presentation parfum.pdf - Senstools
presentation parfum.pdf - Senstools
presentation parfum.pdf - Senstools
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<strong>presentation</strong> route map<br />
• the consumer and expert data are compared in three different ways<br />
8013<br />
1.Univariate analysis<br />
• analyses of variance<br />
• correlations<br />
22.Multivariate Multivariate comparison<br />
• construction of the two products’ spaces (PCA)<br />
• comparison of the products products’ spaces through GPA and MFA<br />
3.Confidence ellipses<br />
• graphical confidence intervals around the products averaged<br />
over the two panels<br />
• graphical confidence intervals around the products defined<br />
by the different panels<br />
8
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