Conference Booklet 11 Nov - Nina - CPUT ACTIVE Web - Cape ...
Conference Booklet 11 Nov - Nina - CPUT ACTIVE Web - Cape ...
Conference Booklet 11 Nov - Nina - CPUT ACTIVE Web - Cape ...
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2 Presented with the financial and/or in-kind support of:
4<br />
The People Responsible<br />
CONFERENCE CHAIRPERSONS<br />
Prof L V Mazwi-Tanga, Vice-Chancellor,<br />
<strong>CPUT</strong>, <strong>Cape</strong> Town, RSA<br />
Prof Norbert Grünwald, Rector, Hochschule<br />
Wismar University of Applied Sciences Technology,<br />
Business and Design, Wismar, Germany<br />
Prof Dr. h.c. Juergen E. Schrempp, Chairman<br />
of SAFRI, the Southern Africa Initiative<br />
of German Business, Stuttgart, Germany<br />
ORGANISING COMMITTEE<br />
Dr Keith Jacobs & Prof Nico Beute, <strong>CPUT</strong><br />
Ms <strong>Nina</strong> Mapili, SAFRI<br />
Ms Regina Krause, Hochschule Wismar<br />
CONFERENCE SUPPORT TEAM<br />
Ms Anneke DeKlerk, <strong>CPUT</strong><br />
Ms ‘Manthati Phomane, for SAFRI<br />
Ms Mirelle Matiwaza, for SAFRI<br />
Dr Nawaz Mahomed, <strong>CPUT</strong><br />
Prof Chris Winberg, <strong>CPUT</strong><br />
Mr Norman Jacobs, <strong>CPUT</strong><br />
Mr Dave Bleazard, <strong>CPUT</strong><br />
Mr Paul Tennant, <strong>CPUT</strong><br />
CONFERENCE CO-CHAIRPERSONS<br />
Prof Anthony Staak, <strong>Cape</strong> Peninsula University<br />
of Technology<br />
Ms <strong>Nina</strong> Mapili, Southern Africa Initiative of<br />
German Business (SAFRI)<br />
Ms Regina Krause, Hochschule Wismar<br />
Mr Andreas Wenzel, Secretary General,<br />
SAFRI<br />
Dr Chris Nhlapo, <strong>CPUT</strong>, <strong>Cape</strong> Town<br />
Prof David Holifield, University of Wales<br />
Institute, Cardiff, UK<br />
Prof Claudiu Vasile Kifor, Lucian Blaga University<br />
of Sibiu, Sibiu, Romania<br />
Prof Constantin Oprean, Lucian Blaga University<br />
of Sibiu, Sibiu, Romania<br />
Sr Imelda A. Mora,OSA, President, La Consolacion<br />
College Manila, Manila, Philippines<br />
Dr Ronald M. Pastrana, La Consolacion<br />
College Manila, Manila, Philippines<br />
Prof Hao Dongheng, President, Shijiazhuang<br />
University of Economics, Hebei, China<br />
Prof Marian Zajko, Slovak University of Technology<br />
in Bratislava, Slovakia<br />
Prof Colin U. Chisholm, Glasgow Caledonian<br />
University, Glasgow, Scotland, UK<br />
Mr Hans-Werner Bussmann, Consul General<br />
of the Federal Republic of Germany in <strong>Cape</strong><br />
Town<br />
ACADEMIC EDITORIAL COMMITTEE<br />
Prof Cecilia Jacobs, <strong>CPUT</strong><br />
Mrs Jenni Case, University of <strong>Cape</strong> Town<br />
Prof Brandon Collier-Reed, University of<br />
<strong>Cape</strong> Town<br />
Dr Debby Blaine, Stellenbosch University<br />
Prof James Garraway, <strong>CPUT</strong><br />
Prof Chris Winberg, <strong>CPUT</strong><br />
Mr Andre van der Bijl, <strong>CPUT</strong><br />
Dr Vincent Micali, Eskom<br />
Prof Andre Slabbert, <strong>CPUT</strong><br />
Prof Mzikayise Shakespeare Binza, <strong>CPUT</strong><br />
Dr Schalk Heunis, Enerweb<br />
Prof Dr. Norbert Grünwald, Hochschule Wismar<br />
Prof David Holifield, University of Wales<br />
Institute Cardiff<br />
Prof Claudiu Kifor, Lucian Blaga University of<br />
Sibiu<br />
Prof Bae-Muu Chang, Chienkuo Technology<br />
University,<br />
Prof Marian Zajko, Slovak University of Technology<br />
in Bratislava<br />
Prof Colin U. Chisholm, Glasgow Caledonian<br />
University
ACADEMIC EDITORIAL COMM., CONT.<br />
Prof Harold P. Sjursen, New York University/<br />
Polytechnic Institute<br />
Mrs Regina Krause, Hochschule Wismar<br />
Dr Colleen Moodley, <strong>CPUT</strong><br />
Mr Isaac Essi, River State University of Science<br />
& Technology, Port Harcourt<br />
Mrs Linda Merckel, Old Mutual<br />
Mr Edrich Pretorius, Sunnyside Primary<br />
School<br />
Dr Trevor Moodley, <strong>CPUT</strong><br />
Prof Philip Lloyd, <strong>CPUT</strong><br />
Mr Daniel De Goede, <strong>CPUT</strong><br />
Dr Carly Steyn, <strong>CPUT</strong><br />
Table of Contents<br />
CONTENTS PAGE<br />
Sponsors 2<br />
The People Responsible 4<br />
The Organising Partners 6<br />
Chairmen's Welcome 7<br />
Program Overview 8<br />
Detailed Program <strong>11</strong><br />
Site visits 26<br />
Auxiliary Program 28<br />
Paper Abstracts 29<br />
Paper Presented and Title Index 53<br />
Speaker Biographies 56<br />
Venues Plans and Maps 62<br />
5
6 The Organizing Partners<br />
HOCHSCHULE WISMAR, UNIVERSITY OF AP-<br />
PLIED SCIENCES: TECHNOLOGY, BUSINESS AND<br />
DESIGN<br />
Wismar University of Applied Sciences<br />
stands on the three educational pillars of<br />
Technology, Business and Design. Scientific<br />
disciplines range from the traditional, such as<br />
electrical engineering, civil engineering, mechanical<br />
engineering and business administration,<br />
to modern topics such as multimedia<br />
technology, communications design and<br />
media or architectural design.<br />
Wismar University plays a key role as a regional<br />
competence centre in education, research<br />
and innovation with a strong orientation<br />
toward international collaboration and<br />
networking activities. Its international orientation<br />
helps the university position itself as an<br />
innovator, strengthening both regional business<br />
structures and the European higher<br />
education scene. An active partner in the<br />
Bologna Process, Wismar University has<br />
implemented many reforms, thereby modernising<br />
the University in line with the European<br />
Union’s Lisbon Strategy.<br />
www.hs-wismar.de<br />
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY<br />
VISION<br />
To be at the heart of technology education<br />
and innovation in Africa.<br />
MISSION<br />
Our mission is to develop and sustain an<br />
empowering environment where, through<br />
teaching, learning, research and scholarship<br />
our students and staff, in partnership with the<br />
community and industry, are able to create<br />
and apply knowledge that contributes to<br />
development.<br />
CORE VALUES<br />
• Integrity<br />
• Respect<br />
• Excellence<br />
• Democracy<br />
• Accountability<br />
• Ubuntu<br />
• Innovation<br />
• Equity<br />
www.cput.ac.za<br />
SAFRI, the Southern Africa Initiative of German<br />
Business, promotes southern Africa as a<br />
region of high potential. Since its creation in<br />
1996 by<br />
• Afrika-Verein (AV),<br />
• Federation of German Industries (BDI)<br />
• Association of German Chambers of<br />
Industry and Commerce (DIHK),<br />
SAFRI has focused attention on the economic<br />
potential of the countries in SADC, the Southern<br />
African Development Community, and on<br />
promoting German business activities in the<br />
region.<br />
Prof. Dr. h.c. Juergen E. Schrempp, retired<br />
Chairman of DaimlerChrysler AG, has been<br />
the Chairman of SAFRI since the beginning.<br />
SAFRI’s work is sponsored by Daimler AG.<br />
SAFRI implements the Journey to Excellence<br />
(J2Ex) program in support of its goal to enhance<br />
the entrepreneurial competencies of<br />
people and enterprises in SADC, thereby helping<br />
to promote competitiveness, create jobs,<br />
raise the standard of living, and develop and<br />
improve business opportunities.<br />
Facebook: J2Ex - the Journey to Excellence<br />
www.safri.de
Prof L V Mazwi-Tanga<br />
Vice-Chancellor, <strong>CPUT</strong><br />
Chairpersons’ Welcome<br />
CHAIRPERSONS’ WELCOME<br />
Greetings and welcome to the 4 th International <strong>Conference</strong> on Engineering and Business Education and the 1 st International SAFRI Journey to<br />
Excellence <strong>Conference</strong>. This conference is a joint initiative of the <strong>Cape</strong> Peninsula University of Technology, Hochschule Wismar and SAFRI, the<br />
Southern African Initiative of German Business. Previous ICEBE conferences involved mainly universities and focused predominantly on academic<br />
paper sessions and workshops. But this year SAFRI brings an exciting new dimension to proceedings. With its strong track record of<br />
promoting entrepreneurship and supporting business opportunities SAFRI has helped create a platform for academia and business to effectively<br />
engage on the central conference theme of preparing our students to succeed in the 21 st Century knowledge economy.<br />
This conference comes in the wake of a global economic meltdown which will have serious socio-economic consequences for developed and<br />
emerging economies alike. In particular the specter of growing unemployment remains a major challenge. It is widely accepted that small, medium<br />
and micro enterprises will provide the majority of new jobs worldwide and will be vital to the continuing growth and success of any economy.<br />
Entrepreneurs will have a key role to play and universities will be challenged to equip their students to make a meaningful contribution in<br />
these uncertain times.<br />
The conference program has been structured to allow maximum interaction between educators and entrepreneurs. Besides the paper sessions<br />
which form the backbone of any academic conference there are a number of plenary sessions and workshops which we hope you will find both<br />
entertaining and enlightening. Network opportunities abound.<br />
It is our hope that conference participants will use these opportunities to reflect, discuss, debate and to think out of the box and explore future<br />
scenarios and strategies to help address the many challenges that lie ahead for both educators and entrepreneurs.<br />
We hope that conference participants will also take time to experience the beautiful city of <strong>Cape</strong> Town, recently awarded the title of World Design<br />
Capital 2014.<br />
Join in, share ideas, forge networks … and enjoy! Let’s make this a conference to remember!<br />
Prof Norbert Grünwald<br />
Rector, Hochschule Wismar<br />
Prof Dr. h.c. Juergen E. Schrempp<br />
Chairman of SAFRI<br />
7
8<br />
Program Overview<br />
SUNDAY, 20 NOVEMBER<br />
PRE–CONFERENCE ACTIVITIES<br />
as of<br />
13:00<br />
as of<br />
15:00<br />
Practice sessions in plenary<br />
venue, room 2.58, <strong>CPUT</strong> Commerce<br />
Building<br />
<strong>Conference</strong> registration at Best<br />
Western <strong>Cape</strong> Suites Hotel<br />
17:00 Buses depart hotel for dinner<br />
MEET & GREET AT GRANGER BAY<br />
17:15 Registration & networking at Hotel<br />
School restaurant, <strong>CPUT</strong> Granger<br />
Bay Campus<br />
18:00 Welcome and Introductions<br />
• Prof Anthony Staak<br />
• Minister Trevor Manuel<br />
• Mr Mbulelo Bikwani<br />
• Mr Hans-Werner Bussmann<br />
• Prof Norbert Grünwald<br />
• Ms <strong>Nina</strong> Mapili<br />
• Honoured guests<br />
• Prof Nico Beute<br />
18:45 Dinner<br />
19:45 Intro to Innovation 101<br />
• Mr Peter Greenwall<br />
MONDAY, 21 NOVEMBER<br />
PLENARY PANEL: THE STATUS QUO<br />
09:00 • Minister Trevor Manuel, Minister<br />
in the Presidency & Chancellor<br />
of <strong>CPUT</strong><br />
• Dr Chris Nhlapo, Deputy-Vice<br />
Chancellor of Research, Technology<br />
Innovation and Partnerships,<br />
<strong>CPUT</strong><br />
• Mr Michael Baumann, MD, MTU<br />
South Africa<br />
• Ms Nobuzwe Mangcu, MBSA<br />
Board member<br />
• Cedric Buffler, CEO at Trident<br />
Institute (Micro-MBA)<br />
10:30 NETWORKING BREAK<br />
PLENARY: FUTURE SCENARIOS AND<br />
STRATEGIES FOR SUCCESS<br />
<strong>11</strong>:00 • Ms Chantell Ilbury, Mind of a<br />
Fox<br />
• Dr Beate Schlageter, Corporate<br />
Technologies, Siemens AG<br />
• Dr Ronny Adhikarya<br />
12:50 Group Photo<br />
13:00 Lunch<br />
PLENARY: INNOVATION 101<br />
13:45 • Mr Peter Greenwall<br />
BREAKAWAY SESSIONS<br />
14:30 Workshops and paper sessions<br />
• Workshops<br />
• one for each of four scenarios<br />
• Innovation Lab<br />
• Paper sessions<br />
• Entrepreneurship Education<br />
• Incubation<br />
15:45 Networking Break<br />
BREAKAWAY SESSIONS<br />
16:30 Workshops<br />
• Finance for SMEs<br />
• Org. Excellence & ISO<br />
• Strategic Communication<br />
• Monetizing Tacit Knowledge<br />
• Empowering Future Entrepreneurs<br />
• Incubation & Mentoring<br />
17:15 Break<br />
DINNER AT PIGALLE RESTAURANT<br />
18:00 Buses depart hotel<br />
18:15 Networking<br />
18:45 Observations and lessons learned<br />
19:15 Dinner
TUESDAY, 22 NOVEMBER<br />
PLENARY: BENCHMARKS & VISIONS<br />
09:00 • Mr Guy Lundy<br />
• Prof Norbert Grünwald<br />
• Mr Vincent Joyner<br />
• Mr Justin Smith<br />
• Mr Carver Pop<br />
• Mr Temba A. Nolutshungu<br />
10:40 Networking Break<br />
PARALLEL SESSIONS<br />
1. The Entrepreneurial Journey<br />
<strong>11</strong>:00 SADC SME Entrepreneurs<br />
• Mr Eddie Kaluwa<br />
• Mr Abius Akwaake<br />
• Mr Femi Kayode, et al<br />
<strong>11</strong>:40 Western <strong>Cape</strong> IT Entrepreneurs<br />
• Mr Eric Edelstein<br />
• Mr Eran Eyal<br />
• Ms Rapelang Rabana<br />
• Mr Vinny Lingham<br />
• Mr Tony Mallam<br />
2. Paper Sessions<br />
<strong>11</strong>:00 • Entrepreneurial Concepts & Strategies<br />
• Best Practice & Future Scenarios<br />
12:30 Lunch<br />
BREAKAWAY SESSIONS<br />
13:15 Talk with Entrepreneurs<br />
Creative session<br />
Paper sessions<br />
• Best Practices and Future Scenarios<br />
• Innovation and Technology<br />
14:20 Workshops<br />
• Crowdsourcing<br />
• <strong>Web</strong>site design: Yola.com<br />
• Using Social Media to Grow Your<br />
Business (Part 1)<br />
• Function like a world-class company<br />
using Cloud services<br />
Discussions<br />
• Venture Capital<br />
• Sustainability Strategies<br />
15:05 Networking Break<br />
BREAKAWAY SESSIONS<br />
15:30 Workshops<br />
• Search Engine Optimization<br />
• Function like a world-class company<br />
using Cloud services<br />
• Using Social Media to Grow Your<br />
Business (Part 2)<br />
• The Journey to Excellence<br />
• 10 Things you should and shouldn’t<br />
do when seeking a partner...<br />
• Innovation & Technology Transfer<br />
Program Overview<br />
PLENARY: WAYS FORWARD<br />
16:15 Observations and lessons learned<br />
16:35 Ways Forward - A Business perspective<br />
• Prof Dr h.c. Juergen E. Schrempp,<br />
Chairman of SAFRI, the Southern<br />
Africa Initiative of German Business;<br />
retired Chairman of the<br />
Board of Management and CEO<br />
of DaimlerChrysler AG<br />
16:50 Debate and Discussion<br />
RECEPTION SPONSORED BY SAFRI<br />
17:10 Networking cocktail<br />
9
10<br />
Program Overview<br />
WEDNESDAY, 23 NOVEMBER<br />
COMPANY AND INCUBATOR VISITS<br />
Preregistration required; seats limited.<br />
08:00 Departure from hotel<br />
08:45 MTU South Africa<br />
MTU South Africa is a wholly owned<br />
subsidiary of MTU Friedrichshafen, a<br />
leading worldwide manufacturer of large<br />
diesel engines and complete drive<br />
systems.<br />
10:00 Furntech<br />
Furntech is South Africa’s only Centre<br />
of Excellence for the furniture industry<br />
and is the first port of call for anyone<br />
looking for information on business<br />
incubation and / or skills development in<br />
furniture manufacturing.<br />
<strong>11</strong>:15 Bandwidth Barn<br />
The <strong>Cape</strong> Town-based Bandwidth Barn<br />
has been in operation since 2000 and is<br />
today regarded as one of the leading<br />
ICT business incubators in the world.<br />
The Bandwidth Barn is a fully-owned<br />
subsidiary of the <strong>Cape</strong> IT Initiative<br />
(CITI), a Section 21 company, and the<br />
development and promotions agency<br />
for the ICT sector in the Western <strong>Cape</strong>.<br />
13:00 Lunch at conference venue, <strong>CPUT</strong><br />
WALKING TOUR OF “THE FRINGE”<br />
Preregistration required; spaces limited.<br />
13:45 Departure from the Commerce<br />
Building foyer.<br />
ACADEMIC PLENARY<br />
09:00 Prof Jean-Pierre Contzen<br />
09:45 Mr Daniel Silke<br />
10:30 Networking break<br />
PAPER SESSIONS<br />
