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<strong>Bigger</strong> <strong>Accomplishments</strong>. <strong>Thats</strong> <strong>Ryder</strong>.<br />
state spotlight - mississippi<br />
heat hazards<br />
national rental spotlight<br />
ifta notifications
ental pride.<br />
Top 10 Performance RAM Rankings - US & Canada<br />
news and information for ryder employees<br />
FEATURES<br />
03 Top 10 Performers<br />
US and Canada<br />
04 PRIDE Winners<br />
April Outstanding Service<br />
for US and Canada<br />
05 IFTA Notifications<br />
06 State Spotlight -<br />
Mississippi<br />
08 Sharing and<br />
Learning Together<br />
Best Practices - Marketing<br />
Reports on RIDE<br />
09 CSI Lunch Contest<br />
Winners<br />
10 Heat Hazards<br />
11 Top Phone<br />
Performers<br />
12 Communicating<br />
in Todays<br />
Environment<br />
13 CSI Customer<br />
Comment<br />
I<br />
wanted to officially welcome everyone in<br />
North America to the spring season. With the<br />
winter behind us and the new rental order<br />
being delivered, it is important to remember a few<br />
things around our operation:<br />
• Safety is a top priority for our Employees and Customers.<br />
• In-Service new units as soon as possible and if you have problems with<br />
licensing, please escalate to your RM immediately.<br />
• Monitor all No Longer Earning units- this should be a review with the SM and<br />
your RM to get units to work.<br />
• Make sure all locations are stocked with water bottles and all refrigerators are<br />
customer facing.<br />
• Help all customers to the video boards to explain how to use the rental unitsnew<br />
automatic transmission video and reefer video.<br />
• Verify all contact information is correct in the agreement on all transactions.<br />
• All new customers must be called to verify the driver is authorized to pick up<br />
unit.<br />
Thank you for a great 1st Quarter and looking forward to much success for<br />
the remainder of the year.<br />
Richard Mohr<br />
VP & Global Product Manager<br />
Rental Operations<br />
07<br />
Bryan<br />
Curtin<br />
02<br />
Michael<br />
Senella<br />
05<br />
Leslie-Ann<br />
Hayes<br />
Did you know...<br />
Erik<br />
Clausen<br />
06 Thomas<br />
Johnathan<br />
Pitts<br />
That you can there download are<br />
the webinars latest on powerpoint RIDE that<br />
presentation you can watch templates to learn<br />
from about the Phone Brand Prospecting, Center?<br />
You Negotiations can also find and templates, more?<br />
the Go <strong>Ryder</strong> under Brand the Sales Guide and and<br />
approved Marketing <strong>Ryder</strong> Portal logos, and see along<br />
with how other you can helpful sharpen tools. your<br />
skills.<br />
Check Check it out. it out!!<br />
10<br />
09<br />
Campion<br />
Year To Date<br />
• Florida North<br />
• Mid Atlantic<br />
• Florida South<br />
08<br />
Curtis<br />
Beardsell<br />
04<br />
03<br />
Cole<br />
Thornton<br />
01<br />
Christeen<br />
Johnson<br />
Jed<br />
Yocum<br />
Highest Margin<br />
Month To Date<br />
• Mid Atlantic<br />
• Florida North<br />
• Great Plains<br />
Top National Rental<br />
CDM - Mark Palmer $ 21,721,023 YTD<br />
BDM - Shawn Davis $5,925,776 YTD<br />
2<br />
PRIDE, it’s a culture<br />
Volume 05 May 2015 3<br />
PRIDE, it’s a culture<br />
Volume 05 May 2015
April PRIDE Awards<br />
Recognizing Outstanding Performance<br />
New Client Notifications -- IFTA Liability<br />
Joseph Valcancick, Director of Project Management<br />
Top 10 Rental Counters – based on fleet productivity and CSI Score<br />
732 Farmingdale NY<br />
1504 Augusta Ga<br />
1308 West Bridge Water<br />
136 Ocala FL<br />
870 Charlotte South NC<br />
2127 Moncton NB<br />
610 Braintree Mass<br />
797 Hunting West Va<br />
