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BCOM 275 Final Exam Guide 4.-bcom275dotcom

For more course tutorials visit www.bcom275.com 1) The term channel in communication means A. the medium through which a message travels from sender to receiver B. the context of the communication C. the volume at which a message is received D. the process of changing thoughts into symbols 2) This preparation process involves looking at the characteristics of the receivers of the sender’s message. A. Determining the message B. Audience analysis C. Channel evaluation D. Receiver response analysis 3) A receiver’s response to a sender’s message is called A. channel B. feedback C. encoding D. decoding 4) This act is involuntary and happens automatically.

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1) The term channel in communication means

A. the medium through which a message travels from sender to receiver
B. the context of the communication
C. the volume at which a message is received
D. the process of changing thoughts into symbols


2) This preparation process involves looking at the characteristics of the receivers of the sender’s message.

A. Determining the message
B. Audience analysis
C. Channel evaluation
D. Receiver response analysis


3) A receiver’s response to a sender’s message is called

A. channel
B. feedback
C. encoding
D. decoding


4) This act is involuntary and happens automatically.

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9) A claim is generally not considered credible if<br />

A. it comes from a source assumed to be credible but who is not known to<br />

you<br />

B. the claimant is an interested party<br />

C. the claimant is a disinterested party<br />

D. it seems likely<br />

10) Consider the following statement: “Morgan, you’re down to earth and I trust<br />

your judgment. That’s why I know I can count on you to back me up<br />

at the meeting this afternoon.” This is an example of which fallacy?<br />

A. Argument from pity<br />

B. Slippery slope<br />

C. Guilt trip<br />

D. Apple polishing<br />

11) Providing only two choices when others are available defines which fallacy?<br />

A. Genetic fallacy<br />

B. False dilemma<br />

C. Straw man<br />

D. Ad hominem<br />

12) Stating someone has negative features and his claim is invalid is an example<br />

of which fallacy?<br />

A. Genetic fallacy<br />

B. False dilemma<br />

C. Straw man<br />

D. Ad hominem<br />

13) Audience analysis should occur at what point in the creation of a message?<br />

A. Before the message is sent<br />

B. Once feedback is received<br />

C. After selecting the channel<br />

D. Before the message is created

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