I-S MagazIne Media kit 2013 1 - Asia City Media Group

2013Media kitI-S MagazIne Media kit 2013 1

APRIL 2013THE COMPLETE GUIDE TO GO®YEARSSHAKESPEARE IN THE PARKSTUNNING NEW SPASAN OUTDOOR ARTWALKENJOY IT IN YOUR ROOM, TAKE IT WITH YOU AS YOU EXPLORECOMPLIMENTARY COPYUnforgettable dining experiences,amazing local restaurants andworld-class culinary eventsMedia Kiti-S MaGaZiNe • EDITORIAL • CUSTOM SOLUTIONS • DISTRIBUTION • RATE CARD • DIGITALtrusted.trendsetting.Our independence is our edge … for 17 years, Singapore’s city living authoritynovember 16 - deCember 6, 2012What'son yourwishlist?deCeMBer 21 - JanUarY 10, 2013Probe theTKponding#615 | InsI de sI ngapore | www.is-magazine.comBadPanda#617 | InsI de sI ngapore | www.is-magazine.comJanUarY 25 - FeBrUarY 7, 2013september 21 - october 4, 2012www.is-magazine.com#619 | InsI de sI ngapore | www.is-magazine.comTiongBahru isso 2012I-S MAGAZINE NO. 593 FRIDAY, JANUARY 6, 2012www.is-magazine.comHOTHOOD:food The city's best lunchesfitness Wicked workoutstravel Ready, Têt, Go!THENEXTHOOD:JALANBESAREVENT FOCUSArtStageEXPLOREScottsSquareHOT OPENINGBrasserieGavrocheThe year’s mostanticipated debutsESCAPESt. RegisShenzenBuy Buy LoveGreat gift ideas from the bestindie retailers in townYear in review2012 — What went down, why it matteredand where we go from here#610 | InsI de sI ngapore | www.is-magazine.comriver,tyledAn upscale invasion at BoatQuay and beyondDon't getcrabbytravel Magic in Medanwellness Sticks, stones and spasnightlife F1 parties & promosWhy us?Over 17 years I-S Magazine (and, more recently, is-magazine.com) has earned itsreputation as Singapore’s most trusted source for what’s cool in the city. We tell it likeit is and we speak out on the issues that matter to Singaporeans—and our readerslove us for it.By joining us as a client, you can add your voice to this conversation, and getyour message out to our loyal followers, who are among the city’s active high-spenddemographic.Our audience interacts with our brand in many ways, not just through thepages of our printed magazines, but also through our interactive tablet app onlinesubscription to our newsletters, our lifestyle websites, our social media presence andthrough our reader events, sponsorships, and partnerships. Our brand can bring thisaudience to you.FOOD,GLORIOUSFOODThe asia City Media groupI-S Magazine’s parent company, Asia City MediaGroup (ACMG), is the region’s leading mediacompany specializing in in-depth lifestyle contentabout Asia. ACMG pioneered free distributionmagazines in Asia and was one of the firstmedia companies to effectively combine printweb-mobile-event-outdoorproducts. With ourmultiple media outlets, every week ACMG reachesover 2 million affluent, active professionals inAsia across five markets: Hong Kong, Bangkok,Kuala Lumpur, Shanghai and Singapore.The company has four business units: cityliving magazines (HK Magazine, BK Magazine, I-SMagazine, The List); visitor publications (WhereHong Kong, Where Singapore, KL Map); electronicmedia (websites, eDM, e-newsletters, mobileapplications), and custom publishing solutions.2 I-S MagazIne Media kit 2013

