flesh is aromatic and extremely juicy.A delicious dessert apple.PickingFrom mid-September until the beginning of October.StorageGood storage apple. Keep cool.Sugar content(% Brix)Avg. fruitdiameter (mm)14 70

ApplesNEWBelgica(the Belgische Fruitveiling’s very own apple variety)The appearanceMedium-sized apple with a carmine red colour against an intense greenbackground.The tasteThanks to its origins, a hybrid of different standard apple trees, Belgica has anostalgic flavour and a pleasant aroma that only really comes to the fore aftera day at room temperature.PickingFrom end August to mid-SeptemberStorageBelgica is an autumn apple and really comes to the fore in September - October.Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)7,1 13,3 72NEWjoly redThe appearanceLarge apples, nicely rounded and intense dark red.The tasteIt’s a crunchy, very sweet apple.PickingEnd of SeptemberStorageExtremely good storage apple the whole year. Keep cool.Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)7,0 14,0 80

NEWPinovaThe appearanceMedium-sized apple with an orange bloom on a yellow background.The tasteIt has crispy, juicy and sweet-sour flesh and keeps its flavour and firmness longafter purchase.PickingSeptemberStorageKeeps extremely well from September to May, stays very firm.Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)7,5 14,4 75NEWgreenstarThe appearanceLarge to medium-sized apple with attractive smooth shape and shiny deep greenskin.The tasteVery good acid flavour, high sugar content, very firm and juicy flesh.No oxidation: the flesh keeps its colour after slicing. Ideal for use in salads.PickingBegin OctoberStorageExcellent shelf life, can be stored until end June.Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)8,1 12,5 79,9NEWBraeburn(mutant varieties Hillwell and Maririred)The appearanceMedium sized apple with beautiful dark red blush.The tasteVery crunchy, hard apple with a good balance between sweet and sour,excellent shelf life.PickingOctoberStorageBraeburn keeps well until the end of February. Keep cool.Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)10 13,1 76

PearsPears account for 52% of the fruit supplied by the BFV.The general prognosis is that this share will increase. Conference is far and away the most important variety.SUPPLY (%)Conference89%Other2%Sweet Sensation 0,5%Beurré Alexander Lucas 0,5%Durondeau2%Doyenné6%Conference CLASSIFICATION STANDARDS

AVAILABILITYAVAILABLES O N D J F M A M J J AConference240075000Doyenné du Comice 2153655Durondeau 1062650Beurré Alexander Lucas 401000Sweet Sensation 60 1200= START OF SEASONS

PearsCLASSICConferenceThe appearanceGreen, bronzed, slim pear. Becomes slightly yellow when ripening.The tasteThe white flesh becomes more yellow as the pear ripens.Sweet, delicate taste and juicy. A representative table pear.PickingSeptember.StorageExtremely good storage properties. Before displaying the pears,store them in the coolest possible place (at between 1 to 3 °C).Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)10,4 13,9 66,2CLASSICDoyenné du comiceThe appearanceConical shape, robust pear with a green colour and sometimes with a red bloom.The tasteWhite flesh. Extremely juicy, sweet and aromatic. The perfect dessert pear.PickingSeptember.StorageGood storage properties. Before displaying the pears, store them in the coolestpossible place (at between 1 to 3 °C).Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)8,1 14,4 83CLASSICdurondeauThe appearanceRough, bronze-coloured skin. Becomes gold-coloured on ripening.A typical autumn pear.The tasteIts white flesh has a distinctive and slightly sharp taste.Extremely good dessert and cooking pear.PickingBeginning of September.StorageShort shelf life. Before displaying the pears, store them in the coolest possibleplace (at between 1 to 3 °C).Sugar content(% Brix)Avg. fruitdiameter (mm)13,6 75

TRADITIONBeurré Alexander LucasThe appearanceLarge, even, green, turns yellow later.The tasteQuite juicy and moderately sweet, flesh is coarse and grainy.PickingSecond half of September.StorageExcellent storage qualities, store the pears in a cool place (1 to 3 °C)before they are displayed.Sugar content(% Brix)Avg. fruitdiameter (mm)12,6 75NEWSweet SensationThe appearanceConically shaped, robust pear with a beautiful red striped bloom.The tasteWhite flesh. Extremely juicy, sweet and aromatic. Very delicious pear.PickingEnd of September.StorageGood storage properties. Before displaying the pears,store them in the coolest possible place (at between 1 to 3 °C).Firmness(kg/cm 2 )Sugar content(% Brix)Avg. fruitdiameter (mm)8,3 14,6 85