<strong>11</strong>:00 • Entrepreneurship Education<br />
• Strategies for Competitive Education<br />
12:00 Lunch<br />
PAPER SESSIONS, CONTINUED<br />
13:00 • Entrepreneurship Education<br />
• Strategies for Competitive Education<br />
14:00 BREAKAWAY SESSIONS<br />
14:45 CLOSING PLENARY
SUNDAY, 20 NOVEMBER<br />
Detailed Program: Sunday<br />
PRE-CONFERENCE ACTIVITIES<br />
As of 13:00 Practice sessions in plenary venue, room 2.58, <strong>CPUT</strong> Commerce Building, facilitated by SAFRI, open to all presenters.<br />
15:00 - 16:30 <strong>Conference</strong> registration at Best Western <strong>Cape</strong> Suites Hotel, Corner of De Villiers & Constitution Streets, <strong>Cape</strong> Town<br />
17:00 – 17:15 Buses depart for dinner venue from Best Western <strong>Cape</strong> Suites Hotel<br />
MEET AND GREET AT GRANGER BAY CHAIR: PROF. A. STAAK<br />
17:15 - 17:55<br />
Registration & networking at Hotel School restaurant, <strong>CPUT</strong> Granger Bay Campus, Beach Road, Mouille Point, <strong>Cape</strong> Town<br />
18:00 - 18:10 Welcome to South Africa Minister Trevor Manuel<br />
South African Minister in The Presidency; past Minister of Finance and past Minister of the National Planning<br />
Commission; Member of Parliament since 1994; Chancellor of <strong>CPUT</strong><br />
18:10 - 18:15 Welcome to <strong>CPUT</strong> Mr Mbulelo Bikwani<br />
<strong>CPUT</strong> Chairperson of Council; Founding CEO of Zakithi Management Consulting and Kapa African Business<br />
Opportunities (Pty) Ltd.<br />
18:15 - 18:20 German welcome Mr Hans-Werner Bussmann,<br />
Consul General of the Federal Republic of Germany in <strong>Cape</strong> Town<br />
18:20 - 18:25 Introduction to ICEBE <strong>Conference</strong><br />
18:25 - 18:30 Introduction to the J2Ex<br />
<strong>Conference</strong><br />
Prof Norbert Grünwald<br />
Rector of the University of Wismar, an “entrepreneurial university” in Wismar, Germany; Professor for Mathematics/Operations<br />
Research<br />
Ms <strong>Nina</strong> Mapili<br />
SAFRI Special Advisor: J2Ex Program; MD, Mapili GmbH, Friedrichshafen, Germany<br />
18:30 - 18:40 Welcome Statements Vice-Chancellors, Rectors and other special guests from around the world<br />
18:40 - 18:45 Housekeeping<br />
Opening of the buffet<br />
Prof Nico Beute<br />
Energy Unit, Engineering Faculty, <strong>CPUT</strong>; chairperson of the Engineering Standards Generating Board,<br />
responsible for developing standards for the Higher Education Engineering Sector in South Africa.<br />
18:45 - 19:45 Dinner<br />
19:45 - 20:00 Innovation 101 - part 1 Mr Peter Greenwall<br />
Songwriter, author, entrepreneur and "errorthoughtical" engineer. His musical scores have featured on World<br />
Cup opening ceremonies, Miss World Pageants, London musicals and multimedia stage shows.<br />
as of 21:00 Buses depart for the hotel<br />
<strong>11</strong>
12 Detailed Program: Monday<br />
MONDAY MORNING, 21 NOVEMBER<br />
08:00-08:55 Registration and refreshments in Commerce Building Foyer<br />
PLENARY PANEL: THE STATUS QUO ROOM 2.58 CHAIR: PROF. ANTHONY STAAK<br />
WHERE DO WE STAND? TO WHAT EXTENT ARE COUNTRIES, BUSINESSES & EDUCATION INSTITUTIONS UP TO THE CHALLENGES OF THE 21ST CENTURY?<br />
09:00-09:05 Welcome and introduction Prof Anthony Staak<br />
Deputy Vice-Chancellor: Academic, <strong>CPUT</strong><br />
09:05-09:30 Where are we as a nation, continent and interconnected<br />
world with regard to providing a political framework<br />
for country competitiveness and global sustainability?<br />
Where do we need to be?<br />
09:30-10:30<br />
Moderated<br />
discussion<br />
Where does Africa stand - compared to the rest of the<br />
world - in terms of higher education, R&D & Innovation?<br />
SA experiences of the medium-sized subsidiary of a<br />
globally active German company with regard to skills<br />
& competencies<br />
Growing talent in MBSA; A global company's challenges<br />
with regard to skills development<br />
Minister Trevor Manuel<br />
South African Minister in The Presidency; past Minister of Finance and past<br />
Minister of the National Planning Commission; Member of Parliament since<br />
1994; Chancellor of <strong>CPUT</strong><br />
Dr Chris Nhlapo<br />
Deputy-Vice Chancellor of Research, Technology Innovation and Partnerships,<br />
<strong>CPUT</strong><br />
Mr Michael Baumann<br />
MD and CEO, MTU South Africa Pty Ltd; past Director Naval Propulsion Systems<br />
at MTU Friedrichshafen in Germany; past Head of Financial Controlling at<br />
TUEV Rheinland Japan<br />
Ms Nobuzwe Mangcu (TBC)<br />
Member of the Executive Board of Directors and Divisional Manager: Group<br />
Corporate Affairs, Mercedes-Benz South Africa (Pty) Ltd (MBSA); past head of<br />
MBSA’s Supply Chain and Sales Support Division. Ms Mangcu was one of<br />
MBSA’s Ikamva participants, a programme in which high-potential, young talent<br />
in the company receive tailor-made skills and managerial training.<br />
Micro MBA - working at the base of the pyramid Mr Cedric Buffler<br />
CEO at Trident Institute (Micro-MBA) , <strong>Cape</strong> Town, South Africa.<br />
Mr Buffler has been working with entrepreneurs with micro and small businesses<br />
since 1987.<br />
Discussion<br />
10:30-<strong>11</strong>:00 Networking break
MONDAY MORNING, 21 NOVEMBER, CONT.<br />
Detailed Program: Monday<br />
PLENARY: FUTURE SCENARIOS & STRATEGIES FOR SUCCESS CHAIR: NINA MAPILI<br />
INTRODUCTION TO SCENARIO THINKING; EXAMPLES OF BUSINESS AND EDUCATION-RELATED STRATEGIES<br />
<strong>11</strong>:00-<strong>11</strong>:50 Using scenario thinking<br />
to develop strategies<br />
for a sustainable<br />
future<br />
<strong>11</strong>:50-12:10 Working toward a<br />
Sustainable Future -<br />
a Business Perspective<br />
12:10-12:30 Strategies for ensuring<br />
the relevance of<br />
educational institutions<br />
in the knowledge-based<br />
economy<br />
12:30-12:45 Discussion<br />
12:50-13:00 Group photo (to be taken outside conference venue)<br />
13:00-13:40 Lunch<br />
Ms Chantell Ilbury<br />
Ms Chantell Ilbury is one of South Africa's leading strategists and facilitators, working both locally and internationally.<br />
She specialises in guiding companies and other organisations through their strategic conversations on the<br />
future, and she believes passionately in the power of scenario thinking to unlock the best ideas on strategy.<br />
While at UCT Graduate School of Business in 2000, she first met Clem Sunter. They shared their ideas on scenario<br />
planning that led to the writing of their best-selling book The Mind of a Fox. The second book Games Foxes<br />
Play was launched in April 2005; and their third, Socrates & the Fox, in <strong>Nov</strong>ember 2007.<br />
Dr Beate Schlageter<br />
Corporate Technologies, Siemens AG, Munich, Germany.<br />
Dr Schlageter is an international business and technology consultant, with cross-sectional business units/divisions<br />
experiences especially in strategic marketing, international new business development, technology evaluation and<br />
R&D-portfolio-management.<br />
In Siemens AG, Dr Schlageter leads strategy and innovation projects to enhance and build-up product, business<br />
and R&D portfolios for the Siemens Operative Divisions and Corporate Technology, to understand and address<br />
future market, business needs and technology requirements.<br />
Her current focus is in the area of smart sustainable cities in general and related city infrastructure issues e.g.<br />
energy, water, lighting, buildings for different regions. She developed a comprehensive scenario of a smart sustainable<br />
city in 2030 - 2050 to understand the main city challenges and to derive potential innovative solutions for<br />
the future.<br />
Dr Ronny Adhikarya<br />
Dr Adhikarya had a long career in international development assistance, serving for 35 years at the World Bank,<br />
United Nations and other international organizations.<br />
At the World Bank, he directed the Knowledge Utilization through Learning Technologies (KULT) Program which<br />
included franchising and marketing demand-driven educational/training services to ensure financial heath/<br />
sustainability as part of institutional/staff capacity development programs. He promoted the improvement of training<br />
quality and effectiveness through a 5-year program that benefited 922 senior education or training executives<br />
from 258 development institutions in 63 countries.<br />
He was then appointed as the Food and Agriculture Organization (FAO)/United Nations Representative & Country<br />
Director for Pakistan where he served until 2005.<br />
13
14<br />
Detailed Program: Monday<br />
MONDAY AFTERNOON, 21 NOVEMBER<br />
PLENARY: INNOVATION 101 - PART 2 (CONTINUED FROM THE EVENING BEFORE) MR PETER GREENWALL<br />
13:45-14:25 Innovation 101<br />
BREAKAWAY SESSIONS<br />
14:30 -15:45 Long boom<br />
Facilitators:<br />
Mrs N. Musabayana<br />
& Mrs<br />
Theresa Mazoyo<br />
SCENARIO WORKSHOPS Groups explore scenario implications for business<br />
and education and formulate long term goals and strategies<br />
Divided World<br />
Facilitator:<br />
Dr Ronny Adhikarya<br />
& Ms Cecilia<br />
Gaolathe<br />
Perfect Storm<br />
Facilitator:<br />
Ms Margaret<br />
Bennett &<br />
Mr Colet Ncube<br />
Hard Times<br />
Facilitators:<br />
Mr Andreas<br />
Wenzel &<br />
Mr Eddie Kaluwa<br />
CREATIVE<br />
SESSION<br />
Innovation Lab<br />
Facilitator: Mr<br />
Peter Greenwall<br />
Entrepreneurship<br />
Education<br />
Chair: Prof<br />
Norbert Grünwald<br />
PAPER SESSIONS<br />
Incubation<br />
Chair: Prof<br />
Johannes Cronjé<br />
Rm: 3.61 Rm 3.60: Rm: 3.59 Rm: 3.58 Rm: 3.78 Rm: 2.56 Rm: 2.57<br />
15:45 -16:15 Networking Break<br />
16:30 -17:15 Finance for<br />
SMEs<br />
Ms Theresa Mazoyo<br />
& Mr Tapiwa<br />
Majaka<br />
TOOLS AND SKILLS IDEASHOP CREATIVE SESSIONS<br />
Organisational<br />
Excellence &<br />
ISO - where is<br />
the value add?<br />
TBD & Mr Colet<br />
Ncube<br />
Strategic<br />
communication<br />
Mr Abius Akwaake<br />
& Mr Femi Kayode<br />
TBD Monetizing tacit<br />
knowledge<br />
Dr Ronny Adhikarya<br />
Empowering<br />
Future<br />
Entrepreneurs<br />
Mr Vincent Joyner<br />
et al.<br />
Incubation &<br />
Mentoring<br />
Prof Cronjé, Mr<br />
Chris Vermeulen<br />
Rm: 3.61 Rm: 3.60 Rm: 3.59 Rm: 3.58 Rm: 3.78 Rm: 2.56 Rm: 2.57<br />
17:15 -18:00 Time to freshen up<br />
18:00 -18:15 Departure for dinner, one bus at a time, as they fill. Buses leave from the Best Western <strong>Cape</strong> Suites Hotel.<br />
DINNER AT PIGALLE RESTAURANT 57A Somerset Road, Green Point, <strong>Cape</strong> Town<br />
18:15 -18:45 Arrival, mingling, seating<br />
SCENARIO FEEDBACK CHAIR: MR ANDREAS WENZEL<br />
18:45 - 19:15 Each Scenario Team provides feedback on workshop results<br />
19:15 Dinner served; music<br />
ca. 21:30 Buses return to hotel
DETAILS OF PAPER SESSIONS FROM PAGE 14<br />
ENTREPRENEURSHIP EDUCATION ROOM: 2.56<br />
Chair: Prof. Norbert Grünwald, Rector, Hochschule Wismar<br />
14:30 New Degree Programme “Students in Companies”<br />
Mrs Regina Krause, Wismar University, Wismar, Germany. p 42<br />
14:45 Enhancing competitiveness and enterprise development needs<br />
through entrepreneurial skills training for SMEs in the South African<br />
Motor Body Repair sector.<br />
Mr Goodwell Muyengwa, University of Johannesburg, Johannesburg,<br />
South Africa. p 45<br />
15:00 The Role of Project Management Education in Enhancing Self-<br />
Employment<br />
Mr Gaetan Ngabonziza, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa. p 45<br />
15:15 Study of Students-oriented and Talent-cultivated “Package”<br />
Prof Yibin Liao, Shijiazhuang University of Economics , Hebei, China. p 44<br />
15:30 Critical project administrator functions; a survey of required competencies<br />
for effective project administration.<br />
Mr Larry Jowah, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa. p 40<br />
Papers to be presented: Monday<br />
INCUBATION ROOM: 2.57<br />
Chair: Prof. Johannes Cronjé, Dean of Informatics and Design, <strong>CPUT</strong><br />
Exploring the effectiveness of a work integrated learning programme<br />
in contributing towards the employability of graduates:<br />
the graduate intern's perspective<br />
Mr Carver Pop, Polytechnic of Namibia, Windhoek, Namibia. p 47<br />
Conceptualising the selection process of business incubators: a<br />
review<br />
Mr Goosain Solomon, Stellenbosch University, Stellenbosch, South Africa.<br />
p 50<br />
Entrepreneurship: Rethinking the future<br />
Mr Johan Esbach, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa. p 35<br />
The influence of culture on project management in emerging businesses<br />
Mr Wilfred Fritz, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa. p 36<br />
Challenge your challenges – SME Development and Support at<br />
the Centre for Entrepreneurial Development<br />
Ms Ngunoue Cynthia Kaimu, Polytechnic of Namibia, Windhoek, Namibia.<br />
p 41<br />
15
16<br />
Detailed Program: Tuesday<br />
Tuesday Morning, 22 <strong>Nov</strong>ember<br />
08:00-08:55 Refreshments<br />
PLENARY PANEL: BENCHMARKS AND VISIONS CHAIR: PROF NICO BEUTE<br />
WE EXAMINE AN INTERNATIONALLY RECOGNIZED BENCHMARK AND NEW APPROACHES TO A SUSTAINABLE FUTURE<br />
09:00-09:20 Lessons learned from<br />
Singapore<br />
Mr Guy Lundy<br />
CEO of Accelerate <strong>Cape</strong> Town, a business initiative that brings together the leaders of large corporates and<br />
other stakeholders in the <strong>Cape</strong> Town city region to develop and implement a long-term vision for sustainable,<br />
inclusive economic growth.<br />
He also works as a futurist and professional speaker through his professional speaking company, Future<br />
Insight Consulting, and he is the owner of Centric Management, the South African distributor of eGain Technologies,<br />
knowledge management software for the contact centre industry.<br />
He has written 2 books: "South Africa: Reasons to Believe!" and "South Africa 2014: The Story of our Future".<br />
09:20-09:40 Entrepreneurial Universities Prof Dr Norbert Grünwald<br />
Rector of Hochschule Wismar – University of Technology, Business and Design. Since 2005 he has been<br />
leading the university’s drive to become an entrepreneurial university.<br />
09:40-10:20 ZAZIDA - a unique place of<br />
learning about responsible<br />
business leadership &<br />
entrepreneurship<br />
Partnering with suppliers<br />
for a sustainable future<br />
Addressing the gap between<br />
education and business<br />
needs in Namibia<br />
Beyond BEE - From Entitlement<br />
to Self Reliance<br />
and Self Respect<br />
Discussion<br />
10:40 -<strong>11</strong>:00 Networking Break<br />
Mr Vincent Joyner<br />
Founder and CEO, Zazida Institute of Entrepreneurship; Founder and CEO, HIP in Africa; past CEO Accor<br />
Southern Africa at Accor Hospitality; past Managing Director at Formula 1 Hotels Southern Africa.<br />
Zazida is an innovative non-profit, low-cost, self-sustaining, post-secondary, inductive learning and values<br />
based school focusing on Entrepreneurship for youth in South Africa.<br />
Mr Justin Smith<br />
Sustainability Head at Woolworths in South Africa; past Head Governance and Sustainability at Nedbank;<br />
past Associate - Environmental law at Edward Nathan; past Environmental risk manager at Standard Bank.<br />
Mr Carver Pop (TBC)<br />
Director: Cooperative Education at Polytechnic of Namibia; past Group Manager: Human Resources Business<br />
Connexion; past Manager, Cresco Skills Development. Mr Pop is currently a member of a team developing<br />
Namibia’s new national strategy and policy on internships.<br />
Mr Temba A. Nolutshungu<br />
Mr Nolutshungu joined the training division of the Free Market Foundation in 1989 and was appointed Director<br />
in 1990. He played a prominent role in the Black Consciousness Movement in his youth and was detained<br />
on two occasions. He was a Director of the V&A Waterfront.
