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<strong>Bigger</strong> <strong>Accomplishments</strong>. <strong>Thats</strong> <strong>Ryder</strong>.<br />

state spotlight - mississippi<br />

heat hazards<br />

national rental spotlight<br />

ifta notifications


ental pride.<br />

Top 10 Performance RAM Rankings - US & Canada<br />

news and information for ryder employees<br />

FEATURES<br />

03 Top 10 Performers<br />

US and Canada<br />

04 PRIDE Winners<br />

April Outstanding Service<br />

for US and Canada<br />

05 IFTA Notifications<br />

06 State Spotlight -<br />

Mississippi<br />

08 Sharing and<br />

Learning Together<br />

Best Practices - Marketing<br />

Reports on RIDE<br />

09 CSI Lunch Contest<br />

Winners<br />

10 Heat Hazards<br />

11 Top Phone<br />

Performers<br />

12 Communicating<br />

in Todays<br />

Environment<br />

13 CSI Customer<br />

Comment<br />

I<br />

wanted to officially welcome everyone in<br />

North America to the spring season. With the<br />

winter behind us and the new rental order<br />

being delivered, it is important to remember a few<br />

things around our operation:<br />

• Safety is a top priority for our Employees and Customers.<br />

• In-Service new units as soon as possible and if you have problems with<br />

licensing, please escalate to your RM immediately.<br />

• Monitor all No Longer Earning units- this should be a review with the SM and<br />

your RM to get units to work.<br />

• Make sure all locations are stocked with water bottles and all refrigerators are<br />

customer facing.<br />

• Help all customers to the video boards to explain how to use the rental unitsnew<br />

automatic transmission video and reefer video.<br />

• Verify all contact information is correct in the agreement on all transactions.<br />

• All new customers must be called to verify the driver is authorized to pick up<br />

unit.<br />

Thank you for a great 1st Quarter and looking forward to much success for<br />

the remainder of the year.<br />

Richard Mohr<br />

VP & Global Product Manager<br />

Rental Operations<br />

07<br />

Bryan<br />

Curtin<br />

02<br />

Michael<br />

Senella<br />

05<br />

Leslie-Ann<br />

Hayes<br />

Did you know...<br />

Erik<br />

Clausen<br />

06 Thomas<br />

Johnathan<br />

Pitts<br />

That you can there download are<br />

the webinars latest on powerpoint RIDE that<br />

presentation you can watch templates to learn<br />

from about the Phone Brand Prospecting, Center?<br />

You Negotiations can also find and templates, more?<br />

the Go <strong>Ryder</strong> under Brand the Sales Guide and and<br />

approved Marketing <strong>Ryder</strong> Portal logos, and see along<br />

with how other you can helpful sharpen tools. your<br />

skills.<br />

Check Check it out. it out!!<br />

10<br />

09<br />

Campion<br />

Year To Date<br />

• Florida North<br />

• Mid Atlantic<br />

• Florida South<br />

08<br />

Curtis<br />

Beardsell<br />

04<br />

03<br />

Cole<br />

Thornton<br />

01<br />

Christeen<br />

Johnson<br />

Jed<br />

Yocum<br />

Highest Margin<br />

Month To Date<br />

• Mid Atlantic<br />

• Florida North<br />

• Great Plains<br />

Top National Rental<br />

CDM - Mark Palmer $ 21,721,023 YTD<br />

BDM - Shawn Davis $5,925,776 YTD<br />

2<br />

PRIDE, it’s a culture<br />

Volume 05 May 2015 3<br />

PRIDE, it’s a culture<br />

Volume 05 May 2015


April PRIDE Awards<br />

Recognizing Outstanding Performance<br />

New Client Notifications -- IFTA Liability<br />

Joseph Valcancick, Director of Project Management<br />

Top 10 Rental Counters – based on fleet productivity and CSI Score<br />

732 Farmingdale NY<br />

1504 Augusta Ga<br />

1308 West Bridge Water<br />

136 Ocala FL<br />

870 Charlotte South NC<br />

2127 Moncton NB<br />

610 Braintree Mass<br />

797 Hunting West Va<br />

562 Walton Hill<br />

525 Binhampton Ny<br />

In order to keep our clients fully informed of all potential costs around purchasing our services we will be starting a new<br />

automated communication. This communication will inform our valued clients of their liability if they have rented an<br />