StrawberriesThe BFV is one of the most important suppliers of strawberries in Belgium.Supply starts in April and ends in December.The main variety is Elsanta. New varieties are: Clery, Charlotte and Portola.Our growers sort the strawberries for both quality and size during picking.SUPPLY (%)Elsanta + EVT67%Other11%Charlotte13%Darselect + DVT9%EVT = Elsanta delayed productionDVT = Darselect delayed productionpunnetsStandard punnet 500g with or without flow pack(can also be provided with lid)CLASSIFICATION STANDARDS05 AM 11 AM 01 PM 04 PM 06 PMPick suPPLY & REFRIGERATION PACKAGING TRANSPORTAPPROVAL

NEWCleryThe appearanceVery attractive, relative long conical fruit with a beautiful red colour.The tasteRelative firm texture and pleasant taste.Shelf lifeLimited shelf life. Before displaying keep in a cool place (8° to 10 °C)AvailabilityFrom mid March to end of May, with a peak in the second half of April.CLASSICElsantaThe appearanceAttractive, conical fruit with red, shining skin. Extremely good texture or solidity.The tasteJuicy strawberry with a bitter-sweet taste.Shelf lifeMid to long-term shelf life.Place them in a cool place (8 to 10 °C) before displaying them.AvailabilityFrom April to December with peaks in May, June and July.NEWCharlotteThe appearanceVery attractive semi-round fruit with a blood-red colour and high sheen.The tasteExceptionally strong aroma with sweet wild strawberry flavour. The fruit has a goodtexture and firmness and smells delicious.Shelf lifeLong shelf life. Before displaying keep in a cool place (8° to 10 °C)AvailabilityFrom July to end November, with a peak in August and SeptemberNIEUWPORTOLAThe appearanceRelatively large, firm conical fruit with a bright red glossy color. Nice presentationThe tasteRelatively firm texture and good flavor.Shelf lifeRelative long shelf life.Place them in a cool place (8 to 10 °C) before displaying them.AvailabilityFrom April to December with peaks in June and July.

Berries, raspberries and blackberriesThe cultivation of woody small fruit has seen a sharp rise in recent years.This is because the new varieties are more to the consumer’s taste.They produce large fruit, stand up well to transport and keep well. Increasingly,these fruits are being grown under rain covers (protected).This is beneficial to their quality of course.Redcurrants are also kept under ‘CA-conditions’ (controlled admosphere).Therefore we can offer them until end December.SUPPLY (%)Redcurrants65%Other1%Blueberries9%Gooseberries7%Raspberries10%Blackberries8%REDCURRANTS, WHITECURRANTS ANDBLUEBERRIES, BLACKBERRIES, GOOSEBERRIES AND RASPBERRIESThe appearanceAttractive and shiny.The tasteExcellent taste that is valued in a considerable numberof applications: fruit salad, jams, ice cream and yoghurtpreparations, juices, garnishes...StorageMid to long-term storage. Place in a cool place(8 to 10 °C) before displaying.Most important varietiesRedcurrants: Junifer, Jonkheer Van Tets, Rolan, Rotet, RovadaWhitecurrants: Zitavia, BlankaRaspberries: Tulameen, Glen Ample, Sugana, PolkaBlackberries: Loch NessGooseberries: Xenia, Martlet, Achilles, Pax

CLASSIFICATION STANDARDSSUPPLY PERIOD OF VARIOUS TYPES OF BERRiesMay June July Aug. Sept. Oct. Nov. Dec.Redcurrants • •• •••• ••• •• • • •Whitecurrants • •• •••• ••• •Raspberries • •• •••• •• •• • • •Blackberries • •• •••• •••• ••• •• • •Gooseberries • •• •••• •• •Blueberries • •• ••• •••• ••• •• •• •