Notes<br />
"One of the biggest misconceptions about starting your own business is that the first thing you need to do is get funding. You shouldn’t actually<br />
take any money until you absolutely need it – and this should only be after about a year of hard work on your own . Starting out by working on<br />
your own computer at your desk at home, even on your bed, is the best way."<br />
Rapelang Rabana, Entrepreneur<br />
17
18<br />
Detailed Program: Tuesday<br />
Tuesday Morning, 22 <strong>Nov</strong>ember, cont. (select either the Business Plenary or a Paper Session)<br />
BUSINESS PLENARY FACILITATOR: PETER GREENWALL<br />
THE ENTREPRENEURIAL JOURNEY ROOM 2.58<br />
<strong>11</strong>:00-<strong>11</strong>:35 SADC ENTREPRENEURS GROW THEIR BUSINESSES<br />
• Mr Eddie Kaluwa, MD/Founder, Combine Cargo, Blantyre, Malawi<br />
− Going international from Malawi, the warm heart of Africa<br />
• Mr Abius Akwaake, Founder/Executive Director & Mr Femi Kayode, Managing/Creative Director, adforceDDB, Windhoek,<br />
Namibia<br />
− striving to provide world class communications solutions in Namibia and beyond<br />
• Owners of select “young” enterprises from SADC countries: Morgan Chisiri, et al.<br />
• Discussion<br />
<strong>11</strong>:35-12:30<br />
12:30-13:15 Lunch<br />
SOUTH AFRICAN TECHNOLOGY COMPANIES GOING GLOBAL<br />
• Mr Eric Edelstein, CEO/Founder, www.evly.com<br />
− Eric Edelstein is a financial analyst turned serial internet entrepreneur, and occasional angel investor. He has co-founded many of South<br />
Africa's largest internet marketing & product companies such as Click2Customers, TrafficSynergy, Yola & springleap. His latest internet<br />
startup is Social Network meets Crowdsourcing & Crowdfunding - evly.com<br />
• Mr Eran Eyal, CEO/Founder, springleap.com<br />
− CEO/Founder Springleap.com; CoFounder evly.com; M&G Top 200 South Africans; Old Mutual top 36 Entrepreneurs; Tech presenter on<br />
Radio 702, <strong>Cape</strong> Talk. Practitioner of Shaolin Kung Fu & Bagua.<br />
• Ms Rapelang Rabana, Co-founder/CEO of Yeigo and Global Head of R&D, www.telfree.com<br />
− Yeigo, a <strong>Cape</strong> Town based start up, developed some of the earliest innovative mobile VoIP applications. Partnered with the Telfree Group<br />
of Companies, a pioneering next-generation operator, to provide a full range of telecommunications services in South Africa.<br />
• Mr Vinny Lingham, CEO/Founder, Yola.inc<br />
− South African Internet entrepreneur and founder and vice-executive chairman of Yola SA and SF, a San Francisco-based <strong>Web</strong> 2.0 start-up<br />
that provides free website building, publishing and hosting services.<br />
• Mr Tony Mallam, <strong>Cape</strong> Venture Partners; Understanding Venture Capital<br />
− Partner at CVP, Associate Director at Greenhouse Capital, CFO at Texforce<br />
• Discussion
Papers to be Presented: Tuesday<br />
Tuesday Morning, 22 <strong>Nov</strong>, cont. (select either the Business Plenary or a Paper Session)<br />
PAPER SESSIONS<br />
ENTREPRENEURIAL CONCEPTS & STRATEGIES RM 2.56<br />
Chair: Prof Harold P. Sjursen<br />
<strong>11</strong>:00 Entrepreneurial University - Reflections from the economy<br />
Mr Hartmut Domrose, Hochschule Wismar, Wismar, Germany. p 34<br />
<strong>11</strong>:15 Intercultural Innovation Insight Workshops<br />
Mr Costas Mantzalos, Frederick University Cyprus, Nicozsa, Cyprus. p 44<br />
<strong>11</strong>:30 Focus Group Strategies In Promoting Community And Enterprise<br />
Development<br />
Mr Bennett Alexander, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa. p 30<br />
<strong>11</strong>:45 5 Minute Break<br />
<strong>11</strong>:50 “Science to Market” as a Pedagogic Tool for Research Commercialisation<br />
Prof Gabriele Beibst, University of Applied Sciences Jena, Jena, Germany.<br />
p 31<br />
12:05 Study of vendor-managed inventory practices in South African<br />
retail industry<br />
Mr Partson Dube, University of Johannesburg, Johannesburg, South<br />
Africa. p 35<br />
12:20 Discussion Discussion<br />
12:30 Lunch<br />
BEST PRACTICE & FUTURE SCENARIOS RM 2.57<br />
Chair: Prof Constantin Oprean<br />
Sustainability in Romanian higher education<br />
Mr Valentin Grecu, Lucian Blaga University of Sibiu, Sibiu, Romania. p 37<br />
Building Principles of Sustainable Business into Entrepreneurial<br />
Ventures: A Comparative Study by the University of <strong>Cape</strong> Town<br />
Mr Gaontebale Nodoba and Mr Stuart Hendry, School of Management<br />
Studies, <strong>Cape</strong> Town, South Africa. p 46<br />
Problems of Constituting University Centers for Intellectual Property<br />
Exploitation, from the Perspective of the Innovative – Entrepreneurial<br />
Education<br />
Prof Augustin Semenescu, University Politehnica of Bucharest, Bucharest,<br />
Romania. p 48<br />
Improving Organisational Performance through Advanced Business<br />
Education<br />
Dr Roger Silberberg, Innovation Africa, <strong>Cape</strong> Town, South Africa. p 49<br />
From the laboratory to production: Where is the discontinuity?<br />
Dr Shepherd Bhero, University of Johannesburg, Johannesburg, South<br />
Africa. p 32<br />
19
20 Detailed Program: Tuesday<br />
Tuesday Afternoon, 22 <strong>Nov</strong>ember<br />
BREAKAWAY SESSIONS PAPER SESSIONS<br />
13:15-14:15 TALK WITH ENTREPRENEURS CREATIVE SESSION<br />
The entrepreneurs from the preceding sessions will have<br />
"stations". Participants will have the opportunity to interact<br />
with the entrepreneurs of their choice in 10 minute tact. (Get<br />
tickets to “Talk Sessions” at the registration or information<br />
desk.)<br />
14:15-14:20 5 minutes to move to the next session<br />
Envisioning paths to<br />
a future Beyond<br />
BEE<br />
Mr Temba A.<br />
Nolutshungu,<br />
Mr Carver Pop<br />
BEST PRACTICES &<br />
FUTURE SCENARIOS<br />
Details on papers<br />
being presented are<br />
at right<br />
Chair: Prof Jean-Pierre<br />
Contzen<br />
Rm: 3.78 Rm: 2.56<br />
14:20-15:05 TOOLS BUILDING SUSTAINABLE BUSINESSES<br />
Crowdsourcing<br />
using Evly.com<br />
Mr Eric Edelstein<br />
15:05-15:30 Networking break<br />
15:30-16:15<br />
<strong>Web</strong>site design<br />
using Yola.com<br />
Mr Vinnie Lingham<br />
Part 1 Using social<br />
media to grow your<br />
business<br />
Mr Eran Eyal<br />
Discussion: Venture<br />
Capital<br />
Mr Tony Mallam<br />
Discussion: sustainability<br />
strategies<br />
INNOVATION AND<br />
TECHNOLOGY<br />
Details on papers<br />
being presented<br />
are at right<br />
Chair: Prof Chris<br />
Winberg<br />
Rm: 3.61 Rm: 3.60 Rm: 3.59 Rm: 3.58 Rm: 2.56 Rm: 2.57<br />
Search Engine<br />
Optimization<br />
Mr Eric Edelstein<br />
BREAKAWAY SESSIONS<br />
TOOLS BUILDING SUSTAINABLE BUSINESSES<br />
Function like a<br />
world-class company<br />
using Cloud<br />
services<br />
Ms Rapeleng Rabana<br />
Part 2 Using social<br />
media to grow your<br />
business<br />
Mr Eran Eyal<br />
The Journey to<br />
Excellence<br />
Ms <strong>Nina</strong> Mapili<br />
Ten things you<br />
should & shouldn't do<br />
when seeking a partner<br />
to grow your<br />
business.<br />
Mr Geoff Hainebach<br />
INNOVATION AND<br />
TECHNOLOGY<br />
Discussion: Innovation<br />
and Technology<br />
Facilitator:<br />
Dr Beate Schlageter<br />
Rm: 3.61 Rm: 3.78 Rm: 3.59 Rm: 3.58 Rm: 2.56 Rm: 2.57
DETAILS OF PAPER SESSIONS FROM PAGE 20<br />
BEST PRACTICES & FUTURE SCENARIOS ROOM: 2.56<br />
Chair: Prof Jean-Pierre Contzen<br />
13:15 A Development of Instructional Strategies and Materials for Green<br />
Management Course<br />
Prof Ling-Yu Melody Wen, National Changhua University of Education,<br />
Changhua City, Taiwan . p 52<br />
13:30 Engineering’s responsibility for the future of the environment: Planning<br />
China’s Energy Future<br />
Prof Harold P. Sjursen, New York University/Polytechnic Institute, New York,<br />
USA. p 49<br />
13:45 Exploration & Practice of Chinese Universities’ Innovative Education<br />
Prof Dongheng Hao. p38<br />
A New Education Pattern of Innovative and Applied Talents<br />
Prof Lisheng Wang. p51<br />
On the Practical Teaching Content Based on Professional Features<br />
Prof Qinjun Du. p34<br />
All from Shijiazhuang University of Economics , Hebei, China. Presented with<br />
the help of Prof Yibin Liao<br />
Papers to be Presented: Tuesday<br />
INNOVATION AND TECHNOLOGY ROOM: 2.57<br />
Chair: Prof Chris Winberg<br />
Development of Small and Medium and Micro-Enterprises in<br />
South Africa through Business Incubators<br />
Mr Forbes Chiromo, University of Johannesburg, South Africa. p 33<br />
Innovative Fast Time Simulation Technology – A new Competitive<br />
Element in Maritime Education<br />
Prof Knud Benedict, Hochschule Wismar, Wismar, Germany. p 31<br />
Internet, <strong>Web</strong> applications and Social media challenges for<br />
engineering education and entrepreneurship<br />
Prof Danco Davcev, University “Sts Cyril and Methodius”, Skopje,<br />
Macedonia. p 33<br />
14:00 International virtual team work as a means of informing the<br />
integrated nature of business.<br />
Dr Bryan Temple, Glasgow Caledonian University, UK. p 50<br />
14:15 5 Minute Break<br />
14:20 Governing the Internet technology adoption process for the<br />
Small and Medium Hospitality Enterprise (SMHE).<br />
Ms Bukelwa Ngoqo, Univ. of Fort Hare, Fort Hare, South Africa. p 46<br />
14:35 Bridging the Gap Between Theory and Practice<br />
Prof Claudiu Isarie, Lucian Blaga Univ. of Sibiu, Sibiu, Romania. p 39<br />
14:50 Re-curriculating: Can an Engineering lecturer contribute to<br />
meet 21st century Africa’s challenges?<br />
Mr Kant Eliab Kanyarusoke, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa. p 41<br />
21
22 Notes
Tuesday Afternoon, 22 <strong>Nov</strong>ember<br />
PLENARY: WAYS FORWARD - A BUSINESS PERSPECTIVE CHAIR: MS NINA MAPILI<br />
WE WILL LOOK AT LESSONS LEARNED AND CONSIDER WHAT THEY IMPLY, ESPECIALLY WITH REGARD TO THE BUSINESS COMMUNITY.<br />
16:15 - 16:35 Lessons learned, observations<br />
thus far<br />
16:35 - 16:50 Ways Forward - A Business perspective<br />
16:50 - 17:10 Discussion<br />
Detailed Program: Tuesday<br />
Mr Andreas Wenzel<br />
Secretary General of SAFRI; past Vice President and Regional Manager Southern Africa: Afrika-<br />
Verein, the German-African Business Association<br />
Ms. Regina Krause<br />
Deputy Director of the Robert Schmidt Institute, a central facility at Wismar University tasked with driving<br />
key initiatives to promote entrepreneurial thinking and actions amongst the university's students and<br />
staff<br />
Prof Dr h.c. Jürgen E. Schrempp<br />
Chairman of SAFRI, the Southern Africa Initiative of German Business.<br />
Mr Schrempp began his career as an apprentice mechanic for Daimler-Benz in 1961, and retired in<br />
2005 after serving as Chairman of the Board of Management and CEO of DaimlerChrysler AG for 10<br />
years.<br />
From 1974-1987, Mr Schrempp lived in South Africa, where he served in the management of the<br />
Group's subsidiary. From 1984 to 1987 he served as Chairman/CEO of Mercedes-Benz South Africa.<br />
With his deep experience in Africa, Mr Schrempp is applying his management expertise on the boards<br />
of several South African companies. He is Non-Executive Chairman of Mercedes-Benz South Africa<br />
and Independent Lead Director of the South African Coal, Oil and Gas Corporation Ltd. (SASOL),<br />
among other positions.<br />
He has been recognized for his social work in Africa, including his efforts to bring attention to and alleviate<br />
the HIV/AIDS pandemic. In 1999 former South African President Nelson Mandela, who Schrempp<br />
is honored to call a friend, awarded him the country's highest civilian honor, the Order of Good Hope,<br />
for his outstanding support of South Africa. He is Chairman Emeritus of the Global Business Coalition<br />
on HIV/AIDS.<br />
17:10 - 18:30 Reception Sponsored by SAFRI, the Southern Africa Initiative of German Business<br />
23
24<br />
Site Visits: Wednesday<br />
Wednesday, 23 <strong>Nov</strong>ember, Site visits<br />
08:00 Departure from Best Western <strong>Cape</strong> Suites Hotel<br />
BUSINESS AND INCUBATOR SITE VISITS Preregistration required; spaces are limited. A small fee to cover the cost of transport may be collected.<br />
08:45 - 09:30 MTU South Africa<br />
MTU South Africa is a wholly owned subsidiary of MTU Friedrichshafen, a leading worldwide manufacturer of large diesel engines and complete<br />
drive systems. The core business is diesel engines and the brand name is a promise of ethical business practices, system integrity,<br />
quality, reliability, dependability, and optimal life cycle costs.<br />
MTU South Africa’s primary purpose is to meet customers’ needs for diesel engine products and services. The company is responsible for<br />
sales and support of MTU diesel engines and drive systems for Power Generation, Mining, Construction, Rail, Defence and Marine applications<br />
in the Sub-Sahara region – with output power ranging from 20kW to 9000kW<br />
Local commitments are closely supported by the factory in Germany while assistance from the extensive worldwide MTU customer service<br />
network is also available.<br />
In 20<strong>11</strong>, MTU South Africa will be celebrating 10 years of successful operations in South Africa. The company’s successes make it possible to<br />
sustain and develop the expertise of its people, expand its product support capabilities and thereby contribute significantly towards the attainment<br />
of national development and social imperatives. http://www.mtu-online.com/south-africa/mtu/mtu-south-africa/<br />
10:00 - 10:45 Furntech<br />
Furntech is South Africa’s only Centre of Excellence for the furniture industry and is the first port of call for anyone looking for information on<br />
business incubation and / or skills development in furniture manufacturing.<br />
Furntech’s dedication to quality service delivery and its national footprint has resulted in the Forest Industries Education and Training Authority<br />
(FIETA) recognizing Furntech as the Institute of Sectoral and Occupational Excellence for the industry.<br />
The two components which form Furntech’s integrated service are: Business Technology Incubation of small and micro enterprises (SMEs),<br />
and Vocational Skills Development. http://www.furntech.org.za/<br />
<strong>11</strong>:15 - 12:30 Bandwidth Barn<br />
The <strong>Cape</strong> Town-based Bandwidth Barn has been in operation since 2000 and is today regarded as one of the leading ICT business incubators<br />
in the world. The Bandwidth Barn is a fully-owned subsidiary of the <strong>Cape</strong> IT Initiative (CITI), a Section 21 company, and the development and<br />
promotions agency for the ICT sector in the Western <strong>Cape</strong>.<br />
Focusing on the ICT Sector in the Province, the BWB encourages innovation and provide ongoing training and support needed to help ICT<br />
SMMEs to overcome the entry barriers to employment, start-up, survival and growing their businesses and thus accelerate their development.<br />
http://www.bandwidthbarn.org/<br />
13:00 - 13:45 Lunch at conference venue, <strong>CPUT</strong><br />
WALKING TOUR OF “THE FRINGE” Preregistration required; spaces limited. A small fee to cover the cost may be collected.<br />
13:45 - 15:30 Departure from the Commerce Building foyer for a walking tour of “The Fringe”.<br />
The Fringe is the area between the <strong>CPUT</strong> <strong>Cape</strong> Town campus and Buitenkant street - <strong>Cape</strong> Town’s Innovation District.
Wednesday, 23 <strong>Nov</strong>ember<br />
08:00-08:55 Refreshments at conference<br />
PLENARY: INNOVATION AND GLOBAL TRENDS CHAIR: PROF NORBERT GRÜNWALD<br />
09:00-09:45 The challenge of developing<br />
a competitive<br />
innovation system in<br />
an emerging economy<br />
09:45 - 10:30 Tracking the Future:<br />
Global Trends to<br />
shape the world in the<br />
next decade & beyond<br />
10:30-<strong>11</strong>:00 Networking Break<br />
PAPER SESSIONS (DETAILS ON FOLLOWING PAGES)<br />
Academic Program: Wednesday<br />
Prof Jean-Pierre Contzen<br />
Studied engineering and nuclear physics at the Université Libre de Bruxelles. He started his professional career in<br />
1959 at the Nuclear Research Centre of Mol, moving in 1964 to the European Launcher Development Organisation<br />
ELDO and subsequently in 1969 to the European Space Organisation ESRO. He is currently Chairman of the<br />
Board of Directors von Karman Institute for Fluid Dynamics, Special Adviser to the Minister of Science, Technology<br />
and Higher Education of Portugal, Invited Professor at the Eurasian National University of Kazakhstan and President<br />
of the Russian Scientific Foundation ”Nansen International Environmental and Remote Sensing Centre” in<br />
Saint Petersburg. He is also a member of the Committee of Applied Sciences of the Royal Belgian Academy and<br />
Foreign Corresponding Member of the Academy of Sciences of Portugal.<br />
Mr Daniel Silke<br />
Daniel Silke is one of South Africa’s leading Independent Political Analysts, Futurists and Keynote Speakers. As an<br />
acclaimed presenter of outstanding keynotes & seminars for corporates and conventions, Silke has over 15 years<br />
experience in delivering stimulating, and insightful lectures in over 50 countries. He specializes in global future<br />
trends, international relations as well as South African and African political & economic developments.<br />
<strong>11</strong>:00 - 12:00 ENTREPRENEURIAL EDUCATION ROOM: 2.56 STRATEGIES FOR COMPETITIVE EDUCATION RM: 2.57<br />
12:00 - 13:00 Lunch<br />
13:00 - 14:00 ENTREPRENEURIAL EDUCATION ROOM: 2.56 STRATEGIES FOR COMPETITIVE EDUCATION RM: 2.57<br />
BREAKAWAY SESSIONS<br />
14:00 - 14:45 Discussion on Entrepreneurial Education<br />
Chair: Mr Andre Van Der Bijl, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa<br />
CLOSING PLENARY<br />
14:45 Closing remarks<br />
Discussion on Strategies for Competitive Education<br />
Chairs: Prof Cecilia Jacobs & Dr Colleen Moodley, <strong>CPUT</strong>, <strong>Cape</strong> Town,<br />
South Africa<br />
CHAIR: PROF NORBERT GRÜNWALD<br />
25
26 Papers to be Presented: Wednesday<br />
DETAILS OF PAPER SESSIONS FROM PAGE 25<br />
ENTREPRENEURSHIP EDUCATION ROOM: 2.56<br />
Chair: Mr Andre Van Der Bijl<br />
<strong>11</strong>:00 Considerations on the Long Term Influence of the Entrepreneurial<br />
Innovative Research and Education on the GDP Growth in<br />
the Emergent Economies.<br />
Prof Augustin Semenescu, University POLITEHNICA of Bucharest, Bucharest,<br />
Romania. p 47<br />
<strong>11</strong>:15 Entrepreneurs get sick over the holiday season<br />
Dr Justin Kennedy, Munitz Institute, <strong>Cape</strong> Town, South Africa p 42<br />
<strong>11</strong>:30 Increasing Competitiveness Of South African Companies<br />
Through International Development Programmes With Special<br />
Focus On The Renewable Sector<br />
Mr Wilfred Fritz, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa. p 36<br />
<strong>11</strong>:45 Something’s happening here, but you don’t know what it is<br />
Dr Michael Heinrichs, Hochschule Wismar, Wismar, Germany. p 38<br />
STRATEGIES FOR COMPETITIVE UNIVERSITIES RM: 2.57<br />
Chair: Prof Cecilia Jacobs<br />
Conception of new interdisciplinary courses – Master of Business<br />
Administration “Health Care Management”<br />
Prof Heike Kraußlach, University of Applied Science Jena, Jena, Germany.<br />
p 43<br />
Innovative Teaching using Integrated Tasks for an Engineering<br />
Course<br />
Mrs Rolita Rode La Cock, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa. p 43<br />
Clustering For The Development Of Engineering Students’ Use Of<br />
Enterprise 3.0<br />
Prof Olaf Bassus, Hochschule Wismar, Wismar, Germany. p 30<br />
Bringing Maritime Engineering Education to Angola – the Case of<br />
the Namibe Fishery Academy<br />
Prof Piotr Jedrzejowicz, Gdynia Maritime University, Gdynia, Poland. p 40
DETAILS OF PAPER SESSIONS FROM PAGE 25, CONTINUED<br />
ENTREPRENEURSHIP EDUCATION ROOM: 2.56<br />
Chair: Prof Andre Slabbert<br />
13:00 South Africa’s Changing Teacher Education Policy Framework<br />
and its Implications for Business and Engineering Education<br />
Mr Andre Van Der Bijl, <strong>CPUT</strong>, <strong>Cape</strong> Town, South Africa. p 51<br />
13:15 Entrepreneurial potential of students at Wismar University<br />
Mrs Kati Wolfgramm, Hochschule Wismar, Wismar, Germany. p 52<br />
13:30 Research and entrepreneurship on Location Based Services and<br />
Museum Information Systems<br />
Prof Dr Juergen Sieck, University of Applied Sciences Berlin, Berlin, Germany.<br />
p 48<br />
13:45 The Gap Between Universities and Business - Causes and Effects<br />
- Environmental Engineering Education in Romania<br />
Prof Claudiu Isarie, Lucian Blaga University of Sibiu, Sibiu, Romania. p 39<br />
Papers to be Presented: Wednesday<br />
STRATEGIES FOR COMPETITIVE UNIVERSITIES RM: 2.57<br />
Chair: Dr Colleen Moodley<br />
Developing the Role of Universities in Contributing to Poverty<br />
Reduction<br />
Mrs Jane Conlon, University of Coventry, Coventry, United Kingdom. p 29<br />
From interdisciplinary to transdisciplinary higher education for<br />
international business<br />
Prof Dr Andreas Bücker , Wismar University, Wismar, Germany. p 32<br />
Engineering Education In Nigeria: Challenges And Prospects<br />
Mr Eko J. Akpama, Cross River University of Technology, Calabar, Nigeria.<br />
p 29<br />
The place of the University of Technology in serving industry,<br />
business and society: a delicate balance, a steady hand...<br />
Prof Dr. Norbert Grünwald, Hochschule Wismar, Germany. p 37<br />
27
28<br />
Auxiliary Program: Thursday and Friday<br />
Thursday, 24 <strong>Nov</strong>ember<br />
City orientation, Table Mountain & Half day<br />
Winelands tour<br />
Guests will meet with their local English speaking tour guides at<br />
08:15 o’clock on Constitution Street in front of Best Western <strong>Cape</strong><br />
Suites Hotel for their transfer to Table Mountain and the <strong>Cape</strong> Winelands.<br />
Note: if the weather is poor, the order of tour will be reversed.<br />
The tour will drive guests through the city's main road, Adderley<br />
Street past the company gardens and Castle of Good Hope before<br />