I-S magazineOur active,affluent adultReadersactiveWe speak directly to the city’s highspending young professionals99% Go to anightlife venue atleast once perweek74% Eat out ina restaurantmore than twiceper week46% Go to thegym at leastonce per week62% Travel atleast thrice ayearGenderPrimary source for city livinginformation, entertainment, & eventsLoyal60%femaletop demographic40%male2%Radio1%App2%TV15%Friends35%i-S Magazine21%Internet24%NewspapersRead occasionally...36% read every issue64%Read I-S for a year or more83%Follow I-S for more thanthree years56%Lifestyle decisions made by referring to i-S Magazine73%Are in theprime 25-44age range87%AreSingaporean92%Have atleast oneuniversitydegree80%Are single ormarriedwithoutchildren90%Owncredit cards75%Are executiveor higher(juniormanager,manager,owner)Choosing a restaurant 88%Choosing a gym 7%Choosing a day trip 30%Choosing nightlife spots(bars, clubs and dance) 21%Choosing a traveldestination 47%Choosing a health &beauty provider 18%Buying electronic (phone/tablet/computer) 15%Buying fashion items 27%Buying art or antiques 7%Buying music 12%Buying a concert ticket 46%Our expertiseFour reasonswhy Singaporeloves usWe know1 Singapore BestOur writers and columnists areheld in high esteem as expertson our city: the only independentfood reviews in town, viciouslyfunny editorials, carefullycurated travel deals and themost comprehensive listings forSingapore’s latest happenings.2 OpinionLeaderOur readers trust us and turnto us for unbiased opinionsand recommendations onthe city’s best shops, servicesand entertainment.the inside3 ScoopSingapore moves fast, and sodo we. Week in and week out,we scour the city to find thebest of Singapore—the freshnew venues everyone is talkingabout, the coolest new shops,and the best new restaurants.We Make4 a differenceWe care for our city. When weadd our voice to the debate overthe biggest issues in town, ourreaders listen. Over the years,our advocacy for cleaner air, lessnoise pollution, greater freedomof expression, worker rights andgender equality have earnedus high respect and praise.I-S MagazIne Media kit 2013 3

editorialislandisland packs in the very best in shopping, dining,health & beauty, tech, home decor and more. WhenI-S readers want to spend (which is often!), they cancount on island to take them to the right places.• New venues• In-the-know reports on the latest trends and products• Hundreds of ways to live healthier and happier• Singapore’s most trusted dining reviews—wepay for our meals (how many reviewers in thiscity can say the same?) and tell it like it is• Real hands-on tech reviews with clear recommendations• Stories by locals, for locals, highlightinghard-to-find, offbeat discoveriesi-S+More than just nightlife, we offer the most comprehensivemusic, art, theater, and film listings in Singapore aswell as interviews, new venues, and great deals.I-S MagazIne Media kit 2013 5

Cut through theoutline to experiencethe actual size ofSamsung Galaxy TabMedia KitI-S MAGAZINE • EDITORIAL • CUStOM SOLUtiONS • DISTRIBUTION • RATE CARD • DIGITALStand Out From the CrowdIt’s not enough for your brand to be simply seen—you want to be talked about!ActualSize!dining Hidden Gemsmusic The Charlatansfilm Sexy ThrillersIsland Travel SpecialTheHappyCastawaywww.is-magazine.comBrought to you by:I-S MAGAZINE NO. XXX FRIDAY, MONTH XX, XXXXwww.is-magazine.comCreative BuysOur products help you make an even bigger impression on our readers, plus the flexibilityto craft something new and exciting. If you think big, we’re here to help. We’re expertsat creating Front Cover Wraps, Cover Strips, Wrap Arounds, Cover Stick-Ons, Mini Booklets,Embossed Covers, Gatefold Covers, Sponsored Pages, Advertorials, Folio Placements,Floating Ads, Watermarks, Polybags … look, we could go on like this all night!custom publicationsMake Waves!We have a mountain of lifestyle content, listings and feature stories that you can use to power yourwebsite, app or any other tailor-made initiative. Let us put these assets to work for you.6 I-S MagazIne Media kit 2013

www.is-magazine.comcustom solutionsyour brand, our contentSponsored GuidesNeed a guide to inspire sales? We can craft and deliver dining guides, nightlife guides, travelguides, property guides, wellness guides and much, much more. Branded or co-branded,we can reach out locally or regionally into Asia’s leading consumer markets.12Tuck In3 4 5MakingCrafteda meal of itwith flairLunchBrunch& BuffetTopTablesSingapore’s finest restaurantsSinggaapore’sbestbarsand clubs6Shopping • Dining • nightlife • ArtS • entertAinment • AttrActionSYour QuarterlY GuideFREE7 8ORCHARD ROAD GEMSCELEBRITY CHEFRESTAURANTSUNIQUE NEWATTRACTIONSCITY CENTRE MAp INSIDE1. Sweet Spots Guide2. Dining Guide3. Restaurant Guide4. Nightlife Guide5. Orchard Road Map6. Your Quarterly Guide7. Mini Guides8. F1 Guide1. The Sun Times 2. Changi Class 3. Connect 4. FI Adviser 5. AFX NOW1 2 3 45I-S MagazIne Media kit 2013 7