Sweet cherriesCherry growing has been modernised. New robust and delicious cherries havecome on to the scene and constitute a growing share of the supply.Moreover, these varieties are cultivated on slow-growing rootstockand in intensive orchards so that quality can continue to be guaranteed.Sorting and approval is stringently professional, enabling us to guarantee high-value quality!The cherry season begins in mid-June (with the first cherry harvest) and runs until the end of July.The most important supply-period is in July.SUPPLY (%)Kordia40%Other25%Lapins12%Sweetheart3%Regina20%PackagingINFIA-punnet 500gwith or without lidTRUVAL-boxesPL 5 (50x30 cm)with coverClass 1Sorting & CLASSIFICATION STANDARDSOur choice is mechanical calibration: + 28 / +26 / +24

1 JulyKordiaReginaSweetheart7 July 14 July 21 JulyNewSambaNewKorvickLapins1 AugustKordiaPickingtime: cherryweek 5 - 6Weight: 8 - 10 gDark red - brown blackVery firm cherry with good shelf lifeLapinsPickingtime: cherryweek 6Weight: 8 - 10 gRed to red brownFirm cherry with good shelf lifeReginaPickingtime: cherryweek 7Weight: 8 - 10 gDark red - brown blackFirm cherry with good shelf life, long thin stalkSweetheartPickingtime: cherryweek 7 - 8Weight: 7 - 9 gRed brownFirm cherry with good shelf life

Leek(from Haspengouw loamy soil)The BFV provides leeks of an exceptionally high quality from Septemberuntil the end of May. Our leeks are grown on the fertile loamy soils of Haspengouwand have an excellent storage life and a unique flavour.Autumn leek(Sep-Dec)Supply (kg)Winter leek(Jan-Jun)1.300.000 1.500.000Varietiesexclusively Nunhem varieties with the emphasis on Poulton, Belton, Vitaton and Harston.PackagingCardboard, EPS H, wood, bundles, bags, etc...We can react flexibly in order to meet trading demands.Classification standardsLeek is classified according to sorting and qualitySorting• Leek in bundles1 kg bound around with tape (10 bundles, each 1 kg netweight per crate)minimum 3 and maximum 4 plants per bundle• Leek packaged in net bagsSorting 2 - 4 cm can be supplied in net bags of 3 and 5 kg.• Separate leeks(sorted according to diameter) + cut off upon request(40 cm) laid diagonally in the crateFor Extra and Class I quality2 - 4 cm, 2 - 3 cm, 3 - 4 cm, 3 - 5 cm with rootFor the industry: 1 - 5 cmQualityE - I - IndustryCharacteristics of the leeks• intact with the ends of the leaves cut off and cleaned• free of diseases and/or defects• free of strange smell and/or tastes• practically free of germination and/or foreign substances• completely fresh and healthy• free of residues of crop protection agents in accordancewith European legislationCultivation method• all leeks are grown in accordance with the GLOBALGAPstandards

Brand policyTRUVAL: top of the heap in BelgiumOnly the very best fruit (apples, pears, strawberries, berries and cherries), amounting to some 20 to25% of the supply, merits the name TRUVAL. Thus especially stringent conditions are enforced before the productmay bear that name. The indisputable leading position that TRUVAL has held since its foundation in 1995 clearlyproves the confidence that Belgian consumers have in it.THE STRICT STANDARDS FOR TRUVAL APPLES AND PEARS• Only the top classes• Only the fruit diameters of greatest commercial interest• For bi-coloured fruits: at least 50% red bloom on anextremely green base colour• Minimum firmness(e.g. Jonagold: min. 6 kg/cm 2 & Conference: min. 5,5 kg/cm 2 )• Sugar content: min. 13% brix (Jonagold, Jonagored, Conference)• GLOBALGAP• Guaranteed traceability: crate label with the name and numberof the producer and all other productinformation• Shipping: only at the BFVMEGATRUVAL: TRUVAL’s cut above the restApples from TRUVAL lots with a fruit diameter of 85+ are placed in special packaging and are given theMEGATRUVAL label. This brand is especially aimed at the Eastern European market.• Only classes EE++, E1++, E2++.• Fruit diameter 90/100, in certain years also 85/90.• Minimum firmness: 5,5kg/cm 2 .• Minimum 40% red bloom.THE STANDARDS FOR MEGATRUVAL fruit• Sugar content: 13% brix.• GLOBALGAP• Packaging for MEGATRUVAL:loose in PAK with TRUVAL-coveror laid out in the Pink Mirror box.

