GUEST ARTICLE - THAMES VALLEY POLICEBirthdays, Volunteers and David CameronTime constantly advances; it is oftenperceived as the older we get the less wewill do. That is a notion that has beenchallenged by three of our volunteershere at Thames Valley Police. MargaretHarrison, Anne Topham and FrankSteiner are 90 years old this year.Between them they have given toThames Valley police force almost 15years of volunteering, not to mentionthe 270 years of life experience whichthey bring to their roles.It was only proper to celebrate thisachievement and in time honouredtradition, they celebrated with cake. Onthe afternoon of the 26th of September2012 guests wereinvited along withtheir friends andfamily to celebratethe three eldestpolice supportvolunteers inThames ValleyPolice andprobably thecountry.The afternoon wasa rainy one, ourhonourednonagenariansand their guestsarrived to begreeted with white table cloths, tea,sandwiches and cakes. Julie Pink, thevolunteer development manager andguest speaker, welcomed all of them asthey arrived. The chatter built to theappropriate level and the party hadbegun.Richard Bennett, Assistant ChiefConstable in charge of the extendedpolice family, arrived. Another of theguest speakers he immediately set aboutthe important task of pouring tea for theguests. Sara Thornton, Thames ValleyPolice Chief Constable, then arrivedappropriately wearing, as she said ‘herparty dress’. She took time talking to allof the guests before she officiallywelcomed everyone and began thespeeches.Sara, Julie and Richard all spoke aboutthe gratitude Thames Valley Police haveto their volunteers. How they are part ofthe community we serve and how theyare an important part of the policingfamily. The speeches were finished witha letter sent by David Cameron to thevolunteers, in which he wrote:“Volunteers are the core of Britain’s civilsociety, an indispensable resource for thevoluntary sector and in many publicservices. I would like to take thisopportunity to recognise the outstandingwork that Thames Valley Policevolunteers do. A strong voluntary andcharitable sector is crucial to building abigger and stronger society. My vision forthe Big Society rests on the fact that inour communities there are individuals,like you, businesses and charities that areoften better placed to confront theproblems our country faces than theState. I want to take power out of thehands of bureaucrats and give it to thepeople working on the front line whoknow what is best for a service and whocan help us provide better services moreefficiently. I hope that you have anenjoyable day today and thank you againfor all your years of hard work.”SALFORD’S YOUNGEST HOME WATCH MEMBERScott may be a good thirty years younger than the averageHome <strong>Watch</strong> member but that hasn’t stopped him gettinginvolved and keeping his community safe.Nineteen-year-old Scott from Irlam joined the local Home<strong>Watch</strong> two years ago. He was convinced to join afterspeaking with PCSO Mark Fitzgerald and has got involved ina range of different tasks from leaflet dropping to helpingout at crime prevention days. He has also delivered apresentation to more than 50 members.Outside of Home <strong>Watch</strong>, Scott is a full time student and isplanning to go to University in September to study policing.He hopes to become a police officer in the future.PCSO Mark Fitzgerald said: “Young people aren’t usuallyinterested in joining home <strong>Watch</strong> because it seems oldfashioned and it isn’t ‘cool’ for young people to associatewith the police. However, Scott has proved what a massivedifference Home <strong>Watch</strong> can make.“Not only has he learnt new skills but he has helped thepolice gather intelligence and keep crime down and I’mreally grateful.“Home <strong>Watch</strong> in this area has been running for 10 years andis extremely successful. I appreciate the efforts not only ofScott but of every single one of our members. We couldn’tdo the job we do without them.”NINEScott said: “Young people aren’t usually interested in joiningHome <strong>Watch</strong> because it seems old fashioned but I reallyenjoy getting involved and giving something back to mycommunity.“I’m proud of where I live and want to make a difference.I’ve taken part in some great tasks and met the ChiefConstable when he attended one of our Home <strong>Watch</strong>meetings.“My friends and family have been really supportive and I’durge anybody, regardless of age, to get involved and helpmake their area a safer place to live.”