Media KitI-S MAGAZINE • EDITORIAL • CUSTOM SOLUTIONS • diStRiBUtiON • RATE CARD • DIGITALWe are everywhereGet your i-S fix 29 times per yearLook for this sticker!The Asia City Media Group pioneered free distribution magazines in Asia and no othercompany comes close to our extensive distribution network. I-S can be found in over 200of Singapore’s leading restaurants, bars, fitness centers, malls, cafes, retail outlets andselected office buildings. We print 30,000 copies per issue with a readership of 90,000.Available at Singapore’s premierF&B, nightlife and retail venuessocial marketingWe Create Buzzevents sponsorshipACMG’s events include concierge mixers,i-S Xperiences, Reader’s Choice awards, i-Sanniversary and Glam Cham, our quarterly networking nights that draw hundreds ofprofessionals to new venues with heaps of buzz. Join us as a sponsor and you can broadcastyour brand and your message directly to our audience of active, affluent professionals.8 I-S MagazIne Media kit 2013

distributionthe best pick-up joints in town!PLAY•WATCH•LISTEN•EXPLOREaRaB StReet/kaMPONG GLaMartistry CafeBeaCH ROadBlu JazTwineWineBosHide & SeekThe Plaza L1 OfficeLobby ReceptionO’Briens IrishSandwich BarsBOaT QUaYenoteca L’OperettaHarry’s @ Boat QuayThe arts House atOld ParliamentTimbre @ The arts HouseLondonBUGiSHood Bar and Cafeessensuals by Toni& guy @ BugisK Suites @ ilumaCHiNatOWNThe Fruit BasketTully’s Coffee @Far east SquareMagma germanWine BistroCitY HaLLaddictions Café &Remedy BarsBarossa @ esplanadeThe Coffee bean & TeaLeaf @ Suntec CityTrue Fitness @ Suntec CityMezzeCafé Cartel @Marina SquareCoffee Club @Millenia WalkOutback Steak HousePaulaner BrauhausTimbre @ The SubstationIce Cold B’sBrotzeit @ Raffles CityCoffee Club @ RafflesCity ShoppingMICa Office LobbyReceptionPeek! StoreThe SubstationBobby’s @ ChijmesHog’s Breath CaféFront RowLoofDome Café @ Singaporeart MuseumCLaRke QUaYCassisBrewerkzRicciotti @ The RiverwalkWingsThe Central L1Customer ServiceCrazy elephantMad for garlicFern & KiwideMPSeYJones The grocerWhite Rabbit22 DempseyCMPB - ContemporaryMelting-Pot & BarDon QuijoteHouse, Barracks & CampDome Café @ DempseyRed Dot BrewhouseOktober MunichRestaurant and BardHOBY GHaUtTimbre @ Old SchoolDubliner Irish BarHaRBOURFRONtPrive Bakery CaféBrotzeit @ Vivo CityCoffee Club @Harbourfront CentreSky The Fitness LifestyleHOLLaNd ViLLaGeMu ParlourThe Coffee Bean & TeaLeaf @ Holland VillageBarossa @ Holland VHarry’s @ Holland VillagenYDC @ Holland VillageWala WalaIndochine Café Siem ReapCoffeeClub @Holland VillageFosters - an englishRose CaféLaVeNdeRCity Square Mall CustomerService CounterLoysel’s ToyLittLe iNdiaBroadcast HQMaRiNa BaYCarnivore BrazilianChurrascaria @Marina Bay SandsFoodologyerwin’s gastrobarThe exchangeThe Coffee Bean @Marina Bay SandsBazinSalad Stop @ MBFCThe Bank Bar & BistroMOHaMed SULtaN /ROBeRtSON QUaYHarry’s @ Pier RobertsonBlow+BarWine Connection CheeseBar @ Robertson WalkWine ConnectionTapas Bar & Bistro @Robertson WalkToby’s estateBar Bar Black Sheepepicuriousen grill and BareM By the RiverSingapore RepertoryTheatreNOVeNaKitchenetteTully’s Cofee @ Square 2novena SquareShopping MallLavaedge Restaurantand BarORCHaRdIOn Concierge countergusttimo Di Roma(IOn Orchard)The Marmalade PantryBalaclavaCoffee Club @ ParagonDome Café @ ParagonPS.Cafe @ ParagonThe Coffee Bean &Tea Leaf @ ParagonShopping CentreDome Café @Shaw HouseTaBSkinny Pizza @Wheelock PlaceSky Pilatesessensuals by Toni &guy @ Orchard CentralHanselLawry’s The Prime RibLeftfoot @ CineleisureRockstar by Soon LeeRaFFLeS PLaCeThe Coffee Bean@ The SailCoffee Club @ OneRaffles Quay1-altitudeCoffee Club @ RafflesPlace SquareThe Coffee Bean & TeaLeaf - Republic PlazaChevron HouseTrue Fitness @Chevron HouseDome Café @ UOB Plaza 1O’Briens IrishSandwich BarsSalad Stop @ Onegeorge StreetSansui Sumiyaki & BarBoathouseBlack@Hitachi TowerKinkiCapital SquarePacific Coffee Company@ Reddot TrafficThe Coffee Bean & TeaLeaf @ CPF BuildingSimply Sandwichgloria Jean’s Coffees@ Twenty ansonRiVeR VaLLeYzoukBangkok JamThe Coffee Bean & TeaLeaf @ great World CityTrue Fitness @great World CityLa VillaSeNtOSaHard Rock Café RWSQuayside Fish Bar & BistroThe Coffee Bean & TeaLeaf @ Palawan BeachTanjong Beach ClubazzuraWave House SentosaSkyloftSuburbiaSOMeRSetactuallyeditor’s Market@SomersetDean & DelucaIce Cold Beerno. 5 emerald HillOriole Café & Bargoethe-InstitutBrotzeit @ 313@SomersetJibiruBlackmarket no. 2Tully’s Coffee @Orchard CentralnUOCKPO Café BarPorterhouse Butcher BarToni & guy @Mandarin gallerytaNGLiNThe Coffee Bean & TeaLeaf @ Forum galleriaK Suites @ OrchardParade HotelModesto’s @ OrchardHard Rock CafétaNJONG PaGaRImpact MMaMoo Bar & grill137 Telok ayer StreetLevel 1 ReceptionThe Ogilvy CentreBoulevardRed Dot Design MuseumThe Coffee Bean & TeaLeaf @ International PlazaThe Coffee bean & TeaLeaf @ Fuji Xerox TowerBrothLatteria Mozzarella BartiONG BaHRUTiong Bahru BakeryCoq & BallsForty HandsBooks actuallyWeStSkyve elementaryBistro & BarSalad Stop @ FusionopolisOne RochesterB @ Rochesternoshalliance FrancaiseTired of magazine “apps” that are justrepackaged PDFs?The I-S Tablet Magazine is built from the groundup, fully interactive, and chock full o’ rich media.slideshows • audio • video • behind-the-scenes footage• interviews • exclusive content • real-time giveaways• automatic downloads • backdated issuesThat’s why we’re “award-winning”and they’re … crap.#619 | INSIDE SINGAPORE | www.is-magazine.comCRAPAPPSJANUARY 25 - FEBRUARY 7, 2013TiongBahru isso 2012THENEXTHOTHOOD:JALANBESARfood The city's best lunchesfitness Wicked workoutstravel Ready, Têt, Go!Online social mediaWe have access to some of the most valuable demographics across Asiaincluding our Facebook members and Twitter followers, which total over 15,000.Free to download, and every issue is free.Get it now at the App Store or Google Play.www.is-magazine.com/appI-S MagazIne Media kit 2013 9