SIRA: a class productBeside or just under TRUVAL, we place our second label SIRA, that guarantees a constant reliable product. SIRA isplaced between the extra quality of TRUVAL and the regular standard quality of the blue crate label. SIRA mustcomply to classes A1++S or A2++S and meet the following specific requirements.REQUIREMENTS OF SIRA FRUIT• Only classes A1++S or A2++S for apples and pears.• Conference A1++S or A2++S when packed loose:arranged in the crate by hand in rows.• For bi-coloured fruit: at least 40% red bloomon an extremely green base colour.• Minimum firmness: 5,5kg/cm 2 .• Sugar content:12% brix.• GLOBALGAP• Guaranteed traceability: crate label with the number of theproducer and all other productinformation.BFV: the blue crate labelFruit and vegetables that comply with the already strict statutory requirements but that does not meet withthe additional requirements of the brands TRUVAL, SIRA and MEGATRUVAL,can be supplied as a generic product under the BFV label.requirements for the BFV blue crate label• Must be class 1.• All fruit and vegetables that do not comply with therequirements for TRUVAL, SIRA, MegaTRUVAL andVegieTRUVAL.• Fruit diameter 65/70 up to 90/95.• Minimum firmness: 4,5kg/cm 2 .• Guaranteed traceability: crate label with numberof the producer and all other productinformationBFV: Class II• Fruit of lesser quality• The flesh should be free of serious defects• Limited deviations in shape, development, colour and skin quality are allowed.VegieTRUVALFor the premium qualities of all vegetables, especially leek,we have our VEGIETRUVAL-label.

KLASSE 1Land v orsprong/ Pays d’origine.BELGIEBELGIQUEMontenakenweg 82B 38 0 Sint-TruidenT +32 (0) 1.69.34. 1F +32 (0) 1.68.54.60w.bfv.be - bfv@bfv.beKLASSE 1Land v orsprong/ Pays d’origine.BELGIEBELGIQUEMontenakenweg 82B 38 0 Sint-TruidenT +32 (0) 1.69.34. 1F +32 (0) 1.68.54.60w.bfv.be - bfv@bfv.beKLASSE 1Land v orsprong/ Pays d’origine.BELGIEBELGIQUEKLASSE 1Land v orsprong/ Pays d’origine.BELGIEBELGIQUEMontenakenweg 82B 38 0 Sint-TruidenT +32 (0) 1.69.34. 1F +32 (0) 1.68.54.60w.bfv.be - bfv@bfv.beKLASSE 1Land v orsprong/ Pays d’origine.BELGIEBELGIQUEMontenakenweg 82B 38 0 Sint-TruidenT +32 (0) 1.69.34. 1F +32 (0) 1.68.54.60w.bfv.be - bfv@bfv.beCOX’S ORANGE PIPPINKLASSE 1Land v orsprong/ Pays d’origine.BELGIEBELGIQUEMontenakenweg 82B 38 0 Sint-TruidenT +32 (0) 1.69.34. 1F +32 (0) 1.68.54.60w.bfv.be - bfv@bfv.beMontenakenweg 82B 38 0 Sint-TruidenT +32 (0) 1.69.34. 1F +32 (0) 1.68.54.60w.bfv.be - bfv@bfv.beLand v orsprong/ Pays d’origine.Montenakenweg 82T +32 (0) 1.69.34. 1F +32 (0) 1.68.54.60w.bfv.be - bfv@bfv.beLand v orsprong/ Pays d’origine.BELGIQUET +32 (0) 1.69.34. 1F +32 (0) 1.68.54.60w.bfv.be - bfv@bfv.beBrand policyCOX’S ORANGE PIPPINDOYENNE DU COMICEDOYENNE DU COMICECOX’S ORANGE PIPPINCOX’S ORANGE PIPPINClass extra +KLASSE 1BELGIEBELGIQUEB 38 0 Sint-TruidenKLASSE 1BELGIEMontenakenweg 82B 38 0 Sint-TruidenDOYENNE DU COMICEDOYENNE DU COMICECOX’S ORANGE PIPPINCOX’S ORANGE PIPPINCOX’S ORANGE PIPPINCOX’S ORANGE PIPPINClass extraCOX’S ORANGE PIPPINCOX’S ORANGE PIPPINCOX’S ORANGE PIPPINCOX’S ORANGE PIPPINClass 1Class 2