IFTA liable unit and have not submitted adequate fuel receipts. The trigger for this automated e-mail will be the close out<br />

of a contract. This communication coupled with our centralized efforts to collect fuel receipts , trip records and Rydesmart data<br />

is intended to reduce financial exposure to both <strong>Ryder</strong> and our valued clients.<br />

Please keep in mind as you discuss this with your clients that from a convenience and liability stand point the best scenario<br />

is to get our clients on 100% <strong>Ryder</strong> fuel when appropriate and coupled with our Rydesmart devices we can make this very<br />

seamless. So, like many situations selling more products is always a good thing. I know this goes against everything we have<br />

done for 20 years, but now is the time to have the conversation and inform our customers.<br />

Top 7 RAMs – based on overall monthly quota<br />

Christeen Johnson<br />

MichaelSenella<br />

Jed Yocum<br />

Cole Thornton<br />

Leslie -Ann Hayes<br />

Jonathan Pitts<br />

Bryan Curtin<br />

Dear K G ,<br />

Thank you for your most recent Rental with us. We appreciate your business and want to notify you that unit #445101 under agreement #8949420 is liable for additional IFTA<br />

charges. If you did not use 100% <strong>Ryder</strong> Fuel or have not turned in supporting fuel documentation with your Rental, an additional charge estimated at 0.046 cents per mile<br />

billed will be charged to your account.<br />

Top 5 Rental Managers – based on care scorecard & employee productivity<br />

Proper fuel documentation consists of receipt(s) of purchased fuel with a <strong>Ryder</strong> unit number and an odometer reading at the time of fueling.<br />

Lester Sutton<br />

Shawn Nichols<br />

Sonny Flood<br />

Robert Sloan<br />

Kristen Trowbridge<br />

In order to comply with mandatory IFTA Regulations, please provide all non-<strong>Ryder</strong> fuel receipts with a <strong>Ryder</strong> unit number in one of the following<br />

ways:<br />

1. Email: Accepts Fuel Statement and/or Ticket with <strong>Ryder</strong> Unit Number : Fueltaxdocs@ryder.com<br />

2. Fax: Accepts Fuel Statement and/or Ticket with <strong>Ryder</strong> Unit Number : (770) 569-6394<br />

National Rental Managers<br />

CDM -Eric Whiddon<br />

based on best revenue growth % for month<br />

BDM - Shawn Davis<br />

based on highest % of quota obtained<br />

NEW - Concentrix Partners<br />

Michael Petrie<br />

Angeleana Westmoreland<br />

3. Mail: Accepts Fuel Statement and/or Ticket with <strong>Ryder</strong> Unit Number :<br />

<strong>Ryder</strong> Transportation<br />

6000 Windward Pkwy<br />

Alpharetta, GA 30005<br />

Attn: Compliance-Rental Fuel<br />

In the event that fuel is not received within 30 days of this notice, miles will be processed and IFT calculated by the tax rates applicable to the jurisdictions<br />

traveled.<br />

*IFTA are fuel taxes that are collected by each individual jurisdiction on vehicles greater than 26,000 lbs. IFTA liable vehicles are permitted to operate in two or<br />

more jurisdictions when displaying an IFTA permit.<br />

If you have any additional questions please contact SSC Customer Service:<br />

1-800-947-9337<br />

Your <strong>Ryder</strong> Rental Team<br />

4 PRIDE, it’s a culture<br />

Volume 05 May 2015 5<br />

PRIDE, it’s a culture<br />

Volume 05 May 2015


all images from flickr.com<br />

Mississippi - State Spotlight<br />

Melany Hennington, Sean Russell, Phillip Moix<br />

Mississippi is located in the southeastern region of the United States. It encompasses over 48,000 square miles that include<br />

the beaches of the Gulf Coast, the flatlands of the Delta, and the hills of the northern portion of the state. Approximately 2.9<br />

million people call the Magnolia State home.<br />

Mississippi’s Gulf Coast region is a popular tourist destination because of its numerous casinos and white sandy beaches. The Gulf<br />

