a sponsorship package. - Eros Shine Awards
a sponsorship package. - Eros Shine Awards
a sponsorship package. - Eros Shine Awards
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Partnership ProspectusMelbourne Exhibition BuildingsNovember 21 st , 2013
<strong>Eros</strong> <strong>Shine</strong> <strong>Awards</strong> 2013www.erosshineawards.org.au• When is it: Thursday November 21 st 2013 6.30pm-Midnight• Where: Melbourne Convention and Exhibition Centre - off Clarendon St• Who participates : Anyone who is eligible to win an award in the categories detailed in thisdocument, or you can participate by being there on the night• Who Attends : Celebrities from the adult film industry, burlesque artists, performers,mainstream celebrities and media. Wholesalers, retailers, affiliated industries, and thosewho are just curious. The event is also open to the general public• Red Carpet Arrival : The red carpet arrival is not to be missed, with outrageously glamorousfrocks and titillating trends, media will not be disappointed• What will we see : <strong>Awards</strong> ceremony peppered with world class acrobatic, artistic and sexyperformances.
Award Categories• Best Australian Visual Artist (filmmaking/photography/painting/sculpture/drawing/multimedia)• Best Adult Toy Product• Best Australian Adult Chain Store• Best Australian Adult Independent Store• Best Australian Adult New Business Concept• Best Australian Adult Party• Best Australian Party Plan• Best Lotion or Potion• Best Condom (Brand)• Best Distributor/Wholesaler• Best Australian Adult Retail Website• Best Australian Adult Store Manager• Best Australian BDSM Mistress/ Master• Best Australian Brothel• Best Australian Female Stripper• Best Australian Male Stripper• Best Australian Performance Artist (adult themes) (dance, pole, circus, etc.)• Best Australian Burlesque Industry Trailblazer• Best Australian Sex Educator• Best Australian Sexy Fitness Company• Best Australian Strip Club• Best Australian Strip Agency• Best Australia Adult Star• Best Australian Adult Industry Trailblazer Award• Hall of Fame - Male & Female Winners ** Categories are subject to change
Previous <strong>Eros</strong> <strong>Shine</strong> <strong>Awards</strong> Images
Video of EROS <strong>Shine</strong> <strong>Awards</strong> 2012
Marketing plan• All Major TV/Radio & Press via Jameson PR• In excess of 100,000 emails to be sent out tokey members of the adult industry andgeneral public• Facebook Members in excess of 20,000• Sexpo support by providing free Sexpo ticketsto all that attend (purchase tickets) to theawards.
Publicity from 2012 Media
Publicity from 2012 Media• Herald Sun – Ron Jeremy announcement editorial• FOX FM Breakfast Matt and Jo – Cassandra Jane• Triple M - The Hot Breakfast (Mick Molloy, Eddie Maguire) - Cassandra Jane interview• Triple M – The Hot Breakfast - Ron Jeremy interview• Triple M Bunga Bunga Party – attended by Ron Jeremy, Cassandra Jane and Nikita Sage. Promo included<strong>Eros</strong> <strong>Shine</strong> <strong>Awards</strong> Ticket giveaways to listeners.• ABC 774 – Sunday Mornings with Libby Gore – Cassandra Jane interview• JOY FM – Friday Drive with David Hunt - Isadora interview.• Herald Sun - Cassandra Jane story• Leader Newspapers - Cassandra Jane interview• Courier Mail (Brisbane) – Cassandra Jane interview• BBM (British Balls Magazine) Q@A with Ron Jeremy• News.com - Cassandra Jane interview• Scenester - Cassandra Jane editorial• The AU Review – post-event photo spread• SAME SAME – post-event photo gallery• Beat magazine - Giveaways & editorial• EROS AWARDS VIDEO• http://vimeo.com/54934628 (in excess of 5300 hits)• Bev Killick You Tube Vox Pops• http://www.youtube.com/watch?v=ws8SYC0cC-w• http://www.youtube.com/watch?v=zPZp61IPvD8• http://www.youtube.com/watch?v=DNATUKclB70• During all of the above interviews, mention was made of the <strong>Eros</strong> <strong>Shine</strong> <strong>Awards</strong>.2012 total estimated publicity value : $100,000 +