Media KitI-S MAGAZINE • EDITORIAL • CUSTOM SOLUTIONS • DISTRIBUTION • Rate CaRd • DIGITALi-S MaGaZiNeRate CaRd 2013diSPLaY adVeRtiSiNGEffective January 2013. All rates are in Singapore dollars.FeatUReSFull Page 3,200DPS (Double Page Spread) 5,0001/2 Page 2,0001/4 Page Banner 1,7001/4 Page Square 1,300Special 1/8 Page (ROP only) 500LiStiNGS (iS+)Full Page 2,800DPS (Double Page Spread) 5,0001/2 Page 1,7001/4 Page Banner 1,4001/4 Page Square 1,000Special 1/8 Page (ROP only) 400SPeCiaL POSitiONBack Cover 6,000Inside Front Cover 5,400Inside Back Cover 4,500False Cover 10,000iNSeRtS (RaNdOMS)20,000-25,000 0.21/pc25,001-30,000 0.19/pcPolybag0.16/bagSCHedULeJan 1125FeB 0822MaR 0822aPR 1226MaY 1024JUn 1428JUL 1226aUg 0923SeP 1327OCT 1125nOV 0822DeC 1327ad Closing:5pm Tuesday, 10 days before publication.Materials deadline:5pm Thursday, 8 days before publication.Cancellations/Rescheduling:Ads cannot be cancelled after Ad Closing deadline. Ads cannot berescheduled after Materials Deadline.Printing Specifications:I-S Magazine is printed on 70gsm Woodfree paper, using a 4C commercialweb press. No fifth or special colors (metallic or Pantone)digital RequirementsElectronic files must be created on one of the following software programs:- Acrobat 4 (PDF 1.3) or earlier- InDesign CS4 or earlier- Illustrator CS4 or earlier- Photoshop CS4 or earlier• Final completed artwork must be converted to PDF file at 300dpi inprinted size.• Final must be in CMYK format (not RGB and spot color).• Convert type to outlines when using InDesign and Illustrator.• Minimize the number of steps used to create a gradation or blend.• Include all screen and printer fonts. (Fonts will be deleted after use.)• Include a proof, indicating the final artwork to be published.10 I-S MagazIne Media kit 2013