562 Walton Hill<br />
525 Binhampton Ny<br />
In order to keep our clients fully informed of all potential costs around purchasing our services we will be starting a new<br />
automated communication. This communication will inform our valued clients of their liability if they have rented an<br />
IFTA liable unit and have not submitted adequate fuel receipts. The trigger for this automated e-mail will be the close out<br />
of a contract. This communication coupled with our centralized efforts to collect fuel receipts , trip records and Rydesmart data<br />
is intended to reduce financial exposure to both <strong>Ryder</strong> and our valued clients.<br />
Please keep in mind as you discuss this with your clients that from a convenience and liability stand point the best scenario<br />
is to get our clients on 100% <strong>Ryder</strong> fuel when appropriate and coupled with our Rydesmart devices we can make this very<br />
seamless. So, like many situations selling more products is always a good thing. I know this goes against everything we have<br />
done for 20 years, but now is the time to have the conversation and inform our customers.<br />
Top 7 RAMs – based on overall monthly quota<br />
Christeen Johnson<br />
MichaelSenella<br />
Jed Yocum<br />
Cole Thornton<br />
Leslie -Ann Hayes<br />
Jonathan Pitts<br />
Bryan Curtin<br />
Dear K G ,<br />
Thank you for your most recent Rental with us. We appreciate your business and want to notify you that unit #445101 under agreement #8949420 is liable for additional IFTA<br />
charges. If you did not use 100% <strong>Ryder</strong> Fuel or have not turned in supporting fuel documentation with your Rental, an additional charge estimated at 0.046 cents per mile<br />
billed will be charged to your account.<br />
Top 5 Rental Managers – based on care scorecard & employee productivity<br />
Proper fuel documentation consists of receipt(s) of purchased fuel with a <strong>Ryder</strong> unit number and an odometer reading at the time of fueling.<br />
Lester Sutton<br />
Shawn Nichols<br />
Sonny Flood<br />
Robert Sloan<br />
Kristen Trowbridge<br />
In order to comply with mandatory IFTA Regulations, please provide all non-<strong>Ryder</strong> fuel receipts with a <strong>Ryder</strong> unit number in one of the following<br />
ways:<br />
1. Email: Accepts Fuel Statement and/or Ticket with <strong>Ryder</strong> Unit Number : Fueltaxdocs@ryder.com<br />
2. Fax: Accepts Fuel Statement and/or Ticket with <strong>Ryder</strong> Unit Number : (770) 569-6394<br />
National Rental Managers<br />
CDM -Eric Whiddon<br />
based on best revenue growth % for month<br />
BDM - Shawn Davis<br />
based on highest % of quota obtained<br />
NEW - Concentrix Partners<br />
Michael Petrie<br />
Angeleana Westmoreland<br />
3. Mail: Accepts Fuel Statement and/or Ticket with <strong>Ryder</strong> Unit Number :<br />
<strong>Ryder</strong> Transportation<br />
6000 Windward Pkwy<br />
Alpharetta, GA 30005<br />
Attn: Compliance-Rental Fuel<br />
In the event that fuel is not received within 30 days of this notice, miles will be processed and IFT calculated by the tax rates applicable to the jurisdictions<br />
traveled.<br />
*IFTA are fuel taxes that are collected by each individual jurisdiction on vehicles greater than 26,000 lbs. IFTA liable vehicles are permitted to operate in two or<br />
more jurisdictions when displaying an IFTA permit.<br />
If you have any additional questions please contact SSC Customer Service:<br />
1-800-947-9337<br />
Your <strong>Ryder</strong> Rental Team<br />
4 PRIDE, it’s a culture<br />
Volume 05 May 2015 5<br />
PRIDE, it’s a culture<br />
Volume 05 May 2015
all images from flickr.com<br />
Mississippi - State Spotlight<br />
Melany Hennington, Sean Russell, Phillip Moix<br />