Coast has 26 miles of beautiful coastal beaches, which have barrier islands scattered along the coast. In addition to its eleven casinos, the<br />

Gulf Coast also has twenty-two golf courses that tourists and residents enjoy. The Mississippi Gulf Coast also features a wide variety of<br />

fishing. There are freshwater, brackish water, and saltwater fishing areas to choose from. Fishing enthusiasts have the option of inshore<br />

fishing, pier fishing, and deep sea fishing.<br />

The last masonry coastal fortification built in the United States is located on a barrier island on the Gulf Coast. Fort Massachusetts sits<br />

on West Ship Island which is twelve miles from the coast. Fort Massachusetts is now a tourist attraction for visitors that go on the Ship<br />

Island Excursion. Ship Island was originally a single island but was split into two islands by Hurricane Camille’s tidal surge in 1969.<br />

The Mississippi Gulf Coast is also home to the Stennis Space Center and Keesler Air Force Base. Stennis Space Center is located on the<br />

western portion of the Mississippi Gulf Coast. This facility is the largest rocket engine testing facility that NASA curretly has operating.<br />

Keesler Air Force base is located in Biloxi, MS. The base is home to the Second Air Force and the 81st Training Wing of the Air Education<br />

and Training Command.<br />

Hattiesburg<br />

Hattiesburg, also known as “The Hub City,” is the home to The University of Southern Missisissippi. Southern Miss was founded in 1910<br />

as a teacher-training college with an enrollment of 876 students. In the years since that time, the University has greatly expanded and<br />

now boasts a student body population of over 15,000. The football program has claimed two national titles and eight conference titles.<br />

Brett Farve is the most notable football player to come from Southern Miss. Favre went on to play for the Green Bay Packers and the<br />

Minnesota Vikings. After playing in the NFL for ninteen years Favre retired to Hattiesburg, MS where he helps coach a local high school<br />

football team.<br />

Hattiesburg is also home of the largest National Guard training base east of the Mississippi River. Camp Shelby, which was established<br />

in 1917. The base covers 136,000 acres. The facitlity was established during World War I.<br />

Jackson<br />

Jackson is the capital and is also the largest city in the state. The Jackson metro area has a population of around 540,000 residents in five<br />

counties. Industries in the area include automotive manufacturing, food, electrical machinery and equipment, and agriculture.<br />

Jackson is home to several colleges and universities including the University of Mississippi Medical Center and Jackson State University.<br />

The world’s first heart and lung transplants were performed at UMMC as well as the first kidney auto-transplant. One of JSU’s most<br />

notable alumni was Walter Payton, who set multiple NFL records as a running back for the Chicago Bears in the late 1970s and early<br />

