Media Kit 2013 - Ramp Magazin

MAKE ART,NOT WARWas hat trockenes Brot mit einem Schlagring gemein? Odereine Handgranate mit wabbliger Götterspeise? Richtig: Siesind die Ingredienzien für Kyle Beans delikaten Kunstschmaus.Der Künstler aus England, der bereits für Diesel undLouis Vuitton zu kreativer Höchstform auflief, griff sich Dingeaus dem Alltag und verpasste ihnen eine militante Silhouette.Das Projekt, fotografiert von Sam Hofman, trägt den Arbeitstitel»Soft Guerilla« und entstand im Rahmen einer Zusammenarbeitmit dem CUT-Magazin. Wir finden: Tolle Idee – undzugleich ein netter Denkanstoß für de Maizières nächsteBundeswehrreform. Die komplette Bildserie zu sehen unterwww.kylebean.co.uk.24 SCHON ALLE AUF DEM NEUESTEN STAND?58 schon alle auf dem neuesten s tand?STREICHELZARTWeich und zart wird Ihr Bart mit dem »Wild Man BeardConditioner«. Geben Sie einfach ein paar Tröpfchen aufIhre Finger und massieren Sie die Substanz in IhrenBart ein. Eine Mischung aus Mandelöl, Vitamin E sowieÖlen von Rosmarin, Lavendel, Limone und Zedernholzpflegt ihn im Handumdrehen streichelzart.Ach, und für Ihren Körper und Ihre Muskeln hatWild Rose Herbs auch noch was im Sortiment.www.wildroseherbs.comRIDIN’DIRTYDank Peter Jakubik feiert das Schaukelpferd gediegen Urstände. Zumindest die Idee davon. Denn dasRoss ersetzt der slowakische Designer kurzerhand durch eine Frau. Ein Umstand, der die Käuferschichtdeutlich dezimieren wird: KEINE Jugendfreigabe – hier handelt es sich eindeutig um einSpielzeug für Erwachsene. Gerne auch mit Hang zu Bondage-Fessel-Spielchen. Nicht Ihr Ding? Dannstellen Sie’s ins Schlafzimmereck, quasi als Anregung – oder einfach nur, weil es verdammt coolaussieht. Preis auf Anfrage. www.peter-jakubik.comDRUCKENIN 3DSpielzeug, Schmuck, Skulpturen –ganz nach Ihrem Geschmack:Der 3D-Drucker »Makerbot Thing-O-Matic« ermöglicht Ihnen dieHerstellung allerlei individuellerKunststoffprodukte. Und dasbequem vom Schreibtisch aus.Die Bedienung ist simpel: DerDrucker bezieht den gewünschtenBauplan aus einer Grafik-Datei, dieder Computer liefert, und formthernach Schicht für Schicht dasObjekt zurecht. Es obliegt Ihnen,sich in der Gestaltung der Grafikselbst zu versuchen oder sie ausdem Netz zu ziehen. Geliefertwird der Makerbot inklusive allemnötigen Zubehör.Preis: 1099 Dollar.www.makerbot.comFÜR SAMMLERBritische Biker der alten Garde setzten ihrerzeit aufden Super-Jet-Helm aus dem Hause Lewis Leathers.Heute, 52 Jahre später, scheint es, als habe man demguten Stück den Staub von den Schultern geklopftund es poliert ins Schaufenster gestellt. Realiterhandelt es sich um die Neuauflage. Und die versprichtklassisches Silber und ein Design, das sich an dieForm der Düsenjet-Helme von einst anlehnt, inklusiveeiner im Vintage-Stil gehaltenen Innenverkleidungaus Schweinsleder und Baumwolle sowie klassischenLederriemen. Jeder Helm ist handgefertigt und indrei Größen erhältlich. Die Krux an der Sache: Durchdie Modellierung getreu des Urahns wird der Helmmodernen Sicherheitsnormen nicht mehr gerecht.Streng genommen.Preis: 420 britische Pfund.www.lewisleathers.com59251. editorial concept1.01coolstuffFOR MENrampstyle – the exciting new publication from ramp. The magazine for style-consciousmen who know what’s what and are nobody’s fool. A bold magazine by men for men, apublication for real men and cool guys. A contemporary and entertaining men’s magazinein a fresh, attractive format.Independent, wide-ranging, not afraid to express values and ideas, informative, and clearin its views. A magazine like a man with charisma: self-assured, unsophisticated, singleminded,interested, witty, relaxed, cheerful, fun-loving, willing to try new things, and adventurous.Not always politically correct, but always genuine. Always surprising. And alwaysintense.2