ate card265 mmi-S MaGaZiNe MeCHaNiCaLSPeCiFiCatiONSUNit tRiM SiZe (HXW) BLeed SiZeFull PageDouble Page Spread375 x 265 mm add 5 mm on all sides(text area 365 X 255mm)375 x 530 mm add 5 mm on all sides(text area 365 X 255mm)1/2 Page Horizontal 170 x 254 mm N/A1/2 Page Vertical 343 x 125 mm N/A1/4 Page Square 170 x 125 mm N/A1/4 Page Horizontal Banner 82 x 254 mm N/A1/4 Page Vertical Banner 343 x 60 mm N/A1/8 Page Horizontal 82 x 125 mm N/A1/8 Page Vertical 170 x 60 mm N/A375 mmFULL PAGEadd 5 mm bleed on all sides(text area 365 X 255mm)1/8PAGEHORIZONTAL1/4PAGE1/8PAGEHORIZONTAL1/8PAGEVERTICAL1/4PAGEVERTICAL1/2PAGEVERTICAL1/4PAGE HORIZONTAL1/2PAGE HORIZONTAL1/8PAGEVERTICALI-S MagazIne Media kit 2013 11

t&cterms + conditions1. The Publisher at all times reserves the right to edit, revise or reject in whole or part anyadvertisement with or without notice to the advertiser and shall not in any way be liablefor any loss or damage arising as a result of non-publication or amendment nor shallthe Publisher provide any refund or other compensation in the event of non-publicationor amendment as aforesaid.2. all advertisements are accepted and published by the Publisher in reliance upon the representationsof the agency and/or the advertiser that such party is authorized to publishthe entire contents and subject matter thereof and that the advertisement or part thereofor the publication of the advertisement does not in any way violate or breach any of thelaws of the republic of Singapore. In consideration of publication of an advertisement,the advertiser and his agency, if such is a party to this agreement, jointly and severallyagree to indemnify and hold harmless the Publisher, its officers, agents and employees inrespect of all or any costs, damages or other charges falling upon the Publisher includingbut not limited to legal actions or threatened legal actions arising from the publication ofany advertisement together with any and all other losses resulting from the publicationof any advertisement by the Publisher, including but not limited to any claims or actionsin respect of libel, slander, violation of any rights of privacy, copyright infringement, violationof trademark or any other intellectual property rights.3. all orders or requests for advertising space will be honored only after a contract has beenentered into between the Publisher and the advertiser or the authorized agent of anadvertiser. Where an order is issued by an agent, it is issued by the agent as a principal.In the event of non-publication, the Publisher’s liability shall be limited to refund of thecost of the advertisement and in all other cases as aforementioned the Publisher shallhave the option to provide a full refund or that proportion of the charge solely deemedreasonable by the Publisher or in lieu of any refund and at the Publisher’s sole discretionpublish the advertisement as soon as reasonably practicable.4. Credit facilities and the usual fifteen percent (15%) agency Commission discount areavailable to advertising agencies recognized by the Publisher.5. any discounts or agency Commission shall be valid and maintained only if all accountsdue and payable to the Publisher are paid in full as per the credit term agreed uponas printed on the contract or within such a period as agreed to in writing between thePublisher and the advertiser or agency concerned. non-payment of accounts or invoicesor failure to provide the Publisher with advertising materials as and when required andin the format specified by the Publisher is a ground for the Publisher to revoke this contract.On revocation, the advertiser shall pay the Publisher the sums detailed in Clause9 herein. Interest on any unpaid or overdue account balances will be charged at twoand a half percent (2.5%) per month on the total sum outstanding (inclusive or accruedmonthly interest) at any time. The Publisher shall not be liable for any loss or damagearising as a result of non-publication and cancellation of the relevant contract.6. any deposit held by the Publisher under this contract is to guarantee completion of thecontract. Such deposit will be applied by the Publisher against the final invoice submittedto the advertiser under this contract. Should this contract be cancelled for any reason,any deposit held will be applied against any costs owed to the Publisher as detailed insection 9 herein.7. any advertising contract will be considered completed when the total value of the contracthas been fulfilled. advertisement sizes may be increased with the permission ofthe Publisher. However, advertisement sizes booked may not be decreased. all advertisementsmust be published within the contract period, which may under no circumstancesexceed one year.8. For the avoidance of doubt, in the event of any advertiser or its agent withdrawing anyadvertisement or failing to provide the Publisher materials required to effect publicationbefore the Publisher's Deadline, the advertiser or agent is responsible for full paymentof all and any of the advertising space booked and contracted. In the event of advertisingcopy instructions and/or advertising materials not being received before the Publisher'sDeadline, the Publisher reserves the right to repeat a previous advertisement of thesame size or to run a house advertisement in respect of which