PDF Portfolio - ALL - DAVID FREDERICK

Create • Inspire • Lead • Deliver ResultsOver 11 years experiencetranslating strategy intomarketing communicationsExperience Types:• Direct repsonse/mail• Web development• Catalogs• Integrated marketing campaign• Promotional marketing• Advertising• Ads (magazine, email, fax, internet)• Interactive & Rich Media• Internet Marketing• Brand Identity• Marketing collateral• New product launch• Digital Asset Management• Graphic Design• Training (sales & design)• Sales interaction• Consulting• B2C, B2B & B2B2B2006 Magnet Group catalogs2005 Pocket Companion catalogsPocket Companion brochures2005 Magnet Group catalogsCrystal - Atom - IMCwww.TheMagnetGroup.com website2006 Fusion catalogInnovations - Hover Clock - IMCFusion interactive online catalogh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver Results2006 CatalogsThe Magnet GroupProject Type: CatalogsCreative Director: DAVID FREDERICKDesigners: E. Mattingly, A. Harris, J. Murrah,G. Aitch, J. JunkerLaunched 6 different 2006 productcatalogs that attribute $60M in annualrevenue. Managed budget, goals,design, development, photography,color management, print productionand delivery. Marketed catalogs attrade shows.h 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver Results2005 CatalogsThe Magnet GroupProject Type: CatalogsCreative Director: DAVID FREDERICKDesigners: E. Mattingly, A. Harris, J. Murrah,G. Aitch, J. JunkerLaunched 6 different 2005 productcatalogs that attribute $60M in annualrevenue. Managed budget, goals,design, development, photography,color management, print productionand delivery. Marketed catalogsthrough direct mail and at trade shows.h 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver Results2006 Fusion byBenchmarkThe Magnet GroupProject Type: CatalogCreative Director: DAVID FREDERICKDesigners: E. Mattingly, H. HaynesCreated new printing/graphics techniquethat applied PMS silver insideproduct images so that when printed,gives promotional products give effectof actually being metallic. Catalogproduced and delivered on time fortrade show milestoneh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