Mississippi is located in the southeastern region of the United States. It encompasses over 48,000 square miles that include<br />
the beaches of the Gulf Coast, the flatlands of the Delta, and the hills of the northern portion of the state. Approximately 2.9<br />
million people call the Magnolia State home.<br />
Mississippi’s Gulf Coast region is a popular tourist destination because of its numerous casinos and white sandy beaches. The Gulf<br />
Coast has 26 miles of beautiful coastal beaches, which have barrier islands scattered along the coast. In addition to its eleven casinos, the<br />
Gulf Coast also has twenty-two golf courses that tourists and residents enjoy. The Mississippi Gulf Coast also features a wide variety of<br />
fishing. There are freshwater, brackish water, and saltwater fishing areas to choose from. Fishing enthusiasts have the option of inshore<br />
fishing, pier fishing, and deep sea fishing.<br />
The last masonry coastal fortification built in the United States is located on a barrier island on the Gulf Coast. Fort Massachusetts sits<br />
on West Ship Island which is twelve miles from the coast. Fort Massachusetts is now a tourist attraction for visitors that go on the Ship<br />
Island Excursion. Ship Island was originally a single island but was split into two islands by Hurricane Camille’s tidal surge in 1969.<br />
The Mississippi Gulf Coast is also home to the Stennis Space Center and Keesler Air Force Base. Stennis Space Center is located on the<br />
western portion of the Mississippi Gulf Coast. This facility is the largest rocket engine testing facility that NASA curretly has operating.<br />
Keesler Air Force base is located in Biloxi, MS. The base is home to the Second Air Force and the 81st Training Wing of the Air Education<br />
and Training Command.<br />
Hattiesburg<br />
Hattiesburg, also known as “The Hub City,” is the home to The University of Southern Missisissippi. Southern Miss was founded in 1910<br />
as a teacher-training college with an enrollment of 876 students. In the years since that time, the University has greatly expanded and<br />
now boasts a student body population of over 15,000. The football program has claimed two national titles and eight conference titles.<br />
Brett Farve is the most notable football player to come from Southern Miss. Favre went on to play for the Green Bay Packers and the<br />
Minnesota Vikings. After playing in the NFL for ninteen years Favre retired to Hattiesburg, MS where he helps coach a local high school<br />
football team.<br />
Hattiesburg is also home of the largest National Guard training base east of the Mississippi River. Camp Shelby, which was established<br />
in 1917. The base covers 136,000 acres. The facitlity was established during World War I.<br />
Jackson<br />
Jackson is the capital and is also the largest city in the state. The Jackson metro area has a population of around 540,000 residents in five<br />
counties. Industries in the area include automotive manufacturing, food, electrical machinery and equipment, and agriculture.<br />
Jackson is home to several colleges and universities including the University of Mississippi Medical Center and Jackson State University.<br />
The world’s first heart and lung transplants were performed at UMMC as well as the first kidney auto-transplant. One of JSU’s most<br />
notable alumni was Walter Payton, who set multiple NFL records as a running back for the Chicago Bears in the late 1970s and early<br />
1980s. The campus recreation center is named for him.<br />
Like the rest of the state, the Jackson metro area has made and<br />
continues to make its contributions to the arts. Jackson is home to<br />
the International Ballet Competition, which takes place every four<br />
years in Jackson’s Thalia Mara Hall. Jackson was Pulitzer Prize<br />
