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The Performance Marke$ng Universe - Affiliate Management Days

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<strong>The</strong> <strong>Performance</strong> Marke/ng <strong>Universe</strong>: How Our World Con/nues to Evolve Rebecca Madigan Execu/ve Director <strong>Performance</strong> Marke/ng Associa/on


AEribu/on Source: BlitzAgency.com


AEribu/on Source: seedtheweb.com


Mobile


PMA Councils • Adver/sers • Agencies • Compliance • Content Mone/za/on • Email • Industry Advancement • Measurements and Insights • Offers and Rewards


Adver/ser Council Jonathan Claydon Director, Strategic Partnerships RealNetworks • Mission: To provide an important perspec/ve and voice of Adver/sers, designed to inform and improve effec/veness of performance marke/ng. • Will develop best prac/ces, guidelines, thought leadership papers and a forum for discussion of industry issues.


Agency Council Dr. Augus/ne Fou CEO Marke/ng Sciences Consul/ng Group • Amanda Lucas, PartnerCommerce • Deanna Dobson, Share Results • Erica Anderson, Share Results • Erica Moynes, NetX • Joshua Jones, <strong>Affiliate</strong>Manager.com • Keith TriviE, MediaWhiz • Rob Petersen, BarnRaisersLLC • Shaz Amin, Blue Track Media


Agency Council PMA Execu*ve Insights Webinar April 9 <strong>Performance</strong> Mindset – Part 1 Case studies on America Heart Associa/on and Tor/lla Land


Compliance Council David Naffziger CEO Brand Verity • Alexandra Forsch, <strong>Affiliate</strong> Window • Brent Elias, ShopFreely.com • Chris Arreguin, Eckim • David Sendroff, CPA Detec/ve • Ernie St. Gelais, Link Connector • Ikonya Nginyo, DrJays.com • Jeff Ransdell, CJ • Kevin Edwards, <strong>Affiliate</strong> Window • Keyur Shah, Rakuten Linkshare • Lori Weiman, <strong>The</strong> Search Monitor • Marty Marion, Deluxe • MaE Dougherty, Google • MaE Maddox, MediaWhiz • Rey Pasinli, Total-­‐Apps • Ruvin Spivak, Swagbucks • ScoE Wright, WebGains • Shaz Amin, Blue Track Media • Steve Refferty, Ac/ve Prospect • Tony Pantano, IM Wave • Wade Tonkin, Fana/cs


Compliance Council Ts and Cs Guide: Retail Adver/sers Publica/on – end of April, 2013 Terms and Defini/ons Publica/on – end of April, 2013


Content Mone/za/on Council Oliver Roup CEO Viglink • Aaron Weissman, SkimLinks • Dave Mackler, AdWork Media • Lucy BarreE, Viglink • Meghan Bender, Skimlinks • Peter Hamilton, HasOffers • Ron Tracy, Team Tracy • Tara McCommons, LinkConnector • Todd Bloch, PartnerCommerce


Content Mone/za/on Council Best Prac/ces: Content Strategies Publica/on – May, 2013


Email Council Crosby Haffner CEO Tactara • Brian Agryropoulos, Neo Ogilvy • Craig Swerdloff, LeadSpend • Jennifer Myers Ward, ebove & beyond • Joshua Blumenfeld, <strong>Affiliate</strong>Network • Peter Wilson, Lashback • Ryan Pombria, Ac/ve Prospect


Email Council Adver/ser and Agency Survey Ac/ve – Open Results June 2013


Industry Advancement Council Deepa Sureka SVP Global Service Opera/ons Rakuten LinkShare • Adam Glazer, Partner Commerce • Choots Humphries, LinkConnector • Durk Price, eAccountableOPM • Keith TriviE, MediaWhiz • Lisa Erlich, Rakuten LinkShare • Marty Bickford, A`rac/on • Marty Marion, Deluxe • Mike Allen, Shopping Bargains • Nicholas Cartwright, <strong>Affiliate</strong> Window • Rick Gardiner, Gardiner Media • Ryan Gilbert, Webgains • Sarah Bundy, All Inclusive Marke/ng


Industry Advancement Council Consumer Survey: Offers and Rewards Publica/on – April 2013 Execu/ve Insights Webinar Series AEribu/on


Measurements and Insights Council Sandrine Thompson Strategic Insights Director Commission Junc/on • Carolyn Kmet, All Inclusive Marke/ng • Durk Price, eAccountableOPM • Eron Zehavi, Swagbucks • Eric Bogard, AdRadar • Karen Hozmeier, ForMeToCoupon • Keith TriviE, MediaWhiz • Michael Arsenault, RevTrax


Offers and Rewards Council Josef Gorowitz CEO Swagbucks • Bret Cassata, Mr. Rebates • Marc Mazzone, Cartera • Mike Allen, Shopping Bargains, • ScoE FiEerman, Coupon Cactus • Tricia Meyer, Sunshine Rewards


Thank you! Rebecca Madigan <strong>Performance</strong> Marke/ng Associa/on rebecca@performancemarke/ngassocia/on.com

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