the advertiser will beliable for full payment. The Publisher bears no responsibility for either the publicationof, nor the reproduction quality of advertising materials that are submitted after thePublisher's Deadline as stated in respect of receipt of advertising materials.9. The advertiser may only cancel this contract by sending a request for cancellation inwriting via registered mail to the Publisher. The Publisher shall not be bound by any stoporders, cancellations, transfers of advertisements or requests for special or specified positionsreceived within 14 days of Publication Date as defined on the Publisher's Rate Card.If this contract is cancelled, the advertiser or agent for the advertiser as a party heretoif appropriate, hereby agrees to pay the Publisher the relevant rate on the Publisher'sRate Card, without discounts, for all and any advertisements published. The advertiserfurther agrees to pay the Publisher on demand in addition to any costs required to effectrecovery from the advertiser, an administration fee of USD$650. The Publisher holdsthe right to cancel the contract and recover the aforementioned cancellation costs if theadvertiser fails to complete the contract by the expiry date.10. The Publisher reserves the right to suspend/stop any contracted advertisementsshould the advertiser fail to abide with the payment/credit terms as determined onthe contract.11. The Publisher will use its best endeavors to adhere to any schedule of dates for publicationand in respect of requested positions for advertisements, but does not give anywarranty of guarantee in respect thereof. It is a condition of acceptance of advertisementorders that no such warranty or guarantee is given.12. The advertiser may request that insertion dates of an advertisement be amended andany such request shall be made in writing to the Publisher and received at least 14days prior to Publication Date as defined on the Publisher's Rate Card. any amendmentsto the insertion dates will be made at the Publisher's sole discretion. Requests for anyalterations of insertion dates not received in writing at least 14 days prior to PublicationDate will not be accepted.13. The Publisher, its employees or agents shall not be responsible for errors in the insertionor omission of any advertisement, the content thereof and/or any damage or losshowsoever occurring to drawings, films, photographs or other materials provided to thePublisher for the purpose of or in connection with any advertisement. Unless claimedby the advertiser, all advertising materials provided to the Publisher will be disposedof after three months of publication date or proposed publication date without furthernotice.14. agreements, conditions, rates, rules or regulations not set forth or described hereinor appearing in the Publisher's advertising Rate Card or Mechanical Specifications willnot be binding and the Publisher hereby gives notice that such are produced for theguidance of advertisers only.15. The Publisher reserves the right to revise advertising rates upon written notice atany time in respect of any publication. The Publisher also reserves the right to reviseand vary the circulation quantity in respect of any publication without prior notice.advertising rates appearing on contracts do not guarantee any fixed circulation quantityand no warranty of such is made. The Publisher is not bound by any verbal or writtencirculation claims.16. all complaints or claims regarding advertisements published must be made in writingto the Publisher within three (3) days following the date of publication and sent by registeredpost or recorded delivery to the registered office of the Publisher. no complaintor claim will be honored if advertising material does not conform to the Publisher'scurrent Mechanical Specifications. Copies of the Mechanical Specifications are availablefrom the Publisher upon request.17. The advertiser understands and agrees that editorial coverage is entirely unconnectedto advertising. The Publisher does not promise any editorial coverage whatsoever inexchange for advertising. Both parties agree that no promise or guarantee of editorialcoverage has been made or implied.18. The placing of an order with the Publisher for the insertion of an advertisement shallamount to full acceptance of all the above conditions. any further conditions stipulatedin the Publisher's order form or elsewhere by the Publisher shall be void in so far asthey are in conflict with the above conditions.19. This contract forms the entire agreement between the parties. Both parties agree thatthe publisher shall not be bound by any other communication between the parties,whether written or verbal, save and except an advertisement amendment Form dulysigned by both parties. Quotations, sales letters and proposals by the Publisher shallin no way be binding on the Publisher. Both parties further agree that no terms orconditions applied by the advertiser to an order for advertising shall be binding on thePublisher.20. The Publisher reserves the right to amend, vary, replace or cancel any of the aforementionedterms and conditions without prior notice to the advertiser. The Publisher shallin no way be liable for any loss or damage arising as a result of changes to the termsand conditions herein.12 I-S MagazIne Media kit 2013