and Presidential Medal of Freedom winner Eudora Welty’s life-long<br />
home. Richard Wright, winner of several literary awards, spent<br />
much of his childhood in Jackson. Jackson is also home to Malaco<br />
Records and has produced many well- known musicians.<br />
The Delta<br />
The area of Mississippi commonly referred to as the Delta lies<br />
between the Yazoo and Mississippi rivers. Author David L. Cohn<br />
once said that the Delta “begins in the lobby of the Peabody Hotel<br />
in Memphis and ends on Catfish Row in Vicksburg”. However you<br />
define it, the Delta is best known for agriculture, appliances, and,<br />
more interestingly, as the birthplace of the blues.<br />
The Mississippi Delta is home of “the crossroads” where, according<br />
to legend, renowned Mississippi blues man Robert Johnson sold<br />
his soul to the devil in exchange for the ability to play guitar.<br />
The “King of the Blues”, the late great B. B. King was also born<br />
and raised in the Delta. King is credited with bringing the blues<br />
from the Delta to a wider, more mainstream audience. He was<br />
awarded many honors during his nearly 70 year career including 15<br />
Grammy awards and the Presidential Medal of Freedom. The B.B.<br />
King Museum and Delta Interpretive Center is located in King’s<br />
hometown of Indianola and is where King will be buried this<br />
month. The Delta produced many other well- known blues artists<br />
such as Muddy Waters, John Lee Hooker, Pinetop Perkins, and<br />
David Honeyboy Edwards, just to name a few.<br />
North Mississippi/Tupelo<br />
The northern part of the state is home to two major universities, the<br />
University of Mississippi and Mississippi State University.<br />
The University of Mississippi, also known as Ole Miss, is located<br />
in Oxford. New York Giants quarterback Eli Manning and his<br />
father, former New Orleans Saints quarterback Archie Manning,<br />
are both Ole Miss graduates. Author John Grisham is a graduate<br />
of the University of Mississippi Law School and is still a part time<br />
resident of Oxford. Nobel Prize laureate William Faulkner briefly<br />
attended the university and called Oxford home for most of his life.<br />
The university owns Faulkner’s home, Rowan Oak, which is now a<br />
museum.<br />
Mississippi State University is located in Starkville. It is the largest<br />
university in the state. A number of MSU athletes have gone on<br />
to the pros. Notable alumni include long time senator John C.<br />
Stennis, for whom Stennis Space Center is named and Hartley<br />
Peavey, founder of Peavey Electronics which is located in Meridian,<br />
MS. Author John Grisham received his undergraduate degree from<br />
MSU.<br />
No discussion of north Mississippi would be complete without<br />
mentioning its most famous son, the “King of Rock n Roll”, Elvis<br />
Presley. Presley was born in Tupelo in 1935 and lived there until<br />
moving to Memphis at the age of 13. The shotgun house where he<br />
was born is now a museum toured by thousands of devoted fans<br />
every year.<br />
6 PRIDE, it’s a culture<br />
Volume 05 May 2015 7<br />
PRIDE, it’s a culture<br />
Volume 05 May 2015
Best Practices: Marketing Reports on RIDE<br />
Patriotic <strong>Ryder</strong> Trucks<br />
Did you know that you can pull marketing reports from RIDE? We are all familiar with pulling extracts from<br />
FIS, which sometimes takes hours depending on the amount of data you are trying to pull. The marketing<br />
team has put marketing reports on RIDE to make this easier for you. Let’s walk through the Marketing<br />
Reports section on RIDE so that you know how to use these automated reports.<br />
