Case Study – Enjoy Car Hire - Guiomatic

Case Study – Enjoy Car HireThe ChallengeEnjoy Car Hire, a UK based online car hire broker known for “thinking outside of the box”, wanted to boost their bottom line. Theexisting process was simple, getting the best rates for their customers and offering optional insurances to suit their customersneeds. Enjoy wanted a new revenue stream through ancillary products and the most complete travel package.The SolutionEnjoy decided to add a new extra to their shopping cart: real-time guidebooks. Enjoy offered entrance to the guidebook-generatingplatform for just a few pounds via the companies shopping cart. Each customer who purchased would be able to download up to10 guidebooks.Payment for the car hire, extra insurances and the entrance to the guidebook-generating platform were to be collected by Enjoy atthe time of sale. The platform and the guidebook cover were redesigned with the brand´s look and feel” , per Enjoy’s specifications(SEE WORKFLOW BELOW). Guiomatic worked with Enjoy’s Systems provider, Titanium Systems, to complete the technical integration,which involved 8 hours of development.The workflow that Enjoy uses to achieve these results can be seen here:1The customer books with Enjoyand adds a guidebook via thecompanies shopping cart2The customer receives a confirmationemail from Enjoy which contains a linkto the guidebook-generating platformwhere customers can get guides.3The ENJOY-THEMEDguidebook-generatingplatform fields arepre-filled in with thecustomers bookinginformation!4The customerreceives thepdf / epubguideinstantly!Emotional ancillary products?While a complete menu of a la carte ancillary products, like insurance, are available…none of these “extras”seamlessly combine ancillary services, customer loyalty and brand awareness like a personalized guidbookmade just for your user.Having an exclusive guidebook educates and engages customers to learn about the destination andconnects with them on a personal level.www.guiomatic.com | contact@guiomatic.com

Case Study – Enjoy Car HireThe Results“The Guiomatic team was readily accessible and the integrationwas easy and straightforward”, says Anton Sokolov,Project Manager, at Titanium Systems (Enjoy´s outsourcedSystems provider). The guidebook has been promoted as anopt-out extra in the Enjoy shopping cart since June 2012 andis sold as a non-refundable item for £2.To date, one of every five Enjoy customers downloads Enjoythemedguidebooks. In 2013, the company will be taking ona new endeavor of selling advertising inside the guidebooksto partners and suppliers.20%Of Enjoy´s customers adda travel guide to theirshopping cart!Through the guidebook ancillary revenuesolution, Enjoy Car Hire is experiencing arange of benefits, including:Business Intelligence Reports that drill down tothe user who downloaded the guide and alltheir info: destination, dates of travel, name,type of traveller.New channel to make advertising revenue from:Enjoy´s exclusive travel guide.20% of Enjoy´s customers add a travel guide totheir shopping cart!“The ancillary revenue solutionis a no-brainer! We makemoney and our customers getthe information they need.”Steve Dennis, ManagingDirector Enjoy Car Hire“Enjoy has basked in the benefits from the very start. The whole process of integratingsomething like this is usually complex and not worth the hassle but I can honestly say that thissolution was super easy to implement and that was well worth the time invested. Guiomatic isprofessional, easily accessible and were able to resolve any doubts we had quickly and effectively.I would recommend adding Guiomatic guides to your shopping cart if you are an onlinetravel company... it´s easy money and excellent for your brand awareness.”Steve Dennis, Managing Director Enjoy Car Hirewww.guiomatic.com | contact@guiomatic.com