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BCOM 275 Final Exam Guide 4
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1) The term channel in communication means
A. the medium through which a message travels from sender to receiver
B. the context of the communication
C. the volume at which a message is received
D. the process of changing thoughts into symbols
2) This preparation process involves looking at the characteristics of the
receivers of the sender’s message.
A. Determining the message
B. Audience analysis
C. Channel evaluation
D. Receiver response analysis
3) A receiver’s response to a sender’s message is called
A. channel
B. feedback
C. encoding
D. decoding
4) This act is involuntary and happens automatically.

A. Listening
B. Feedback
C. Hearing
D. Responding
5) This happens when you receive, construct meaning from, and respond to the
sender’s message.
A. Responding
B. Attending
C. Listening
D. Hearing
6) With this type of response, you analyze or teach the sender about the cause of
his or her concern.
A. Questioning
B. Interpreting
C. Paraphrasing
D. Evaluating
7) Consider the following exchange: “How do I know God exists? How do you
know he doesn’t?” Which fallacy does the second statement
illustrate?
A. Inconsistency ad hominem
B. Slippery slope
C. Misplacing the burden of proof
D. Perfectionist fallacy
8) Which of the following is a category of reasonless advertising?
A. Endorsement ads
B. Promise ads
C. Functional ads
D. Logical ads

9) A claim is generally not considered credible if
A. it comes from a source assumed to be credible but who is not known to
you
B. the claimant is an interested party
C. the claimant is a disinterested party
D. it seems likely
10) Consider the following statement: “Morgan, you’re down to earth and I trust
your judgment. That’s why I know I can count on you to back me up
at the meeting this afternoon.” This is an example of which fallacy?
A. Argument from pity
B. Slippery slope
C. Guilt trip
D. Apple polishing
11) Providing only two choices when others are available defines which fallacy?
A. Genetic fallacy
B. False dilemma
C. Straw man
D. Ad hominem
12) Stating someone has negative features and his claim is invalid is an example
of which fallacy?
A. Genetic fallacy
B. False dilemma
C. Straw man
D. Ad hominem
13) Audience analysis should occur at what point in the creation of a message?
A. Before the message is sent
B. Once feedback is received
C. After selecting the channel
D. Before the message is created

14) An effective message should be
A. audience-centered
B. topic-based
C. channel-focused
D. time-centered
15) Measurable or observable characteristics of your audience are called
A. psychographics
B. pseudographics
C. statistics
D. demographics
16) Which informal communication channel involves its own abbreviations to
accommodate the limited number of characters available in any given
message?
A. Text message
B. E-mail
C. Handwritten letters
D. Voicemail message
17) Sound and light waves are an example of which part of the communication
model?
A. Encoding
B. Noise
C. Decoding
D. Channel
18) You want to discuss your performance review and possible raise with your
boss. The most effective channel to do this would be
A. e-mail
B. face-to-face

C. team meeting
D. text message
19) When using expert testimonials, speakers should do which of the following?
A. Always quote the expert’s exact words.
B. Share the expert’s credentials.
C. Use experts who have celebrity status.
D. Protect the identity of experts by not naming them.
20) Which verbal support breaks down complex processes or concepts into their
component parts to ensure understanding?
A. Comparisons
B. Analyses
C. Definitions
D. Descriptions
21) What type of language is used when communicating with classmates,
coworkers, family, and friends?
A. Official
B. Informal
C. Ceremonial
D. Formal
22) The connotation of words such as skinny or thin focuses on the
A. actual meaning
B. denotative meaning
C. contextual meaning
D. emotional meaning
23) The individuals you are most likely to influence with your persuasive
presentation are referred to as your
A. peer audience
B. leading audience
C. target audience

D. general audience
24) If you try to persuade your classmates to donate canned goods for the
hungry in your community, your topic is one of
A. policy
B. fact
C. pathos
D. value
25) When you lead, instruct, challenge, or introduce your audience to act on or
accept your solution, you are at which step of Monroe’s Motivated
Sequence?
A. Attention
B. Solution
C. Visualization
D. Action or approval
26) When you display ethos in your persuasive presentation, you have
A. credibility
B. logic
C. emotion
D. evidence
27) What logical fallacy can occur when a speaker focuses on similarities and
ignores significant differences?
A. Either/or thinking
B. Slippery slope
C. Hasty generalization
D. Faulty comparison
28) Groups that value higher power distance believe relationships are
A. individualist
B. relationship oriented
C. hierarchical

D. informal
29) Deliberately blaming individuals or groups for things they really did not do
is called
A. ethnocentrism
B. scapegoating
C. stereotyping
D. discriminating
30) An attempt to characterize causes of events to either personalities or
external situations is called
A. projection
B. halo effect
C. attribution error
D. selective attention
31) The practice of using a case that has already been decided as a guide when
deciding new cases is referred to as
A. legal morality
B. legal paternalism
C. causation principle
D. appeal to precedent
32) A value judgment requires this type of assessment.
A. Worth or desirability
B. Consistency
C. Normative
D. Monroe’s Value Sequence
33) What is the belief that laws are justified if they prevent a person from
harming him- or herself known as?
A. Offense principle
B. Harm principle
C. Legal paternalism
D. Legal moralism