2013 <strong>Eros</strong> <strong>Shine</strong> <strong>Awards</strong> publicity campaignJameson PR have once been engaged by <strong>Eros</strong> <strong>Shine</strong> as publicists for the 2013 <strong>Awards</strong>.Publicity Plan – (Anticipated Coverage )Jameson PR have been engaged by <strong>Eros</strong> <strong>Shine</strong> as publicists for the 2012<strong>Awards</strong>.On sale weekThe event will be posted on all main listings websites and pitched fornewsletter inclusion on the day the tickets go on sale.Announcement (End August/early September)We will distribute the announcement media release to our nationalmedia database, and aim to lock in mentions in/on:• Herald Sun (Confidential pages)• The Age (Postcode 3000 column)• Zoo Weekly• MCV• Southern Star• Today Show (Ch. 9)• Sunrise (Ch. 7)• Ten Breakfast (Ch. 10)• The Project• Sky News Australia (Foxtel)• Fox FM• Triple M Hot Breakfast• Nova• Joy 94.9• 3AW (Derryn Hinch)• ABC 774 (Richard Stubbs)• Triple J (The Hack)• 3RRR (Grapevine)• Same Same• Time Out Melbourne• MX• AAPWe will schedule phone interviews with Ron Jeremy and Bella Donna inorder to generate editorials to break during this week and remind publicthat they can purchase GP tickets.Interviews will be pitched to Magazines, Newspapers, online , radioand Television to break at this time.• Magazines• Famous• Zoo Weekly• OK!• People• Who• Zoo Weekly• Newspapers (* Articles may be syndicated to interstate papers)• Sunday Herald Sun• Sunday Age• Herald Sun*• The Age*• MX• Radio• Fox FM• 2Day FM• Joy 94.9• Triple M• Nova• On line• The Vine• Lifelounge• Time Out Melbourne• SX/AXN• Same Same• Femail.com
TelevisionWhile we anticipate more interest from TV programs closer to theevent, we will endeavour to hook up a satellite interview with RonJeremy and/or Bella Donna with one of the major networks’ news orcurrent affairs shows.LONG LEADFeatures will be pitched to long lead outlets, to be published inOctober/November with the following .• The Australian Way• Jetstar magazine• Voyeur• Australian Penthouse• Playboy• Aust Men’s Fitness• Womens Health• Grazia• Cleo• Cosmopolitan• DNA• Famous• GQ• Harpers Bazaar• In Style• marie claire• Maxim• MCV Gay magazine• Men’s Style• NW• OK!• Madison• People• Russh• Melbourne Weekly• Weekly ReviewPublicity campaign Cont• Yen• Who• Zoo Weekly• Sunday Life!• Sunday• “M”• (Melbourne) magazineON THE GROUND (pre-event)Subject to talent approval, we may organize a media call at MelbourneAirport when Ron and Bella arrive, inviting news crews andphotographers. We would anticipate up to three news crews (dependingon the time of arrival) and 2-3 stills photographers. Following is anexample of the outlets we expect to cover their arrival day• The Project• ABC News• Seven News• Nine News• Ten News• ABC 774• FOX FM Drive (national)• Triple J• Triple M• 3AW• Joy 94.9• 3RRR• Herald Sun• The Age• MX• The Vine• LifeloungeRED CARPET & POST EVENT COVERAGEMedia and photographers will be invited to cover the red carpet arrivals,with selected media allowed to cover the actual event.We would anticipate post-event coverage in most major outlets.Estimated Total publicity value : $150,000 plus
• With decades of experience in the entertainment industry, the team at Jameson PRhas been involved in a diverse number of significant events and projects, includingmassive film premieres such as The Lord Of The Rings and The Matrix trilogies; theworld’s biggest dance event - Sensation; major music artists from Andrea Bocelli toKate Ceberano - Sister Sledge to Jon Stevens - James Reyne to Henry Rollins.• Contacts:Erin JamesonDirectorerin@jamesonpr.comm: +61 419 323 663
Sponsor benefits• Promote brand recognition• Grow customer base and awareness• Get in at ground level for Australia’s most prestigious Adult <strong>Awards</strong>• Capture nationwide press coverage: within our industry and also across widermedia outlets• Get noticed by major industry buyers• Create interest in your product or brand via our targeted Facebook & Twittermarketing and mention of the <strong>Awards</strong>• Drive interest to your website• Over 22,000 unique visitors & 35,000+ unique hits to the <strong>Eros</strong> <strong>Shine</strong> <strong>Awards</strong> site• Top 5 countries by visitors – Australia, USA, Japan, Canada & Ukraine.
