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4 • The Columbia Valley Pioneer March 2, 2007
Tex celebrates fi fth anniversary,
By Brian Geis
Pioneer Staff
opens in second location
To celebrate the fi fth anniversary of his Coff ee
Works store on Athalmer Road near the crossroads,
owner Tex Lortscher is holding a grand opening celebration
of his second coff ee shop in the centre aisle
of the nearby Invermere Home Hardware store.
On Saturday morning, March 3, the Home Hardware
store should be abuzz even more than usual, fueled
by gourmet coff ee and fresh-baked muffi ns.
“It’s been a fun fi ve years. So, it’s going to be a
party,” the friendly, curly-haired barista said, “with
fl owers for the fi rst 25 women who come in and
hourly draws for prizes. We’ll just keep it going all
day long.”
Tex said the coff ee for the day and some of the
prizes are being donated by Calgary roasters, the
Fratello brothers, and the profi ts from both locations
will go to the Invermere Food Bank, admittedly one
of his pet charities.
“I’m very excited about it and (Home Hardware
owners) the Millers are excited about it,” Mr. Lortcher
said of initial plans to open a smaller, lighter
Flowers For The
First 25 Ladies
In Each Store!
Hourly
Giveaways!
is expanding and
opening a 2 nd
location at…
Join our Celebration at either location on March 3rd Join our Celebration at either location on March 3 , rd ,
Enter our draws for a “Gagia Evolution” home
cappuccino machine, a “Coffee Lovers” Gift Basket,
and a “Cookie Lovers” Gift Basket.
Come and support our local food bank by buying
a cup of coffee. 100% of all proceeds from all coffee
sales in both stores will go to the food bank.
version of Coff ee Works in the centre aisle of the
Home Hardware Store.
“It will be a mini Tex’s. We’ll let it evolve and
see how it goes,” he said. “I think it will be a good
match.”
Th e expansion will enable him to provide better,
faster service for his clientele in the construction
trades, many of whom, he said, need to get a box of
nails, a sandwich and a coff ee and get back the job
site as fast as they can.
Tex credits his association with Fratello Coffee
for his store’s success. “I wouldn’t be successful
without them. It’s phenomenal,” he said. “Th ey can’t
fi gure out how I am able to sell more coff ee than one
of their Calgary coff ee shops.”
Mr. Lortscher recently took the occasion of his
fi fth anniversary and grand opening to announce
that his cafes will convert to trans-fat free shortening
in all its cooking this year. Trans-fats have been
linked to coronary disease and are rapidly being
dropped for trans-fat free oils by restaurants and
municipalities.
“If KFC can do it and New York City can do it,
then so can Tex,” he commented.
e would like to take this opportunity to
thank our many friends and customers
for their generous and loyal support over
the last 5 years. It is always a pleasure to serve you.
Our thanks also go to Fratello Coffee Co. in Calgary for
consistently supplying us with superior quality coffee and
products. We couldn’t have done it without you. And we’d like to
thank Invermere Home Hardware for inviting us to do business in
their store and look forward to a great business association.
COFFEE COMING—Tex Lortscher of Tex’s Coff ee Works
has been busy preparing for his second grand opening.
Tex Lortscher, Tex’s Coffee Works, 4884 Athalmer Highway, Invermere, BC • 341-3499