MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper
For more course tutorials visit www.uophelp.com Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One.
For more course tutorials visit
www.uophelp.com
Resources: University Library, Internet
Write a 1,250- to 2,000-word paper in which you recommend
strategies to build media relations and generate publicity for the
organization selected in Learning Team Meeting One.
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<strong>MKT</strong> <strong>438</strong> <strong>Week</strong> 3 <strong>Team</strong> <strong>Assignment</strong> <strong>Public</strong> <strong>Relations</strong> <strong>Campaign</strong> <strong>Strategy</strong> <strong>Paper</strong>Click Here to Buy the Tutorialhttp://www.uophelp.com/<strong>MKT</strong>-<strong>438</strong>/product-961-<strong>MKT</strong>-<strong>438</strong>-<strong>Week</strong>-3-<strong>Team</strong>-<strong>Assignment</strong>-<strong>Public</strong>-<strong>Relations</strong>-<strong>Campaign</strong>-<strong>Strategy</strong>-<strong>Paper</strong>For more course tutorials visitwww.uophelp.comResources: University Library, InternetWrite a 1,250- to 2,000-word paper in which you recommendstrategies to build media relations and generate publicity for theorganization selected in Learning <strong>Team</strong> Meeting One. Address thefollowing in your <strong>Strategy</strong> <strong>Paper</strong>:• List objectives for the PR <strong>Campaign</strong>.• Identify the organization’s publics.• Identify the risks in the strategy.• Write a media release and create a media distribution list for themedia release.• Develop a tactical plan utilizing at least five of the following PRtools:o Event planningo Open houseo Press conferenceo Community evento Sponsorship
o Corporate newsletter—internal or externalo Direct mailo Internet or intraneto Promotional itemso Promotions—sweepstakeso Spokesperson• Evaluate the business implications of your PR <strong>Campaign</strong>.Format your paper consistent with APA guidelines.
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