“ A brand is a story that is always being told ”

“ A brand is a 

story that is always 

being told ” Scott Bedbury 

reconverse 

Branding Manual

Contents 

05. Introduction 

- What is Reconverse 

- Who are Reconverse 

07. Our logo 

12. Our colours 

16. Our typefaces 

20. The rest of the family 

- Rec-ommend 

- RCNVS 

- TalentTalks 

- RecFest 

30. Final thought 

- Contact Us

Introduction 

The purpose of these guidelines is to explain the use of the new brand style and to reinforce 

consistent application of the visual elements in all communications. This includes publications, 

presentations, and all other marketing materials both online and offline. Guidelines on the use 

of the logo are included.

What is Reconverse 

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Who are Reconverse 

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magna id, tincidunt lacus. Donec eu odio accumsan, 

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magna id, tincidunt lacus. Donec eu odio accumsan, 

congue odio at, eleifend nisi. Quisque pretium ut odio id 

gravida. Quisque cursus magna ac sem ifaucibu. 

Introduction 7 

Reconverse - Branding Manual

Logo Design 

Our company logo is an important and valued graphic element and must be used consistently 

and appropriately, even minor variations will undermine and compromise the image 

of the branding.

Logo Variations 

We have a 5 colour variations of our logo, which can be 

used across various platforms. Colours outside of our 

brand colours should not be used. See page 10 for 

‘Our Colours’ specs and guidelines. 

01. Full colour branded purple. 

This is our main logo and chosen branded colour and 

should be used across the board, for tighter spaced 

canvas’s such as profile pictures use the compact (01.A.) 

version of our branding. 

01. 01.A. 

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Our Logo - variations 

8 


02. Full colour light purple 

This option is to be used if colours clash with our main 

branded logo. Our light purple version is to be used on 

darker backgrounds if our white version is not usable. 

0. 

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03. White Logo 

Our White logo is available for when our branded Purple 

is being used as background or for black and white 

applications. 

04. Black Logo. 

Our Black logo is available for a Black & White platforms. 

05. Greyscale 

Our greyscale option is availble for platforms which does 

not allow any colour. 

03. 

04. 

05. 

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Our Logo - Variations 

9 


Our do’s and don’ts 

We’re not a rules and regulations kind of company, 

Nonetheless we like to take pride in our branding 

here is 5 examples of what we think looks cool and 

what we think does not look cool when it comes to 

our brand. 

01. Spacing 

Always give our logo some breathing space the way to 

manage out the spacing is using one ‘O’ evenly around 

the branding. 

01. 

02. 

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02. Distorting 

Please do not stretch our logo or distort it in anyway, we 

like to keep our logo proportioned and evenly spaced. 

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Our Logo - Our do’s and don’ts 

10 


Our do’s and don’ts 

03 Colour & Font changing. 

Do not replace or use A colour outside of the selected 

brand colour scheme see page 10 for list of colours. 

Replacing the font is a definate no-no. The selected 

typeface should be used at all times with the 

presentation of the logo. 

04 Not a good look. 

Do not rotate or flip our logo. 

05 Not outstanding 

Do not add embellishments like drop-shadows, 

embossing etc to the logo. 

03. 

04. 

05. 

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Our Logo - Our do’s and don’ts 

11 


Our Colours 

Our colours are what gives us our personality. The Pantone colours should be used wherever 

possible, with CMYK / RGB being matched as closely as possible depending on the materials 

and print process. Black and white are acceptable as accent colours, in addition to the colours 

within the assigned scheme.

Primary colours 

We have 8 Colours in our branding 4 Primary, 

4 Secondary. To your right is our primary colours for our 

brand. The primary colours are the main colours to be 

used within the branding & for brand publications. 

01. Reconverse Purple. 

This is our main brand colour. 

02. Purple tone 

This purple tone is to be used when working against 

darker based colours. 