1980s. The campus recreation center is named for him.<br />

Like the rest of the state, the Jackson metro area has made and<br />

continues to make its contributions to the arts. Jackson is home to<br />

the International Ballet Competition, which takes place every four<br />

years in Jackson’s Thalia Mara Hall. Jackson was Pulitzer Prize<br />

and Presidential Medal of Freedom winner Eudora Welty’s life-long<br />

home. Richard Wright, winner of several literary awards, spent<br />

much of his childhood in Jackson. Jackson is also home to Malaco<br />

Records and has produced many well- known musicians.<br />

The Delta<br />

The area of Mississippi commonly referred to as the Delta lies<br />

between the Yazoo and Mississippi rivers. Author David L. Cohn<br />

once said that the Delta “begins in the lobby of the Peabody Hotel<br />

in Memphis and ends on Catfish Row in Vicksburg”. However you<br />

define it, the Delta is best known for agriculture, appliances, and,<br />

more interestingly, as the birthplace of the blues.<br />

The Mississippi Delta is home of “the crossroads” where, according<br />

to legend, renowned Mississippi blues man Robert Johnson sold<br />

his soul to the devil in exchange for the ability to play guitar.<br />

The “King of the Blues”, the late great B. B. King was also born<br />

and raised in the Delta. King is credited with bringing the blues<br />

from the Delta to a wider, more mainstream audience. He was<br />

awarded many honors during his nearly 70 year career including 15<br />

Grammy awards and the Presidential Medal of Freedom. The B.B.<br />

King Museum and Delta Interpretive Center is located in King’s<br />

hometown of Indianola and is where King will be buried this<br />

month. The Delta produced many other well- known blues artists<br />

such as Muddy Waters, John Lee Hooker, Pinetop Perkins, and<br />

David Honeyboy Edwards, just to name a few.<br />

North Mississippi/Tupelo<br />

The northern part of the state is home to two major universities, the<br />

University of Mississippi and Mississippi State University.<br />

The University of Mississippi, also known as Ole Miss, is located<br />

in Oxford. New York Giants quarterback Eli Manning and his<br />

father, former New Orleans Saints quarterback Archie Manning,<br />

are both Ole Miss graduates. Author John Grisham is a graduate<br />

of the University of Mississippi Law School and is still a part time<br />

resident of Oxford. Nobel Prize laureate William Faulkner briefly<br />

attended the university and called Oxford home for most of his life.<br />

The university owns Faulkner’s home, Rowan Oak, which is now a<br />

museum.<br />

Mississippi State University is located in Starkville. It is the largest<br />

university in the state. A number of MSU athletes have gone on<br />

to the pros. Notable alumni include long time senator John C.<br />

Stennis, for whom Stennis Space Center is named and Hartley<br />

Peavey, founder of Peavey Electronics which is located in Meridian,<br />

MS. Author John Grisham received his undergraduate degree from<br />

MSU.<br />

No discussion of north Mississippi would be complete without<br />

mentioning its most famous son, the “King of Rock n Roll”, Elvis<br />

Presley. Presley was born in Tupelo in 1935 and lived there until<br />

moving to Memphis at the age of 13. The shotgun house where he<br />

was born is now a museum toured by thousands of devoted fans<br />

every year.<br />

6 PRIDE, it’s a culture<br />

Volume 05 May 2015 7<br />

PRIDE, it’s a culture<br />

Volume 05 May 2015


Best Practices: Marketing Reports on RIDE<br />

Patriotic <strong>Ryder</strong> Trucks<br />

Did you know that you can pull marketing reports from RIDE? We are all familiar with pulling extracts from<br />

FIS, which sometimes takes hours depending on the amount of data you are trying to pull. The marketing<br />

team has put marketing reports on RIDE to make this easier for you. Let’s walk through the Marketing<br />

Reports section on RIDE so that you know how to use these automated reports.<br />

“This was taken at Cherry Hill, NJ today. I happened to have a red, white & blue tractor on my yard and thought it was pretty cool so I<br />

wanted to share.” Gregory Evans, Rental Sales Representative.<br />

Gregory, thanks for sharing.<br />

1. From the RIDE homepage go to FIS Applications.<br />

2. Scroll down and select Marketing Reports.<br />

3. This page allows you select Region, BU, Location, Rental<br />

Manager (RM), Director of Rental (DOR), VOR, Rental Account<br />

Manager (RAM), Date Range, Report Type, Customer Type, and<br />

SAM Class.<br />

4. Make your selections and select Display Report. Your report<br />

you load as displayed below.<br />

5. Select Download to Excel to export your report. You will have<br />

the option to Open or Save your report.<br />

6. You may see a pop-up box. Select Yes.<br />

7. Your report will export as a formatted Excel spreadsheet. You<br />

can manipulate this document based on your needs.<br />

Customer Satisfaction - CSI<br />

Nathalie Ramirez, Marketing<br />

On a monthly basis the Top 10 locations with the highest number of completed<br />