Key benefits include:Naming Rights Partner$25 000 plus GST• All mentions of the award, in media, all communications, website, Facebook, Twitter, flyers, posters,• E-flyers etc will include the naming rights sponsor name• Naming sponsor name on every award trophy• Your company name read out & business background/description and acknowledgement of support atthe beginning of the awards ceremony• Branding/ venue signage including:• 60 sec ad on the big screen during the event (Screens located on stage and around the venue)• Dinner table signage• Logo located at main entrance & the red carpet /media run photo backdrop• Signage on main stage – on large screens• Full Page Advertisement within the <strong>Awards</strong> program booklet• Logo and links on www.eroshineawards.org.au homepage• Show bag <strong>sponsorship</strong> and inserts – 500 Industry & General Public Attendees• One table for 10 guests (including Dinner & Basic Beverages)• Facebook and Twitter mention of your business to our industry specific followers• Facebook: 20000 Twitter: 490 plus all the re-tweets by our sponsors and followers• Photo opportunity at the event with award winners and presenters for corporate / personal use.
Associate Sponsorship$7 500 plus GSTKey benefits include:• Logo and mention on all materials, including media releases, advertising and promotionincluding press, magazine, Facebook, Twitter, online and direct mail• Branding/ venue signage including:• 30 sec ad on the big screen during the event (Screens located on stage and aroundthe venue)• Dinner table signage• Signage located around the room• Half page advertisement within the <strong>Awards</strong> program booklet• Logo and links on www.eroshineawards.org.au homepage• Seating for four people at the <strong>Awards</strong> (including Dinner & Basic Beverages)• Facebook and Twitter mention of your business to our industry specific followers• Facebook: 20000 Twitter: 490 plus all the re-tweets by our sponsors and followers• Show bag <strong>sponsorship</strong> and inserts – 500 Industry & General Public Attendees
Entry Level SponsorshipCategory Sponsorship (Award Categories listed above)• Your company name read out as your sponsored award is presented• Seating for two people at the <strong>Awards</strong> (including Dinner & Basic Beverages)• Show bag <strong>sponsorship</strong> and inserts – 500 Industry & General Public Attendees• Logo on all website material and awards program booklet• Advertisement within the <strong>Awards</strong> program booklet• Facebook and Twitter mention of your business to our industry specific followers• Facebook: 2000 Twitter: 490 plus all the re-tweets by our sponsors and followers$3 000 plus GSTProduct placement – we may be able to assist with a tailored<strong>sponsorship</strong> <strong>package</strong> – ASK USThe opportunity to showcase your product by providing product for showbags and gift packs for presenters and winners.