MarketingPACKAGING POLICY = QUALITY GUARANTEEProfessional packaging does more than bear a logo. The correct packaging also stands as a guarantee for thepreservation of the fruit’s quality during the journey it takes from the grower to the point of sale. The basis for this isalways to deliver the product to the customer using the most economic packaging and sorting but without makingconcessions to quality in the process.The BFV categorises packaging in terms of policy into 2 main groupsFruit ready to be offered to the customer (small-scale retailers or consumers)The BFV offers a range of optimum packaging according to approved standards (sorting + unit weight).This mostly concerns fruit laid out in CRATES. For detailed information, please see the packaging table.Fruit for reprocessing or repackaging. This particularly concerns bulk-packaged goods:• Fruit “loosely packed” in large crates (see packaging table)• Fruit in “bulk bins”.Naturally, we are always ready to discuss the assortment ofsizes and packaging with you.MARKETING POLICY = QUALITY SUPPORTOur brands are supported by forceful professional communications:Business-to-business• One-to-one marketing via our commercial department: all customers can depend on an individually tailored approach• Eye-catching stands at international trade fairs• Creative advertisements in the biggest international trade journals• Permanent public relations in order to gain space for editorial articles in these trade journals• Website: www.truval.be• MerchandisingBusiness-to-consumer:• Media campaigns in the popular press• Sponsoring• Events• Retailer campaigns (e.g. on the opening of an outlet, local campaigns)• Website: www.fruitrevolution.be• Point of Sale material• MerchandisingPromotional articles with logo

PackagingFlexibility is the keyword at the BFV. You request it and we pack it. In bulk, per crate orin small packages. In cardboard boxes, wooden or plastic crates. As a single layer or inseveral layers. We continue to use the most environmentally friendly materials.Hereafter you will find our most current packaging.1 plastic BULK BINpicture apples pears strawberries berries cherriesBULK1 plastic bulk bin 340/360 kg 440 kgWOOD size 50x30 cm2 PAK 8/9 kg 2layers 12 kg loose3 VAK 12 kg loose4 PL5 4/4,5 kg 4/4,5 kg 8x500 g 10x125 g/10x250 g 5 kgsize 60x40 cm5 PL6 7/8 kg 1layer 7/8 kg 1layer 16x125 g/16x250 g10x500 gsize 40x30 cm6 PL4 3 kg 1layer 3 kg 1layersize 30x25 cm7 PL3 2 kg 1layer 2 kg 1layer 2 kg 2 kg2 3 456 7PLASTIC size 60x40 cm8 EPS L 7/8 kg 1layer 7/8 kg 1layer 12x500 g9 EPS L folding crate 7/8 kg 1layer 7/8 kg 1layer 12x500 g10 EPS M 14 kg 2layers13/14 kg loose11 EPS H 16/18 kg loose12 IFCO 6410 7/8 kg 1layer 7/8 kg 1layer 12x500 g13 IFCO 6413 14 kg 2layers13/14 kg loose14 IFCO 6418 16/18 kg loose810 111413912Other combinations are possible on request if necessary

