Swiss Individual Transport: High-Tech & Connected - Metro
Swiss Individual Transport: High-Tech & Connected - Metro
Swiss Individual Transport: High-Tech & Connected - Metro
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
swisscleantech<br />
Christian Häuselmann<br />
151 10 th Street<br />
Del Mar, CA 92014<br />
Phone: +1 858 228 7696 (US)<br />
+41 79 260 1600 (CH)<br />
Email: christian.haeuselmann@swisscleantech.ch<br />
Web: www.swisscleantech.ch<br />
2010, Sustainability Summit<br />
<strong>Swiss</strong> <strong>Individual</strong> <strong>Transport</strong>: <strong>High</strong>-<strong>Tech</strong> & <strong>Connected</strong><br />
Los Angeles, June 9th 2010
swisscleantech<br />
Who is swisscleantech?<br />
swisscleantech is a business association bundling the interests of their<br />
120+ member companies, to reach 2 goals:<br />
• Policy development<br />
> Switzerland as a sustainability leader<br />
• Innovation and collaboration (<strong>Swiss</strong>, global)<br />
> Accelerate market launch of sustainable products and services<br />
Projects, e.g.<br />
> <strong>Swiss</strong> Village in Masdar City/Abu Dhabi, www.swiss-village.com<br />
> <strong>Swiss</strong>-US Dialogue on Cleantech<br />
2
swisscleantech<br />
What are innovation drivers for the <strong>Swiss</strong> individual transport?<br />
Geography - close distances, dense inner cities<br />
3
swisscleantech<br />
What are innovation drivers for the <strong>Swiss</strong> individual transport?<br />
Strong public transport = base for new mobility systems<br />
4<br />
10 miles
swisscleantech<br />
Investment in public transport creates first/last mile market<br />
Example: Infrastructure Fund (Confederation)<br />
� Close collaboration of Confederation / Canton / Cities in planning,<br />
construction and funding<br />
� Infrastructure fund (Confederation):<br />
> $ 20 billion in 20 years<br />
> $ 6 billion for “public and private transit infrastructure in agglomerations”<br />
> $ 2.5 billion under construction<br />
> 22 projects under construction / running<br />
> 16 of them: rail/light rail projects<br />
5<br />
> Creates market for first/last mile projects
swisscleantech<br />
What are innovation drivers for the <strong>Swiss</strong> individual transport?<br />
No <strong>Swiss</strong> car industry<br />
• <strong>High</strong>-tech suppliers for global car industry<br />
> base for new vehicle concepts<br />
• Connectivity as businessmodel, services around vehicles<br />
> Mobility CarSharing, Flyer Electricbike with “Heart-Route”<br />
• Openness for innovative mobility projects<br />
> First Tour de Sol in 1985, Light Electric Vehicle pilot city Mendrisio 1996-2001<br />
• Revival of the bike<br />
> Biking is “in” (leisure and commuting), average market growth 5-7%<br />
6
7<br />
Innovative<br />
high-tech vehicles
swisscleantech<br />
<strong>High</strong>-tech vehicles - demonstration projects<br />
8<br />
PAC-Car II, 2005<br />
World record in fuel-efficient driving<br />
Rinspeed UC, 2010<br />
“Urban Commuter”
swisscleantech<br />
Cross innovation - Smart<br />
9<br />
Smart, first concepts in late 1980s<br />
“Swatchmobile”
swisscleantech<br />
Cross innovation..<br />
10
swisscleantech<br />
Hybrid concept - FLYER electricbike<br />
11<br />
First prototype, 1993<br />
“The Red Buffalo”<br />
Leading high quality E-Bike Brand<br />
50’000 units in 2010, growth 50-80%<br />
“Minergie” production site
12<br />
Connectivity<br />
as business model
swisscleantech<br />
Innovation Triangle for Connectivity Business Models<br />
13<br />
Public<br />
<strong>Transport</strong><br />
www<br />
4-Wheels 2-Wheels
swisscleantech<br />
Connectivity Business Models - 3 Examples<br />
14<br />
1. Mobility<br />
CarSharing<br />
Public<br />
<strong>Transport</strong><br />
www<br />
4-Wheels 2-Wheels<br />
3. e-Charging<br />
Network<br />
2. Rent-a-bike<br />
FLYER „Heart-Route“
swisscleantech<br />
Mobility CarSharing - launched in Lucerne, 1987<br />
15<br />
Mobility Carsharing<br />
• <strong>Tech</strong>nology leader,<br />
Software platform<br />
• 90,000 customers<br />
• 2300 vehicles<br />
• 1150 locations<br />
• Business Carsharing:<br />
3000 companies
swisscleantech<br />
Rent-a-bike and FLYER “Heart-Route”<br />
16<br />
Rent-a-bike<br />
• 3000 bikes<br />
• 100 railway stations<br />
• 250 e-bikes<br />
„Heart-Route“<br />
• Leisure time<br />
• Wellness<br />
• Tourism<br />
• Farmer income
swisscleantech<br />
Velib – Paris<br />
17<br />
Velib<br />
• 20,000 bikes<br />
• 1600 rental stations<br />
•a station every 900 feet in<br />
city center of Paris<br />
•75 Mio users in 3 years<br />
Financing<br />
•JCDecaux adv. company<br />
•Gets portion of on-street<br />
advertising hoardings<br />
from City of Paris
swisscleantech<br />
Who are “potential farmers” in LA area?<br />
Potential strategic partners<br />
• Strategic decision: focus leisure or commuting?<br />
> Different partners, measures, marketing, etc.<br />
> Financing partners: advertising, IT, mobile communication, etc.<br />
• Leisure, e.g.<br />
> Restaurants, Museums, Parks, etc.<br />
> Discounts, preferred & save parking, charging for e-bikes, etc.<br />
• Commuting, e.g.<br />
> Large Employers<br />
> Preferred & save parking, bike repair service, showers, charging for e-bikes,<br />
salary-related incentives, etc.<br />
18
swisscleantech<br />
Park & Charge Network for Electric Vehicles<br />
19<br />
<strong>Swiss</strong> Know-how<br />
• Developed since 1985<br />
• Payment system<br />
• Mobile apps<br />
• EU-wide network<br />
Learn from U.S.<br />
• Marketing<br />
• Scaling up<br />
• e.g. Better Place
THANK YOU<br />
20<br />
Christian Häuselmann<br />
Del Mar, California<br />
cell +1 858 228 7696<br />
email christian.haeuselmann@swisscleantech.ch<br />
www.swisscleantech.ch
Change language