THEORY OF CONSTRAINTS

all the demands placed on your company have increased in thelast 20 years. Asking for forgiveness, from your audience, for notputting numbers on the vertical scale, you will draw a graph thatlooks something like the one in Figure 1.Intensity1970 1975 1980 1985 1990FIGURE 1: How have the demands placed on yourcompany increased over the last twentyyears?After that, you will take another fresh transparency to overlayon the graph you just drew. Then, you say to your audience:"suppose we copy from our best competitor" (remarking thatit's not so easy to keep pace) and choosing another color youwill copy the same graph on the fresh transparency. Then you'llremind your audience that you are starting behind the competitionwith a gap of about two years. Saying that you will shift thenew transparency to the right the appropriate number of years,creating on the screen a picture similar to the one shown inFigure 2.13