arriving at the city's famous landmark, Table Mountain. Here guests<br />
will enjoy a short cable car journey to the top where they will have<br />
time to enjoy the panoramic view over the city bowl and Peninsula.<br />
Entrance fees for Table Mountain are included. Following Table<br />
Mountain the tour will continue to the <strong>Cape</strong> Winelands.<br />
This is a wonderful tour and a visit to the <strong>Cape</strong> Winelands region is<br />
always recommended where mountain ranges, valleys and beautiful<br />
scenery are all part of the highlights.<br />
During the course of the afternoon guests enjoy a visit to one of the<br />
historical wine farms in the area where they enjoy a private cellar<br />
tour and wine tasting (3 - 5 wines per tasting). Following which they<br />
will spend time in the university town of Stellenbosch where they<br />
can explore the town and visit interesting local shops such as Oom<br />
Samie se Winkel. Here guests will find anything South African in this<br />
shop including wines from the local wine estates, antiques, confectionary,<br />
sweets, jams, furniture and curios.<br />
A further wine tasting will then be enjoyed before making their way<br />
back to the <strong>CPUT</strong> Grounds.<br />
Arrival at the hotel will be at approximately 17:00.<br />
Cost: R750.00 per person.<br />
Friday 25 <strong>Nov</strong>ember<br />
Robben Island Tour<br />
Guests meet with their local tour guides at 12:00 o’clock on Constitution<br />
Street in front of Best Western <strong>Cape</strong> Suites Hotel and board<br />
the bus for a short transfer to the Nelson Mandela Gateway located<br />
at the V&A Waterfront. Those who elect to visit the Waterfront earlier<br />
in the day may meet the group at the Nelson Mandela Gateway<br />
building foyer at 12:20 o’clock.<br />
The Robben Island ferry departs from the V & A Waterfront, near<br />
the Clock Tower, and takes guests on a 3 - 3 1/2 hour journey to the<br />
historical island where Nelson Mandela was imprisoned.<br />
Lunch is not included and will be for guests’ own arrangements.<br />
Upon arrival back at the Nelson Mandela Gateway, transfer will be<br />
provided back to the hotel, arriving about 17:00.<br />
Cost: R400.00 per person.<br />
Robben Island<br />
Cable Car
Paper Abstracts—In Alphabetical Order of Presenters<br />
ENGINEERING PROFESSION FOR SUSTAINABLE INNOVATION<br />
IN THE DEVELOPING COUNTRIES.<br />
EKO. J. AKPAMA 1,*, OGBONNAYA. I. OKORO 2<br />
1 Department of Elect/Elect. Engineering, Cross River University of Technology,<br />
Calabar, Cross River State, Nigeria<br />
2 Department of Elect/Elect Eng’ring, Micheal Okpara University of Agric,<br />
Umudike, Umuahia, Abia, Nigeria<br />
* Corresponding author. Tel: +234-07063985363, Email: akpamaeko@yahoo.com<br />
ABSTRACT<br />
For any economy to strife for sustainable innovation, the engineering<br />
profession must be given its rightful place. This is the profession<br />
that drives the economy of any nation. The awareness, impact and<br />
training, need to be evaluated without which the role or relevance of<br />
engineering will not be noticed. The engineering profession and<br />
engineering infrastructure must be sustained and updated to enhance<br />
industrialization for the globalized economy. In many developing<br />
economies, engineering is not seen as the driver of the economy.<br />
Engineers are used and dumped many a times. In this regard,<br />
this paper discuses engineering profession’s on positive innovation<br />
mostly in the developing countries. For sustainable innovation to<br />
strife, the engineering profession must be taken seriously by stake<br />
holders as regards funding engineering education, providing adequate<br />
engineering infrastructure, manpower development, poverty<br />
reduction through entrepreneurship and creating enabling environment<br />
for engineering practice.<br />
Keywords: Sustainability, University Education, Innovation, Industrialization,<br />
Entrepreneurship, Poverty Reduction.<br />
FOCUS GROUP STRATEGIES IN PROMOTING COMMUNITY AND<br />
ENTERPRISE DEVELOPMENT<br />
BENNETT ALEXANDER, JANE CONLON*<br />
<strong>Cape</strong> Peninsula University of Technology, <strong>Cape</strong> Town, South Africa<br />
*University of Coventry, Coventry, United Kingdom<br />
ABSTRACT<br />
This paper is based on the work of the Tabeisa organisation in promoting<br />
social and commercial entrepreneurship towards community<br />
development and presents a critical perspective on managing Focus<br />
Group Sessions (FGS) that are focussed on pertinent development<br />
issues within socially disadvantaged communities. The power relations<br />
that inform ownership and efficacy of community development<br />
projects are interrogated using a framework based on critical theory.<br />
The role of a “higher functioning” project facilitator is investigated in<br />
facilitating an “ownership” discourse.<br />
The experiences around a series of Tabeisa FGS are reported<br />
which were conducted in the process of delivering various and divergent<br />
entrepreneurship development projects. The Is’baya fruit<br />
farming development project in the Eastern <strong>Cape</strong> was used as a<br />
case study. The paper provides practical insight into the management<br />
of FGS by providing analysis and anecdotal accounts of the<br />
experiences of the “Is’baya” project.<br />
The perceived non-reporting of information by facilitators during<br />
FGS or community exchanges is investigated on the basis of observed<br />
imbalances in the respective dynamics that typically manifest.<br />
This paper consequently focuses on the socio-cultural and<br />
power relationships that may manifest within sessions and potentially<br />
compromise the effective gathering of data and information<br />
against the defined agenda of the project.<br />
29
30<br />
Paper Abstracts—In Alphabetical Order of Presenters<br />
DEVELOPING THE ROLE OF UNIVERSITIES IN CONTRIBUTING<br />
TO POVERTY REDUCTION<br />
BENNETT ALEXANDER, JANE CONLON*<br />
<strong>Cape</strong> Peninsula University of Technology, <strong>Cape</strong> Town, South Africa<br />
*University of Coventry, Coventry, United Kingdom<br />
ABSTRACT<br />
Africa is unique as the only continent in which the proportion of the<br />
population in poverty is growing. By 2015 the number of African<br />
poor is expected to rise to over 400 million. Economic growth remains<br />
a fundamental factor underpinning the alleviation of poverty in<br />
Africa. In order to halve poverty by the year 2015, as set in the<br />
United Nations Millennium Development Goals, economies will need<br />
to grow by 7 per cent a year, nearly double the current rates.<br />
Universities have a unique role in the development process. As part<br />
of the formal education system they provide a principal institutional<br />
mechanism for the development of human skills and knowledge.<br />
Traditionally and uniquely, universities combine this role with the<br />
creation of knowledge through activities including research, R&D,<br />
knowledge transfer to business and consultancy. This combination<br />
of intellectual capital and capacity building provides compelling reasons<br />
for universities to be at the forefront of efforts to accelerate<br />
economic growth in Africa.<br />
Yet, economic growth alone does not automatically benefit the poor.<br />
This paper describes and analyses the lessons learnt by a consortium<br />
of higher education institutions who since 1994 have collaborated<br />
to identify and implement strategies through which higher<br />
education institutions can directly contribute to economic growth and<br />
poverty reduction.<br />
CLUSTERING FOR THE DEVELOPMENT OF ENGINEERING STU-<br />
DENTS’ USE OF ENTERPRISE 3.0<br />
OLAF BASSUS, ANDREAS AHRENS, JEĻENA ZAŠČERINSKA*<br />
Hochschule Wismar, University of Applied Sciences: Technology, Business<br />
and Design, Wismar, Germany<br />
*Centre for Education and Innovation Research, Riga, Latvia<br />
ABSTRACT<br />
Enterprise 3.0 which penetrates our society more thoroughly with<br />
the availability of broadband services has already been widely integrated<br />
into the contemporary processes and work environments.<br />
The synergy between Enterprise 3.0 and clustering advances innovation-stimulating<br />
environments in engineering education. The present<br />
research proposes phases of clustering to enhance engineering<br />
students’ use of Enterprise 3.0 in tertiary education. Aim of the<br />
research is to analyze effectiveness of clustering for the development<br />
of engineering students’ use of Enterprise 3.0 in tertiary education.<br />
The meaning of the key concepts of “Enterprise 3.0” and<br />
“clustering” is studied. Moreover, the study demonstrates how the<br />
key concepts are related to the idea of “engineering education”. The<br />
explorative research has been used. The empirical study was conducted<br />
within the Sixth Baltic Summer School Technical Informatics<br />
and Information Technology at Kaunas Technical University, Lithuania,<br />
August 13-28, 2010. The sample involved 28 participants of the<br />
Sixth Baltic Summer School. Descriptive statistics (mean and standard<br />
deviation) were used for primary data analysis. The empirical<br />
results reveal that clustering with use of Enterprise 3.0 within the<br />
Sixth Baltic Summer School Technical Informatics and Information<br />
Technology is effective for the development of engineering students’<br />
use of Enterprise 3.0. Finally, directions for future research are proposed.
‘SCIENCE TO MARKET’ AS A PEDAGOGIC TOOL FOR RE-<br />
SEARCH COMMERCIALISATION<br />
GABRIELE BEIBST, HEIKO HAASE, ARNDT LAUTEN-<br />
SCHLÄGER, ANIKA THOMAS<br />
University of Applied Sciences Jena, Jena, Germany<br />
ABSTRACT<br />
Paper Abstracts—In Alphabetical Order of Presenters<br />
Despite the importance of spin-offs to transfer research results from<br />
academia to industry, only a mere fraction of university patents is<br />
commercialised by new venture formation. The present paper introduces<br />
a pedagogic tool called ‘Science to Market’ to commercially<br />
exploit unused academic patents through the creation of innovative<br />
businesses. The tool is embedded in entrepreneurship education<br />
and uses the creative potential of interdisciplinary teams. A number<br />
of implications and future prospects are drawn up.<br />
Keywords: Higher education; Pedagogy; Patent commercialisation;<br />
Entrepreneurship Education; Students; Germany.<br />
INNOVATIVE FAST TIME SIMULATION TECHNOLOGY - A NEW<br />
COMPETITIVE ELEMENT IN MARITIME EDUCATION<br />
KNUD BENEDICT, SANDRO FISCHER,MICHAEL<br />
GLUCH,MATTHIAS KIRCHHOFF, MICHAEL BALDAUF*, SEBAS-<br />
TIAN KLAES*<br />
Hochschule Wismar, University of Applied Sciences - Technology, Business &<br />
DesignISSIMS, Rostock-Warnemuende, Germany<br />
*World Maritime University, Maritime Risk and System Safety (MaRiSa) Research<br />
Group, Malmoe, Sweden<br />
ABSTRACT<br />
New concepts for on board displays and simulation tools were developed<br />
at Maritime Simulation Centre Warnemuende MSCW in<br />
research projects funded by the German Federal Ministry of Education<br />
and Research. A fast time simulation tool box was developed to<br />
simulate the ships motion with complex dynamic models and to<br />
display the ships track immediately for the intended or actual rudder<br />
or engine manoeuvre. This “Simulation Augmented Manoeuvring<br />
Design and Monitoring” - SAMMON tool box allow for<br />
• A new type of design of a manoeuvring plan as enhancement of<br />
the common pure way point planning and<br />
• Unmatched monitoring of ship handling processes to follow the<br />
underlying manoeuvring plan.<br />
During the manoeuvring process the planned manoeuvres can be<br />
constantly displayed together with the actual ship motion and the<br />
predicted future track.. This Dynamic Simulation Tool is intended be<br />
used on board of real ships but is also an effective tool for training in<br />
ship handling simulators because the trainee can immediately see<br />
the result of the actual rudder, engine or thrusters commands. The<br />
project is an excellent example to demonstrate how universities can<br />
use technology to become more competitive. The results of the ongoing<br />
research were used to found a new start-up company.<br />
31
32<br />
Paper Abstracts—In Alphabetical Order of Presenters<br />
FROM THE LABORATORY TO PRODUCTION: WHERE IS THE<br />
DISCONTINUITY?<br />
ABSTRACT<br />
SHEPHERD BHERO<br />
University of Johannesburg, Johannesburg, South Africa<br />
The bulk of research output comes to a dead end right in the laboratory<br />
and never mature to commercial undertaking. A few projects<br />
break through; however, the time to full commercialisation is far too<br />
long. The majority of research outcomes are consigned to shelves<br />
forever, succeeding only as far as meet the research quotas or satisfy<br />
the scientific curiosity of investigators. Developing countries in<br />
particular cannot afford any research drudgery that has no real economic<br />
value. Industry has specific objectives and sees no business<br />
sense in bankrolling ill-fated research activity. The present paper<br />
explores the bottlenecks along the research process and the possible<br />
causes of long transition research output to leave the laboratory.<br />
Key words: Research output, industrial application, commercialisation,<br />
economic value<br />
Theme: Research and development and its role in industry and<br />
commerce<br />
FROM INTERDISCIPLINARY TO TRANSDISCIPLINARY HIGHER<br />
EDUCATION FOR INTERNATIONAL BUSINESS: A CRITICAL<br />
REFLECTION ON THE POSSIBILITIES AND LIMITS OF INTE-<br />
GRATING DIFFERENT DISCIPLINES<br />
ABSTRACT<br />
ANDREAS BÜCKER<br />
Hochschule Wismar<br />
University of Applied Sciences<br />
Technology, Business and Design<br />
This paper is about interdisciplinary higher education for international<br />
business. It discusses conceptual and practical questions<br />
related to the question of how to prepare students from different<br />
scientific disciplines for international business. It presents the concept<br />
of and the experience gained in an interdisciplinary study programme<br />
designed to facilitate and strengthen international encounter<br />
and exchange between domestic and visiting bachelor students<br />
at the University of Wismar. The programme’s curriculum is interdisciplinary<br />
and covers a wide range of issues related to international<br />
business. With regard to teaching aims and methods the programme<br />
has been developed step by step, with the focus gradually<br />
shifting from providing knowledge to developing skills and competences.<br />
With regard to this programme which is designed for business students<br />
the paper looks into the question of how students from different<br />
scientific fields can be taught in an integrated way. The paper<br />
analyses the potential benefits of a shift from interdisciplinarity to<br />
transdisciplinarity. The basic characteristics of multi-, inter- and<br />
transdisciplinarity are set out before exploring their differences in a<br />
context of designing international business education. Finally strategic<br />
options for further developing higher education for international<br />
business are discussed.
Paper Abstracts—In Alphabetical Order of Presenters<br />
DEVELOPMENT OF SMALL, MEDIUM AND MICRO-<br />
ENTERPRISES IN SOUTH AFRICA THROUGH BUSINESS INCU-<br />
BATORS<br />
ABSTRACT<br />
FORBES CHIROMO<br />
University of Johannesburg, Johannesburg, South Africa<br />
This paper investigates the role that universities could play in supporting<br />
business incubators in South Africa. The study was done at<br />
a time that South Africa was experiencing immense challenges in<br />
identifying opportunities for creating employment. In the first quarter<br />
of 20<strong>11</strong>, the rate of unemployment rose to 25%. Records also show<br />
reveal that 75% of new small, medium and micro enterprises<br />
(SMMEs) fail prematurely after a short period of existence. The<br />
study first looked at the business incubator initiatives in Brazil,<br />
China and India as benchmarks. In these countries business incubators<br />
are the nexus points where the industrial world interfaces<br />
with the academia. They promote economic development in two<br />
ways; first, in business development associated with direct production<br />
and second, in the human development index. Business incubators<br />
also help diversify economy. They can be initiated in governmental<br />
organizations, local government communities, universities,<br />
research institutions and private consortiums. The study investigates<br />
the intervention of South African universities in support of<br />
incubators. It also recommends the underlying critical success factors<br />
for university-linked business incubation.<br />
Keywords: Business incubators, small and medium enterprises,<br />
employment creation, universities, South Africa.<br />
BRIDGING THE GAP BETWEEN THEORY AND PRACTICE<br />
DANUT DUMITRASCU, CLAUDIU ISARIE, RODICA CIUDIN,<br />
VALENTIN PETRESCU,<br />
CARMEN NOVAC<br />
"Lucian Blaga" University of Sibiu, Sibiu, Romania<br />
ABSTRACT<br />
This paper will focus on the experience in the field of waste management<br />
education and practical knowledge achieved by students and<br />
professors during the internship in Norway and the valuable experience<br />
exchange with specialists from Environmental Engineering field,<br />
environmental agencies, industry and universities. The case study<br />
presented has several objectives: it evaluates waste amount for urban<br />
areas against the rural areas on three municipalities Brasov, Medias,<br />
and Harghita; it estimates correlations between waste types percentage<br />
according to collection method applied in the region; it observes<br />
waste collection variation in frequency of collection services between<br />
areas and estimates the generation indicator; presents update data/<br />
information on household waste types and compares data about different<br />
types of waste to Waste Management Regional Plans. The<br />
entrepreneurial skills must develop among students and courses<br />
added to curricula; hands-on practice is also essential. Environmental<br />
Engineering field of study had developed strong cooperation with<br />
Regional Agency for Environmental Protection Sibiu, and certainly<br />
with all the companies related to environment through this agency.<br />
The study presented is of most authenticity as being the first practical<br />
research on waste regional network of landfill sites related to household<br />
waste composition analysis.<br />
33
34 Paper Abstracts—In Alphabetical Order of Presenters<br />
THE GAP BETWEEN UNIVERSITIES AND BUSSINESS - CAUSES<br />
AND EFFECTS - ENVIRONMENTAL ENGINEERING EDUCATION<br />
IN ROMANIA<br />
VALENTIN PETRESCU, RODICA CIUDIN, CLAUDIU ISARIE,<br />
DANUT DUMITRASCU, VICTOR NEDERITA<br />
"Lucian Blaga" University of Sibiu, Sibiu, Romania<br />
ABSTRACT<br />
The paper reflects the existing problems in Environmental Engineering<br />
education at "Lucian Blaga" University of Sibiu Romania and the improvements<br />
made in order to add benefits to curricula and students<br />
entrepreneurial skills. This study evaluates the Industrial Engineering<br />
and Environmental Protection curricula - bachelor degree. The objectives<br />
of this paper are: to identify the causes and the effects of the<br />
present gap between universities and business environment, to build<br />
bridges between universities and socio-economical environments and<br />
to apply efficient methods in order to develop entrepreneurial skills for<br />
the students applied to environmental engineering and sustainable<br />
development. The way problems have been identified using the cause<br />
-effect analyses tools and solutions found to be, implemented are<br />
presented in this paper. Achievements already done and gapes hard<br />
to be cross are guidelines focuses for future developments. The best<br />
and the most suitable way to help environmental engineering field to<br />
develop is, to strength link between foreign universities, with better<br />
experience in the main fields. New ways to face the entrepreneurial<br />
challenges had been, identified to optimally, prepare students to meet<br />
the challenges of sustainable development and environmental issues.<br />
INTERNET, WEB APPLICATIONS AND SOCIAL ME-<br />
DIA CHALLENGES FOR ENGINEERING EDUCATION AND ENTRE-<br />
PRENEURSHIP<br />
SLAGJANA GLIGOROVSKA, PROF. DANCO DAVCEV*<br />
University “Sts Cyril and Methodius”, Skopje, R. Macedonia<br />
*University for Information Science and Technology, Ohrid, R. Macedonia<br />
ABSTRACT<br />
Internet provides people with knowledge as close as the end of their<br />
fingertips. By using <strong>Web</strong> applications on our fixed or mobile and wireless<br />
devices, we can access the data at any place and any time. Tele-<br />
presence becomes possible in healthcare, education collaboration<br />
and entrepreneurship, control of processes, robots etc. Social media<br />
can connect engineers with common interest by using personalization<br />
possibilities, help finding fast resolutions of problems and expand<br />
borders of knowledge in form of collective intelligence. Mobile learning<br />
(M-learning) enables collaboration between engineers, researchers<br />
and students by providing easy communication and exchange of<br />
knowledge. M-Learning combined with social media provides good<br />
connection with people that share common interest. The mobile environment<br />
can use several channels to provide services: SMS, voice,<br />
USSD, and mobile <strong>Web</strong>.<br />
In this paper, several services that are published through different<br />
communication channels will be presented. M-learning is connected<br />
with all mobile services and its integration is planned for our future<br />
work. Within the evaluation of these services, our results for Quality of<br />
Experience (QoE) testing will be reported with several suggestions on<br />
development of new types of services.