The Pocket Companion2005 New Products EditionThe Magnet GroupProject Type: CatalogCreative Director: DAVID FREDERICKDesigners: J. Murrah, D. FrederickProject managed catalog creation,production, printing, delivery anddistribution to customersPromoted new products in one catalog.Previously customers had to look intoeach of 7 different catalogs to find allof the new products.Create • Inspire • Lead • Deliver Resultsh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver Results2005-2006 Crystal byBenchmarkThe Magnet GroupProject Type: Specialty promoCreative Director: DAVID FREDERICKDesigners: A. Harris, J. MurrahCreated special package to Crystal byBenchmark customers that includedspecial box, catalog, art glass product,postcard and greeting card.Promoted the Atom and Art Glassproduct category in 2004-05 Crystal byBenchmark catalog which increasedsales of the Atom and customerinterest in the product category.h 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Hover Clock Campaign -InnovationsThe Magnet GroupProject Type: Specialty promoCreative Director: DAVID FREDERICKDesigners: E. Mattingly; A. HarrisConceptualized campaign, led designand development, oversaw print andpackage production. Developed card,label, box, special package, brochureand mini-catalog along with freesample of clock. Mailed 500 to topcustomers and hover clock became atop selling product.Create • Inspire • Lead • Deliver Resultsh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver ResultsPocket CompanionMailers - by industryThe Magnet GroupProject Type: BrochuresCreative Director: DAVID FREDERICKDesigners: E. Mattingly; A. Harris,J. MurrahDesigned initial concept and cover,selected products to include, projectmanaged designers in creative andproduction process, oversaw printproduction, performed press checks,managed distribution and direct mail.Provided end-user brochures groupedby specific industries targeting keybusiness customersh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver Resultsthemagnetgroup.comThe Magnet GroupProject Type: WebsiteCreative Director: DAVID FREDERICKDesigners: E. Mattingly, A. Harris,J. Murrah, G. Aitch, J. Junker,D. Heidmann, D. FrederickCreated initial web concept and presencein 2004, provide creative directionfor content and updates. Worked withgraphic designers, programmers andweb developersVoted Top 5 websites by readersof Corporate Logo magazineh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver ResultsOnline Catalog - Fusionby BenchmarkThe Magnet GroupProject Type: Interactive Online catalogCreative Director: DAVID FREDERICKDesigners: H. HaynesInventory of print catalogs were lowand would cost $50K+ to reprint.Created interactive online catalogs.Partnered with the leading vendor andproduced with contract designer. Thecatalogs had the same look and feel asthe printed versions and allow users toflip pages, zoom in, print specific pagesand get more product details. Totalproject was produced at a fraction ofthe cost to reprint.h 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver ResultsSummaryCreative, strategic and charismatic leader with 11 years experience in developingintegrated marketing communications, including advertising, direct response, brandidentity, B2B promotions and web development. Pursuing MBA, forging business &creative acumen to continue delivering innovative marketing solutions, achievingthe goals and objectives of an organization and building successful brand relationshipswith its customers.I am confident that I can add immediate value to any organization in reaching itsgoals and objectives.Professional Strengthsclick here to download PDF of rresumé• Marketing Communications• Strategic Planning• Brand Identity• Vendor Relations/Negotiations• Entrepreneurial Initiative• Advertising• Creative Vision/Design• Project Management• Communications (verbal/written)• Leadership/Managementh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver ResultsAchievementsclick here to download PDF of rresumé• Pioneered and directed corporate website www.themagnetgroup.com,voted 2006 Top 5 websites in promotional marketing industry by Corporate Logo.• Led creative design, development, photography, color management, printproduction and delivery of six brands of 2006 product catalogs that attribute$60M in annual revenue.• Generated $200K of sales revenue through marketing sales promotions includingdirect mail, email and fax.• Increased productivity of creative staff by 40% producing almost 300 marketingprojects each year.• Hired and developed in-house design dept and photo studio to produce dynamicproduct catalogs and world class marketing communications and sales programssaving over $300K• Launched Virtual Samples initiative providing customers ability to view their logoson our products online.• Generated $150K of sales revenue through marketing efforts including email, faxand direct mail.• Saved over $250K in print production costs in 2004 over 2003 through planningand consolidation.• Managed delivery, direct mail and drop shipments of annual catalogs usingin-house staff to reduce distribution costs by $80K annually.h 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver ResultsMarketing PhilosophyIntegrated marketing communications specializes in advertising, public relations,promotions, direct marketing and e-commerce to achieve themarketing objectives of a company or organization and to build successfulbrand relationships with customers. Coordingating IMC under a broadlyplanned marketing strategy is crucial for companies to compete effectively,because of technological advances, the level of sophistication of materialsand the speed by which information is transmitted.My background, a combination of business and creative expertise, hasforged a very marketable, strategic thinker with conceptual and analyticalskills that a company may need to grow its business.click here to download PDF of rresumé“I hope that I may always desire more than I can accomplish.”– Michelangeloh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver ResultsTestimonialsWorking with David has always been a joy. He is one of the clients that comes in preparedand with clear direction which our staff greatly appreciates. While alwaysremaining professional, he has a great way of having a bit of fun along the way whichis very inspiring to the team working on his projects. He is flexible as changes ariseand is always realistic regarding what it takes to get the job done. David not onlypossesses the ability to dictate the creative but maintain budgets as well. It has beena pleasure working with him and hopefully we will be able to cross paths in thefuture.- Lisa Lucas, Vice President, Pure Red CreativeVery organized individual with a professional mentality. Brings a high level organizationto the creative and marketing process. Balanced personality. Ability to manageat multiple levels.click here to download PDF of rresumé- Joe Edwards, Sales Manager, ImagersI feel that it was always a pleasure to work with you, and I always appreciated yourprofessionalism, creativity, respect, and candor.- Jason Corsetti, Marketing Director, Benchmarkh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com

Create • Inspire • Lead • Deliver ResultsThank you for reviewing samples of my work.Please feel free to contact me atdsfrederick@yahoo.comFor more information, please visitwww.davidfrederick.comh 972.306.6777 • m 678.481.7623 • dsfrederick@yahoo.com • 3632 Sable Ridge Dr, Dallas, TX 75287 • www.davidfrederick.com