Barber & Beauty Shops - Vertical Selling Guide - Verifonezone.com

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V E R I F O N E V E R T I C A L M A R K E T S E L L I N G G U I D E – B A R B E R & B E A U T Y S H O P S Sales & Marketing Insights The low current penetration rate in the non-employee segment, average transaction value, and the large number of small operations provide opportunity for mobile technology sales to this segment. There are two major national/international professional/trade organizations that service this industry. Neither organization has local chapters. There are also a few independent state organizations in the US. The Professional Beauty Association (PBA/NCA) is “the largest organization of salon professional with members representing salons, spas, distributors, manufacturers, and licensed professional….” It sponsors an annual convention that features 250 exhibitors, none of which represented the payments industry at the last show. They provide an associate membership category for industry suppliers. They also sponsor a membership benefits program that currently offers payment services through Solveras Payment Systems. The International SalonSpa Business Network (ISBN) “represents the global voice for the multi-location salon and spa segment of the professional beauty industry. Our organization comprises the full spectrum of the industry, high-end to value-priced, salons/spas with thousands of locations to those with two or three, corporate-owned to individually-owned, franchise companies and their franchisees.” The organization sponsors an annual meeting that does not include an exhibit. The do offer affiliate memberships to industry suppliers and provide a membership benefits program which includes card services. Payment Characteristics � Card payments (MCC 7230), estimated percent of total payment volume : 37% � Estimated average ticket size of card transactions: $45 � Average monthly number of card transactions per establishment: 49 Page 3 of 11
V E R I F O N E V E R T I C A L M A R K E T S E L L I N G G U I D E – B A R B E R & B E A U T Y S H O P S Market Resources � Associations o Professional Beauty Association (PNA/NCA) � http://www.probeauty.org/nca/ � 12,000 Members � The International Salon and Spa Expo, � 2010 exhibitors: 250 � 2011 conference: January 29-31, Long Beach, CA � Associate membership, member benefits program o The International SalonSpa Business Network (ISBN) � http://www.salonspanetwork.org/ � corporate membership � International, Members own more than 25,000 hair salons and spas � Annual meeting, no exhibit, supplier forums � Affiliate membership, member benefits program Page 4 of 11
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Barber & Beauty Shops - Vertical Selling Guide - Verifonezone.com

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