surveys will receive a FREE LUNCH and Special Recognition!<br />

And the winners of the April Best Practice Contest are:<br />

How to Manage<br />

Rental Accidents<br />

Congratulations. They will receive an Amazon gift card.<br />

Gene Bagnuolo<br />

Leon G. Kochayan<br />

Erin Skidmore<br />

Victor E Vallejos<br />

Mariann Larsen<br />

Mitchell Campbell<br />

Michelle Aponte<br />

Kevin Forney<br />

Tim Casseus<br />

Derek Chiarella<br />

Location # Location Name Completed Surveys CSI Score<br />

207 Milwaukee WI 35 95.6<br />

443 South Phila 34 99.1<br />

134 Greensboro NC 32 93.5<br />

144 Cherry Hill NJ 31 94.4<br />

459 Scarboro Canada 30 94.6<br />

984 Tulsa OK 28 88.6<br />

266 Highland PK 27 99.4<br />

1764 Racine WI 27 99.1<br />

983 Tempe AZ 25 96.7<br />

446 Albuquerque NM 25 96.5<br />

Once winners are announced for each month, a date will be selected to have lunch delivered from the locations preferred restaurant.<br />

8 PRIDE, it’s a culture<br />

Volume 05 May 2015 9<br />

PRIDE, it’s a culture<br />

Volume 05 May 2015


Heat Hazards, The Dangers of Hot Environments<br />

Joe Vanleunen – Safety and Loss Prevention Manager<br />

A<br />

hot job, a hot day and high humidity – it all adds up<br />

to heat stress. Too much heat stress can lead to a heat<br />

illness, the body’s way of saying it can’t take the heat.<br />

There are several types of heat disorders – heatstroke, heat<br />

exhaustion, heat cramps, heat collapse (fainting), heat rashes, and<br />

heat fatigue. They can occur separately or in combination.<br />

When the Body Loses Salt, Cramps Occur<br />

Heat cramps are painful muscle spasms. The arms, legs and abdomen<br />

are usually affected first, but any muscle is susceptible. Heat<br />

cramps strike those who sweat profusely and drink a lot of water<br />

but fail to replace body salt lost through sweating. Low salt content<br />

in the muscles causes painful cramping during or after activity.<br />

2015 Blitz Recap<br />

The Blitz Recap Form is ready on RIDE. We still have some BU’s that are not sharing their success.<br />

Please make sure that you go on RIDE and fill out your blitz activity each month.<br />

