Ipsos-Flair-Thailand-2015-HD

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| 2Flair Thailand 2015.indd 2 29/05/2015 14:04
⎡Guide⎦Ipsos Flair: Understand to anticipateThe world economy and relative weights are changing and ourcompanies are willing to develop their business in increasinglyimportant markets: Brazil, China, India, Indonesia, Malaysia,The Philippines, Russia, South Africa, Taiwan, Thailand, Turkey,Vietnam…But these countries are unevenly familiar to international firmsand there is the risk to simply project outdated stereotypes, soour customers really need information about:- The country values and mood, at a specific time,- The influence of history, religion and culture,- Their vision of the future, their ambitions and desires, theirideals.- Their relation to consumption and brand imageSo this is why Ipsos Flair was created in the first place: in orderto demonstrate the originality and sharpness of Ipsos, because« Flair » is about instinct and intuition. It is the ability to capturethe mood, to perceive the right direction, to know when to act…It is also another way of looking, one that considers survey resultsas sociological symptoms to understand the real relationshipbetween people and everything around them: brands, ads,media…Ipsos is uniquely positioned around five major specializations:marketing; customer & employee satisfaction; media andadvertising; public opinion research; and survey management.3 |Flair Thailand 2015.indd 3 29/05/2015 14:04
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Page 6 and 7: By bringing together these diverse,
Page 8 and 9: November 2013 to May 2014, and whic
Page 10 and 11: ⎡Siam to Thailand:from Buddhist,
Page 12 and 13: ⎡Wheels Within Wheels⎦The visio
Page 14 and 15: - There is limited interest in the
Page 16 and 17: We have to take some cultural facto
Page 18 and 19: ⎡CONTENTS⎦⎡User’s guide⎦
Page 20 and 21: | 18Flair Thailand 2015.indd 18 29/
Page 22 and 23: ⎡What is a “developedcountry”
Page 24 and 25: ⎡Thai reality in 2014/15⎦In 201
Page 26 and 27: Opportunities for Thai developmentD
Page 29 and 30: timeframe, because there are countr
Page 31 and 32: • Thailand will retain its positi
Page 33 and 34: ⎡Thailand: specific features⎦Kn
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Page 37 and 38: ⎡2015 -a turning point⎦35 |Flai
Page 39 and 40: een colonised. Thais are fiercely p
Page 41 and 42: To understand this further, we need
Page 43 and 44: There are concrete proofs of the pr
Page 45 and 46: ⎡The mutations⎦Today, in parall
Page 47 and 48: to abstain from gambling, alcohol,
Page 49 and 50: Beauty is a standard requisite for
Page 51 and 52: not totally deprived of hospitals.
Page 53 and 54: Expat sentimentSome of the reasons
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Flair Thailand 2015.indd 53 29/05/2
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⎡Focus⎦The empowermentof womenT
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- The seniors, because the populati
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New expectationsWe need to know mor
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The new generation doesn’t openly
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at work like to display their indiv
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”You see a lot of things indicati
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wearing much jewellery, so is she m
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• Self-help disciplinary populati
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Which values do theses groups espou
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⎡The keyto success⎦75 |Flair Th
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⎡The outlook⎦Changes and anchor
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HM the King has also influenced the
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Another example is Oriental Princes
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The Cult of BeautyThe visual appeal
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misunderstanding of transgenderism
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pressure to be successful and make
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“Thais like advertising; many sti
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about being proud of one’s own sp
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“In Thailand, celebrities are sti
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This is impacting Thai consumers’
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2. The level of information and the
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⎡Conclusion⎦101 |Flair Thailand
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This background is important for in
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Flair Thailand 2015.indd 105 29/05/
Page 109 and 110:
Flair Thailand 2015.indd 107 29/05/
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