“This was taken at Cherry Hill, NJ today. I happened to have a red, white & blue tractor on my yard and thought it was pretty cool so I<br />
wanted to share.” Gregory Evans, Rental Sales Representative.<br />
Gregory, thanks for sharing.<br />
1. From the RIDE homepage go to FIS Applications.<br />
2. Scroll down and select Marketing Reports.<br />
3. This page allows you select Region, BU, Location, Rental<br />
Manager (RM), Director of Rental (DOR), VOR, Rental Account<br />
Manager (RAM), Date Range, Report Type, Customer Type, and<br />
SAM Class.<br />
4. Make your selections and select Display Report. Your report<br />
you load as displayed below.<br />
5. Select Download to Excel to export your report. You will have<br />
the option to Open or Save your report.<br />
6. You may see a pop-up box. Select Yes.<br />
7. Your report will export as a formatted Excel spreadsheet. You<br />
can manipulate this document based on your needs.<br />
Customer Satisfaction - CSI<br />
Nathalie Ramirez, Marketing<br />
On a monthly basis the Top 10 locations with the highest number of completed<br />
surveys will receive a FREE LUNCH and Special Recognition!<br />
And the winners of the April Best Practice Contest are:<br />
How to Manage<br />
Rental Accidents<br />
Congratulations. They will receive an Amazon gift card.<br />
Gene Bagnuolo<br />
Leon G. Kochayan<br />
Erin Skidmore<br />
Victor E Vallejos<br />
Mariann Larsen<br />
Mitchell Campbell<br />
Michelle Aponte<br />
Kevin Forney<br />
Tim Casseus<br />
Derek Chiarella<br />
Location # Location Name Completed Surveys CSI Score<br />
207 Milwaukee WI 35 95.6<br />
443 South Phila 34 99.1<br />
134 Greensboro NC 32 93.5<br />
144 Cherry Hill NJ 31 94.4<br />
459 Scarboro Canada 30 94.6<br />
984 Tulsa OK 28 88.6<br />
266 Highland PK 27 99.4<br />
1764 Racine WI 27 99.1<br />
983 Tempe AZ 25 96.7<br />
446 Albuquerque NM 25 96.5<br />
Once winners are announced for each month, a date will be selected to have lunch delivered from the locations preferred restaurant.<br />
8 PRIDE, it’s a culture<br />
Volume 05 May 2015 9<br />
PRIDE, it’s a culture<br />
Volume 05 May 2015
Heat Hazards, The Dangers of Hot Environments<br />
Joe Vanleunen – Safety and Loss Prevention Manager<br />
A<br />
hot job, a hot day and high humidity – it all adds up<br />
to heat stress. Too much heat stress can lead to a heat<br />
illness, the body’s way of saying it can’t take the heat.<br />
There are several types of heat disorders – heatstroke, heat<br />
exhaustion, heat cramps, heat collapse (fainting), heat rashes, and<br />
heat fatigue. They can occur separately or in combination.<br />
When the Body Loses Salt, Cramps Occur<br />
Heat cramps are painful muscle spasms. The arms, legs and abdomen<br />
are usually affected first, but any muscle is susceptible. Heat<br />
cramps strike those who sweat profusely and drink a lot of water<br />
but fail to replace body salt lost through sweating. Low salt content<br />
in the muscles causes painful cramping during or after activity.<br />
2015 Blitz Recap<br />
The Blitz Recap Form is ready on RIDE. We still have some BU’s that are not sharing their success.<br />
Please make sure that you go on RIDE and fill out your blitz activity each month.<br />
RAM’s must have their recap entered by the 25th day of the month<br />
RIDE —Rental Folder —RAM Tool Box —Rental Blitz Recap – new<br />
The Blitz Recap Summary, seen below is also now available on RIDE<br />
Other factors can contribute to or provoke heat stress include age,<br />
weight, degree of physical fitness, medical conditions, prior heat<br />
conditions, and even types of clothing.<br />
Heatstroke Happens When Sweating Stops<br />
Heatstroke occurs when the body’s heat-regulating system<br />
breaks down under stress and sweating stops. There may be<br />