RAM’s must have their recap entered by the 25th day of the month<br />

RIDE —Rental Folder —RAM Tool Box —Rental Blitz Recap – new<br />

The Blitz Recap Summary, seen below is also now available on RIDE<br />

Other factors can contribute to or provoke heat stress include age,<br />

weight, degree of physical fitness, medical conditions, prior heat<br />

conditions, and even types of clothing.<br />

Heatstroke Happens When Sweating Stops<br />

Heatstroke occurs when the body’s heat-regulating system<br />

breaks down under stress and sweating stops. There may be<br />

little warning, and it is a medical emergency. A heatstroke victim<br />

usually has red or spotted skin, lack of sweating and a high<br />

body temperature. The victim may also suffer from confusion,<br />

convulsions or delirium before losing consciousness. Unless the<br />

victim receives treatment, death can occur.<br />

If you encounter someone suffering from heat stroke, call an<br />

ambulance and move the victim to a cool place. Thoroughly soak<br />

the person’s clothing with cool water (do not add ice). When the<br />

victim’s temperature has dropped, dry him or her off. If body<br />

temperature rises again, repeat the cooling process.<br />

Heat Exhaustion Occurs With Fluid Loss<br />

Heat exhaustion develops when the body loses more fluid through<br />

sweating than is taken in by drinking water. A victim of heat<br />

exhaustion sweats profusely but becomes extremely weak or giddy.<br />

In more serious cases, the victim may vomit or faint. The skin<br />

becomes clammy and the complexion pale, but body temperature<br />

stays fairly normal.<br />

To treat a victim of heat exhaustion, have the person sip water for<br />

about an hour while laying down. Loosen any clothing and raise<br />

the victim’s feet 8 to 12 inches. Then, apply cool, wet cloths and<br />

fan the victim. If vomiting occurs, discontinue fluids and take the<br />

person to the hospital where an intravenous solution can be given.<br />

Tips To Beat The Heat<br />

The best way to fight heat illness is to<br />

prevent it. Here are some tips to help you<br />

through the hot times on and off the job:<br />

• Drink lots of water. Sweating is one way<br />

your body cools itself. Since sweating<br />

results in water loss, the only way to<br />

replace the water is to drink more of<br />

it. Drink at least eight ounces of water<br />

every 20-30 minutes while working in a<br />

hot environment.<br />

• Avoid alcohol and carbonated drinks,<br />

which can cause cramps.<br />

• Choose proper clothing. Light weight<br />

and light colors are typically best.<br />

• Watch out for others to promptly<br />

identify any symptoms of heat related<br />

illnesses.<br />

Total Number Number Lease Number NR Number Rental Number UVS 2014 YTD BL New<br />