03. White 

White is used to compliment our brand colour and also for 

text when brand colour is used 

04. Grey 

Grey is used for text against white / light backgrounds it 

compliments the brand colour to keep the subtle feel. 

01. 

02. 

03. 

04. 

PANTONE: 2612 C 

CMYK: 63 / 98/ 2 / 0 

RGB: 124 / 37 / 130 

HEX: 7B2481 

PANTONE 2572 C 

CMYK: 30 / 52 / 0 / 0 

RGB: 205 / 139 / 218 

HEX: CC8ADA 

CMYK: 0 / 0 / 0 / 0 

RGB 255 / 255 / 255 

HEX: FFFFFF 


CMYK: 61 / 50 / 47 / 40 

RGB: 85 / 87 / 89 

HEX: 555759 

Our Colours - Primary colours 

13 


Secondary colours 

Here we have our Secondary colours. The colours have 

been selected to complement our primary colours and 

broaden our colour palette of choices. 

05. Light Purple tone 

This tone is used to compliment the purple tones against 

dark backgrounds 

06. Yellow 

Yellow is a complimatry colour to purple and also 

complements our brand colour. 

07. Sky Blue 

Our choice of blue is to keep the calm nature of our brand 

and to give us the look of our home in Whitsable. 

08. Rich Black 

We like to use black for text publications when our 

Grey can’t be used. 

05. 

06. 

07. 

08. 


CMYK: 19 / 41 / 0 / 0 

RGB: 220 / 168 / 226 

HEX: DBAE2 


CMYK: 5 / 4 / 100 / 0 

RGB: 254 / 227 / 0 

HEX: FDE300 


CMYK 43 / 0 / 10 / 0 

RGB: 153 / 218 / 224 

Hex: 98DAE9 

CMYK: 50 / 50 / 10 / 100 

RGB: 13 / 4 / 16 

HEX: 0C0310 

Our Colours - Secondary colours 

14 


50% 

50% 

50% 

50% 

50% 

50% 

50% 

Colour breakdown 

Here is a breakdown of our house colours & tints. These tints should be considered for elements such as gradients - 

and should not be used in place (or without the presence) of the primary colours at full tint.. 

10% 

10% 

90% 

90% 

90% 

10% 

20% 

80% 

20% 

80% 

20% 

80% 

30% 

100% 

70% 

30% 

100% 

70% 

30% 

100% 

70% 

10% 

90% 

40% 

60% 

40% 

60% 

40% 

60% 

20% 

80% 

30% 

100% 

70% 

10% 

90% 

90% 

90% 

10% 

10% 

40% 

60% 

20% 

80% 

20% 

80% 

20% 

80% 

30% 

100% 

70% 

30% 

100% 

70% 

30% 

100% 

70% 

40% 

60% 

40% 

60% 

40% 

60% 

Our Colours - Colour breakdown 

15 


Our Typefaces 

Our typefaces are very important to us and are one of the main features to our brand. We have 

carefully selected the typefaces which represent our brand image. These typefaces must be 

used to retain consistency - especially within our logo. 

Replacing fonts with alternatives should not be done under any circumstances. 

All fonts and typefaces can be found in your branding package folder, if you do not have access to the fonts please contact a member of the Reconverse team.

Open Sans 

Open Sans is a nice, clean, smart, simple font and is 

good for anything this is why we use it as our primary 

branded font. Open Sans can be used on Print based 

designs & on the Web (using google webfont is possible). 

01. Open Sans Extra Bold is the typeface used on our 

logo and is the prominent font used for ‘headers & 

page titles’. You will need to amend the tracking slightly 

(if option is available) to keep to the brands style keep to a 

maximum of -50 dependent on the size of the header. 

02. Open sans Semi-Bold is used for sub headers (Open 

Sans Bold can be used.) 

03. Open Sans Light is an option which can be used for 

quotes and tweets along with Open Sans Extrabold & 

Regular. 

01. 

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AaABCDEFGHIJKLMNOPQRSTUVWXYZ 

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02. 



