Fall 2013 - Immagine Grafica

cordura ®fiberFOUR TIMES STRONGER THAN STANDARDCOTTON WITH NEXT-TO-SKIN SOFTNESS.Specifically designed to increase a product’sstrength and durability, CORDURA ® fibersare four times more abrasion resistant thantraditional cotton, while still providing thecomfort that consumers need.WHAT IS THE TECHNOLOGY/MATERIAL?Constructed using high-tenacity fiber technologies,CORDURA ® fibers have an exceptional strength-to-weightratio, while possessing a next-to-skin softness that providesnecessary comfort. Used alone or blended with othermaterials, CORDURA ® fiber is the go-to material when andwhere durability is needed most.What is the consumer benefit?We’ve incorporated CORDURA® fibers into a variety ofmaterial blends that are found throughout our Fall ’13collections. Consumers can count on Timberland ® jeans,jackets, shirts and accessories lasting longer while maintainingtheir intended look.