Regions<br />

Participants of Calls Leads<br />

Leads Leads<br />

Leads Revenue Customers<br />

Canada 101 1,453 78 53 219 30 1,742,279.87 2,532<br />

Local Blitz 21 432 23 24 79 12 0.00 0<br />

National Blitz 78 956 51 24 136 17 1,742,279.87 2,532<br />

Night Blitz 2 65 4 5 4 1 0.00 0<br />

Central 413 3,019 246 102 865 76 5,928,781.15 11,750<br />

Local Blitz 201 1,048 116 38 348 23 2,431,805.66 5,480<br />

National Blitz 162 1,426 76 47 264 25 1,491,703.87 2,474<br />

Night Blitz 50 545 54 17 253 28 2,005,271.62 3,796<br />

Northeast 380 3,600 205 64 447 26 11,537,561.57 21,505<br />

Local Blitz 229 2,300 122 39 257 20 7,310,685.69 14,740<br />

National Blitz 82 422 26 13 75 3 2,433,673.18 2,641<br />

Night Blitz 69 878 57 12 115 3 1,793,202.70 4,124<br />

Southeast 582 5,904 339 168 960 50 10,236,426.87 18,554<br />

Local Blitz 312 3,228 193 79 516 24 4,750,897.06 9,904<br />

National Blitz 201 1,988 106 76 250 18 2,110,939.82 3,870<br />

West 626 7,305 611 258 1,302 59 12,468,471.14 24,035<br />

Local Blitz 330 3,141 273 112 467 28 7,807,015.08 12,299<br />

National Blitz 197 2,672 132 79 381 16 3,274,477.32 7,397<br />

Night Blitz 99 1,492 206 67 454 15 1,386,978.74 4,339<br />

Grand Total 2,102 21,281 1,479 645 3,793 241 41,913,520.60 78,376<br />

Perfect Score - Top Phone Performers<br />

Allison Gardner<br />

Angela Carter<br />

Angela Shaw<br />

Angie Stout<br />

Anwar Talbert<br />

Betsy Free<br />

Bonnie Hutchinson<br />

Brandon Purciel<br />

Brett Custer<br />

Brittany Stone<br />

Bryan Hilton<br />

Cheryl Boesel<br />

Cheryl Edwards<br />

Chris Hernlund<br />

Chris Skipper<br />

Cody Smith<br />

Danielle Ashcroft<br />

Deanna Sanner<br />

Donald Lehman<br />

Douglas Long<br />

Elise Ryan<br />

Fred Dimeo<br />

Glen Gherardini<br />

Greg Evans<br />

Jamar Booker<br />

Jamie Karelitz<br />

Jason Barco<br />

Jason Hicks<br />

Jay Ortiz<br />

Jed Mcdermott<br />

Jenna Schell<br />

Jessica Trim<br />

Joe Monteverde<br />

John Forbes Jr<br />

Jonathan Callahan<br />

Jonathan Joyce<br />

Jorge Nejia<br />

Joseph Duelo<br />

Katrina Wojkiewicz<br />

Keith Ramsey<br />

Kelly Avalone<br />

Kelly Blumenthal<br />

Kenneth Nesmith<br />

Kieran Flaherty<br />

Kimberly Hurlburt<br />

Kristine Gustafson<br />

Krystle Ledford<br />

Kurt Knapp<br />

Leticia Solis<br />

Lindsey Rogers<br />

Lisa Boxx<br />

Lisa Pearson<br />

Lois Kapp<br />

Mac Cannon<br />

Mark Butler<br />

Marlene Kirchner<br />

May Rivard<br />

Melissa Schmitz<br />

Michael Bean<br />

Mike Rich<br />

Natalie Greve<br />

Nick Rogers<br />

Pamela Ewersmann<br />

Rachel Martinez<br />

Richard Delisle<br />

Richard Gilley<br />

Richard Makowski<br />

Robert Decerra<br />

Robert Scully<br />

Ryan Stavella<br />

Ryen Henry<br />

S. Palazzolo<br />

Samuel Fuegos<br />

Sarah Higgins<br />

Scott Apley<br />

Scott Maynard<br />

Shiela White<br />

Sonya Timm<br />

Stephan Fitch<br />

Steve Tate<br />

Steven Blake<br />

Taylor Ashley<br />

Terry Rawlings<br />

Tim Kemp<br />

Todor Mihaylov<br />

Torrino Thomas<br />

Will Featherstone<br />

Yogesh Murali<br />

Yvette Herrera<br />

Zack Hasenfratz<br />

10 PRIDE, it’s a culture<br />

Volume 05 May 2015 11<br />

PRIDE, it’s a culture<br />

Volume 05 May 2015


Communicating in Today’s Business Environment<br />

Dan Johnson, Field Asset Manager - South East Region<br />

Did you know that minority purchasing power from 2000 to 2045 is projected to grow<br />

from 1 Trillion to 5 Trillion dollars? The question is how <strong>Ryder</strong> can capture some of<br />

this market?<br />

<strong>Ryder</strong> Vehicle Sales is building Customer Loyalty in a global market with customers whose<br />

primary language is not English. In 2014, RVS partnered with Language Select, a company that<br />

provides translating services in over 200 languages which allows our sales team to speak the<br />

customers language thru a translator. By being able to speak the customer’s language, RVS has<br />

been able to sell trucks to customers that otherwise we would not have been able to communicate<br />

with.<br />

“If you talk to a man in a language he understands, that goes to his head. If you<br />

talk to him in his language, that goes to his heart” ~ Nelson Mandela<br />

While you may speak a second language, one person cannot speak over 200 different languages alone. Now with the use of Language<br />

Select you can. The VSM’s that attended the sales meeting had the opportunity to see how easy it was to use the service.<br />

If you are in a market where there are multiple languages spoken, Language Select is your answer to penetrating untapped potential.<br />

Customer and prospects want to do business in local markets and communicate in a language they are comfortable speaking. With the<br />

ever so changing diverse business climate, choosing Language Select as our business partner has allowed us to reach customers that we<br />

otherwise would not have been able to communicate with.<br />

<strong>Ryder</strong> advertises on the RVS website that we have the ability to communicate in more than 200 languages, something our competitors are<br />

not able to do. This would be another differentiator on why to do business with <strong>Ryder</strong>, a company that reaches out to those of all languages.<br />