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03. 

Aa 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 


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Our Typefaces - Open Sans 

17 


Ariel (PC) 

Ariel is are body & web based font if you are a 

PC user please use Ariel for all body text purposes. 

Ariel / Helvetica is the option for online media if Open 

Sans option is not available to use via Google web fonts. 

01. 



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01. Arial Regular is the recommended font for PC users 

to use for all body text. 

02. Arial Bold will replace Open Sans Extra Bold & 

Semi bold on Headers / Sub headers if Open Sans 

not available. 

Aa 

02. 



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Our Typefaces - Ariel 

18 


Helvetica (Mac) 

Helvetica is are body & web based font if you are a 

MAC user please use Helvetica for all body text 

purposes. Ariel / Helvetica is the option for online media 

if Open Sans option is not available to use via Google 

web fonts. 

01. 



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01. Helvetica Regular is the recommended font for Mac 

users to use for all body text. 

02. Helvectica Bold will replace Open Sans Extra Bold & 

Semi bold on Headers / Sub headers if Open Sans is not 

available. 

02. 

Aa 



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Our Typefaces - Helvetica 

19 


Reconverse Family 

Our sub-brands 

Within the Reconverse branding we have a few sub brands which make up the Reconverse 

Family. The next 4 pages is a brief snippet of the brands and their guidelines These brands all 

come with their own guidelines to follow in terms of colour or fonts.

Our Sub-brands 

We have a 4 Sub brands under the Reconverse Family. 

Each sub brand comes with the Reconverse speech 

bubble icon which is found on the left handside this is the 

recognasible figure to show it is a Reconverse branding. 

Each sub-brand comes with its own colour palette and 

choices of fonts (if it differs from the parent font). 

The next few pages will give you a brief guideline on 

the logos from colour palettes and font choices. For 

additional information for each brand please visit 

www.reconverse.com/ourbrands. 

rec-ommend 

talenttalks 

#rcnvs 

Reconverse Family - Our Sub-brands 

21 


Rec-ommend 

These two pages are a brief overview of our sub brand - 

Rec-ommend. The two pages will give you a brief 

guideline to the Rec-ommend branding. The two pages 

have been split into 3 brief categories. No.1 Logo 

Variations, No.2 Primary colours, No.3 Font choices. 

Rec-ommend is ..... 

NO.1 Logo Variations - Each sub brand comes with logo variations similar to the Parent brand each sub brand 

comes with the Primary house colour, A sub colour either light or dark colour, white, black & greyscale. 

rec-ommend 

rec-ommend 

rec-ommend rec-ommend rec-ommend rec-ommend 

Reconverse Family - Rec-ommend 

22 


No.2 Primary Colours - Here is the selection of the the sub brands primary colours. 


CMYK: 65 / 0 / 33 / 0 

RGB: 34 / 211 / 197 

HEX: 22D3C5 


CMYK: 82 / 0 / 41/ 0 

RGB: 254 / 227 / 0 

HEX: FDE300 

CMYK: 0 / 0 / 0 / 0 

RGB: 255 / 255 / 255 

HEX: FFFFFF 

CMYK: 50 / 50 / 10 / 100 

RGB: 13 / 4 / 16 

HEX: 0C0310 

No.3 Primary Fonts - Reco-mmend uses the primary fonts from ‘Reconverse’ branding which is Open Sans. 

please visit page 18 for more details. 

Open Sans - Extra Bold 

Open Sans - Semi Bold 



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Reconverse Family - Rec-ommend 

23 


TalentTalks 


TalentTalks. The two pages will give you a brief guideline 

to the Rec-ommend branding. The two pages have been 

split into 3 brief categories. No.1 Logo Variations, No.2 

Primary colours, No.3 Font choices. 