Paper Abstracts—In Alphabetical Order of Presenters<br />
ENTREPRENEURIAL UNIVERSITY - REFLECTIONS FROM THE<br />
ECONOMY<br />
PROF. NORBERT GRÜNWALD, DR. HARTMUT DOMRÖSE,<br />
KATI WOLFGRAMM<br />
Hochschule Wismar, University of applied Science: Technology, Business and<br />
Design<br />
ABSTRACT<br />
Wismar University pays special attention on teaching its students<br />
entrepreneurial skills. But is it successful? What are the areas of<br />
competencies particularly valuable for companies employing university<br />
graduates?<br />
Staff from Robert Schmidt Institute of Wismar University interviewed<br />
more than 100 entrepreneurs focusing on three questions: “What<br />
kind of entrepreneurial skills companies expect from graduates?”<br />
“How do they assess the actual skills of graduates?”, and “How do<br />
the graduates of Wismar University perform compared to those of<br />
other universities?”<br />
With regard to the enterprises requ ired entrepreneurial skills<br />
the graduates of Wismar University are always rated slightly better<br />
than other graduates. The results could be seen as a confirmation<br />
that the way of Wismar University to become an entrepreneurial<br />
university is successful.<br />
Keywords: Entrepreneurship, entrepreneurial university, company<br />
ON THE PRACTICE TEACHING CONTENT BASED ON PROFES-<br />
SIONAL FEATURES<br />
ABSTRACT<br />
QINJUN DU<br />
Shijiazhuang University of Economics, Shijiazhuang,China<br />
Based on analyzing the importance of practice teaching in modern<br />
higher education, this paper believes that these problems exist in the<br />
construction of university practice base now: without a definite orientation,<br />
no satisfactory results, simple style, etc. Professional practice<br />
bases are recommended to be built as far as building the potential<br />
employment market, realizing the educational mode combining of<br />
producing, studying and researching, and cultivating the students'<br />
ability to adjust to the society are concerned. At last, the proposed<br />
practice base construction modes are the government promoting,<br />
projects leading, win-win cooperation and others.<br />
Keywords: institutions of higher learning; professional features; practice<br />
base; model<br />
35
36 Paper Abstracts—In Alphabetical Order of Presenters<br />
SUSTAINABILITY IN ROMANIAN HIGHER EDUCATION<br />
CONSTANTIN OPREAN, VALENTIN GRECU, CĂLIN DENEŞ,<br />
CLAUDIU-VASILE KIFOR, CAMELIA OPREAN<br />
Romania, “Lucian Blaga” University of Sibiu, Engineering and Management,<br />
constantin.oprean@ulbsibiu.ro, valentin.grecu@ulbsibiu.ro,<br />
calin.denes@ulbsibiu.ro, claudiu.kifor@ulbsibiu.ro, camelia.oprean@ulbsibiu.ro<br />
ABSTRACT<br />
This paper aims to realize a diagnosis of the Romanian Universities<br />
from the sustainability point of view. A study has been carried out in<br />
order to identify the current situation, as seen by some management<br />
officials from several Romanian universities, and another research<br />
was conducted on students' perception and awareness level regarding<br />
sustainability. The study aims to find out the extent to which the<br />
concept of sustainable development (sustainability) is known and<br />
implemented in Romanian higher education. The main obstacles in<br />
implementing the concept are identified and some major changes<br />
that are needed for the transformation of Romanian education in<br />
terms of its sustainability are proposed.<br />
Keywords: sustainable development (sustainability), Romanian<br />
higher education, university management, student perceptions.<br />
THE PLACE OF THE UNIVERSITY OF TECHNOLOGY IN SERV-<br />
ING INDUSTRY, BUSINESS AND SOCIETY: A DELICATE BAL-<br />
ANCE, A STEADY HAND...<br />
ABSTRACT<br />
JOHN BUCKERIDGE, GRÜNWALD NORBERT*<br />
RMIT University, Australia<br />
*Hochschule Wismar University, Wismar, Germany<br />
The university system began as mediaeval theological colleges<br />
invested with a legalistic cast, and ultimately these evolved into the<br />
modern university of technology. In between these two models lies<br />
the modern "traditional university", which is very distinct from the<br />
university of technology. The former had its genesis in the Renaissance<br />
and was realized in the Reformation: it embodies an educational<br />
system that extolls a broad scholarship, particularly in the<br />
Arts, Classics, Law and Medicine. The latest additions, applied<br />
science and engineering, reflect a subtle move away from an imperative<br />
to "understand our world" to that of "changing our world'.<br />
The first universities of technology came to the fore in the latter half<br />
of the 20 th Century with the clear aim to serve the needs of industry<br />
and business; the vigorously robust approach to learning in the<br />
university of technology model reflects a more hands-on approach,<br />
with a strong emphasis on "how to", rather than "why?" The social<br />
environment, especially in the West, that led to the university of<br />
technology is explored, along with an evaluation of the manner in<br />
which it serves both its clients and the wider community.
Paper Abstracts—In Alphabetical Order of Presenters<br />
EXPLORATION AND PRACTICE OF CHINESE UNIVERSITIES’<br />
INNOVATION EDUCATION<br />
ABSTRACT<br />
HAO DONGHENG<br />
Shijiazhuang University of Economics, Shijiazhuang, China<br />
This paper, based on the comparison with foreign countries, focuses<br />
on innovative education and points out the main factors that restrain<br />
the development of Chinese innovative education. Seen from university<br />
development, by using the experiences of innovative education<br />
models in foreign countries, the paper concludes that innovative<br />
education is the inevitable requirement for the development of<br />
higher education. It also discusses basic measures in open education,<br />
concept of innovative education, innovative construction of<br />
teaching staff, innovative construction of curriculum system and<br />
innovative education theory.<br />
Key words: innovative education; university development; exploration<br />
and practice<br />
SOMETHING’S HAPPENING HERE, BUT YOU DON’T KNOW,<br />
WHAT IT IS<br />
DR. MICHAEL HEINRICHS, PROF. DR. NORBERT GRÜNWALD<br />
Hochschule Wismar, University of Applied Science: Technology, Business and<br />
Design<br />
ABSTRACT<br />
Today, schools, universities as well as the industrial and the business<br />
sector have to face great challenges. Schools and universities<br />
especially have to teach not only professional knowledge, but they<br />
are also obliged – by the technical or business sector – to go far<br />
beyond, namely teaching forward-looking skills and competences.<br />
Thus, the Robert Schmidt Institute at the University of Wismar analysed<br />
the competences which are needed and hence taught. From<br />
the analysis ten necessary entrepreneurial competences have been<br />
derived that allow students to facilitate future challenges and thus<br />
offer more employability. Anyway, these more or less pragmatic<br />
competences only sprout shoots and grow if students are openminded,<br />
tolerant and democratic and – this is maybe the most important<br />
point – if society is willing to move away from a more traditional<br />
way of thinking and adopting a more entrepreneurial way of<br />
thinking and acting.<br />
Keywords: Competences, future, entrepreneurial acting, openminded,<br />
democratic<br />
37
38 Paper Abstracts—In Alphabetical Order of Presenters<br />
BRINGING MARITIME ENGINEERING EDUCATION TO ANGOLA<br />
– THE CASE OF THE NAMIBE FISHERY ACADEMY<br />
ABSTRACT<br />
ROMUALD CWILEWICZ, PIOTR JEDRZEJOWICZ<br />
Gdynia Maritime University, Gdynia, Poland<br />
The paper discusses experiences and draws conclusions from the<br />
first stage of the project aiming at establishing the Namibe Fishery<br />
Academy in Angola. In the paper we outline barriers and problems<br />
that has been encountered so far and discuss milestones that need<br />
to be reached before project goals can be reached in full. The first<br />
stage of the project has been recently completed. The construction<br />
works in Namibe are carried-out according to schedule. A substantial<br />
part of laboratory equipment including ship handling and ship<br />
engine simulators has been delivered. Detailed curricula and laboratory<br />
manuals covering all the subjects at several specializations<br />
taught at the Bachelor of Science level have been prepared and<br />
accepted by Angola Ministry of Fisheries. In the following sections<br />
we discuss economical and political context of the project, provide<br />
an outline of the project history and goals, present the project scope<br />
and its results at the completion of the first stage, evaluate project<br />
future and draw final conclusions. The main final conclusion is that<br />
government – business – academia partnership is a necessary but<br />
not sufficient requirement for building and implementing an engineering<br />
higher education institution in a developing country.
CHALLENGE YOUR CHALLENGES<br />
MARGARET BENNETT, CYNTHIA KAIMU<br />
SME Development and Support at the Polytechnic of Namibia Centre for<br />
Entrepreneurial Development (CED)<br />
ABSTRACT<br />
Paper Abstracts—In Alphabetical Order of Presenters<br />
This paper provides a brief background of the current socioeconomic<br />
situation in Namibia and the pertinent role of Small and<br />
Medium Enterprises (SME’s) in combating the high level of unemployment.<br />
Inadequate capacity in both the public and private sectors<br />
has been identified as one of the main bottlenecks for sustainable<br />
development in Namibia.<br />
It is imperative that educational Institutions join national efforts to<br />
spearhead and develop required skills. CED provides training and<br />
mentorship programmes with funding from development partners in<br />
the quest to challenge national challenges. These produced astounding<br />
results evidenced in the case studies below:<br />
Mr. Jeremia Kahambea is owner and manager of Jergo’s Cleaning<br />
Services CC’s, a waste management business established after the<br />
outsourcing of a section of Waste Management by a local<br />
Municipality. Mr. Kahambea, although experienced in waste<br />
management had inadequate business management skills. Today<br />
after the training and mentorship through CED, he operates a<br />
successful business with more than 25 employees and a growing<br />
client base.<br />
Ms. Katrina Haidula owns Pillow Manufacturing and Distributor CC,<br />
a pillow manufacturing bussiness. She enrolled for CED training and<br />
mentorship programme that equipped her with relevant skills,<br />
enabling her to increase her production capacity, sales and in,<br />
increasing monthly profits.<br />
RE-CURRICULATING: CAN AN ENGINEERING LECTURER<br />
CONTRIBUTE TO MEET 21 ST CENTURY AFRICA’S CHAL-<br />
LENGES?<br />
KANT ELIAB KANYARUSOKE<br />
<strong>Cape</strong> Peninsula University of Technology, <strong>Cape</strong> Town, South Africa<br />
ABSTRACT<br />
Africa faces great challenges in harnessing its resources for the<br />
benefit of its people in an increasingly competitive world. Lack of<br />
understanding of engineering and failure to deploy modern technology<br />
are arguably the root cause of these challenges. The continent’s<br />
engineering education institutions are therefore expected to<br />
help change this.But they have their own well documented problems.<br />
I review these and point out others. I argue that solutions to<br />
some can come from within the academics and institutions with or<br />
without government help:Curriculum, textbooks, student motivation,<br />
etc. are addressed.I propose and illustrate the principle of Student<br />
Participatory Dynamic Flexibility in Curriculum.It is shown that the<br />
approach can help hasten learning of engineering and be used as<br />
one of the means to help transform Africa’s supply chains. Finally,<br />
recommendations to various university based stake holders are<br />
given: the students – who should be adaptive to rapid changes in<br />
curricula; lecturers – who must adopt flexibility, seek industrial exposure,<br />
exploit the technological vacuum and write suitable books; the<br />
administrators – who should re-examine policies in line with relative<br />
values of teaching, research and society service.<br />
Key words: Engineering curriculum; Engineering education; Africa’s<br />
challenges; Thermodynamics course.<br />
39
40<br />
Paper Abstracts—In Alphabetical Order of Presenters<br />
ENTREPENEURIAL ILLNESS OVER THE YEAR END HOLIDAY<br />
SEASON: THE USE OF TECHNOLOGY TO ADDRESS SYMPTO-<br />
MATOLOGY AND RESILIENCE TOWARD IMPROVING PERFORM-<br />
ANCE.<br />
ABSTRACT<br />
DR JUSTIN J. KENNEDY<br />
Munitz Institute, <strong>Cape</strong> Town, South Africa<br />
The purpose of this paper is to provide an overview of the research<br />
findings regarding the causes of sickness over the yearend holiday<br />
period experienced by entrepreneurs. The author documents causes<br />
and symptoms in this regard as well as the application specific technology<br />
designed to report on and offer sustained relief from allostatic<br />
load symptoms for entrepreneurs. The author refers to protocols that<br />
have been previously published detailing which techniques along with<br />
the technology have shown to be appropriate and/or most effective to<br />
reinstitute neuro-physiological homeostasis.<br />
NEW DEGREE PROGRAMM “STUDENTS IN COMPANIES”<br />
NORBERT GRÜNWALD, REGINA KRAUSE<br />
Hochschule Wismar, University of applied Science: Technology,<br />
Business and Design, Germany<br />
ABSTRACT<br />
Internship at university is a system of on-the-job training for a special<br />
period of time. Student internships provide opportunities for<br />
students to gain work experience in their field, determine if they<br />
have an interest in a particular career, or gain credits. Since 2009<br />
Wismar University has been offering a degree programme which<br />
combines academic studies and work experience called "Students<br />
in Companies".<br />
This highly innovative educational project allows holders of secondary<br />
school diplomas to start a mixed career, studying at Wismar<br />
University and work in a company. The goal of the model is to prepare<br />
young students to be highly qualified, so that they can meet the<br />
actual needs of the current labour market, considering the observed<br />
lack of entrepreneurial competences among the graduates in the<br />
market.(4)<br />
Within this model Wismar University wants to create a synergy between<br />
university and company by permitting a group of students to<br />
be employed as “working students” by local companies while at the<br />
same time achieving a degree at the university. Unlike already existing<br />
programmes student will be able to simultaneously work in a real<br />
business environment with gaining practical work experience.<br />
This paper describes the backgrounds and the approach of this<br />
model and shows first results.
Paper Abstracts—In Alphabetical Order of Presenters<br />
CONCEPTION OF NEW INTERDISCIPLINARY COURSES – MAS-<br />
TER OF BUSINESS ADMINISTRATION “HEALTH CARE MAN-<br />
AGEMENT”<br />
ABSTRACT<br />
HEIKE KRAUSSLACH<br />
University of Applied Sciences Jena, Jena, Germany<br />
The University of Applied Sciences Jena has substantial competencies<br />
for health issues in its engineering, business and social departments.<br />
In 2010 the interdisciplinary centre of competence “Health”<br />
was founded to concentrate these competencies. Among others it<br />
deals with the challenges of an increasing rate of economy in the<br />
health sector. In addition to practical research, the centre of competence<br />
focuses on new teaching issues. One new offer is the establishment<br />
of the Master of Business Administration (MBA) “Health<br />
Care Management”, which aims to integrate education and health<br />
even more closely. It provides a factor of success to meet the mentioned<br />
needs. The target group of the MBA includes managers of<br />
public health care in medical, nursing, social, and business fields.<br />
The MBA is offered as a part-time course. A high expertise and the<br />
practical knowledge in the respective area are assured by collaborating<br />
with other universities and a university hospital. The curriculum<br />
is highly interdisciplinary and teaches issues of business and<br />
health economy as a holistic process.<br />
With the establishment of the new course the University of Applied<br />
Sciences Jena meets the current and future needs of medical institutions,<br />
especially hospitals, for economic knowledge.<br />
INNOVATIVE TEACHING USING INTEGRATED TASKS FOR AN<br />
ENGINEERING COURSE<br />
ROLITA R. LA COCK 1 AND IVAN F. MUZONDO 2<br />
1 <strong>Cape</strong> Peninsula University of Technology, Department of Civil Engineering &<br />
Surveying, <strong>Cape</strong> Town, South Africa, 2 Tshwane University of Technology,<br />
Department of Geomatics, Tshwane, South Africa.<br />
ABSTRACT<br />
This paper describes the use of innovative teaching methods in an<br />
engineering discipline by members of that profession. It is set at two<br />
University of Technologies (UoTs) that employ integrated tasks<br />
training (ITT) and evaluation through a portfolio of evidence for final<br />
assessment of the subject Engineering Surveying.<br />
The ITT coin various subjects from the various engineering<br />
courses, to prepare the students for the reality of the work place,<br />
while teaching them the basic skills of life. The ITT encourages and<br />
teaches the students to develop skills, and empower them to become<br />
competent to adapt to technological changes. Institutions<br />
cannot teach all the theory in allocated timeslots, and reductions in<br />
staff numbers and resources bring in higher staff student ratios,<br />
which without innovation may compromise on quality.<br />
The paper discredits the idea of extending course hours or programme<br />
years to cover all content, recommending instead that<br />
teaching concentrate on the basics, while developing the student’s<br />
skills without reducing the overall outcome quality. In the end, the<br />
engineering programs remain compliant with professional bodies’<br />
standards.<br />
41
42 Paper Abstracts—In Alphabetical Order of Presenters<br />
STUDY OF VENDOR-MANAGED INVENTORY PRACTICES IN<br />
SOUTH AFRICAN RETAIL INDUSTRY<br />
PARTSON DUBE, GOODWELL MUYENGWA, CHARLES MBO-<br />
HWA<br />
University of Johannesburg, Johannesburg, SA.<br />
ABSTRACT<br />
Vendor managed inventory (VMI) is a model for supply chain collaboration<br />
gaining ground in multiple industries around the world.<br />
This paper describes with the help of case studies how vendor managed<br />
inventory model manages the needs of a retail industry supply<br />
chain in South Africa. The purpose of this paper is to explore the<br />
performance increase achieved by vendor managed inventory, demand<br />
uncertainty, and lead time and also to investigate apparent<br />
differences among large and small sized enterprises in terms of<br />
objectives, obstacles and impacts of VMI in South African retail<br />
industry. The paper uses an exploratory multiple case study with<br />
data from four operational VMI dyads, evaluating both buyer and<br />
supplier perspectives. It is observed that large retail industries in<br />
South Africa have started adopting VMI for improving their business<br />
performance due to installation of effective enterprise resource planning<br />
systems. Small and medium enterprises have communication<br />
barriers and limited financial resource to implement VMI effectively.<br />
The analysis would be useful for the developing VMI adoption<br />
strategies in South Africa context.<br />
Keywords: Supply chain, Retail, Small to medium-sized enterprises,<br />
Enterprise Resource Planning, Vendor managed inventory,<br />
bullwhip effect, South Africa<br />
ENTREPRENEURSHIP: RETHINKING THE FUTURE<br />
JOHAN ESBACH<br />
<strong>Cape</strong> Peninsula University of Technology, <strong>Cape</strong> Town, 8000, South Africa Email:<br />
Esbachj@cput.ac.za<br />
ABSTRACT<br />
Entrepreneurship is a challenge that transcends the South African<br />
labour landscape; it permeates the boundaries of African states.<br />
The socio-economics in Africa, demands a diverse work force and<br />
UoTs are best positioned to deliver key competencies to the work<br />
force. Engineering is key to problem solving, but entrepreneurship<br />
expands the engineering offering by changing the environments<br />
engineering practices in. This article expropriates the engineering<br />
view regarding the importance of entrepreneurship education. The<br />
changing technological environment dictates a broad approach, one<br />
that considers the impact of the engineering but also the impact on<br />
the environment. This requires a fresh perspective, a new way of<br />
thinking. Graduating from a UoTs must mean that the graduate’s are<br />
equipped provide a solution rather than just solve the problem. This<br />
changed thinking could lead to wealth and job creation, as well as to<br />
address unemployment and poverty in the African context.<br />
Key words: Engineering entrepreneurship, technology transference,<br />
unemployment, poverty alleviation
Paper Abstracts—In Alphabetical Order of Presenters<br />
THE INFLUENCE OF CULTURE ON PROJECT MANAGEMENT IN<br />
EMERGING BUSINESSES<br />
WILFRED FRITZ & DEON KALLIS, ANDREA VON GLEICHEN-<br />
STEIN*<br />
<strong>Cape</strong> Peninsula University of Technology, <strong>Cape</strong> Town, South Africa<br />
*Training Development Consulting, Feldafing, Germany<br />
ABSTRACT<br />
Culture influences the way we do business, our communication, the<br />
importance of time, the way how to deal with problems and go about<br />
conflicts as well as the criteria for choosin[g business partners. Being<br />
aware of cultural differences in doing business is one of the important<br />
key factors for successful international project management. In South<br />
Africa many engineering graduates entering industry in the real world<br />
are faced with problems in project management. Students lack soft<br />
skills necessary to manage projects properly and to successfully complete<br />
them on time. Many of the emerging small businesses are driven<br />
by the initiatives taken by the owners. According to statistics most<br />
normally fail due to lack of project management hard and soft skills.<br />
The aim of the authors is to promote proper business acumen between<br />
different cultures.<br />
INCREASING COMPETITIVENESS OF SOUTH AFRICAN COM-<br />
PANIES THROUGH INTERNATIONAL DEVELOPMENT PRO-<br />
GRAMMES WITH SPECIAL FOCUS ON THE RENEWABLE SEC-<br />
TOR<br />
WILFRED FRITZ & DEON KALLIS, ANDREA VON GLEICHEN-<br />
STEIN*<br />
<strong>Cape</strong> Peninsula University of Technology, Electrical Engineering Department,<br />
<strong>Cape</strong> Town, South Africa<br />
*Training Development Consulting (TDC), Feldafing, Germany<br />
ABSTRACT<br />
A possible route for small, upcoming businesses to become more<br />
competitive is through exposure with established companies that<br />
are well-versed in the use and implementation of the latest technology<br />
and management skills. By participating in international developmental<br />
programmes where this company-mentoring aspect is<br />
emphasized, the required management competencies, which are<br />
often in short supply in most of medium-sized companies in SA, can<br />
be further developed. International exposure and insight into governmental<br />
policies and institutions, which support businesses in<br />
other countries, can enhance the competiveness of SA companies.<br />
South Africa has embarked on a massive renewable energy implementation<br />
programme that aims to have 42% of its energy requirements<br />
derived from renewable sources by 2030. The implications in<br />
terms of capital and human resource development are huge, estimated<br />
at ZAR 18 billion per annum for wind and solar photovoltaic<br />
alone. The absence of local operational feed-in renewable systems<br />
has been identified as an ideal opportunity to support the development<br />
of young South Africans, given our impeding venture into this<br />
market. This paper discusses an international developmental programme<br />
that has been developed and implemented with financial<br />
support from the Bavarian government in Germany. Although targeting<br />
critical engineering management issues, the programme includes<br />
aspects of German culture and networking, intended to grow<br />
and sustain networks between the two countries.<br />
43
44 Paper Abstracts—In Alphabetical Order of Presenters<br />
A STUDY OF STUDENT-ORIENTED AND TALENT-EDUCATED<br />
“PACKAGE”<br />
JIA, HONGYAN, LIAO, YIBIN*<br />
Hebei University of Economics and Business, Shijiazhuang, China<br />
*Shijiazhuang University of Economics, Shijiazhuang, China<br />
ABSTRACT<br />
In the rapidly developing modern society, university students who are<br />
faced with the challenges of the society and life become aware that it<br />
is inadequate for them to have only book knowledge obtained at university<br />
for their career life, and their professional competence acquired<br />
at school is really limited for their employment or career development.<br />
This paper argues that fostering students’ professional competence at<br />
university should focus on their professional comprehensive competence,<br />
taking the needs of both students and the society into consideration.<br />
Based on the professional core quality model and 4 classifications<br />
of work posts, this paper attempts to discuss and design a talenteducated<br />
“package”, which is believed very necessary. Meanwhile it<br />
emphasizes that it is of importance for the university to reform current<br />
education concepts, content and methodology so as to offer a forceful<br />
resource platform for the smooth implementation of the “package”.<br />
INTERCULTURAL INNOVATION INSIGHT WORKSHOPS<br />
BRYAN TEMPLE, PHILIP ORME, MIRJA KÄLVIÄINEN¹, MERVI<br />
KURULA, TOMMI SILVAN¹, COSTAS MANTZALOS², EMIL<br />
HORKݳ, MICHAL STOKLASA³, PAULINO SILVA⁴, RUI FILIPE<br />
PEREIRA BERTUZI DA SILVA⁴<br />
Glasgow Caledonian University, Glasgow, United Kingdom<br />
¹North Karelia University of Applied Sciences, Joensuu, Finland<br />
²Frederick University, Nicosia, Cyprus<br />
³Silesian University in Opava, Karvina, Czech Republic<br />
⁴Polytechnic Institute of Porto, Porto, Portugal<br />
ABSTRACT<br />
A two-week international workshop was held in Finland during February<br />
2010 and again in Glasgow in February 20<strong>11</strong>. Entitled<br />
“Intercultural Innovation Insight Workshop” (3EYES), they were<br />
sponsored by the European Lifelong Learning programme. Students<br />
from Portugal, Cyprus, Czech Republic, Finland and the United<br />
Kingdom were placed in multi-cultural teams of five. Each team had<br />
two product designers, one graphic designer, one financial and one<br />
marketing student. They were set the task to devise new product<br />
ideas for a local company and they had two weeks within which to<br />
do it. These intensive workshops comprised lectures and practical<br />
tutorials as well as ideation sessions for the new product ideas and<br />
represent one way in which international issues may be appreciated<br />
and accommodated. This paper will compare the two events and<br />
discuss issues of social responsiveness, shared goals and identity<br />
and draw conclusions on the suitability and sustainability of this form<br />
of activity.