National Rental Spotlight<br />

The majority of our national rental customers have seasonal rental needs so it’s important that we anticipate when their peak season is<br />

and reach out to these customers and encourage them to place their rental reservations early. Some of the industries that have seasonal<br />

needs are construction, agricultural, food & beverage, fireworks and delivery/courier. If you have a National Rental customer in one of<br />

these industries that rents, please reach out to other National Rental customers that are in that same industry to ask if they have a need as<br />

well (if PepsiCo is renting, reach out to Coca-Cola, etc…) If your customers are hesitant to place a reservation, remind them that we are<br />

anticipating high rental utilization and we want to assure a vehicle will be available for them.<br />

Current National Rental customers and their peak season:<br />

PepsiCo (New Bern, Frito-Lay, Tropicana, Naked Juice)—Memorial<br />

Day through Labor Day<br />

Edible Arrangements—Valentine’s Day<br />

1-800-Flowers—Valentine’s Day<br />

Honey Baked Ham—Easter<br />

Party City—Summer<br />

Rental CSI Comments From Our Customers<br />

The reason we use<br />

<strong>Ryder</strong> 99.9 % of the<br />

time is the customer<br />

service Danielle and<br />

her team provides.<br />

They are polite and<br />

problem solvers.<br />

The whole staff at<br />

Horsham are very<br />

helpful with all of<br />

my logistic needs..<br />

Great Guys!!!!!<br />

Marketing Corner<br />

Superior Service is the Goal<br />

I wish Don and Mike could solve all of my life’s<br />

problems as quickly and efficiently as they solve any<br />

problems I have regarding truck rentals.<br />

I was in need of a van for an important business event and<br />

<strong>Ryder</strong>, and more specifically; Robert@ The Rohnert Park<br />

branch came through! I was treated as a valued customer and<br />

found this lacking at times with other well known name<br />

rental companies. I will be a customer again thanks to the<br />

professional attitude and customer skills from Robert and<br />

<strong>Ryder</strong><br />

Peter@ Liquid Metal Colors Studio- metal art and design,<br />

Rohnert park, California<br />

I really do enjoy the service I receive from the rental<br />

department...Always a pleasure to speak with Lisa in<br />

Traverse City. Lets not forget about Bob in Greenville.<br />

Just cant say enough about your team :)<br />

Bonnie makes my <strong>Ryder</strong> experience exceptional.<br />

I have worked with other locations and none<br />

compare to her professionalism.<br />

Great stuff at the Kipling Toronto<br />

location.<br />

Letty at the Corpus<br />

Christi <strong>Ryder</strong> location<br />

is awesome!! She has<br />

outstanding customer<br />

service!<br />

Customer service is exceptionally important to our business. We want to make sure that our customers have the best<br />

experience when renting from us. Asking the question, “Was there anything we could have done better?” at the end of<br />

every rental gives us an opportunity to ensure that we have done everything in our power to give our customers the best<br />

experience. CSI is a huge focus for us this year. Let’s make sure that we are making our follow up calls and also getting<br />

our customers to tell us about their experience by taking the survey. We can learn a lot from our customers, and in turn,<br />

give them the best service possible.<br />

Please don’t hesitate to contact the marketing team for more information on our CSI campaign.<br />

We love working<br />

with Cheryl Boesel<br />

at Hope Mills, NC.<br />

She is awesome to<br />

work with.<br />

Every truck I<br />

rent, they are<br />

cleaned very nice.<br />

Bart is so helpful<br />

and nice and does<br />

a great job.<br />

12 PRIDE, it’s a culture<br />

Volume 05 May 2015 13<br />

PRIDE, it’s a culture<br />

Volume 05 May 2015

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