GUEST ARTICLEThis issue we hear from Marie HoldtVolunteer Manager for Contact The ElderlyFROM VOLUNTEERTO AMBASSADORBefore I became a Volunteer Manager I had onlyever volunteered once: collecting money for acancer charity in the pouring rain with my friend.It wasn't the rain that put me off. In fact I wasn'tput off at all - I just didn't know much aboutvolunteering or the opportunities available, anddidn't feel charities reached out and spoketo me.So when I first started as a Volunteer Manager Ireally didn't know much about volunteering orvolunteers and a question that kept popping intomy head was: Why do they give up their valuabletime?Being a Volunteer Manager is just like being a(nice) sales person. We sell an experience thatpeople (often) haven’t got access to otherwiseand we’re selling an opportunity to be part ofsomething.My marketing background told me I needed toget to know our volunteers. In my head I couldhear my old teacher say: “However unique eachindividual is there are always common traitsamongst people who do the same things or buythe same products. If you know what these areyou will be able to appeal to your target group,and have a better success rate in turning apotential customer into a buying customer.”Clever words. Applying the same logic to mywork I started asking myself questions such as:Who were they? How old? Working, studying orretired? Did they listen to the radio and read localpapers? How had they heard about us? And whydid they want to volunteer for us?With 100's of volunteers in my area, it would behard to ask each and every one of them, so I didthe first of many surveys asking the abovequestions plus many more. And the responseswere amazing! As were the snippets of extrainsight from comments to some of thequestions - all straight from the heart. All fromvolunteers wanting to help us do more of whatwe do.And it was this that got me thinking: Thevolunteers all love what they do for our charity.Maybe if they got a nudge they might tell otherpeople about it. And, more importantly, they maytell me how they think we can find morevolunteers.CHANGING OURMESSAGEAt the time we wanted to get more young peopleinvolved, so I asked some of the existing youngvolunteers to come in to the office one eveningafter work. With drinks and nibbles to keep themgoing, I asked our focus group why theyvolunteered for us, why they got involved in thefirst place and what kept them motivated.To my surprise their responses were very similar -and very different from the messages on ourpromotional material. For example, all of themmissed an older person in their life either becausetheir grandparents had passed away or becausethey lived far away. They also all enjoyed therelationships they had formed with the olderpeople, the stories they heard and the fact therewas room for real friendships to evolve.Our existing message said: ‘Volunteer drivers andhosts needed. A little time.. A lot of fun.. A lastingdifference’ accompanied with a picture of amature woman helping an older person. Nothingabout what we really do, the difference it makesto our older guests or what the volunteers getout of volunteering. No wonder we didn't attractthat many volunteers...So we set about changing the message on ourleaflets, posters and other promotional materialand as a result got many more younger peopleinvolved - and older too. The survey had in factrevealed no matter what age our volunteers werethey all enjoyed the core of what we do; therelationships they build with our older guests,and this was the new message we used.SUCCESSFUL SOCIAL MEDIAHowever, with this we still felt we could do more.The focus groups we had gave me the feeling thevolunteers really enjoyed talking about why theyvolunteer. They do something regularly,something they believe in, and something manyof their friends didn't always understand thereasons behind. Some of the volunteerssuggested we joined Facebook and promised theywould comment on our posts. As Twitter was juststarting out, we joined that too to see where thatwould get us.It took us some time to get the hang of it, anddecide on the message we wanted to get across.To begin with it was very slow, but soon ourvolunteers came forward and with just a littleencouragement from us (i.e. 'How wasyesterday's tea?') we got the most amazingresponses. And we still do, with more and morevolunteers joining the conversations every day.Our volunteers are sharing photos and stories,and promoting our charity in a way we couldnever do ourselves.VOLUNTEERSTURN AMBASSADORSJust like Volunteer Managers our volunteers sellthe charity every time they talk about it. And theydo it much better than us as it comes straightfrom their hearts, and they can use their personalexperiences. After all, research shows that we aremore likely to ‘buy’ a product that has beenrecommend by someone (even if we don’t knowthem) than after seeing an advert. This meansyou are now more likely to hear one of ourvolunteers interviewed on radio or TV than one ofmy colleagues.And yes, it is with fingers crossed that I listen,hoping the briefing I gave them worked. Hopingthey will get all our key messages across. But nomatter whether they do or not, they always getacross just how much they love theirvolunteering. Result: enquiries from potentialvolunteers and older guests are flooding in.Not wanting to just sit back and relax we cameup with another idea and asked all volunteers inan area to come together to tell us how theythought we could get to their employer. Couldthey open the door for us? Not just for donations,but helping us recruit their colleagues by puttingup posters at their work, writing about us ontheir intranet, or lending us a room free ofcharge, printing our annual report and accounts,help us with IT or campaigns. The answer: Yesindeed.It seems since we have stopped trying to thinkwhat messages might work to attract morevolunteers and supporters, and actually askpeople who are already involved for theirthoughts, we continue to increase the number ofvolunteers, which means we can help more olderpeople feel less lonely. Our volunteers haveturned into ambassadors, and although the termisn’t used formally it is a role they readily take on.www.contact-the-elderly.org.ukJoin us onFollow us onVOLUNTEERING MATTERSTEN