80 es kann nur einen gebenVor zwölf Monaten war er ein nobody iM filMbusiness. Heute ist er das Heisseste ticket Hollywoods.was lief da falscH? oder besser: endlicH VerdaMMt ricHtig? wie konnte seine klasse so langeVerkannt werden? wir wollen antworten.interview Ulrich LösslLondon, Hotel Dorchester. Michael Fassbenderkommt mit einer Tasse Tee zum Interview. Bevor er sie aufder Sofalehne abstellt, nimmt er einen Schluck und rührtsie dann während des ganzen Gesprächs nicht wieder an.Er trägt ausgewaschene Jeans, ein graues Sweatshirt unddarüber eine kurze schwarze Weste. Er ist schlank. Siehtfit aus. Seine Gesichtszüge haben etwas Klassisches,Hollywoodstar-Ebenmäßiges. Er ist präsent. Seine warmeStimme verleiht seinen Worten viel Charme und Kraft. Erist jede Sekunde hellwach und auf den Punkt. Eindringlichfixiert er sein Gegenüber mit seinen blaugrünen Augen.»Fangen wir an«, sagt er auf Deutsch. Na dann.812151. editorial concept1.06malgemeinsamfunktionieren.SHOOTINGSTAR,MOTORRAD-FAN, BARkEEPERIN SPE. BESONDERE kENNZEICHEN:LASERLICHTBLAUE AUGEN.Topics:Men’s fashion, men’s classics, and men’s accessories (from sunglasses, shoes and bagsto watches), men’s style, male style icons, men’s careers, men’s stories, men’s toys, men’sdreams, men’s desires, men’s fears, men’s projects, male relationships, men and their women,male friendships, men among men, men discussing men. Architecture (men buildingand furnishing their homes), male culture (books, media, art, culture), men’s passions.Travel, cars, sports.The 248-page magazine is designed to be heavy on pictures, with the emphasis on modernimagery. The layout is clear, strong, masculine, and minimalist.© robert wyatt/corbis outlinerampstyle is published four times a year in a print run of 40,000 copies. Each copy costs10 EUR.3

WARM UPTHE RACE IS ON SUBHEAD IS ON SUBHEADLINESh o r t c u t spreference placings2/1 page opening spreadwidth 414 mm x height 280 mmplus 3 mm bleed allowance (singlepages each width 207 mm xheight 280 mm plus 3 mmbleed allowance)Color and b/w:21,500 EUR280 mmOpening Spread2/1 page bleedwidth 414 mm x height 280 mmplus 3 mm bleed allowance414 mmCover Gate Fold (4-page)Color and bw: 35,000 EUR(plus technical costs net/net)Further information from thepublisher on request.3. discountsQuantity scale1/1 pageInside back cover (U3)width 207 mm x height 280 mmplus 3 mm bleed allowanceColor and b/w:9,500 EUR280 mm1/1 page bleedwidth 207 mm x height 280 mmplus 3 mm bleed allowance1/1 pageOutside back cover (U4)width 220 mm x height 280 mm1/1 page within type areawidth 200 mm x height 260 mmplus 3 mm bleed allowanceColor and bw:260 mm12,000 EUR280 mm1/1 page bleedwidth 220 mm x height 280 mmplus 3 mm bleed allowanceFrom 3 pages 3.0 %From 5 pages 5.0 %From 9 pages 7.5 %From 12 pages 10.0%All prices eligible fordiscounts.207 mm200 mm220 mm5All prices in Germany plus VAT at statutory rate

