Anthems - Inspire! Imagine! Innovate!

Discover the sound that binds your teamwww.soundsense.inShouvik RoyShouvik Roy, Director, Elephant Delhi is a director of the organisation that is into strategicinnovation and brand consulting.He along with Anupam Sen Gupta is the co-creator of ‘Elephant SoundSense’ as well asAnthems, a unique music based key note speaking module for organisations besidesdeveloping products like Sonic Branding.An engineering graduate from NIT Kurukshetra and an MBA from NMIMS Mumbai, Shouvikhas worked with GE Capital, Mudra, FCB ULKA & HCL Hewlett Packard in India.In 2002, the entrepreneur in him urged him to leave his successful career in large corporationsand explore his passion for brand consulting, leadership training, teaching and music.Shouvik has in-depth understanding of brand architecture, corporate branding, consumerbehaviour, cultures and their impacts on brand perception besides logical application of sound/ music in organisations. He has brought together his areas of interest along with his profoundinterest in music by pioneering Sonic Branding in India.One of the modules has been covered as an international case study by the ‘Audio BrandingJournal’, Germany and has been recognised by the ‘Limca Book of Records’ as first of its kindin India.Shouvik teaches and trains. He is a guest faculty for Brand Management, Consumer Behaviourand Services Management at IIMM (Pune), Symbiosis, NMIMS (Mumbai). He has also spokenin annual seminars of institutes such as at IIFT (New Delhi), SIMS (Pune) among others. Hewrites for several leading journals and websites as well.He is a veteran singer. He is currently working on his solo album.