Paper Abstracts—In Alphabetical Order of Presenters<br />
ENHANCING COMPETITIVENESS AND ENTERPRISE DEVEL-<br />
OPMENT NEEDS THROUGH ENTREPRENEURIAL SKILLS<br />
TRAINING FOR SMES IN THE SOUTH AFRICAN MOTOR BODY<br />
REPAIR SECTOR.<br />
GOODWELL MUYENGWA, Dr. KIM BATTLE, Dr. CHARLES<br />
MBOHWA<br />
University of Johannesburg, Johannesburg, South Africa<br />
ABSTRACT<br />
The paper explored the potential of entrepreneurship education in<br />
enhancing competitiveness and enterprise development within small<br />
and medium enterprises operating in the Motor Body Repair sector<br />
of the South African automotive industry. A survey was carried out<br />
to ascertain enterprise development needs and competitiveness<br />
requirements. Curricula followed in auto body repair training do not<br />
consider entrepreneurship education. Auto body training focusses<br />
on repair and replacing of motor vehicle bodywork that would have<br />
been damaged in an accident or from vandalism. Enterprise development<br />
is affected by poor infrastructure, lack of funding, use of<br />
poor and old equipment and limited access to markets. Competitive<br />
requirements noted were the need for certified multi-skilling training<br />
offered by Original Equipment Manufacturers on new vehicle maintenance<br />
technologies, acquisition of recommended repair equipment<br />
from Original Equipment Suppliers and the need to integrate<br />
entrepreneurship education in the auto body repair curricula. Entrepreneurship<br />
education would enhance efficient business and financial<br />
management, creativity, innovativeness, marketing and job<br />
creation opportunities. For educators’ entrepreneurship education<br />
would prepare students for ever changing labour markets and encourage<br />
them to create new enterprises.<br />
Key words: Competitiveness, enterprise development, entrepreneurship<br />
education<br />
THE ROLE OF PROJECT MANAGEMENT EDUCATION IN EN-<br />
HANCING SELF-EMPLOYMENT: STUDENTS’ PERCEPTIONS<br />
GAETAN NGABONZIZA, STANLEY FORE<br />
<strong>Cape</strong> Peninsula University of Technology, <strong>Cape</strong> Town, South Africa<br />
ABSTRACT<br />
Tertiary education graduates are increasingly faced with unemployment,<br />
which poses a serious obstacle to South Africa’s economic<br />
growth. This paper is an outcome of the survey that investigated the<br />
role of project management education in enhancing graduates’ selfemployment.<br />
The study was descriptive in nature and used a survey<br />
questionnaire to answer questions pertaining to the extent to which<br />
project management education is important in enhancing selfemployment<br />
endeavours. Data was collected with the use of a selfadministered<br />
structured questionnaire. Collected data was analysed<br />
using the statistical software for social science (SPSS 19) for descriptive<br />
statistics in the form of tables and charts. The study found that<br />
project management education may either enhance individual entrepreneurial<br />
ability, thereby increasing the likelihood of self-employment<br />
or increase opportunities for paid employment, both of which reduce<br />
unemployment. The results of this study suggest that graduates unemployment<br />
can only be eliminated if students are provided with the<br />
right skills and knowledge to match the requirement of the employment<br />
market. Moreover, the study suggests that graduates should be<br />
assisted financially at the initial stage of their self-employment activities.<br />
Key words: project management, education, self-employment<br />
45
46<br />
Paper Abstracts—In Alphabetical Order of Presenters<br />
GOVERNING THE INTERNET TECHNOLOGY ADOPTION<br />
PROCESS FOR THE SMALL AND MEDIUM HOSPITAL-<br />
ITY ENTERPRISE (SMHE)<br />
BUKELWA NGOQO, STEPHEN FLOWERDAY<br />
Department of Information Systems, University of Fort Hare, East<br />
London, South Africa<br />
ABSTRACT<br />
The SME sector makes a significant contribution to the economies<br />
of developing countries. Small and Medium Hospitality Enterprises<br />
(SMHEs) within the tourism industry are identified as a key component<br />
of this sector. The Internet has created a global marketplace<br />
for SMHEs and has thus become an indispensable tool for not only<br />
marketing or communicating with consumers, but it also provides a<br />
platform for consumers to transact online. However, despite the<br />
advances in technology and in particular with Internet technologies,<br />
SMHEs are not effectively using these new technologies. This<br />
study sought to identify IT Governance principles which can be<br />
adopted by SMHEs as well as Information Systems (IS) success<br />
factors that will act as success indicators for SMHEs who implement<br />
technological solutions. The findings of this study led to the development<br />
of a model which acts as a guide when making the decision to<br />
adopt technology in order to improve SMHE competitiveness. The<br />
research methodology included mixed methods which incorporated<br />
data from the literature survey, questionnaires and observations<br />
completed by SMHE owners. The findings of this study confirm the<br />
existence of a positive link between the use of Internet technologies<br />
by SMHEs and their competitive advantage.<br />
BUILDING PRINCIPLES OF SUSTAINABLE BUSINESS INTO<br />
ENTREPRENEURIAL VENTURES – A PEDAGOGICAL AP-<br />
PROACH FROM THE UNIVERSITY OF CAPE TOWN<br />
GAONTEBALE NODOBA; STUART HENDRY; TERRI GRANT;<br />
CLAUDIA KALIL & JO MONSON<br />
University of <strong>Cape</strong> Town, <strong>Cape</strong> Town, South Africa<br />
ABSTRACT<br />
The School of Management Studies at the University of <strong>Cape</strong> Town<br />
(UCT) has developed an innovative and highly collaborative teaching<br />
approach that equips postgraduate Management students with<br />
the requisite skills to develop and deliver a live business project.<br />
The focus of the live project is on the triple bottom line of people<br />
(social responsibility); planet (environmental sensitivity) and profit<br />
(financial accountability). This innovative teaching approach comprises<br />
a collaborative effort between students, convenors of the<br />
Business in Context and Business Communication courses and<br />
small business owner-managers. The model was developed in an<br />
attempt to prepare students for challenges in the workplace and to<br />
offer technical support to small businesses (SMEs) in order to increase<br />
their competitiveness.<br />
The paper will set out the rationale for the approach to teaching and<br />
explores ways in which business and academia can cooperate to<br />
tackle sustainability issues. It describes the design of interventions,<br />
amplifies the need for collaboration between academic departments<br />
and highlights the mutual benefits for both universities and participating<br />
small businesses as both aim to remain relevant and sustainable<br />
in the 21 st century.
EXPLORING THE EFFECTIVENESS OF A WORK INTEGRATED<br />
LEARNING PROGRAMME IN CONTRIBUTING TOWARDS THE<br />
EMPLOYABILITY OF GRADUATES: THE GRADUATE IN-<br />
TERNS’S PERSPECTIVE<br />
CARVER POP, NICOLENE BARKHUIZEN (PHD)*<br />
Centre for Cooperative Education, Polytechnic of Namibia, Namibia<br />
*Department of Industrial Psychology, North-West University<br />
ABSTRACT<br />
Paper Abstracts—In Alphabetical Order of Presenters<br />
The objective of this research was to determine the effectiveness of<br />
a work integrated learning programme in contributing to the employability<br />
of graduate interns. A questionnaire measuring soft skills<br />
training, technical skills training and mentorship was developed and<br />
administered among a convenience sample of Graduate (N=79) in a<br />
ICT company. The findings confirmed the importance and effectiveness<br />
of soft skills and technical skills training and mentorship in<br />
enhancing the employability of graduate interns. The findings also<br />
showed the importance of a well structured work integrated learning<br />
programme in the enhancement of mentorship effectiveness. Recommendations<br />
for future research and practice are made.<br />
Keywords: Work Integrated Learning Program, Graduate interns,<br />
soft skills training, technical skills training, mentorship,<br />
CONSIDERATIONS ON THE LONG TERM INFLUENCE OF THE<br />
ENTREPRENEURIAL INNOVATIVE RESEARCH AND EDUCA-<br />
TION ON THE GDP GROWTH IN THE EMERGENT ECONOMIES.<br />
ANTON HADĂR, DAN C. BADEA, ALEXANDRU MARIN,<br />
AUGUSTIN SEMENESCU,<br />
University POLITEHNICA of Bucharest, Romania antonhadar@yahoo.com,<br />
dancbadea@clicknet.ro, alexandru.marin@upb.ro,<br />
asemenescu2002@yahoo.com<br />
ABSTRACT<br />
The present paper shows how the international productivity and<br />
competitiveness of a country depend on the rapid accumulation of<br />
knowlegde based on the entrepreneurial innovative education and<br />
on the real transfer of the new technologies and positive experience.<br />
Although there is no explicit relationship between the investments in<br />
education and the GDP variation the paper shows the existence of<br />
an influence of the education and scientifical research on the<br />
economic growth of a country.<br />
We made a long term evolutionary analysis of the GDP and we<br />
showed that the investments in education and research made fourfive<br />
years ago are implicitly reflected in the GDP growth.<br />
By sudying the investments evolution in education and research the<br />
paper demonstrates the existence of a simillitude between the<br />
previous shape of the investments' curve in education and research<br />
and an ulterior shape of the GDP' s curve.<br />
Keywords: Entrepreneurial Innovative Research, Education, GDP<br />
growth, Emergent economies.<br />
47
48<br />
Paper Abstracts—In Alphabetical Order of Presenters<br />
PROBLEMS OF CONSTITUTING UNIVERSITY CENTERS FOR<br />
INTELLECTUAL PROPERTY EXPLOITATION, FROM THE PER-<br />
SPECTIVE OF THE INNOVATIVE – ENTREPRENEURIAL EDU-<br />
CATION.<br />
ANTON HADĂR, ALEXANDRU MARIN, AUGUSTIN SEME-<br />
NESCU, DAN C. BADEA,<br />
University POLITEHNICA of Bucharest, Romania, antonhadar@yahoo.com,<br />
alexandru.marin@upb.ro, asemenescu2002@yahoo.com,<br />
dancbadea@clicknet.ro<br />
ABSTRACT<br />
The present paper offers an analysis of the concept of doctoral and<br />
research university, from the perspective of its transformation into<br />
an entrepreneurial university.<br />
One of the instruments of this transformation is the audit of innovation<br />
management performance, which is presented as a case study<br />
applied in the University POLITEHNICA of Bucharest.<br />
Another instrument is represented by the concept of “University<br />
Center for Intellectual Property Exploitation (UCIPE)”, which is presented<br />
in a real application, which was done for a project financed<br />
by The European Union in Romania.<br />
There is presented a model for constituting and organizing a UCIPE<br />
and there is shown its influence on the modification of the university<br />
curiculla, by introducing the concepts of the innovative – entrepreneurial<br />
education.<br />
Keywords: Intellectual Property, University Centers, Innovative –<br />
Entrepreneurial Education.<br />
RESEARCH AND ENTREPRENEURSHIP ON LOCATION BASED<br />
SERVICES AND MUSEUM INFORMATION SYSTEMS<br />
ABSTRACT<br />
JUERGEN SIECK<br />
University of Applied Sciences Berlin, Berlin, Germany<br />
email: J.Sieck@htw-berlin.de<br />
telephone: +493056400704<br />
The development of computer technology, mobile devices and sensor<br />
technology during the past 30 years has continually affected the<br />
creation of new applications based on emergent technologies.<br />
By combining the advantages of established technologies with these<br />
new approaches and furthermore adapting those criteria to the different<br />
user needs and application scenarios, including the location<br />
of users, we are able to extend existing applications with new mobile<br />
components and services.<br />
The main focus of this paper is to describe the design of mobile<br />
multimedia indoor information systems and context-sensitive services<br />
based on a RFID sensor network in museums and passive<br />
RFID tags. In order to cover a wide range of applications a standard<br />
system architecture was developed.<br />
The system and technologies are currently used in three companies.<br />
The company Acoustiguide develops the general concepts<br />
and the content, the company Bitmanufaktur develops and adapts<br />
the electronic equipment and the event management company Bureau<br />
Q offers the product and interface design as well as adapted<br />
solutions such as a RFID-based event management system.
Paper Abstracts—In Alphabetical Order of Presenters<br />
IMPROVING ORGANISATIONAL PERFORMANCE THROUGH<br />
ADVANCED BUSINESS EDUCATION<br />
ROGER SILBERBERG, UWE LÄMMEL*, CHRIS NHLAPO**<br />
Innovation Africa/<strong>Cape</strong> Peninsula University of Technology,<strong>Cape</strong> Town South<br />
Africa, rbs@netactive.co.za<br />
*Hochschule Wismar, University of Technology, Business and Design,<br />
Wismar, Germany, uwe.laemmel@hs-wismar.de<br />
**<strong>Cape</strong> Peninsula University of Technology, <strong>Cape</strong> Town, South Africa, NhlapoC@cput.ac.za<br />
ABSTRACT<br />
This paper addresses competitiveness and productivity issues facing<br />
business in today’s connected, mobile and information-based<br />
society.<br />
In South Africa, competitiveness has declined steadily. The World<br />
Economic Forum’s Global Competitiveness Index ranks South Africa<br />
34 in 2001 and 54 in 2010, meaning that the ability of South<br />
Africa to compete in international markets is worsening. South Africa<br />
has also slipped in other important indices. Key outcomes of this are<br />
the deteriorating ability of South Africa to transition into a knowledge<br />
economy, and adverse effects on the country’s ability to create new<br />
industries and reduce unemployment.<br />
Research conducted by the writers suggests that sub-optimal use of<br />
information assets plays a major role in this critical situation. In<br />
many cases, information management projects do not fulfil expectations<br />
or they simply fail. Decisions regarding the acquisition and<br />
deployment of information and knowledge management assets rest<br />
with senior executives, and they are not always appropriately informed<br />
about the impact on the organisation of emerging developments.<br />
This paper describes a recently-launched course that will equip<br />
executives to extract maximum return from their investment in information<br />
technology. While this course is of major importance to a<br />
country with declining performance, it has equal relevance to organisations<br />
globally that need to maintain their performance in internationally<br />
competitive markets.<br />
ENGINEERING’S RESPONSIBILITY FOR THE FUTURE OF THE<br />
ENVIRONMENT:<br />
PLANNING CHINA’S ENERGY FUTURE<br />
ABSTRACT<br />
HAROLD P. SJURSEN<br />
New York University Polytechnic Institute, New York, NY USA<br />
Graduate engineers working in the coal industry in China were<br />
asked to consider the environmental impact of China’s energy future<br />
from the standpoint of:<br />
• Growing demand<br />
• Economic planning<br />
• The benefits and dangers of new technologies<br />
• Geo-political realities<br />
This discussion addresses the specific role and responsibility of<br />
engineers in this complex scenario. The business and technical<br />
perspectives will both be considered. It is based upon the results of<br />
a graduate seminar taught to 14 mining engineers from the Xi’an<br />
coal institute during the summer of 20<strong>11</strong>.<br />
49
50 Paper Abstracts—In Alphabetical Order of Presenters<br />
CONCEPTUALISING THE SELECTION PROCESS OF BUSINESS<br />
INCUBATORS: A PROPOSED FRAMEWORK<br />
ABSTRACT<br />
GOOSAIN SOLOMON, PER LIND*<br />
Stellenbosch University, Stellenbosch, South Africa<br />
*Gotland University, Visby, Sweden<br />
The business incubation process consists of sub processes namely<br />
selection, business support, mediation and graduation. The literature<br />
proposes that selection of incubatees has potential to influence<br />
the success rate of the incubation process.<br />
This paper proposes a conceptual framework to improve the selection<br />
process of the incubation process. Incubator type, incubator<br />
objectives, stage in life-cycle of incubator as well as critical success<br />
factors have been identified as key factors and are proposed for<br />
consideration in the selection process. It is argued that the selection<br />
process informs the incubation process, distribution of roles between<br />
incubatee and incubator and acquisition and development of<br />
identified resource gaps.<br />
INTERNATIONAL VIRTUAL TEAM WORK AS A MEANS OF IN-<br />
FORMING THE INTEGRATED NATURE OF BUSINESS.<br />
DM HEPBURN 1 , BK TEMPLE 1 , M ADYA 2 AND W SIMCOE 3<br />
1 Glasgow Caledonian University, Glasgow, UK:<br />
2 Marquette University, Milwaukee, USA:<br />
3 Metropolia University, Helsinki, Finland<br />
ABSTRACT<br />
Success and effectiveness in Virtual teamworking is influenced by<br />
four interrelated dimensions [1]: virtual presence, social responsiveness,<br />
shared goals, and identity. We report on differential manifestation<br />
of these elements in communication and success of interdisciplinary<br />
teams.<br />
In 2008/9, some UK engineering students worked with Finnish business<br />
students studying Entrepreneurship, others worked with USA<br />
business students studying project management, to create a feasibility<br />
study for a new product. Team members would gain experience<br />
within their own field and knowledge of that of their teammates.<br />
Video conferencing facilitated virtual team meetings.<br />
Virtual teams developed a strong and positive virtual presence<br />
where teams recognized the value of videoconferencing in communications.<br />
Videoconferencing also enabled social responsiveness.<br />
Differences emerged with regard to shared goals and identity<br />
within the international teams, possible reasons will be discussed.<br />
Differences emerged between visiting Asian/African and home students<br />
in UK, e.g. engagement with both videoconferencing and<br />
feasibility case. Individuals from collectivist nations may have different<br />
group working skills and be less prepared for communicating in<br />
project situations [2]. Our findings suggest numerous implications<br />
for teaching and engagement of virtual teams.
