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The secret to film is that it's an illusion. - WordPress.com

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<strong>The</strong> Movie Industry Today• Not “vertically integrated” with entertainment <strong>com</strong>p<strong>an</strong>ies no longer owningthe me<strong>an</strong>s of production <strong>an</strong>d d<strong>is</strong>tribution• Studio control <strong>is</strong> not as pervasiveBUT• Ac<strong>to</strong>rs/actresses <strong>an</strong>d Direc<strong>to</strong>rs have more power <strong>an</strong>d au<strong>to</strong>nomy• Studios still have power over what movies are produced <strong>an</strong>d marketed• Will often try <strong>an</strong>d ch<strong>an</strong>ge content proposed by screenwriters <strong>an</strong>ddirec<strong>to</strong>rs which c<strong>an</strong> affect creative direction <strong>an</strong>d funding• Studios are also part of media consolidation processes me<strong>an</strong>ing they c<strong>an</strong>use s<strong>is</strong>ter <strong>com</strong>p<strong>an</strong>ies <strong>an</strong>d subsidiaries <strong>to</strong> market their movies• I.e. 20 th Century Fox will have a news item on a movie on Fox News(owned by News Corp.)• Studios cooperate with telev<strong>is</strong>ion <strong>to</strong> market movies, <strong>an</strong>d continuegenerating revenue by licencing movies <strong>to</strong> telev<strong>is</strong>ion <strong>com</strong>p<strong>an</strong>ies

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