Image from NASA/courtesy <strong>of</strong> nasaimages.<strong>org</strong>. Data courtesy Marc Imh<strong>of</strong>f (NASA/GSFC) and Christopher Elvidge (NOAA/NGDC). Imageby Craig Mayhew (NASA/GSFC) and Robert Simmon (NASA/GSFC).14<strong>The</strong> region issituated betweentwo powerfuleconomic corridorsthat representupwards <strong>of</strong> 40percent <strong>of</strong> <strong>the</strong>Gross DomesticProduct <strong>in</strong> <strong>the</strong> U.S.and Canada.Location,Transportation& Logistics<strong>Central</strong> <strong>New</strong> <strong>York</strong>— Bl<strong>in</strong>ded by <strong>the</strong> LightIf “location, location, location” is <strong>the</strong> mantra <strong>of</strong> real estate, “location, transportation,and logistics” is <strong>the</strong> driv<strong>in</strong>g force <strong>in</strong> economic development. Bus<strong>in</strong>ess site location decisionstend to be shaped by proximity to markets and supply cha<strong>in</strong>s (raw materials,<strong>in</strong>termediate goods, labor accessibility, and services), and access to <strong>the</strong> transportationand logistics systems needed to move goods, services, and people <strong>in</strong> a timely and costeffectivemanner, smartly managed over different modes as needed.Most people would agree that <strong>the</strong> countryside <strong>of</strong> central and upstate <strong>New</strong> <strong>York</strong> ispicture postcard material. But, as <strong>the</strong> NASA photo graphically illustrates, <strong>the</strong> regionis rural, but far from remote. <strong>The</strong> region is situated between two powerful economiccorridors that represent upwards <strong>of</strong> 40 percent <strong>of</strong> <strong>the</strong> GDP <strong>in</strong> <strong>the</strong> U.S. and Canada:<strong>the</strong> Boston to Wash<strong>in</strong>gton (I-95) corridor to <strong>the</strong> south, and <strong>the</strong> Chicago to Quebeccorridor (St. Lawrence/Great Lakes) to <strong>the</strong> west. 55 If a company’s objective is nationalmarket penetration, <strong>the</strong>n this jump<strong>in</strong>g <strong>of</strong>f spot is a pretty good start, as central <strong>New</strong><strong>York</strong> is nestled between several major cities only a few hours away, <strong>in</strong>clud<strong>in</strong>g Boston,Montreal, Buffalo, Cleveland, Philadelphia, and, <strong>of</strong> course, <strong>the</strong> Big Apple: <strong>New</strong> <strong>York</strong> City.
Connect<strong>in</strong>g to Markets and Suppliers<strong>The</strong> <strong>New</strong> <strong>York</strong> State Department <strong>of</strong> Transportation (NYSDOT)has a good appreciation <strong>of</strong> <strong>the</strong> importance <strong>of</strong> its transportationsystems to bus<strong>in</strong>ess and economic success, both transport<strong>in</strong>gwith<strong>in</strong> <strong>the</strong> state as well as l<strong>in</strong>ks to national and <strong>in</strong>ternationalmarkets. NYSDOT, <strong>in</strong> conjunction with <strong>the</strong> <strong>New</strong> <strong>York</strong> StateThruway Authority and <strong>New</strong> <strong>York</strong> State Canal Corporation,have over <strong>the</strong> last two years conducted an extensive study <strong>of</strong> <strong>the</strong>“Mohawk-Erie Multimodal Transportation Corridor,” whichextends 400 miles through <strong>the</strong> heart <strong>of</strong> upstate <strong>New</strong> <strong>York</strong> andrepresents one <strong>of</strong> <strong>New</strong> <strong>York</strong>’s critical trade gateways for tradebetween <strong>the</strong> east coast and <strong>the</strong> Midwest, as well as Canada. 56NYSDOT’s study covers multi-modal transportation <strong>in</strong>vestmentsand strategies that will support <strong>the</strong> economic future <strong>of</strong><strong>the</strong> corridor, focus<strong>in</strong>g primarily on <strong>the</strong> transportation needs <strong>of</strong><strong>the</strong> economic drivers (key bus<strong>in</strong>esses) <strong>in</strong> <strong>the</strong> corridor. Accord<strong>in</strong>gto David Rosenberg <strong>of</strong> NYSDOT, <strong>the</strong> study has been guidedby a Corridor-wide Project Advisory Committee (CPAC), plusfour Regional Project Advisory Committees (RPACs), <strong>in</strong>clud-<strong>in</strong>g one <strong>in</strong> <strong>the</strong> <strong>Central</strong> <strong>New</strong> <strong>York</strong>/Mohawk Valley region. 57 Allfour RPACs identified both agriculture and manufactur<strong>in</strong>g asamong <strong>the</strong> economic drivers <strong>in</strong> <strong>the</strong>ir regions. <strong>The</strong> economic developmentcommunity was also <strong>in</strong>volved, <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> <strong>in</strong>put <strong>of</strong><strong>the</strong> Empire State Development Corporation as a member <strong>of</strong> <strong>the</strong>Project Advisory Committee.Rosenberg <strong>in</strong>dicated that, through <strong>the</strong> Project AdvisoryCommittee <strong>in</strong>put, NYSDOT heard that overall <strong>the</strong> transportationsystem was generally work<strong>in</strong>g well and serv<strong>in</strong>g <strong>in</strong>dustryneeds <strong>in</strong> <strong>the</strong> corridor. He po<strong>in</strong>ted to <strong>the</strong> Interstate system, severalClass I railroads serv<strong>in</strong>g <strong>the</strong> state (<strong>in</strong>clud<strong>in</strong>g Canadian Pacific,CSX, and Norfolk Sou<strong>the</strong>rn), and <strong>the</strong> accessibility to major U.S.,Canadian, and most <strong>in</strong>ternational markets with<strong>in</strong> 24 hours.Ray Hess<strong>in</strong>ger, act<strong>in</strong>g director <strong>of</strong> <strong>the</strong> Rail Bureau <strong>of</strong> NYS-DOT, notes that nei<strong>the</strong>r Chobani nor FAGE are currently onrail. However, <strong>the</strong> Chobani facility could be <strong>in</strong> <strong>the</strong> future, as <strong>the</strong>rail l<strong>in</strong>e servic<strong>in</strong>g that area was washed out <strong>in</strong> a flood <strong>in</strong> 2006,and <strong>the</strong>re have been some local discussions regard<strong>in</strong>g resurrect<strong>in</strong>g<strong>the</strong> l<strong>in</strong>e. 58Flickr user: SNarvasaChobani <strong>in</strong>tegrates social media with traditionalmarket<strong>in</strong>g <strong>in</strong> a billboard (above).Trucks come and go at <strong>the</strong> company’s yogurtplant (right). RailEx provides expressrefrigerated rail service between Rotterdam,NY and <strong>the</strong> West Coast (below).Photo by Laura GlazerPhoto courtesy <strong>of</strong> RailEx15