picture apples pears strawberries berries cherriesCARDBOARD size 60x40 cm15 Landscape box L 7/8 kg 1layer 7/8 kg 1layer 12x500 g16 Landscape box M 12/13 kg loose 12x500 g17 Landscape box H 14/16 kg 2layers18 Pink Mirror 7/8 kg 1layer19 Purple One20 Conference B+D 13/15 kg 2layers21 Leek / Lettuce box Lettuce: 12 pieces / Leek: 10 kg15181920211617CARDBOARD size 50x30 cm22 PLK5 green 8x500 g23 BFV cherry B+D 5 kg24 TRUVAL cherry B+D 5 kg25, 26, 27 bushel 17,5/18,5 kg2223242526 27CARDBOARD size 40x30 cm28 PLK4 small fruit 8x125 g/8x250 g12x125 g (cardboard box)29 PLK4 neutral 3 kg 1layer 3 kg 1layerCARDBOARD size 30x25 cm30 PLK3 neutral 2 kg 1layer 2 kg 1layer31 TRUVAL cherry 2kg B+D 2 kg28293031Small-scale packagingLIDS AND FLOWPACKSfor strawberries and small fruitPLU STICKERS(four-figure code for fresh products)for apples and pearsFOIL-COVERED MINI-PACKSfor apples and pearsNetpackBAGSfor apples and pearsPUNNETSfor pears, plums and cherries

Sales systemsThree sales systemsWhat could be more customer-friendly?The BFV wishes to sell as much as possible as, indeed, do the growers who are ourmembers. That is why we listen to what our customers really want and make ourselvesas customeroriented as possible. Our sales systems are a good example of this. As acustomer, you can make purchases in three different ways. You, yourself, can choose theone easiest for you. In addition, you can log on to our extranet with your own codeand password where you can check prices, look at your invoices,follow current orders, see your sales statistics, etc.Live at the auctionOn Tuesdays and Thursdays, registered buyers can participatein our auction hall in Sint-Truiden at the fruit auction. Thetraditional Dutch auction system is in force here via a clock.Moreover, when in season, we also auction all kinds of soft fruitin the same manner. This is based on a simultaneous systemthat all Belgian auctions operate with each other. This enablesyou to be at one auction hall and still buy from any otherauction hall as well.With our interventionCustomers can get into direct contact with the BFV’s commercial department andorder their fruit according to specifications. They are then able to choose the type offruit, its quality, the packaging, as well as the time and location of the delivery. Whatcould be more customer-friendly?Online at homeIf you prefer, you can participate in these auctions from the comfort of your armchairvia your PC and the Belgacom ISDN network. Your PC’s clock simulation will be setto the time of the clocks at the auction and you will receive the text as well asthe images and sounds from the auction online. You will be connected directly withthe auctioneer on the clock. When you log on to the system, the sales data areautomatically downloaded, enabling you to buy starting from the next lot that follows.You can view the average clock price regarding quality and your own transactionswith one click of your mouse.

Food safetyPROVIDING QUALITY FRUIT DAY IN DAY OUTINVOLVES MORE THAN JUST PLANTING AND PICKINGOUR FRUIT IS RELIABLEFruit from the BFV must be completely reliable. This is a sacrosanct principle for us. Therefore, all the fruit that is commercialised byus, complies with all applicable legal regulations and more than satisfies the prevailing and most stringent quality & hygiene controlsystems. The BFV complies with the GLOBALGAP, BRC, IFS and QS standards.At the Belgische Fruitveiling 90% of the fruit production is GLOBALGAP certified.OUR GROWERS-COOPERATIVES ADHERESTRICTLY TO THE GLOBALGAP SPECIFICATIONSAll BFV growers grow according to the GLOBALGAP specifications,a quality system set up by European wholesale distributors that rests upon the following pillars:• TRACING & REGISTRATION: both the plots of land, the crop-protection agents and the harvest areregistered accurately. This means that the fruit can be traced with complete accuracy along every step of the way.• INTEGRATED PRODUCTION: continuous efforts are made to maintain the natural balance in the orchard.• HEALTH & SAFETY: we strive each day to ensure the health and safety of every employee.• ENVIRONMENTAL MANAGEMENT: it goes without saying that we aim to place the minimum burden onthe environment.• SELF-AUDITING & COMPLAINTS MANAGEMENT: form the basis for continuous improvement.ENVIRONMENTAL MINDED CULTURE:NO ECONOMY WITHOUT ECOLOGYIn fact this is only logical because both share the same root ‘eco’ which derives from the Greek ‘oikos’ (‘house’ and, therefore,the environment around us). We advocate minimum pressure on the environment by integrated production methods. Integratedproduction is based on the natural balance in the orchard. To this end, the grower employs useful organisms against their naturalenemies. Concrete examples: in a new planting, predatory mites are brought in. These spread themselves out liberally and feed onthe eggs of the harmful red spider mite and rust mite. Aphids are eradicated by ladybirds and earwigs, caterpillars by birds, pearaphids by predatory bugs.BRC, IFS & QSTo safeguard the quality, hygiene and food safety at the BFV itself, all activities at the auction are set upin compliance with the English BRC standard, the French-German IFS standard and the German QS system. As wellas traditional auction activities, such as inspection, storage, buying and selling, other processes such as ULO cooling,pre-sorting and packing centre are also set up according to these standards. This is why the Belgische Fruitveilingattaches a lot of importance to the following pillars that are part of the day-to-day company policy.• Continuous monitoring of the CCPs (Critical Control Points).• A systematised residue monitoring plan.• All BFV employees are aware of their responsibilities.• All BFV products are traceable at every step both upstream and downstream.• Corrective and preventive measures form the basis for continuous improvements at the BFV.