Media KitI-S MAGAZINE • EDITORIAL • CUSTOM SOLUTIONS • DISTRIBUTION • RATE CARD • diGitaLi-S iS diGitaLour online presence & expertiseOur Online Products• i-S Online delivers the best of Singapore: the most complete eventslistings, the hardest-hitting food reviews, the edgiest boutiques, the toptravel destinations, and just about every bar, restaurant, club or gallery intown. is.asia-city.com is the website that will make you love Singapore.• i-S Newsletters cut through the noise and deliver the best in events,food and nightlife each week. These newsletters are packed withthe latest updates, news, tips and exclusive offers and are sent tosubscribers, providing a highly targeted place for your message.• i-S edMs go straight to the people that matter to your business. Our databaseof young, urban professionals is Singapore’s most attractive audience.• i-S Mobile gives people the power of I-S Magazine in the palm of theirhand. Giving information & reviews on restaurants, events and otherhappenings around you at the moment you need it. It also has easy-touselistings of just about every bar, restaurant, club or gallery in town.• i-S Content Syndication lets you add I-S content to your digital products. I-Soffers feeds of our most in-demand content such as restaurants and events. Orwe can customize content specially for you. Respected names like MSN, SingTel,Nokia and Singapore Tourism Board have all used our content. You should too.More than Just Box ads• Creative Buys Our site offers more than just Leader Board and BoxAds. Background and Expandable Ads are new options to give yourmessage that special touch that stands out from the rest.• Channel Sponsorship With our Channel Sponsorship Program,advertisers can “own” one of our core content channels (Restaurants,Events, Nightlife & Travel) with special ad placements and highlightoffers. This is a more impactful and affordable solution for advertiserslooking for rich content and consistent branding exposure.i-S Beyond Print• For maximum savings, our online products are an affordable— and effective — alternative to higher-priced media.• For maximum recall, complement print ads in I-S Magazine with apresence on is.asia-city.com, in I-S Newsletters and EDMs.I-S MagazIne Media kit 2013 13

digitali-S diGitaLRate CaRd 2013Effective January 2013. All rates are in Singapore dollars.HOMe PaGePeR WeekHomepage Take-Over (Background with Expandable Banner $4,500Expandable Banner (960 x 60/300) Fixed $2,000Leaderboard (720 x 90) Rotation $800Rectangular Box (300 x 250) Rotation $650CHaNNeL LaNdiNG PaGePeR WeekChannel Sponsorship (Background with Expandable Banner + 1st Box Banner) $4,000Expandable Banner (960 x 60/300) Fixed $1,500Leaderboard (728 x 90) Rotation $600Rectangular Box (300 x 250) Rotation $550RUN OF PaGePeR WeekLeaderboard (728 x 90) Rotation $500Rectangular Box (300 x 250) Rotation $450i-S WeekeNdPeR NeWSLetteRLeaderboard (728 x 90) Fixed $1,400Rectangular Box (300 x 250) Fixed $1,000Customized eDMstHe diSHPeR NeWSLetteRLeaderboard (600 x 80) Fixed $1,200Rectangular Box (300 x 250) Fixed $800eSCaPe ROUtePeR NeWSLetteRRectangular Banner (660 x 93) Fixed $1,200edMPeR edM728 X 1200* $2,000*Maximum Heightdigital Requirements:• File size:

Media KitI-S MAGAZINE • EDITORIAL • CUSTOM SOLUTIONS • DISTRIBUTION • Rate CaRd • DIGITALaSia CitY ONLiNeMeCHaNiCaL SPeCiFiCatiONSIZE ARE ALL IN WIDTH BY HEIGHT.BaCkGROUNd BaNNeR1680 x 900is-magazine.comI-S MagazIne Media kit 2013 15

digitalBaCkGROUNd WitHeXPaNdaBLe BaNNeR960 x 60px when closed960 x 300px when openReCtaNGULaR BOX300 x 250pxLeadeRBOaRd728 x 90pxis-magazine.com16 I-S MagazIne Media kit 2013

