10 Prof Ernst Uken.pdf - CPUT Active Web - Cape Peninsula ...
10 Prof Ernst Uken.pdf - CPUT Active Web - Cape Peninsula ...
10 Prof Ernst Uken.pdf - CPUT Active Web - Cape Peninsula ...
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DEFINITIONS in MARKETINGEFFICIENCY‐ www.smartinsights.com,• “Doing the thing right” iht” by minimising i i i resources or the timeneeded to complete a process,ie. keeping the costs low• Costs include: purchases, conversion rateEFFECTIVENESS• “Doing the right thing” on a broader scale• Customer satisfaction by numbers or lifetime
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