OUR FRUIT IS AN OPEN BOEKWhen dealing with us, the consumer knows straightaway where the fruit has come from. We feel that this creates confidence.Our inspectors and computers provide a solid vehicle allowing complete transparency with regard to BFV fruit as it passesthrough the entire process. Following a product from the beginning to the end, from grower to point of sale, requires awatertight registration system. As well as the classic tracing system, whereby origin and product features are registered bymeans of pallet-box cards, crate cards, plastic covers and labels, the BFV also has an integrated computer-controlled tracingsystem. With the modern supply registration system via Internet, all supplied pallets and pallet boxes are immediately identifiedupon arrival at the BFV with a label that has been given a unique barcode number (= SSCC - Serial Shipping Container Code).The origin (information on the grower), the time of delivery and the product features of each unique SSCC that is allocated arerecorded in the central computer system. A wireless network connecting all BFV departments registers all movements of fruitand vegetables within the BFV via barcode scanners, up to the moment they are loaded by logistics employees.Thanks to this technology, upstream and downstream tracing at BFV is guaranteed at all times.WE CONTROL OURSELVES AND HAVE OURSELVES CONTROLLEDInternal controlWe subject our fruit to our own stringent controls throughout the whole process. Our inspectors check the fruit on delivery to the auctionon the basis of product specifications for optical quality (colour, visible residue, strange objects), organoleptic quality (firmness, peel quality),correct identification (tracing) and packaging. Via a systematised residue monitoring plan, samples of the fruit are taken every day. Theyare analysed by an accredited laboratory. We also systematically take fruit samples upon entry and during storage in our ULO cold stores,which are then inspected in our own laboratory for firmness, sugar content, diameter, colour and taste. This is how we monitor our productat every stage and thanks to this, quality and food safety is ensured continuously and optimally.External controlBoth BFV growers and the BFV itself are regularly inspected and audited for correct compliance with GLOBALGAP, BRC, IFS & QSby accredited independent inspection bodies.At the BFV we are convinced that CUSTOMER SATISFACTION can only be safeguarded by CONTINOUSIMPROVEMENT of both the internal processes at the BFV and the cultivation processes at the BFVgrowers, day in day out.

