Fall 2013 - Immagine Grafica

DOWNMOTHER NATURE’S WARMEST INSULATION.Lightweight, durable and extremely warm,down is the perfect natural insulation forour warmest winter apparel.WHAT IS THE TECHNOLOGY/MATERIAL?Down is a layer of fine feathers located under the tougherexterior feathers in birds. Down’s natural structure createsa “loft” that traps air and retains warmth. The measure ofthis loft or “fluffiness” is called the down fill power. Higherdown fill power numbers indicate a higher quality of downwith more air-trapping ability and consequent warmth. Thisquality gives down a higher warmth-to-weight ratio thansynthetic insulation. Timberland uses only 100% goose orduck down.What is the consumer benefit?Timberland consumers can engage in their favorite outdooractivities without the worry of feeling cold, knowing thatdown is the perfect lightweight and durable option to keepthem warm all season.