4. Ad SpecialsAdvertorialsAdvertorials are advertising pages or spreads individually designed and producedfor the client. Advertorials must be identified as advertisements. Illustrationsand copy are supplied by the client.Production costs include layout, copy and camera-ready artwork. They are not eligiblefor discounts. Individual requirements, such as photo shoots or illustrations,are charged separately.Advertisement rate: 9,000 EUR/page+ production costs 2,000 EUR/pageCreative SpaceCreative Space is an editorial space in the magazine (minimum 2 pages), where thebasic idea is provided by the client and then individually designed and produced bythe rampstyle editorial team. The content is not agreed with the client. The illustrationsand copy are produced and devised independently by the editorial team.Further information on request.rampstyle-Report: rampstyle-Report is a custom special-topic publication thatcomprises 24 to 32 pages. It is printed in “Rhenish” format (350 mm width x 520 mmheight) on newsprint. There are custom options for distribution. It can be bookedas a shrink-wrapped supplement in rampstyle and with special distribution forhotels, special occasions, events and dealers. Distribution is not tied to rampstyleand its release dates. rampstyle-Report can be combined with the XXL teaser. Priceon application.Ad SpecialsInserts, tip-ins (e.g. postcards, samples, booklets) and further advertising optionson request.XXL-Teaser: The XXL teaser is a loose insert (120 g/m2 paper) that sticks out 20 mmabove the top edge of the magazine. It can be booked in combination with an ad booking,creative space or rampstyle-Report and is eligible for a special discount whencombined. Rate: 12,000 EURCover flap: The flap borders the spine and takes up nearly half of the cover. It hasthe picture from the cover on its front and can have any custom design on theinside. The cover flap can be booked in combination with U4 as an option. Price onapplication.Classified ads for the retail and travel tradesSeparate price list applies. Further information on request.5. 2013 deadlinesIssue Publication date Advertising closing ratesand artwork deadlinesrampstyle #4 03/28/2013 02/21/2013rampstyle #5 06/06/2013 05/02/2013rampstyle #6 09/19/2013 08/16/2013rampstyle #7 11/21/2013 10/17/20136All prices in Germany plus VAT at statutory rate

6. technical informationMagazine formatType area220 mm wide x 280 mm high200 mm width x 260 mm highAdvertisement data formatUnseparated PDF/X3 files containing copy, logos, and images.Bleed allowance3 mm on all sides. In bleed advertisements, advertising copy and illustrations must be wellwithin the trim edge (min. 10 mm). Please save double pages as single pages.A gutter bleed allowance is not necessary.Printing processSheet-fed offset in accordance with ISO standard on coated, glossy paper(cover 300 g/m 2 , inside 135 g/m 2 ).Color advertisementsIn accordance with Euroscale. Marginal variations in tone are subject to the tolerance levels of theprinting process.ResolutionPhotographic material CT: 300 dpi, line work LW 1200 dpi. CMYK modeBindungLay Flat Adhesive BindingArtworkPlease supply advertisements to the publisher on CD-ROM with a color proof. Data transfer (FTP or email) on request. The colorparameters and proof name must be marked on the proof. The Ugra/FOGRA Media Wedge should be printed with it as a control.Files must be compliant to ISO Coated v2 300% (ECI) profile.Further information available from the publisher on request.7

7. the publishersPublisherRed Indians Publishing GmbH & Co. KGAddressIm Alten WasserwerkObere Wässere 372764 Reutlingen, GermanyTel. +49 (0)7121 433 04-700Fax +49 (0)7121 433 04-710Websitewww.redindians.dePayment termsAll prices are in euros. VAT at the statutoryrate will be added to the net invoice amount.Payment net within 30 days of the invoicedate. 2% discount on payments received by thepublisher before publication date (providedno prior invoices are outstanding /‚ excludingad specials). In the case of payment arrears ordeferment, interest will be charged at 5% abovethe current Deutsche Bundesbank base rate,together with collection costs.rampstyle MännersachenBank detailsKreissparkasse TübingenAccount no. 1462513Sort code 641 500 20SWIFT-BIC: SOLADES1TUBIBAN: DE54 6415 0020 0001 4625 13VAT-ID: DE 256869737Number of issuesCover pricePrint runCirculationFormat4 per year10.00 EUR40,000 copies35,000 copies220 mm wide x 280 mm highGeneral Termsand ConditionsThe publisher’s General Terms and Conditionsfor advertisements and other advertisingmaterial contained in this rate card shall applyto all orders.8