TalentTalks is ..... 



talenttalks 

talenttalks 

talenttalks talenttalks talenttalks talenttalks talenttalks 

Reconverse Family - TalentTalks 

24 




CMYK: 100 / 62 / 0 / 0 

RGB: 6 / 85 / 184 

HEX: 0055B7 


CMYK: 73 / 37 / 0 / 0 

RGB: 62 / 142 / 222 

HEX: 3E8DDD 

CMYK 0 / 0 / 0 / 0 

RGB: 255 / 255 / 255 

HEX: FFFFFF 

PANTONE: Cool Grey 4 C 

CMYK: 29 / 22 / 23 / 3 

RGB: 189 / 187 / 187 

HEX: BCBBBA 

No.3 Primary Fonts - TalentTalks uses the primary fonts from ‘Reconverse’ branding which is Open Sans. 






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Reconverse Family - TalentTalks 

25 


#RCNVS 


C. The two pages will give you a brief guideline to the 

#RCNVS. The two pages have been split into 3 brief 

categories. No.1 Logo Variations, No.2 Primary 

colours, No.3 Font choices. 

#RCNVS is ..... 



rcnvs 

rcnvs 

# 

rcnvs 

# rcnvs 

# 

# 

# rcnvs 

Reconverse Family - #RCNVS 

26 



PANTONE: Red 032 C 

CMYK: 0 / 88 / 68 / 0 

RGB: 247 / 50 / 63 

HEX: F6323E 

PANTONE: Cool Grey 11 C 

CMYK: 62 / 52 / 46 / 40 

RGB: 85 / 86 / 90 

HEX: 555559 

CMYK: 0 / 0 / 0 / 0 

RGB: 255 / 255 / 255 

HEX: FFFFFF 

CMYK: 50 / 50 / 10 / 100 

RGB: 13 / 4 / 16 

HEX: 0C0310 

No.3 Primary Fonts - #RCNVS uses the primary fonts from ‘Reconverse’ branding which is Open Sans. 






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Reconverse Family - #RCNVS 

27 


#RecFest 


RecFest. The two pages will give you a brief guideline 

to the RecFest. The two pages have been split into 3 

brief categories. No.1 Logo Variations, No.2 Primary 

colours, No.3 Font choices. 

#RecFest is ..... 



Reconverse Family - Recfe 28 



PANTONE: Yellow 012 C 

CMYK: 0 / 88 / 68 / 0 

RGB: 247 / 50 / 63 

HEX: F6323E 


CMYK: 62 / 52 / 46 / 40 

RGB: 85 / 86 / 90 

HEX: 555559 

CMYK: 0 / 0 / 0 / 0 

RGB: 255 / 255 / 255 

HEX: FFFFFF 

CMYK: 50 / 50 / 10 / 100 

RGB: 13 / 4 / 16 

HEX: 0C0310 

No.3 Primary Fonts - RecFest uses the primary font ‘Keep On Truckin for Headers and page titles and Open Sans 

Regular for all Body text. If Open Sans is not available please use Arial / Helvetica as a replacement. 

Keep On Truckin 

Open Sans - Regular 



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Reconverse Family - RecFest 

29 


Final Thought 

If you’re in doubt, just refer back to this document. We don’t ask for much, just a little love 

and respect for our brands and the Reconverse Family.We would like to think our brands are 

flexible and allows creativity so give it your best shot and make us proud. 

If you have any questions or queries please do not hesitate to contact us . 

"

We are always happy to answer any questions or even any excuse for a beer. 

70C High Street, Whitstable, CT5 1BB 016227 262 838 hello@reconverse.com

econverse 

Copyright © 2015 by Reconverse.LTD,Reconverse, TalentTalks, RecFest, RCNVS & Rec-ommned are part of the ‘Reconverse family’ Under the Reconverse brand. Copyright © 2015 by 

Reconverse.LTD, all rights reserved. All materials appearing within this brochure may not be reproduced without prior written permission of the publisher and in no case for profit. 

Consult our Reconverse to inquire about use of these materials.

“ A brand is a story that is always being told ”

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