tvtokyo_cb_2004_4.pdf

TV TOKYO’S TOP AVERAGE AUDIENCE RATINGS FORA NIME PROGRAMS AMONG CHILDREN IN 2003Rank Program name Rating for children (aged 4–12) Rating for households1 Pokémon AG 32.2 8.62 Mirmo Zibang 27.2 7.33 Pokémon Hosokyoku 23.4 6.74 Hamtaro 20.1 6.75 NARUTO 18.4 7.66 YU-GI-OH Duel Monsters 18.2 5.77 The Prince of Tennis 18.0 7.8Note: Audience ratings are for programs broadcast between Monday December 30, 2002, and Sunday December 21, 2003.©1999 TAKESHI KONOMI/2001 NAS, TV TOKYO ©2002 MASASHI KISHIMOTO ©SONIC Project, TV TOKYO

TV TOKYO’S BUSINESS AREASAnimeP r o g r a m sTV TOKYO broadcasts more than 30, or approximatelyhalf, of all new anime programs shown on terrestrial televisionnetworks in Japan every week. We also supply numerousanime and children’s programs to non-network localstations and satellite channels. TV TOKYO is the broadcastermost closely identified with anime in Japan and isconsidered one of the anime industry’s leading companies.One of the unique characteristics of our anime business is that, rather than trying to amass allnecessary resources within the Company, we have built a network of close relationships withnumerous partner companies as a means of expanding the business. Such partners include animeproduction houses, toy manufacturers, video game software producers, publishing companies,movie production companies, advertising agencies and general trading houses. By utilizing theserelationships, we have grown the business and continued to turn out high-quality content whileexploiting a wide range of business opportunities, from anime productionand television broadcasting to video and movie releases andmerchandising. As a result, the content projects in which we haveparticipated as a partner have gained a strong reputation overseas.These include such anime franchises as Pokémon, YU-GI-OH DuelMonsters, Shaman King and Sonic X, which have achieved highaudience ratings in the United States. Through this approach, wehave embarked on a global strategy, beginning with markets in AsiaNARUTOand Europe.©2002 MASASHI KISHIMOTO(Wednesday, 19:27–19:55)In our anime broadcasting activities, we undertake program sched-NARUTO has captured the imaginationuling based on overall business considerations. Our target audiencesof children all over Japan. This series iscover a broad spectrum, from preschoolers through to teenagers andbroadcast on several formats, includingterrestrial and satellite, achieving highparents, and in choosing anime we place particular emphasis on plotaudience ratings during prime time.and storyline. Consequently, a highly integrated approach is used toachieve the optimum scheduling mix, in terms of both time slot and day of the week. Since thetelevision media carries with it a very strong influence onsociety in general, it is important that cultural and educationalconsiderations are also taken into account. From this perspective,we see one of our social missions as “giving children somethingto dream for” through anime.TV TOKYO is determined to continue building on itsachievements, experience and expertise to provide high-qualityPOKÉMON AGcontent in the future as a “powerhouse” in the anime-related©Nintendo, Creatures, GAME FREAK, TV TOKYO,business field.ShoPro, JR Kikaku, ©Pokémon(Thursday, 19:00–19:30)The worldwide hit Pokémon continues.This series features a new setting and anew adventure-filled journey by some ofour favorite characters.