8. ContaCtAdvertising Sales, Cooperations &Special Advertising Formats:Publisher:Red Indians Publishing GmbH & Co. KGIm Alten WasserwerkObere Wässere 372764 Reutlingen, GermanyPublishers:Christian Gläsel, Michael KöckritzManaging Director:Heike Fortmann-WeyersTel. +49 (0)7121 433 04-700Fax +49 (0)7121 433 04-710hfw@redindians.deStephanie GoeserTel. +49 (0)7121 433 04-750Fax +49 (0)7121 433 04-710stg@redindians.deHeike Fortmann-WeyersTel. +49 (0)7121 433 04-700Fax +49 (0)7121 433 04-710hfw@redindians.deHead of Advertising Marketing:Su GazisTel. +49 (0)7121 433 04-700Fax +49 (0)7121 433 04-710sg@redindians.deAdvertising Manager:Athanasios TsintsarisTel. +49 (0)7121 433 04-770Fax +49 (0)7121 433 04-710at@redindians.deAll Nielsen Matters:Enquiries toRed Indians Publishing GmbH & Co. KGIm Alten WasserwerkObere Wässere 372764 Reutlingen, GermanyTel. +49 (0)7121 433 04-700Fax +49 (0)7121 433 04-710info@redindians.deEditorial Team:Tel. +49 (0)7121 433 04-700Fax +49 (0)7121 433 04-710info@redindians.de9

9. general terms and conditions1. An “Advertisement Order” as referred to in the following General Terms and Conditionsis a contract for the publication of one or more advertisements from an advertiser orother purchaser of space in a publication for the purpose of dissemination.2. For the avoidance of doubt, advertisements shall be placed for publication within oneyear of conclusion of the contract. If the contract provides for the right to place individualadvertisements, the order must be completed within one year of the appearance of thefirst advertisement, provided that the first advertisement is placed and published withinthe timeframe specified in the first sentence hereof.3. In the case of contracts, the client shall be entitled to place further advertisementsin addition to the number of advertisements specified in the order within the agreedtimeframe or that specified in clause 2.4. If an order is not fulfilled owing to circumstances for which the publisher isnot responsible, the client shall, without prejudice to any other legal obligations,compensate the publisher for the difference between the discount given and thatcorresponding to the actual quantity purchased. Compensation shall not be payable ifthe non-performance is attributable to force majeure within the risks assumed by thepublisher.5. In calculating the quantity purchased, text millimeter lines shall be converted toadvertisement millimeters corresponding to the price.6. Orders for advertisements and inserts, which for the sake of clarification are to bepublished in specific issues, in specific editions or in specific places in the publication,must be received by the publisher in sufficient time for the client to be informed beforethe closing of advertising if the order cannot be fulfilled as requested. Classifiedadvertisements shall be printed in the appropriate category without the need for anyexpress agreement to this effect.7. In-copy ads are advertisements bordered by text on at least three sides and not by anyother advertisements. Advertisements which are not recognizable as advertisementsowing to their editorial appearance shall be clearly identified by the publisher by theword “Advertisement”.8. The publisher reserves the right to refuse advertisement orders – including individualplacements under a contract – and insert orders on account of the content, originor technical format on the basis of the publisher’s standard, justifiable principles, if10the content is in violation of the law or official requirements or publication is deemedunreasonable by the publisher. This also applies to orders placed with business offices,sales offices or agents. Insert orders shall only be binding for the publisher aftersubmission of a sample insert and approval thereof. Inserts that, owing to their formator presentation, give readers the impression that they are part of the newspaper ormagazine or that contain third party advertising, shall not be accepted. The client shallbe informed immediately of the rejection of an order.9. The client shall be responsible for the timely supply of the advertisement copy andfinished artwork or inserts. The publisher shall immediately request the replacementof clearly unsuitable or damaged artwork. The publisher shall ensure print qualityconsistent with that of the publication in question, insofar as possible from the artwork.10. In the event that the printed advertisement is wholly or partially unreadable,incorrect or incomplete, the client shall be entitled to a reduced payment or adefect-free replacement advertisement, but only to the extent that the purpose of theadvertisement was adversely affected. If the publisher allows the reasonable periodgranted to it for this purpose to expire or if the replacement advertisement is again notdefect-free, the client shall be entitled to reduced payment or cancellation of the order.No damages shall be payable in respect of positive violation of a contractual obligation,negligence in conclusion of the contract and unlawful behavior – this also applies toorders placed by telephone; damage claims in respect of the impossibility of or delay inperformance shall be limited to compensation for foreseeable losses and to the amountpayable for the advertisement or insert in question. This shall not apply in the case ofwillful misconduct and gross negligence on the part of the publisher, its authorizedrepresentative or agent. The publisher’s liability for loss resulting from the absence ofpromised features shall remain unaffected. In commercial transactions, the publisheris additionally not liable for the gross negligence of its agents; in other cases, liability tobusiness traders for gross negligence is limited in extent to foreseeable losses up to theamount payable in respect of the advertisement in question. Except in the case of hiddendefects, claims must be lodged within four weeks of receipt of the invoice and receipt.11. Proofs shall only be supplied on express request. The client shall be responsible for thecorrectness of returned proofs. The publisher shall incorporate all corrections providedby the client within the time specified on dispatch of the proof.