little warning, and it is a medical emergency. A heatstroke victim<br />
usually has red or spotted skin, lack of sweating and a high<br />
body temperature. The victim may also suffer from confusion,<br />
convulsions or delirium before losing consciousness. Unless the<br />
victim receives treatment, death can occur.<br />
If you encounter someone suffering from heat stroke, call an<br />
ambulance and move the victim to a cool place. Thoroughly soak<br />
the person’s clothing with cool water (do not add ice). When the<br />
victim’s temperature has dropped, dry him or her off. If body<br />
temperature rises again, repeat the cooling process.<br />
Heat Exhaustion Occurs With Fluid Loss<br />
Heat exhaustion develops when the body loses more fluid through<br />
sweating than is taken in by drinking water. A victim of heat<br />
exhaustion sweats profusely but becomes extremely weak or giddy.<br />
In more serious cases, the victim may vomit or faint. The skin<br />
becomes clammy and the complexion pale, but body temperature<br />
stays fairly normal.<br />
To treat a victim of heat exhaustion, have the person sip water for<br />
about an hour while laying down. Loosen any clothing and raise<br />
the victim’s feet 8 to 12 inches. Then, apply cool, wet cloths and<br />
fan the victim. If vomiting occurs, discontinue fluids and take the<br />
person to the hospital where an intravenous solution can be given.<br />
Tips To Beat The Heat<br />
The best way to fight heat illness is to<br />
prevent it. Here are some tips to help you<br />
through the hot times on and off the job:<br />
• Drink lots of water. Sweating is one way<br />
your body cools itself. Since sweating<br />
results in water loss, the only way to<br />
replace the water is to drink more of<br />
it. Drink at least eight ounces of water<br />
every 20-30 minutes while working in a<br />
hot environment.<br />
• Avoid alcohol and carbonated drinks,<br />
which can cause cramps.<br />
• Choose proper clothing. Light weight<br />
and light colors are typically best.<br />
• Watch out for others to promptly<br />
identify any symptoms of heat related<br />
illnesses.<br />
Total Number Number Lease Number NR Number Rental Number UVS 2014 YTD BL New<br />
Regions<br />
Participants of Calls Leads<br />
Leads Leads<br />
Leads Revenue Customers<br />
Canada 101 1,453 78 53 219 30 1,742,279.87 2,532<br />
Local Blitz 21 432 23 24 79 12 0.00 0<br />
National Blitz 78 956 51 24 136 17 1,742,279.87 2,532<br />
Night Blitz 2 65 4 5 4 1 0.00 0<br />
Central 413 3,019 246 102 865 76 5,928,781.15 11,750<br />
Local Blitz 201 1,048 116 38 348 23 2,431,805.66 5,480<br />
National Blitz 162 1,426 76 47 264 25 1,491,703.87 2,474<br />
Night Blitz 50 545 54 17 253 28 2,005,271.62 3,796<br />
Northeast 380 3,600 205 64 447 26 11,537,561.57 21,505<br />
Local Blitz 229 2,300 122 39 257 20 7,310,685.69 14,740<br />
National Blitz 82 422 26 13 75 3 2,433,673.18 2,641<br />
Night Blitz 69 878 57 12 115 3 1,793,202.70 4,124<br />
Southeast 582 5,904 339 168 960 50 10,236,426.87 18,554<br />
Local Blitz 312 3,228 193 79 516 24 4,750,897.06 9,904<br />
National Blitz 201 1,988 106 76 250 18 2,110,939.82 3,870<br />
West 626 7,305 611 258 1,302 59 12,468,471.14 24,035<br />
Local Blitz 330 3,141 273 112 467 28 7,807,015.08 12,299<br />
National Blitz 197 2,672 132 79 381 16 3,274,477.32 7,397<br />
Night Blitz 99 1,492 206 67 454 15 1,386,978.74 4,339<br />
Grand Total 2,102 21,281 1,479 645 3,793 241 41,913,520.60 78,376<br />
Perfect Score - Top Phone Performers<br />
Allison Gardner<br />
Angela Carter<br />
Angela Shaw<br />
Angie Stout<br />
Anwar Talbert<br />
Betsy Free<br />
Bonnie Hutchinson<br />
Brandon Purciel<br />
Brett Custer<br />
Brittany Stone<br />
Bryan Hilton<br />
Cheryl Boesel<br />
Cheryl Edwards<br />