Media KitI-S MAGAZINE • EDITORIAL • CUSTOM SOLUTIONS • DISTRIBUTION • Rate CaRd • DIGITALaSia CitY ONLiNeMeCHaNiCaL SPeCiFiCatiONSIZE ARE ALL IN WIDTH BY HEIGHT.LeadeRBOaRd600 x 80pxReCtaNGULaR BOX300 x 250pxReCtaNGULaR BaNNeR660 x 93pxI-S MagazIne Media kit 2013 17

digitalLeadeRBOaRd728 x 90pxedM728 X 1200px **EDMS can be any height but nohigher than 1200pixels.We don’t accept Flash oranimated GIF for the EDM soplease send only the standardGIF/JPG files. Additional chargesmay be incurred for productionof artwork. Quotes availableupon request.ReCtaNGULaR BOX300 x 250pxFiLe ReQUiReMeNtS• File size:

Media KitI-S MAGAZINE • EDITORIAL • CUSTOM SOLUTIONS • DISTRIBUTION • RATE CARD • diGitaLi-S MaGaZiNetaBLet aPPRiCH Media adVeRtiSiNG – it’S HeRe!Your brand and product stories are not flat – so why should your ads be?Rich media advertising allows you to show, rather than tell; to showcase deepervisual stories through slide shows, videos, music, animation. Rich media empowersyou to engage consumers with your brand in a way that’s not possible throughprint or through a website. Rich media allows you to show off in a more personal,touching and visual way. Rich media is about creating great, interactive, exciting brandexperiences.I-S Magazine’s award winning rich media tablet app (Best Publishing App, AsianPublishing Convention) connects your brand with high spending, trendsettingurbanites. Singapore leads the world in tablet ownership. 34% of internet users aged16–60 own a tablet device. That’s six times the global average.Change is the only constant element in a fast-paced consumer environment. Andwhere there’s a buzz, there’s a boost. Advertisers who are early on the platform willbenefit greatly. Do not miss the opportunity to leverage on a platform that is here, andwill not go away.Rich media – there’s nothing like it.I-S Magazine takes you there.2x4xSHORt CaMPaiGNSTotal Cost $3,000 $5,0007x 14x 28xCONtRaCtS 3 months 6 months 1 yearTotal cost $7,000 $10,500 $14,000I-S MagazIne Media kit 2013 19

tablet appi-S diGitaLRate CaRd 2013Effective January 2013. All rates are in Singapore dollars.RateS1 vertical/ page $2,000Permium Position $2,250 / $2,500 / $5,000Sponsorship from $28,800POSitiON(There are up to 10 positions in each issue)Standard PositionsPremium PositionsSpecial PositionsTravel, Island 1, Island 2, Dining, Dining Reviews, Events, FilmPage 2, Up Front, Cover StoryCover Buy (subject to approval)We CaN HeLP Make YOUR adS iNteRaCtiVe!Simply send us your ad layout guideline and all the raw assets required to create your ad: hi-res photos, text, layereddesign files. We’ll do the rest! Asia City’s design team will assist with ad creation and 1 final edit.deVeLOPMeNt2 Layers, add links, insert multimedia free (1 vertical, 1 page)3 or more layers $500-$1,000 per pageCreate from scratch$1,000-2,000 per page / max $3,000-5,000 per verticalNative Content $2,000-4,000digital Requirements• 72dpi images (or 2048x1536px) for a full-page ad. (JPG, PNG accepted.)• RGB color profile.• Relevant URLs and which areas of the ad they should be mapped to. (eg SOP page / LPS or other)• Relevant extra material: audio, video, size of final file should be under 7MB (MPEG-4[.mp4]), pop-up images, scrollable images (panoramic images, or 360-degree product shots[consult us for specs])ADIOS2048 x 1536pxADAndroid1280 x 800pxdeadlinesBooking deadline:14 days before publication dateMaterials Submission:7 days before publication date20 I-S MagazIne Media kit 2013

asia City Publishing Pte. Ltd.Blk 211 Henderson Road, #14-03 Singapore 159552t: (+65) 6323-2512 F: (+65) 6323-2779www.is-magazine.com | twitter.com: is_magazine | Facebook.com: ismagazineasia-city.comsales@asia-city.com.sgfeedback@asia-city.com.sg