9. allgemeine geschäftsbedingungen12. If no specific size instructions are given, the invoice shall be based on the actual printheight customary for an advertisement of this type.13. If the client has not prepaid, the invoice shall be issued immediately, where possible14 days after publication of the advertisement. The invoice is to be paid within the periodfrom the date of receipt of the invoice specified in the rate card, unless a differentpayment date or prepayment has been agreed. Any discounts for early payment shall begranted as specified in the rate card.14. In the event of payment arrears or deferment, interest and collection costs shall becharged. In the case of payment arrears, the publisher may defer further performanceof the current order until payment is made and require prepayment in respect of theremaining advertisements. In the event of justified doubts with respect to the client’sability to pay, the publisher shall be entitled, even during the term of an advertisingcontract, to make the appearance of further advertisements dependent on prepaymentof the amount and settlement of outstanding invoice amounts, irrespective of anypayment date originally agreed.15. On request, the publisher shall provide an advertisement receipt with the invoice.Depending on the type and size of the advertising order, advertisement extracts,receipt pages or complete receipt numbers shall be provided. If a receipt can nolonger be provided, a legally binding certificate from the publisher of publication anddissemination of the advertisement shall be provided instead.16. The costs of producing printing blocks, matrices and drawings ordered and ofsignificant alterations to originally agreed material, requested by the client or for whichit is responsible, shall be for the account of the client.17. The place of jurisdiction and place of performance shall be Reutlingen, Germany.Additional publisher’s terms and conditionsa) Media buyers and advertising agencies shall have an obligation to adhere topublisher’s rate card in quotations, contracts and invoices submitted to advertisers. Thecommission granted by the publisher may not be passed on to the client in full or in part.b) The publisher’s general and additional terms and conditions also apply mutatismutandis to orders for tip-ins, supplements or special technical designs. Any order shallonly be legally binding on confirmation in writing by the publisher.11c) Price changes (price reductions, changes to discount rates, price increases) shallapply from the date on which the new rate card comes into force, including for ongoingcontracts. In the case of price increases, the client shall be entitled to decide whetherto continue with the order; the decision is to be notified to the publisher in a timelymanner.d) The client shall have sole responsibility for the content and legality of the copy andillustrations provided for insertion. The client undertakes to indemnify the publisheragainst third party claims against the publisher arising from performance of theorder (even if it should be cancelled). The publisher shall have no obligation to checkorders and advertisements for infringement of the rights of third parties. If cancelledadvertisements appear, the client shall have no claims of any sort against the publisherresulting therefrom.e) If any faults in the artwork are not immediately identifiable but only become evidentduring printing, the client shall have no claims in respect of unsatisfactory printing. Theclient shall continue to have an obligation to pay for such advertisement.f) Artwork shall only be returned to the client on specific request. The obligation toretain it shall end three months after the appearance of the advertisement in question.g) Inserts for magazines must be supplied to the publisher at least 14 days before theinsertion date. In the case of inserts not received by the required date, the client shallrecompense the publisher for the costs incurred.h) In the case of telephone orders or alterations, the publisher shall have no liability fortheir correct transmission. Cancellations and alterations must be submitted in writingto the publisher no later than the advertising closing date or cancellation date for theissue in question. Typesetting charges shall be invoiced for advertisements which havealready been set.

Red Indians Publishing GmbH & Co. KG, Im Alten Wasserwerk, Obere Wässere 3, 72764 Reutlingen, Germany;Managing Director: Michael Köckritz. Tel. +49 (0)7121 433 04-700, Fax +49 (0)7121 433 04-710Publishers: Christian Gläsel, Michael Köckritzphoto: florian riviére