Paper Abstracts—In Alphabetical Order of Presenters<br />
SOUTH AFRICA’S CHANGING TEACHER EDUCATION POLICY<br />
FRAMEWORK AND ITS IMPLICATIONS FOR BUSINESS AND<br />
ENGINEERING EDUCATION<br />
ANDRE VAN DER BIJL<br />
<strong>Cape</strong> Peninsula University of Technology, <strong>Cape</strong> Town, South Africa<br />
Email: vanderbijla@cput.ac.za<br />
Tel: +21 680 1500<br />
ABSTRACT<br />
South Africa has a comprehensive policy framework for teacher<br />
education. Although the framework’s comprehensiveness is partly<br />
the result of detailed structural differentiation of teacher education<br />
before 1994, its current structure is largely the result of the efforts of<br />
policy makers since 1994.<br />
Prior to 1994 the primary focus in training educators for business<br />
and engineering was in developing teachers for high schools. As<br />
technical colleges were resuscitated following their upgrading to<br />
technikons, the schools policy framework was simply extended to<br />
college educators. Since 1994 the framework recognising educator<br />
qualifications has been revised twice, and envisage is a framework<br />
for teachers in schools and another for further education and training<br />
college (FETC) staff.<br />
Business and engineering education has posed a perennial challenge<br />
for teacher education policy makers. Due to a shortage in<br />
business teachers business teacher education programmes have<br />
been in exiting since the 1970s. Similarly, the tendency for artisans<br />
to seek employment in education later in life resulted in the development<br />
of dedicated, in-service-based programmes, for people employed<br />
in technical high schools and FET colleges. As a result, two<br />
separate routes exist for business educators and three for engineering<br />
students. Although the proposed frameworks expand the entry<br />
possibilities for business and engineering graduates they also create<br />
challenges. These include appropriate knowledge and portability<br />
of qualifications.<br />
A NEW “5E+3C” EDUCATION PATTERN OF INNOVATIVE AND<br />
APPLIED TALENTS<br />
WANG LISHENG, XIAO YING, LI JIA, TAO LONGFENG<br />
Shijiazhuang University of Economics, Shijiazhuang, 050031, China<br />
ABSTRACT<br />
The new education pattern is called “5E+3C”. “5E” referring to five<br />
qualities of the students which we target at in our education. The<br />
first E stands for the Engine, which means a motivation of a student<br />
like a motor engine providing inner driving force. The second E<br />
represents Essential, which indicates the necessary basic knowledge<br />
and theories the students should master. The third E refers to<br />
Exercise , which can be interpreted as the operating abilities. The<br />
fourth E expresses Exploration, which means the spirits of tracing,<br />
research and exploration. The last E stresses Entrepreneurship,<br />
which refers to the quality of entrepreneurship. “3C” means that we<br />
should provide students with three kinds of teaching resources and<br />
services. The first C is the short form of Condition. We should provide<br />
students with good learning and teaching conditions. The second<br />
C is the short form of Chance. We should provide students with<br />
opportunities to take full advantage of the conditions. The third C is<br />
the short form of Conduct. We should provide students with scientific,<br />
rational and efficient guidance.<br />
Key words innovative and applied talents, education pattern, gemmology<br />
and material technique, 5E+3C<br />
51
52 Paper Abstracts—In Alphabetical Order of Presenters<br />
A DEVELOPMENT OF INSTRUCTIONAL STRATEGIES AND<br />
MATERIALS FOR GREEN MANAGEMENT COURSE<br />
LING-YU MELODY WEN, MING-TA TSAI, GWO-SYANG YANG*<br />
National Changhua University of Education, Changhua City, Taiwan, R. O. C.<br />
*Chunghua University, Hsinchu City, Taiwan, R. O. C.<br />
ABSTRACT<br />
How business firms “Go Green” to create a sustainable environment<br />
has caused people attention worldwide recently. Different from traditional<br />
view, business firms shouldn’t only make profits, but also they<br />
need to care about social responsibility. Human resources is the<br />
most important asset of organizations. Employees should have<br />
qualified knowledge and skills to work effectively and efficiently.<br />
However, there is still a gap between schools and workplace about<br />
green management competencies and lack of well developed teaching<br />
materials for equipping talents for green related jobs. The purpose<br />
of this study was to develop instructional strategies and materials<br />
of green management for colleges to educate students to meet<br />
the needs of workplace. The focus group meeting and fuzzy Delphi<br />
technique were applied to establish the green management competencies<br />
in the previous study including 8 domains with 38 competencies.<br />
Therefore, the researchers developed 16 lessons of green<br />
management including teaching strategies and supplemental materials<br />
integrated into management course for colleges’ curricula.<br />
Based upon the findings, conclusions and recommendations would<br />
be made to provide for higher education, business training program<br />
and further study.<br />
“ENTREPRENEURIAL POTENTIAL OF STUDENTS AT WISMAR<br />
UNIVERSITY”<br />
PROF. DR. NORBERT GRUENWALD, KATI WOLFGRAMM,<br />
PROF. DR. OLAF BASSUS<br />
Hochschule Wismar, University of applied Science: Technology, Business and<br />
Design, Wismar, Germany<br />
ABSTRACT<br />
The Wismar University is an entrepreneurial university and supports<br />
entrepreneurship in all areas. To guide this process and to select<br />
the right tools, it is necessary to know the entrepreneurial potential<br />
of students, as well as the potential to set up their own businesses.<br />
In 2010 the Robert-Schmidt-Institute (RSI) initiated and supervised<br />
a bachelor thesis, which examined the potential, motivation and<br />
inhibition of student start-ups during their study. For the survey a<br />
total of 152 students from all three faculties - Engineering, Business<br />
and Design, were interviewed.<br />
The findings of the thesis show the available entrepreneurial potential<br />
at Wismar University. In addition, it should be portrayed which<br />
motivation students need to have with the issue of start-ups during<br />
their study.<br />
With these results, the RSI has the possibility to design suitable<br />
offers for the students of all faculties in order to continue and increase<br />
entrepreneurial spirit across the campus. In this way students<br />
get even more entrepreneurial competences, which they will<br />
take in companies where they will work after studying.
Presenter and Paper Title Index<br />
PRESENTER NAME PAPER TITLE PAGE<br />
Akpama, Mr Eko J. Engineering Education In Nigeria: Challenges And Prospects 29<br />
Alexander, Mr Bennett Focus Group Strategies In Promoting Community And Enterprise Development 30<br />
Bassus, Prof Olaf Clustering For The Development Of Engineering Students’ Use Of Enterprise 3.0 30<br />
Beibst, Prof Gabriele “Science to Market” as a Pedagogic Tool for Research Commercialisation 31<br />
Benedict, Prof Knud Innovative Fast Time Simulation Technology – A new Competitive Element in Maritime Education - 31<br />
Bhero, Dr Shepherd From the laboratory to production: Where is the discontinuity? 32<br />
Bücker , Prof Dr Andreas From interdisciplinary to transdisciplinary higher education for international business 32<br />
Chiromo, Mr Forbes Development of Small, Medium and Micro-Enterprises in South Africa through Business Incubators 33<br />
Conlon, Mrs Jane Developing the Role of Universities in Contributing to Poverty Reduction 29<br />
Davcev, Prof Danco Internet, <strong>Web</strong> applications and Social media challenges for engineering education and entrepreneurship<br />
33<br />
Domröse, Dr Hartmut Entrepreneurial University - Reflections from the economy 34<br />
Du, Prof Qinjun On the Practical Teaching Content Based on Professional Features 34<br />
Dube, Mr Partson Study of vendor-managed inventory practices in South African retail industry 35<br />
Esbach, Mr Johan Entrepreneurship: Rethinking the future 35<br />
Fritz, Mr Wilfred The influence of culture on project management in emerging businesses 36<br />
Fritz, Mr Wilfred Increasing Competitiveness Of South African Companies Through International Development Programmes<br />
With Special Focus On The Renewable Sector<br />
36<br />
Grecu, Mr Valentin Sustainability in Romanian higher education 37<br />
Grünwald, Prof Dr Norbert The place of the University of Technology in serving industry, business and society: a delicate balance,<br />
a steady hand...<br />
37<br />
Hao, Prof Dongheng Exploration and Practice of Chinese Universities’ Innovative Education 38<br />
Heinrichs, Dr Michael Something’s happening here, but you don’t know what it is 38<br />
53
54<br />
Presenter and Paper Title Index<br />
PRESENTER NAME PAPER TITLE PAGE<br />
Isarie, Prof Claudiu The Gap Between Universities and Business - Causes and Effects - Environmental Engineering<br />
Education in Romania<br />
39<br />
Isarie, Prof Claudiu Bridging the Gap Between Theory and Practice 39<br />
Jedrzejowicz, Prof Piotr Bringing Maritime Engineering Education to Angola – the Case of the Namibe Fishery Academy 40<br />
Jowah, Mr Larry Critical project administrator functions; a survey of required competencies for effective project administration.<br />
40<br />
Kaimu, Mrs Cynthia Challenge your challenges – SME Development and Support at the Centre for Entrepreneurial Development<br />
41<br />
Kanyarusoke, Mr Kant Re-curriculating: Can an Engineering lecturer contribute to meet 21st century Africa’s challenges? 41<br />
Kennedy, Dr Justin Entrepeneurial illness over the year end holiday season: the use of technology to address symptomatology<br />
and resilience toward improving performance.<br />
42<br />
Krause, Mrs Regina New Degree Programme “Students in Companies” 42<br />
Kraußlach, Prof Heike Conception of new interdisciplinary courses – Master of Business Administration “Health Care Management”<br />
43<br />
La Cock, Mrs Rolita Innovative Teaching using Integrated Tasks for an Engineering Course 43<br />
Liao, Prof Yibin Study of Students-oriented and Talent-cultivated “Package” 44<br />
Mantzalos, Mr Costas Intercultural Innovation Insight Workshops 44<br />
Muyengwa, Mr Goodwell Enhancing competitiveness and enterprise development needs through entrepreneurial skills training<br />
for SMEs in the South African Motor Body Repair sector.<br />
45<br />
Ngabonziza, Mr Gaetan The Role of Project Management Education in Enhancing Self-Employment 45<br />
Ngoqo, Ms Bukelwa Governing the Internet technology adoption process for the Small and Medium Hospitality Enterprise<br />
(SMHE).<br />
Nodoba, Mr Gaontebale;<br />
Hendry, Mr Stuart<br />
Building Principles of Sustainable Business into Entrepreneurial Ventures: A Comparative Study by<br />
the University of <strong>Cape</strong> Town<br />
Pop, Mr Carver Exploring the Effectiveness of a Work Integrated Learning Programme in Contributing to The Employability<br />
of Graduates: The Mentor’s Perspective<br />
46<br />
46<br />
47
Presenter and Paper Title Index<br />
PRESENTER NAME PAPER TITLE PAGE<br />
Semenescu, Prof Augustin Considerations on the Long Term Influence of the Entrepreneurial Innovative Research and Education<br />
on the GDP Growth in the Emergent Economies.<br />
Semenescu, Prof Augustin Problems of Constituting University Centers for Intellectual Property Exploitation, from the Perspective<br />
of the Innovative – Entrepreneurial Education.<br />
48<br />
Sieck, Prof Dr Juergen Research and entrepreneurship on Location Based Services and Museum Information Systems 48<br />
Silberberg, Dr Roger Improving Organisational Performance through Advanced Business Education 49<br />
Sjursen, Prof Harold Engineering’s responsibility for the future of the environment: Planning China’s Energy Future 49<br />
Solomon, Mr Goosain Conceptualising the selection process of business incubators: A review 50<br />
Temple, Dr Bryan International virtual team work as a means of informing the integrated nature of business. 50<br />
Van Der Bijl, Mr Andre South Africa’s Changing Teacher Education Policy Framework and its Implications for Business and<br />
Engineering Education<br />
51<br />
Wang, Prof Lisheng A New Education Pattern of Innovative and Applied Talents 51<br />
Wen, Prof Melody A Development of Instructional Strategies and Materials for Green Management Course 52<br />
Wolfgramm, Mrs Kati Entrepreneurial potential of students at Wismar University 52<br />
47<br />
55
56<br />
Speaker biographies<br />
Dr. Ronny Adhikarya<br />
Dr Adhikarya had a long<br />
career in international development<br />
assistance, serving<br />
for 35 years at the World<br />
Bank, United Nations and<br />
other international organizations.<br />
At the World Bank, he directed<br />
the Knowledge Utilization<br />
through Learning Technologies<br />
(KULT) Program which included franchising<br />
and marketing demand-driven educational/<br />
training services to ensure financial heath/<br />
sustainability as part of institutional/staff capacity<br />
development programs. He promoted the improvement<br />
of training quality and effectiveness through<br />
excellence in customer service and appropriate<br />
uses of interactive & distance or mobile learning<br />
technologies, cyber-marketing, quality assurance,<br />
peer-based & participatory knowledge management,<br />
sharing and utilization. The 5-year program<br />
benefited 922 senior education or training executives<br />
from 258 development institutions in 63 countries.<br />
He was then appointed as the Food and Agriculture<br />
Organization (FAO)/United Nations Representative<br />
& Country Director for Pakistan where he served<br />
until 2005.<br />
Mr Abius Akwaake<br />
Founder/Executive Director,<br />
adforceDDB, Windhoek,<br />
Namibia<br />
Mr Michael Baumann<br />
MD and CEO, MTU South<br />
Africa Pty Ltd; past Director<br />
Naval Propulsion Systems at<br />
MTU Friedrichshafen in Germany;<br />
past Head of Financial<br />
Controlling at TUEV Rheinland<br />
Japan.<br />
Prof Nico Beute<br />
Energy Unit, Engineering<br />
Faculty, <strong>CPUT</strong>;.obtained his M<br />
Eng degree at the University<br />
of Stellenbosch in 1965 and<br />
his PhD degree from the<br />
Potchefstroom University for<br />
Christian Higher Education in<br />
1993. He retired as Dean of<br />
Engineering at the <strong>Cape</strong> Peninsula<br />
University of Technology<br />
(<strong>CPUT</strong>) in 2006 and is presently employed at<br />
the Energy Unit of <strong>CPUT</strong>. He is the chairperson of<br />
the Institute of Electrical and Electronic Engineers<br />
(IEEE)’s Education Chapter in SA as well as a past<br />
chair of the IEEE Section. His research interests<br />
include the effective use of energy in the domestic,<br />
industrial and commercial sectors and he is actively<br />
involved in conferences promoting a sustainable<br />
energy future. He has served on and chaired numerous<br />
committees of the Engineering Council of<br />
South Africa (ECSA) and is presently the chairperson<br />
of the Engineering Standards Generating<br />
Board, responsible for developing standards for the<br />
Higher Education Engineering Sector in South<br />
Africa<br />
Mr Mbulelo Bikwani<br />
Chairperson of <strong>CPUT</strong> Council,<br />
preacher of the Good News<br />
and Founder of Isiseko Family<br />
Institute, MD of Sucgrate<br />
Talent Search & Director of<br />
companies.<br />
Mr Cedric Buffler<br />
CEO at Trident Institute (Micro<br />
-MBA) , <strong>Cape</strong> Town, South<br />
Africa. Mr Buffler has been<br />
working with entrepreneurs<br />
with micro and small businesses<br />
since 1987. His Micro-<br />
MBA (for Managing Business<br />
Activities) course builds on<br />
many years of hands-on experience,<br />
and helps participants<br />
put their businesses on a more solid footing.<br />
Mr Hans-Werner Bussmann<br />
Consul General of the Federal<br />
Republic of Germany in <strong>Cape</strong><br />
Town<br />
Prof Jean-Pierre<br />
Contzen<br />
Studied engineering and nuclear<br />
physics at the Université<br />
Libre de Bruxelles. He started<br />
his professional career in 1959<br />
at the Nuclear Research Centre<br />
of Mol, moving in 1964 to the<br />
European Launcher Development<br />
Organisation ELDO and<br />
subsequently in 1969 to the
European Space Organisation ESRO. In 1974 he<br />
began a 25 year association with the European<br />
Commission occupying successively the posts of<br />
Director of Programmes of the Joint Research<br />
Centre (JRC), Director for Science & Technology<br />
Policy, Director General of the JRC and Special<br />
Adviser of the Commissioner in charge of External<br />
Relations. He is currently Chairman of the Board of<br />
Directors von Karman Institute for Fluid Dynamics,<br />
Special Adviser to the Minister of Science, Technology<br />
and Higher Education of Portugal, Invited<br />
Professor at the Eurasian National University of<br />
Kazakhstan and President of the Russian Scientific<br />
Foundation ”Nansen International Environmental<br />
and Remote Sensing Centre” in Saint Petersburg.<br />
He is also a member of the Committee of Applied<br />
Sciences of the Royal Belgian Academy and Foreign<br />
Corresponding Member of the Academy of<br />
Sciences of Portugal.<br />
Prof Johannes Cronje<br />
Johannes Cronjé is the Dean<br />
of the Faculty of Informatics<br />
and Design at the <strong>Cape</strong> Peninsula<br />
University of Technology.<br />
He started his career as a<br />
schoolmaster at Pretoria Boys<br />
High School, then became a<br />
lecturer in communication at<br />
Pretoria Technikon, and later a<br />
professor of Computers in<br />
Education at the University of Pretoria.<br />
He holds two masters degrees and a doctorate<br />
from the University of Pretoria, and was visiting<br />
professor at universities in Norway, Finland, Sudan<br />
and Ethiopia. He has supervised more than 70<br />
Masters and 35 doctoral students and has published<br />
more than 40 academic articles and chapters<br />
in books.<br />
Mr Eric Edelstein<br />
Eric Edelstein is a financial<br />
analyst turned serial internet<br />
entrepreneur, and occasional<br />
angel investor. He has cofounded<br />
many of South Africa's<br />
largest Internet marketing &<br />
product companies such as<br />
Click2Customers, TrafficSynergy,<br />
Yola & springleap. His<br />
latest Internet Startup is a Social Network meets<br />
Crowdsourcing & Crowdfunding - evly.com<br />
Eric is passionate about all types of online marketing,<br />
but especially pay per click, search engine<br />
optimisation, affiliate marketing and social media.<br />
Eric speaks regularly at tech conferences, and<br />
writes for business & technology media. Eric is<br />
now based between San Francisco and <strong>Cape</strong><br />
Town, South Africa.<br />
Mr Eran Eyal<br />
CEO/Founder Springleap.com;<br />
CoFounder evly.com; M&G<br />
Top 200 South Africans; Old<br />
Mutual top 36 Entrepreneurs;<br />
Tech presenter on Radio 702,<br />
<strong>Cape</strong> Talk. Practitioner of<br />
Shaolin Kung Fu & Bagua.<br />
Mr Geoff Hainebach<br />
Founding Partner, <strong>Cape</strong> Venture<br />
Partners (CVP). Having<br />
retired as joint MD of Siemens<br />
Ltd / CEO of Siemens Telecoms<br />
in South Africa, Geoff<br />
currently holds a number of<br />
positions alongside his role<br />
within CVP. He was founding<br />
Speaker biographies<br />
Chairman of Clickatell, founding Chairman of Grand<br />
Battery Technologies, Director of Psitek , Elprom<br />
and Elmer Communications. He has served as an<br />
ICT advisor to the South African Minister of Trade<br />
and Industry, was President of the Electronic Industries<br />
