EXTENDEDOVER TWODAYS!Success in casino-style social gaming6 th -7 th November 2013Dexter House, London, EC3N 4QNWith the social gambling market predicted to grow from $1.7 billion todayto $2.5 billion by 2015, opportunities in the market are plentiful. However,there is still a lot <strong>of</strong> debate surrounding the potential risks posed, socialresponsibility and possible regulation. There are many questions aroundhow best to attract and retain players and how to move from Freemiummodels to real money and this is your opportunity to join the debate.Sessions at this years event include:• The size and potential <strong>of</strong> social gaming• Compelling slot games their design, theme, math, and gamifi cation• The conversion funnel from social to gambling• Reversing the model: how to gamify gambling games• The successful monetization <strong>of</strong> casino style gamesSee the full schedule, speakers and to book your place please visit:www.socialgamblingconference.com
[ ]President’s MessageJ. Kelly Duncan, kduncan@joneswalker.comPresident J. Kelly Duncan,sAs my second and final year asPresident <strong>of</strong> the <strong>International</strong> <strong>Masters</strong><strong>of</strong> <strong>Gaming</strong> <strong>Law</strong> winds down, I amvery encouraged by the progressthat I see in the relationship betweengaming regulators and the industry that they regulate.The invitation by the <strong>International</strong> Association<strong>of</strong> <strong>Gaming</strong> Regulators to the IMGL to co-locatetheir conferences in Oslo was enthusiasticallyreceived by the members <strong>of</strong> our organization. Theco-location <strong>of</strong> these preeminent organizations’conferences presents our respective members withan unprecedented opportunity not only to meetand discuss in both pr<strong>of</strong>essional and social settingssignificant <strong>issue</strong>s facing the ever changing globalgaming industry, but to seek actual agreement relativeto long-discussed regulatory reforms. As such, the2013 IAGR Conference and the 2013 IMGL AutumnConference in Oslo are a reflection <strong>of</strong> the mutualinterest <strong>of</strong> regulators and the regulated in not onlyimproving their communication, but also identifyingand implementing investigation, enforcement,and compliance practices that are reasonably andrationally designed to ensure the integrity <strong>of</strong> thegaming industry.Several <strong>of</strong> the sessions at the IMGL AutumnConference will specifically focus on regulatoryreform. A forum on Cross-Border Regulatory Reformrelative to online gaming will analyze regulatorymodels that should be considered in this fastgrowing area <strong>of</strong> the gaming industry that demandsa harmonious regulatory regime designed to ensurecross-border reciprocity <strong>of</strong> laws and standards. Apanel on Internet <strong>Gaming</strong> in Developing Markets willaddress regulatory approaches in established onlinegaming jurisdictions to nascent ones in, for example,the United States, and a panel on the EU Action Planwill address the challenges in the EU in effectively andreasonably regulating online gaming. Thesespeakers from around the world are uniquelyqualified to identify both the challenges for newInternet gaming jurisdictions and lessons learnedfrom established ones. I am equally excited aboutour panel on Regulatory Reform & Implementation.Moderated by former Illinois gaming regulatorand gaming company general counsel Donna More,participants on this panel will include such notedgaming regulators as Susan Hensel, who is the<strong>current</strong> President <strong>of</strong> IAGR; the UK’s Jenny Williams,Commissioner & Chief Executive, GamblingCommission; and Andre Wilsenach, ExecutiveDirector, Alderney Gambling Control Commission,as well as industry Chief Compliance Officer FrankDonaghue <strong>of</strong> Penn National <strong>Gaming</strong>, and formerIowa and Mississippi gaming regulator, SeanMcGuinness. This panel will address some <strong>of</strong> theregulatory reforms discussed during the 2011 IMGLConference (a link to which appears on the IMGLwebsite) and, more importantly, the prospects forimplementation <strong>of</strong> same.Panels reflecting the evolution <strong>of</strong> the gamingindustry worldwide will focus on Mobile <strong>Gaming</strong>,Social <strong>Gaming</strong>, Binary Options, and trends in theliberalization <strong>of</strong> gaming laws in Europe and theUnited States, while others will address developmentsin more traditional forms <strong>of</strong> gaming, including SportsBetting and Lotteries. Finally, with U.S. jurisdictionscoming online, poker liquidity - whether achieved bystate-to-state compacts or sharing <strong>of</strong> liquidity withestablished European jurisdictions - will be examinedwith a view to jurisdictions, such as Canada, thatalready have cross border compacts in operation.Based on the foregoing, I cannot think <strong>of</strong> abetter final Autumn Conference during my tenureas IMGL President. I look forward to seeing many<strong>of</strong> you in Oslo.European <strong>Gaming</strong> <strong>Law</strong>yer | Autumn Issue | 2013 | 7
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