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MARKET RESEARCH STORE
Insight Report: Frequent Flyer Credit
Cards Best Practice industry by Market
Research Store
Market Research Store included latest deep and professional market research
report on Insight Report: Frequent Flyer Credit Cards Best Practice industry
by Market Research Store.

Insight Report: Frequent Flyer Credit Cards Best
Practice industry by Market research Store
Synopsis
Market Research Store “Insight Report: Best Practice in Frequent Flyer
Credit Cards” analyzes emerging trends and industry best practices in
offering credit cards targeted at frequent flyers.
Banks are increasingly using frequent flyer credit cards as a tool for
maintaining relationships with top-end customers. Financial institutions
are putting forward premium experiences and offers such as lounge
access at airports, free or heavily discounted air tickets, preferential

treatment at hotels and resorts and insurance cover to increase loyalty
and develop deeper banking relationships. Consumers – particularly
those in the mass affluent segment – are traveling more than ever, and
forecasts for outbound trips indicate that this trend will continue in the
key economies over the next five years.
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The report also provides a deep dive into six key markets and discusses
their market potential for card issuers, compares card offerings by the
key competitors and discusses their strategies in detail.
Summary

The report provides information and insights on into market trends for
credit cards targeted at frequent flyers, including:
• A global snapshot of frequent flyer credit card dynamics and market
drivers.
• Comprehensive analysis of key trends expected to shape the market
over the next five years.
• Analysis of industry best practice through detailed case studies.
• Detailed analysis of key markets, including market potential, product
comparison and strategies adopted by key competitors.
Scope

• This report provides a comprehensive analysis of emerging market
trends essential for frequent flyer card issuers over the next five years.
• It provides current and future outlines of products and services,
business models and use of technology in offering frequent flyer credit
cards and associated loyalty programs.
• It compares 30 frequent flyer credit cards in six key markets, and
analyzes the market strategies of 18 card issuers.
• It provides case studies on how card issuers are effectively targeting
frequent flyers.
• The report also covers market potential in terms of number of seats
sold on flights and total revenue generated by airlines from ticket
bookings in six key markets.

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Reasons To Buy
• Understand what key competitors are doing to target frequent flyers.
• Gain insights into how product propositions are affected by consumer
habits and cultural aspects.
• Gain insights into current and future sector dynamics of frequent flyer
credit cards.

• Identify and understand industry best practices to streamline your
product offering.
Key Highlights
• Banks and card issuers are facing changing regulatory, competitive and
customer dynamics. This has led to an increased pressure on
profitability, forcing card issuers to reassess their existing product
offerings.
• Frequent Flyer credit cards are often used to maintain relationships
with profitable customers (such as mass affluent customers) by offering
exclusive experiences and attractive offers.

• Following the „one size fits all‟ approach is likely to understate the
potential benefits of a frequent flyer program. A limited focus on
customer segmentation can lead to targeting customers with the wrong
products and services, as well as ineffective marketing strategies.
• Banks and card issuers are partnering with merchants and service
providers such as airlines, hotels and resorts, retailers, lifestyle brands,
tour operators, insurers and reward programs to make their frequent
flyer credit cards more appealing to various customer segments.
Companies Mentioned
JPMorgan Chase
Bank of America
Citibank
Capital One

American Express
TD Canada Trust
Royal Bank of Canada
Canadian Imperial Bank of Commerce
Bank of Montreal
Scotiabank
Lloyds Bank
MBNA
Virgin Money
Creation/Sygma Bank
Banco Santander
Banco Popular Español
Bankia
La Caixa
Shinhan Card
Hyundai Card

KB Kookmin
Samsung Card
Commonwealth Bank of Australia
Westpac
Australia and New Zealand Bank (ANZ)
National Australia Bank
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