Ipsos-Flair-Thailand-2015-HD

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A high-quality healthcare system is one of the most importantreasons for the country to attract tourists, particularly to Bangkok.It is estimated that some 1.4 million tourists travel to Thailandspecifically for medical treatment every year.In a very short time, investment opportunities in this area haveincreased. Already benefiting from significant medical investment,and with the best in technology and pharmaceutical products,Thailand has the ambition to become the main health centre forthe whole geographical area.Top 10 medical tourist destinations by volume of care1 Thailand 6 Philippines2 Hungary 7 United States3 India 8 Costa Rica4 Singapore 9 Brazil5 Malaysia 10 Mexico15 http://www.frost.comSource: Frost & Sullivan 15Medical tourism is forecast to generate revenue for Thailand ofover THB 100 billion in 2015. The reasonable cost of treatment,together with premium quality healthcare, provides a competitiveedge for the Thai medical tourism industry, unmatched by keycompetitors such as Singapore and India.The cost of a coronary artery bypass graft (heart bypass) may bearound USD 140,000 in the USA, but usually under USD 20,000in Thailand. We are now seeing this sector being much moreaggressively promoted by the Tourism Authority of Thailand(TAT). Hence, healthcare promises a great deal of opportunity forcompanies to grow their business and leverage their entry intothe Thailand market for expansion within ASEAN.In the near future, transportation is scheduled to follow a similarexpansionist path, with high-speed trains proposed for routesnorth from Bangkok to Chiang Mai (via Phitsanulok), south fromBangkok to Hua Hin, and east from Bangkok to Rayong (viaPattaya).16 With a goal ofincreasing freight from3% to 10%.Railway’s twin functions (travellers and freight 16 ) will open up theregions, helping to create new balances between populations.| 50Flair Thailand 2015.indd 50 29/05/2015 14:04
Expat sentimentSome of the reasons for Thailand doing so well include its qualityof life, its high standard and low cost of of living, as well as thefriendly local people.Expat Explorer Experience League Table 20141 Thailand 6 Germany2 New Zealand 7 Taiwan3 Bahrain 8 Vietnam4 Spain 9 India5 France 10 SingaporeSource: HSBC’s seventh Expat Explorer survey 2014For the record, Thailand was voted number one for the overallexpatriate experience according to an HSBC Bank internationalsurvey canvassing the opinions of over 3,000 expats working in30 industries across 50 countries.The survey also reports that around 69% of single expatriateshad found a long-term relationship in Thailand. Add to this thefact that a recent survey by International Living rated Thailand asAsia’s second-best retirement destination.A fragile balanceHow to maintain Thai uniqueness and at the same time becomea regional hub?Two hypotheses: Adaptation and Preservation- Adaptation“Thai people are quite easy-going, and tend to forgetthings quite quickly! We have a culture of compromise; wedon’t compete directly. We work hard and do compete witheach other in a way, but not directly. It might be difficultto preserve this essential Thai culture of compromise andconsideration, but because of our ability to easily adaptother cultures to our own I don’t think we will completelylose its integrity. It will still be there somewhere, only itmight have blended with other cultures.” (Raweewan)51 |Flair Thailand 2015.indd 51 29/05/2015 14:04
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Page 6 and 7: By bringing together these diverse,
Page 8 and 9: November 2013 to May 2014, and whic
Page 10 and 11: ⎡Siam to Thailand:from Buddhist,
Page 12 and 13: ⎡Wheels Within Wheels⎦The visio
Page 14 and 15: - There is limited interest in the
Page 16 and 17: We have to take some cultural facto
Page 18 and 19: ⎡CONTENTS⎦⎡User’s guide⎦
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Page 22 and 23: ⎡What is a “developedcountry”
Page 24 and 25: ⎡Thai reality in 2014/15⎦In 201
Page 26 and 27: Opportunities for Thai developmentD
Page 29 and 30: timeframe, because there are countr
Page 31 and 32: • Thailand will retain its positi
Page 33 and 34: ⎡Thailand: specific features⎦Kn
Page 37 and 38: ⎡2015 -a turning point⎦35 |Flai
Page 39 and 40: een colonised. Thais are fiercely p
Page 41 and 42: To understand this further, we need
Page 43 and 44: There are concrete proofs of the pr
Page 45 and 46: ⎡The mutations⎦Today, in parall
Page 47 and 48: to abstain from gambling, alcohol,
Page 49 and 50: Beauty is a standard requisite for
Page 51: not totally deprived of hospitals.
Page 57 and 58: ⎡Focus⎦The empowermentof womenT
Page 59 and 60: - The seniors, because the populati
Page 61 and 62: New expectationsWe need to know mor
Page 63 and 64: The new generation doesn’t openly
Page 65 and 66: at work like to display their indiv
Page 67 and 68: ”You see a lot of things indicati
Page 69 and 70: wearing much jewellery, so is she m
Page 71 and 72: • Self-help disciplinary populati
Page 73 and 74: Which values do theses groups espou
Page 77 and 78: ⎡The keyto success⎦75 |Flair Th
Page 79 and 80: ⎡The outlook⎦Changes and anchor
Page 81 and 82: HM the King has also influenced the
Page 83 and 84: Another example is Oriental Princes
Page 85 and 86: The Cult of BeautyThe visual appeal
Page 87 and 88: misunderstanding of transgenderism
Page 89 and 90: pressure to be successful and make
Page 91 and 92: “Thais like advertising; many sti
Page 93 and 94: about being proud of one’s own sp
Page 95 and 96: “In Thailand, celebrities are sti
Page 97 and 98: This is impacting Thai consumers’
Page 99 and 100: 2. The level of information and the
Page 103 and 104:
⎡Conclusion⎦101 |Flair Thailand
Page 105 and 106:
This background is important for in
Page 107 and 108:
Flair Thailand 2015.indd 105 29/05/
Page 109 and 110:
Flair Thailand 2015.indd 107 29/05/
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Ipsos-Flair-Thailand-2015-HD

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