Chris Hernlund<br />
Chris Skipper<br />
Cody Smith<br />
Danielle Ashcroft<br />
Deanna Sanner<br />
Donald Lehman<br />
Douglas Long<br />
Elise Ryan<br />
Fred Dimeo<br />
Glen Gherardini<br />
Greg Evans<br />
Jamar Booker<br />
Jamie Karelitz<br />
Jason Barco<br />
Jason Hicks<br />
Jay Ortiz<br />
Jed Mcdermott<br />
Jenna Schell<br />
Jessica Trim<br />
Joe Monteverde<br />
John Forbes Jr<br />
Jonathan Callahan<br />
Jonathan Joyce<br />
Jorge Nejia<br />
Joseph Duelo<br />
Katrina Wojkiewicz<br />
Keith Ramsey<br />
Kelly Avalone<br />
Kelly Blumenthal<br />
Kenneth Nesmith<br />
Kieran Flaherty<br />
Kimberly Hurlburt<br />
Kristine Gustafson<br />
Krystle Ledford<br />
Kurt Knapp<br />
Leticia Solis<br />
Lindsey Rogers<br />
Lisa Boxx<br />
Lisa Pearson<br />
Lois Kapp<br />
Mac Cannon<br />
Mark Butler<br />
Marlene Kirchner<br />
May Rivard<br />
Melissa Schmitz<br />
Michael Bean<br />
Mike Rich<br />
Natalie Greve<br />
Nick Rogers<br />
Pamela Ewersmann<br />
Rachel Martinez<br />
Richard Delisle<br />
Richard Gilley<br />
Richard Makowski<br />
Robert Decerra<br />
Robert Scully<br />
Ryan Stavella<br />
Ryen Henry<br />
S. Palazzolo<br />
Samuel Fuegos<br />
Sarah Higgins<br />
Scott Apley<br />
Scott Maynard<br />
Shiela White<br />
Sonya Timm<br />
Stephan Fitch<br />
Steve Tate<br />
Steven Blake<br />
Taylor Ashley<br />
Terry Rawlings<br />
Tim Kemp<br />
Todor Mihaylov<br />
Torrino Thomas<br />
Will Featherstone<br />
Yogesh Murali<br />
Yvette Herrera<br />
Zack Hasenfratz<br />
10 PRIDE, it’s a culture<br />
Volume 05 May 2015 11<br />
PRIDE, it’s a culture<br />
Volume 05 May 2015
Communicating in Today’s Business Environment<br />
Dan Johnson, Field Asset Manager - South East Region<br />
Did you know that minority purchasing power from 2000 to 2045 is projected to grow<br />
from 1 Trillion to 5 Trillion dollars? The question is how <strong>Ryder</strong> can capture some of<br />
this market?<br />
<strong>Ryder</strong> Vehicle Sales is building Customer Loyalty in a global market with customers whose<br />
primary language is not English. In 2014, RVS partnered with Language Select, a company that<br />
provides translating services in over 200 languages which allows our sales team to speak the<br />
customers language thru a translator. By being able to speak the customer’s language, RVS has<br />
been able to sell trucks to customers that otherwise we would not have been able to communicate<br />
with.<br />
“If you talk to a man in a language he understands, that goes to his head. If you<br />
talk to him in his language, that goes to his heart” ~ Nelson Mandela<br />
While you may speak a second language, one person cannot speak over 200 different languages alone. Now with the use of Language<br />
Select you can. The VSM’s that attended the sales meeting had the opportunity to see how easy it was to use the service.<br />
If you are in a market where there are multiple languages spoken, Language Select is your answer to penetrating untapped potential.<br />
Customer and prospects want to do business in local markets and communicate in a language they are comfortable speaking. With the<br />
ever so changing diverse business climate, choosing Language Select as our business partner has allowed us to reach customers that we<br />
otherwise would not have been able to communicate with.<br />
<strong>Ryder</strong> advertises on the RVS website that we have the ability to communicate in more than 200 languages, something our competitors are<br />
not able to do. This would be another differentiator on why to do business with <strong>Ryder</strong>, a company that reaches out to those of all languages.<br />
National Rental Spotlight<br />
The majority of our national rental customers have seasonal rental needs so it’s important that we anticipate when their peak season is<br />