Pre-sortingNo detail escapes the attention of IQS(Intelligent Quality Sorting)The IQS system assesses apples for their size, bloom and base colour and also for their skin quality. It is composedof an ingenious combination of computers and advanced digital colour and infra-red cameras. We have written thecomputer’s sorting programs. We based our ideas for this exceptionally precise and objective inspection on currentconsumer demands and market requirements.HOW DOES IQS OPERATE?• Each piece of fruit is photographed 72 times: 36 times in infra red, 36 times in colour.• Afterwards the computer calculates the coloured percentage of the surface and compares thephotographs with a pre-programmed databank. Thus it is able to recogniseall deviations, and each grower is given the same objective treatment.• This detailed job is performed at an extraordinary tempo. Some 20 tonsor 1 full trailer passes before its all-seeing eye per hour.Exact sorting yields a wealth of benefitsThis ultramodern pre-sorting system offers both grower andcustomer alike nothing but benefits.We sell the fruit immediately in the correct packagingIn this way, we avoid considerable additional costs from interim packaging, further sorting and cold storage.We can deal with sudden surges in demandThis installation enables us to sort a large capacity in a short time and thus solve any urgent problem immediately.We sort large batches extraordinarily quicklyThanks to IQS, all apples in a particular quality category conform to identical conditions irrespective of the batch,grower or time of sorting. Moreover, the fast throughput of sorting guarantees better retention of quality as well.We take industry’s demands better into accountAs a result of pre-sorting, we get a good picture of the percentage of fruit from the new harvest that will be suitablefor industrial use as early as at the picking stage. Consequently, we are able to make a prognosis of the quantity ofindustrial fruit in the cooling units and are better able to take industry’s demands into account.Furthermore, this enables us to give added value to the qualities A3++ and A4++ of industrial fruitby sorting them in advance as well. And that counts considerably against the costs of pre-sorting.

PreservationGood quality needs to be fosteredwith the best preservation methodsOwing to U.L.O. or Ultra Low Oxygen, we are able to keep apples and pears, which are bothharvested in autumn, for a whole year without any loss in quality. This allows us to stock ourcustomers with quality fruit all year round.Sint-Truiden departmentIn the picking stage, fruit is taken immediately to the cold stores where it is stored underoptimum conditions. They are stacked by variety (according to differing storage conditions) incold rooms of ±100,000 kg. Our preservation complexes have been spread out geographicallyin order to cool the fruit as quickly as possible (Sint-Truiden, Glabbeek, Zoutleeuw, Hannut,Vrasene).Glabbeek department Zoutleeuw department Hannut department Vrasene departmentUnder the U.L.O. conditions, we set temperature, oxygen and CO 2levelsin a balanced combination thus halting the fruit’s ageing process. Consequently,the BFV is able to store some 63 million kg.The fruit is also kept perfectly chilled between the times of supply and shipping, especially in ourgigantic cold waiting stores alongside the loading bays. Apples and pears are kept separately becausethe ethylene in the apples would otherwise cause the pears to ripen too quickly and because thestorage conditions are different for both fruits. Especially for strawberries and other soft fruits we haveseparate wet throughput systems that chill the fruit faster and preserve it in greater humidity. This ishow we are able to guarantee that the chilling process remains unbroken.

BFV in numbersThe Belgische Fruitveiling cvba (BFV) is the largest Belgian cooperation of fruitgrowers, with a market share of 50%.Our cooperation works together with 1500 members from all the important areas of production in Belgium.Our headquarters have been firmly planted in Sint-Truiden, one of the most concentrated and specialised fruitgrowingregions in Europe. Our divisions in Glabbeek and Vrasene are responsible for supply, preservation and shipping. We havehoused our ultramodern pre-sorting and preservation complex in Zoutleeuw and we also keep our products perfectly chilledin Hannut. Our main products are apples, pears, strawberries and cherries. Besides that, we also offer a complete range ofberries. Hereafter you will find our latest supply and turnover figures.TONSseason(from Sep. till Aug.)EUROsupplyturnoverTotal TURNOVER 2011/2012 (%) total Supply in 2011/2012apples38%apples 100.839.432 kg 50%small fruit1%cherries5%strawberries11%pears45%pears 94.022.434 kg 47%strawberries 4.073.869 kg 2%sweet cherries 1.972.425 kg 1%small fruit 271.845 kgtotal 201.180.005 kg

Head officeMontenakenweg 823800 Sint-Truiden - BelgiumT: + 32(0)11 69 34 11F: +32(0)11 68 54 60bfv@bfv.bewww.bfv.beGlabbeek departmentCraenenbroekstraat 303380 Glabbeek - BelgiumT: + 32(0)16 77 90 31F: +32(0)16 77 79 69VRASENE DepartementProvinciale baan 469120 Vrasene - BelgiumT: + 32 (0)3 780 79 79zoutleeuw departmentT: + 32(0)11 78 25 43Medegefinancierd door de Europese Gemeenschap