Federation of South Africa, a board member of<br />
UNISA's School of Business Leadership as well as<br />
a member of the advisory committees of the University<br />
of Stellenbosch and University of Pretoria<br />
Engineering faculties. Geoff was also the first<br />
Chairman of the <strong>Cape</strong> IT Initiative and its subsidiary<br />
Bandwidth Barn. He now is Chairman and acting<br />
CEO of Texforce (Pty) Ltd., a renewable energy<br />
project development company.<br />
Mr Peter Greenwall<br />
Peter Greenwall is a songwriter,<br />
author, entrepreneur<br />
and "errorthoughtical" engineer.<br />
His musical scores have<br />
featured on World Cup opening<br />
ceremonies, Miss World Pageants,<br />
London musicals and<br />
multimedia stage shows for<br />
corporate events. His comedy<br />
musical presentations are all based on his book,<br />
'LOGICAL STUPIDITY - INNOVATION by navigating<br />
through nonsense' and deals with psychology of<br />
the creative process/ innovation.<br />
Prof Norbert Grünwald<br />
Rector of the University of<br />
Wismar, an “entrepreneurial<br />
university in Wismar, Germany;<br />
Professor for Mathematics/Operations<br />
Research<br />
studied Mathematics and was<br />
awarded a doctorate, discrete<br />
mathematics, in Rostock,<br />
Germany. Between 1984 and<br />
57
58<br />
Speaker biographies<br />
1986 he was a scientist at Deutsche Seereederei<br />
Rostock. In 1986 he became a scientific assistant<br />
at the Maritime University in Warnemuende/<br />
Wustrow. In 1992 he was appointed Professor of<br />
Mathematics and Operations Research at the<br />
Hochschule Wismar, University of Technology,<br />
Business and Design, Wismar, Germany. From<br />
1998 - 2002 he was the Dean of the Department of<br />
Mechanical Engineering/Process and Environmental<br />
Engineering. Since 2002 he is Rector of<br />
Hochschule Wismar.<br />
Professor Dr Grünwald has published several<br />
works in mathematics and engineering education,<br />
has been involved with a number of research projects<br />
and works as Associate Editor or as member<br />
of the Publication Committee of different international<br />
Journals. He is widely involved in the Bologna<br />
Process of European universities, was nominated<br />
to work for and in accreditation agencies and<br />
is broadly engaged in industry and the community<br />
affairs.<br />
Ms Chantell Ilbury<br />
Ms Chantell Ilbury is one of<br />
South Africa's leading strategists<br />
and facilitators, working<br />
both locally and internationally.<br />
She specialises in guiding<br />
companies and other<br />
organisations through their<br />
strategic conversations on<br />
the future, and she believes passionately in the<br />
power of scenario thinking to unlock the best ideas<br />
on strategy.<br />
While at UCT Graduate School of Business in<br />
2000, she first met Clem Sunter. They shared their<br />
ideas on scenario planning that led to the writing of<br />
their best-selling book The Mind of a Fox. The<br />
second book Games Foxes Play was launched in<br />
April 2005; and their third, Socrates & the Fox, in<br />
<strong>Nov</strong>ember 2007.<br />
Mr Vincent Joyner<br />
Founder and CEO, Zazida<br />
Institute of Entrepreneurship<br />
(www.zazida.org); past<br />
CEO at Accor Hospitality<br />
(Southern Africa); past Managing<br />
Director at Formula 1<br />
Hotels Southern Africa. He<br />
has studied undergraduate at<br />
GMIT (Ireland) and postgraduate<br />
at ESSEC (France)<br />
and Cornell University (USA). Zazida is an innovative<br />
non-profit, low-cost, self-sustaining, postsecondary,<br />
inductive learning and values based<br />
institute focusing on Entrepreneurship for youth in<br />
South Africa.<br />
Mr Eddie Kaluwa<br />
MD/Founder, Combine<br />
Cargo, Blantyre, Malawi<br />
Mr. Femi Kayode<br />
Managing/Creative Director,<br />
adforceDDB, Windhoek,<br />
Namibia<br />
Ms Regina Krause<br />
Deputy Director of the Robert<br />
Schmidt Institute, a central<br />
facility at Wismar University<br />
tasked with driving key initiatives<br />
to promote entrepreneurial<br />
thinking and actions<br />
amongst the university's students<br />
and staff.<br />
Ms. Krause started her career<br />
in international development assistance at Wismar<br />
University in 2005. As co-ordinator of the UNESCO<br />
International Centre for Engineering Education<br />
(UICEE) she directed the European matters of the<br />
UICEE till 2008. The work included international<br />
educational programmes and the organization of<br />
international conferences. Within the UICEE she<br />
promoted the improvement of training quality and<br />
effectiveness through excellence in engineering<br />
education and appropriate uses of new learning<br />
technologies among the network. In 2008 UICEE<br />
shifted to the European Centre for Engineering and<br />
Business Education (ECEBE). Since then, the<br />
focus of her work has been on entrepreneurship<br />
education at universities. She is the co-ordinator of<br />
the “International <strong>Conference</strong> on Engineering and<br />
Business Education” conference series started in<br />
2008 by Wismar University.<br />
Mr Vinny Lingham<br />
South African Internet entrepreneur<br />
and founder and<br />
vice-executive chairman of<br />
Yola SA and SF, a San Francisco-based<br />
<strong>Web</strong> 2.0 start-up<br />
that provides free website<br />
building, publishing and<br />
hosting services. Vinny first<br />
founded a number of businesses<br />
under the umbrella of
incuBeta.com,which has become a world leader in<br />
online marketing & search engine marketing employing<br />
60 talented technologists and search marketers.<br />
incuBeta also owns the initial company<br />
Vinny founded, Clicks2Customers.com, an award<br />
winning Search Engine Marketing company, with<br />
offices in <strong>Cape</strong> Town, London and Los Angeles.He<br />
left Incubeta in 2007 to pursue Lingham Capital, his<br />
new Venture Capital company, with investments in<br />
startup businesses such as Skyrove, a Wi-Fi Hotspot<br />
provider, and Yola formerly Synthasite, technology<br />
that was prototyped in incuBeta and spun<br />
out into a separate company. Yola is Lingham<br />
Capital's single biggest investment, and Vinny<br />
drives the company forward on a day to day basis,<br />
as the CEO. www.yola.com<br />
Mr Guy Lundy<br />
Guy Lundy is the CEO of Accelerate<br />
<strong>Cape</strong> Town, a business<br />
initiative that brings together<br />
the leaders of large<br />
corporates and other stakeholders<br />
in the <strong>Cape</strong> Town city<br />
region to develop and implement<br />
a long-term vision for<br />
sustainable, inclusive economic<br />
growth.<br />
He also works as a futurist and professional<br />
speaker through his professional speaking company,<br />
Future Insight Consulting, and he is the<br />
owner of Centric Management, the South African<br />
distributor of eGain Technologies, knowledge management<br />
software for the contact centre industry.<br />
He has written two books about South Africa and its<br />
future: "South Africa: Reasons to Believe!" and<br />
"South Africa 2014: The Story of our Future".<br />
Mr Tapiwa Majaka<br />
Relationship Manager, Stanbic<br />
Bank, Bulawayo, Zimbabwe<br />
Mr Tony Mallam<br />
Board Member, <strong>Cape</strong> Venture<br />
Partners (CVP). Having qualified<br />
as a CA with Arthur Andersen,<br />
he joined SABC where he<br />
spent six years working in<br />
radio, advertising and general<br />
management. Tony moved on<br />
to take the position of FD with<br />
Alexander Forbes, then left to<br />
successfully tender for KFM<br />
Radio in <strong>Cape</strong> Town with a consortium that included<br />
Ethos Private Equity. The station was sold<br />
in 2000 to NAIL media; at which point Tony began<br />
to invest in a number of start-ups, one notable<br />
success being Clickatell. For the next year, Tony<br />
consulted extensively to entrepreneurs and eventually<br />
met up with the other CVP partners. Tony has a<br />
passion for early stage TMT enterprise, and although<br />
he is a financial specialist by training, his all<br />
-round knowledge covers<br />
strategy, marketing, sales<br />
and systems.<br />
Ms Nobuzwe Mangcu<br />
Member of the Executive<br />
Board of Directors and Divisional<br />
Manager: Group Corporate<br />
Affairs, Mercedes-<br />
Benz South Africa (Pty) Ltd<br />
(MBSA); past head of<br />
Speaker biographies<br />
MBSA’s Supply Chain and Sales Support Division.<br />
Ms Mangcu was one of MBSA’s Ikamva participants,<br />
a programme in which high-potential, young<br />
talent in the company receive tailor-made skills and<br />
managerial training.<br />
Minister Trevor Manuel<br />
Trevor Manuel is South African<br />
Minister in The Presidency<br />
responsible for National<br />
Planning. He was Minister<br />
of Finance for 13 years,<br />
and was awarded the Africa<br />
Finance Minister of the Year<br />
in Washington in 2007. He is<br />
also past Minister of Trade<br />
and Industry, and has been a member of the South<br />
African parliament since 1994. Minister Manuel is<br />
an alumnus of <strong>CPUT</strong> and was elected its Chancellor<br />
in 2008.<br />
Ms <strong>Nina</strong> Mapili<br />
SAFRI Special Advisor: J2Ex<br />
Program and Strategic Development;<br />
MD, Mapili GmbH,<br />
Friedrichshafen, Germany;<br />
developer of the Journey to<br />
Excellence Program. Ms.<br />
Mapili has been working with<br />
SADC SMEs, organisations<br />
tasked with supporting their<br />
development, and with enterprising individuals<br />
since 1997, primarily on behalf of SAFRI, the<br />
Southern Africa Initiative of German Business.<br />
59
60<br />
Speaker biographies<br />
Mrs Theresa Mazoyo<br />
Zimbabwe Country Chapter<br />
President, Women in Agribusiness<br />
in Sub-Sahara Africa<br />
Alliance (WASAA), and<br />
Board Chair at Farm Plenty<br />
Plus. Past Chief Executive<br />
Officer at Four Seasons<br />
Finance, past Executive<br />
Director - Treasury & Corporate<br />
Banking at Agricultural Development Bank of<br />
Zimbabwe, past Group Finance Executive & Corporate<br />
Secretary; past General Manager - Corp.<br />
Banking at Genesis Investment Bank.<br />
Mr Colet Ncube<br />
Owner and Managing Consultant,<br />
Sand Sledge Business<br />
Services, Gaborone, Botswana<br />
Dr Chris Nhlapo<br />
Deputy-Vice Chancellor of<br />
Research, Technology Innovation<br />
and Partnerships, <strong>CPUT</strong>.<br />
Previously Research Manager<br />
at the National Research Foundation<br />
(NRF), he identified<br />
strategic partnerships both<br />
locally and internationally in<br />
order to design appropriate<br />
interventions to address research<br />
capacity challenges. He<br />
actively participates in international and national<br />
discourse with regard to South Africa’s national<br />
economic competitiveness in science, technology<br />
and innovation in comparison with other OECD<br />
countries. Another interest of Dr Nhlapo is Intellectual<br />
Property management and commercialisation.<br />
Mr Temba A. Nolutshungu<br />
Mr Nolutshungu joined the<br />
training division of the Free<br />
Market Foundation in 1989<br />
and was appointed Director<br />
in 1990. He played a prominent<br />
role in the Black Consciousness<br />
Movement in his<br />
youth and was detained on<br />
two occasions. He was a Director of the V&A Waterfront.<br />
Mr Carver Pop<br />
Director: Cooperative Education<br />
at Polytechnic of Namibia;<br />
past Group Manager: Human<br />
Resources Business Connexion;<br />
past Manager: Cresco<br />
Skills Development<br />
Mr Pop is currently a member<br />
of a team developing Namibia’s<br />
new national strategy<br />
and policy on internships. His interest in research<br />
on student soft skills as well as employability skills<br />
required by industry ensures that a targeted effort is<br />
made to address the gap between Higher Education<br />
and the real world of work. He also contributes<br />
to leadership and Human Resource Development<br />
capacity building through roles he plays in national<br />
and international forums.<br />
Ms Rapelang Rabana<br />
Co-founder/CEO of Yeigo, a<br />
<strong>Cape</strong> Town based start-up that<br />
developed some of the earliest<br />
and most innovative mobile<br />
VoIP applications in the world.<br />
In 2008, Yeigo partnered with<br />
the Telfree Group of Companies, a pioneering nextgeneration<br />
telecoms operator, enabling it to provide<br />
the full range of telecommunications services.<br />
Rapelang epitomises the new global generation of<br />
ingenious business intellectuals who are able to<br />
influence how the future world works and who seek<br />
to bring inspiring change through technology.<br />
Rapelang’s achievements in business are considerable<br />
and recognised by numerous leading international<br />
organisations. Shewas selected as a Global<br />
Shaper by the World Economic Forum; she is an<br />
Ambassador and Juror for the United Nations’<br />
World Youth Summit Awards; she was named an<br />
Old Mutual Top 30 ‘Do Great Things’ Entrepreneur<br />
and an Endeavor ‘high-impact’ Entrepreneur and<br />
has been featured in several business magazines<br />
and international TV programmes.<br />
Dr Beate Schlageter<br />
Corporate Technologies, Siemens<br />
AG, Munich, Germany.<br />
Dr Schlageter is an international<br />
business and technology<br />
consultant, with cross-sectional<br />
business units/divisions experiences<br />
especially in strategic<br />
marketing, international new<br />
business development, technology<br />
evaluation and R&D-portfolio-management.<br />
In Siemens AG, Dr Schlageter leads strategy and<br />
innovation projects to enhance and build-up product,<br />
business and R&D portfolios for the Siemens<br />
Operative Divisions and Corporate Technology, to<br />
understand and address future market, business<br />
needs and technology requirements.<br />
Her current focus is in the area of smart sustainable<br />
cities in general and related city infrastructure<br />
issues e.g. energy, water, lighting, buildings for<br />
different regions. She developed a comprehensive
scenario of a smart sustainable city in 2030- 2050<br />
to understand the main city challenges and to<br />
derive potential innovative solutions for the future.<br />
Prof Dr h.c. Jürgen E.<br />
Schrempp<br />
Chairman of SAFRI, the Southern<br />
Africa Initiative of German<br />
Business.<br />
Mr Schrempp began his career<br />
as an apprentice mechanic for<br />
Daimler-Benz in 1961, and<br />
retired in 2005 after serving as<br />
Chairman of the Board of<br />
Management and CEO of DaimlerChrysler AG for<br />
10 years.<br />
From 1974-1987, Mr Schrempp lived in South<br />
Africa, where he served in the management of the<br />
Group's subsidiary. From 1984 to 1987 he served<br />
as Chairman/CEO of Mercedes-Benz South Africa.<br />
With his deep experience in Africa, Mr Schrempp is<br />
applying his management expertise on the boards<br />
of several South African companies. He is Non-<br />
Executive Chairman of Mercedes-Benz South<br />
Africa and Independent Lead Director of the South<br />
African Coal, Oil and Gas Corporation Ltd.<br />
(SASOL), among other positions.<br />
He has been recognized for his social work in<br />
Africa, including his efforts to bring attention to and<br />
alleviate the HIV/AIDS pandemic. In 1999 former<br />
South African President Nelson Mandela, who<br />
Schrempp is honored to call a friend, awarded him<br />
the country's highest civilian honor, the Order of<br />
Good Hope, for his outstanding support of South<br />
Africa. He is Chairman Emeritus of the Global<br />
Business Coalition on HIV/AIDS.<br />
Mr Daniel Silke<br />
Daniel Silke is a South African<br />
political analyst, futurists<br />
and keynote speaker. In 15<br />
years, he has delivered lectures<br />
in over 50 countries. He<br />
specializes in global future<br />
trends and international relations,<br />
as well as South African<br />
and African political & economic<br />
developments. He is the<br />
author of the book "Tracking the Future: Top trends<br />
that will shape South Africa and the World". Silke<br />
holds a Masters Degree in South African and International<br />
Politics and has served as a Member of<br />
the Provincial Parliament and as a City Councilor in<br />
<strong>Cape</strong> Town. His articles and comments on topical<br />
issues are widely published.<br />
Mr Justin Smith<br />
Sustainability Head at Woolworths<br />
in South Africa; past<br />
Head Governance and Sustainability<br />
at Nedbank; past Associate<br />
- Environmental law at<br />
Edward Nathan; past Environmental<br />
risk manager at Standard<br />
Bank.<br />
Prof Anthony Staak<br />
Prof Staak is currently the<br />
Deputy Vice-Chancellor: Academic<br />
at the <strong>Cape</strong> Peninsula<br />
University of Technology. He is<br />
responsible for all academic<br />
programmes, academic planning,<br />
the teaching and learning<br />
support unit, the university<br />
libraries and quality assurance.<br />
He previously held the position<br />
Speaker biographies<br />
of Dean of Engineering at the Peninsula Technikon.<br />
He qualified in engineering at the University of<br />
<strong>Cape</strong> Town and completed further studies in engineering,<br />
economics and technology policy at local<br />
as well as overseas universities, most notably<br />
Oxford University which he attended as a Rhodes<br />
Scholar and the Massachusetts Institute of Technology<br />
which he attended as a Fulbright Scholar.<br />
Mr Chris Vermeulen<br />
General Manager, Bandwidth<br />
Barn, <strong>Cape</strong> Town, South Africa<br />
Mr Andreas Wenzel<br />
Secretary General of SAFRI;<br />
past Vice President and Regional<br />
Manager Southern<br />
Africa: Afrika-Verein, the German-African<br />
Business Association.<br />
61
62<br />
Venues on <strong>CPUT</strong> City Campus<br />
GROUND FLOOR: PLENARY & BREAKAWAY ROOMS<br />
Stairs and lift<br />
to upstairs<br />
venues<br />
Foyer<br />
WI-FI<br />
Room 2.60<br />
Room 2.56<br />
Venue<br />
Entrance to<br />
Commerce<br />
Building<br />
Information Desk<br />
Plenary<br />
Room<br />
2.58<br />
Room 2.57<br />
Room<br />
3.55<br />
Stairs<br />
Room<br />
3.58<br />
Room<br />
3.70<br />
Room<br />
3.71<br />
Room<br />
3.68<br />
Room<br />
3.69<br />
Room 3.59 Room 3.60 Room 3.61<br />
Stairs<br />
Room<br />
3.65<br />
Information Desk<br />
Stairs &<br />
Lift<br />
Room<br />
3.63<br />
UPPER FLOOR: BREAKAWAY ROOMS<br />
MAIN CONFERENCE VENUE: <strong>CPUT</strong> COMMERCE BUILDING<br />
The <strong>CPUT</strong> Commerce Building (number 1 in the maps on the following<br />
page) is the main conference venue. Plenary sessions will be<br />
held in room 2.58 on the ground floor. Breakaway rooms are located<br />
both on the ground floor and on the upper floor.<br />
Note: the two floor plans are not to the same scale.
3<br />
4<br />
2<br />
1<br />
2 Hotel<br />
IMPORTANT LOCATIONS<br />
1. CONFERENCE VENUE<br />
<strong>Cape</strong> Peninsula University of Technology<br />
(<strong>CPUT</strong>) <strong>Cape</strong> Town Campus, Commerce<br />
Building, Tennant Street<br />
2. BEST WESTERN CAPE SUITES HOTEL<br />
Corner of De Villiers & Constitution Streets,<br />
<strong>Cape</strong> Town, 8001 (Note: Tennant becomes De<br />
Villiers at Constitution St. corner)<br />
3. SUNDAY DINNER<br />
<strong>CPUT</strong> Granger Bay Campus, Beach Road,<br />
Mouille Point, <strong>Cape</strong> Town<br />
4. MONDAY DINNER<br />
Pigalle Restaurant, 57A Somerset Road,<br />
Green Point, <strong>Cape</strong> Town<br />
5. PARKING<br />
Behind Engineering Bldg, off Tennant, just before<br />
corner of Tennant and Constitution Streets<br />
5<br />
Parking<br />
1<br />
Venue<br />
63
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