and reach out to these customers and encourage them to place their rental reservations early. Some of the industries that have seasonal<br />
needs are construction, agricultural, food & beverage, fireworks and delivery/courier. If you have a National Rental customer in one of<br />
these industries that rents, please reach out to other National Rental customers that are in that same industry to ask if they have a need as<br />
well (if PepsiCo is renting, reach out to Coca-Cola, etc…) If your customers are hesitant to place a reservation, remind them that we are<br />
anticipating high rental utilization and we want to assure a vehicle will be available for them.<br />
Current National Rental customers and their peak season:<br />
PepsiCo (New Bern, Frito-Lay, Tropicana, Naked Juice)—Memorial<br />
Day through Labor Day<br />
Edible Arrangements—Valentine’s Day<br />
1-800-Flowers—Valentine’s Day<br />
Honey Baked Ham—Easter<br />
Party City—Summer<br />
Rental CSI Comments From Our Customers<br />
The reason we use<br />
<strong>Ryder</strong> 99.9 % of the<br />
time is the customer<br />
service Danielle and<br />
her team provides.<br />
They are polite and<br />
problem solvers.<br />
The whole staff at<br />
Horsham are very<br />
helpful with all of<br />
my logistic needs..<br />
Great Guys!!!!!<br />
Marketing Corner<br />
Superior Service is the Goal<br />
I wish Don and Mike could solve all of my life’s<br />
problems as quickly and efficiently as they solve any<br />
problems I have regarding truck rentals.<br />
I was in need of a van for an important business event and<br />
<strong>Ryder</strong>, and more specifically; Robert@ The Rohnert Park<br />
branch came through! I was treated as a valued customer and<br />
found this lacking at times with other well known name<br />
rental companies. I will be a customer again thanks to the<br />
professional attitude and customer skills from Robert and<br />
<strong>Ryder</strong><br />
Peter@ Liquid Metal Colors Studio- metal art and design,<br />
Rohnert park, California<br />
I really do enjoy the service I receive from the rental<br />
department...Always a pleasure to speak with Lisa in<br />
Traverse City. Lets not forget about Bob in Greenville.<br />
Just cant say enough about your team :)<br />
Bonnie makes my <strong>Ryder</strong> experience exceptional.<br />
I have worked with other locations and none<br />
compare to her professionalism.<br />
Great stuff at the Kipling Toronto<br />
location.<br />
Letty at the Corpus<br />
Christi <strong>Ryder</strong> location<br />
is awesome!! She has<br />
outstanding customer<br />
service!<br />
Customer service is exceptionally important to our business. We want to make sure that our customers have the best<br />
experience when renting from us. Asking the question, “Was there anything we could have done better?” at the end of<br />
every rental gives us an opportunity to ensure that we have done everything in our power to give our customers the best<br />
experience. CSI is a huge focus for us this year. Let’s make sure that we are making our follow up calls and also getting<br />
our customers to tell us about their experience by taking the survey. We can learn a lot from our customers, and in turn,<br />
give them the best service possible.<br />
Please don’t hesitate to contact the marketing team for more information on our CSI campaign.<br />
We love working<br />
with Cheryl Boesel<br />
at Hope Mills, NC.<br />
She is awesome to<br />
work with.<br />
Every truck I<br />
rent, they are<br />
cleaned very nice.<br />
Bart is so helpful<br />
and nice and does<br />
a great job.<br />
12 PRIDE, it’s a culture<br />
Volume 05 May 2015 13<br />
PRIDE, it’s a culture<br />
Volume 05 May 2015