Naming Rights Partner Benefits & PricingKey Benefits Major Sponsor Associate Sponsor Bronze SponsorNaming sponsor name on every award trophyYour company name read out at the beginning of the <strong>Awards</strong> Ceremony✔✔Logo and mention on all materials, including media releases, advertising and promotion including press, magazine,radio, online and direct mail.✔✔Special Recognition during the <strong>Awards</strong> ✔ ✔ ✔30 second advertistment on the big screen throughtout the awards night (Screens located on stage and around thevenue)✔15 second advertistment on the big screen during the event (Screens located on stage and around the venue) ✔Dinner table signage ✔ ✔Logo located at main entrance & the red carpet /media run photo backdropMedia Walk BrandingOn Stage Branding✔✔✔Around Room Branding ✔ ✔ ✔Full Page Advertisement within the <strong>Awards</strong> program booklet✔Half Page Advertisement within the <strong>Awards</strong> program booklet✔Advertisement within the <strong>Awards</strong> program booklet✔Logo and links on www.eroshineawards.org.au homepage ✔ ✔ ✔Show bag <strong>sponsorship</strong> and inserts – 300 Industry & General Public Attendees ✔ ✔ ✔Photo opportunity at the event with award winners and presenters for corporate/personal use✔Entry and Dinner seating to the <strong>Awards</strong> Night. Number of people allowed: 10 4 2Cost $20,000 $7,500 $3,000
Get in Early and SaveEarly-bird offerBook and deposit your<strong>sponsorship</strong> <strong>package</strong> before15 th July 2013and pay in full by31 st July 2013 to receive a10% to15% Discount.Naming Rights$25,000 $21,250Associate$7,500 $6,750Entry$3,000 $2,700How much is your dollarworth?Business to Consumer (B-C)The 2012 results created$110,000 of media exposure andour plans for 2013 will createmore exposure for your brand.Unquantified dollar valueexposure through networkingwith Business to Business (B-B)guests.
How much does it really cost?Why pay at all?Did you know running a competitionwill increase your sales.So why pay when you can offer acompetition to have 2 people attendthe awards on your table.Every purchase, Every Dance, EveryNew Follower .B to C or B to BIt will work to fund or offset your<strong>sponsorship</strong> costs.What I paid last yearThe 2013 Event price is$180 per ticket.We had several companies take 2tables which would cost $3,600.At a early-bird offer your associateprice includes 4 VIP ticketsat $6750 and you get themedia and brand exposure.Don’t waste time and get in early toincrease you brand exposure andopportunity.
The After PartyThe After Party is theEvent after the Event.Work with us to promote yourbrand at the Official <strong>Eros</strong> <strong>Shine</strong> <strong>Awards</strong>Sponsor After PartyFor more details contact us<strong>sponsorship</strong>@erosshineawards.org.au
<strong>Eros</strong> <strong>Shine</strong> <strong>Awards</strong> Partners• The <strong>Eros</strong> Association Inc is Australia's national adult retail and entertainmentassociation. The function in the same way as other peak industry groups like thePharmacy Guild or the Motor Traders Association in that we unify our members,lobby government and run a professional and ongoing public relations campaign.www.eros.org.au• Purr Entertainment explores the tempting, titillating energy of exhibitionism,creating a safe space for women and couples to celebrate their naughtiestimpulses. Purr has been operating adult parties in Melbourne for the past 8 years.www.purr.net.au• Sexpo – Sexuality and Adult Lifestyle Exhibition is the worlds largest adultshow. Sexpo boasts international performers in all aspects of adultentertainment. The aim of the exhibition is to provide a fun vibrant atmospherefor like minded people - to enjoy and find information on ALL THINGS ADULT.www.sexpo.com.au
Contact Us• Email your interest for <strong>sponsorship</strong> to <strong>sponsorship</strong>@erosshineawards.org.au• To nominate your business or product in the EROS <strong>Shine</strong> <strong>Awards</strong>, keep an eye on our website orsign up for our newsletter at www.erosshineawards.org.au. Voting and nomination details will beannounced soon• Got a suggestion? Your input is most welcome! Please send any ideas or feedback toshine@erosshineawards.org.au• Contact:Paul ScamblerSponsorship Directorm: +61 498 654 655Isadora Van Camp<strong>Awards</strong> Directorm: +61 418 344 053Robert Fraresso<strong>Awards</strong> Directorm: +61 418 635 343
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