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MEDIAonline shoppingFoodtown and Woolworths online shoppers don’t justbrowse, they buy. We have built New Zealand’s largestcustomer base of online grocery shoppers with numberscontinuing to grow rapidly. You can also drive productsampling and electronic direct mail through our site.online advertisingGrab the attention of online shoppers right at the point of purchase. Targetcustomers on specific pages with eye catching banner advertising whichcan be linked through to product for purchase, or directly to your products’microsite or website.Reach more customers with email. Our monthly email is a fast and costeffective new channel to deliver your brand or product message.We are always adding to our Online recipe data base. If you have alreadydeveloped recipes for your products why not advertise them with us online.online samplingYou can get your brand into the homes of our customers easily by onlinesampling. Insert product samples into our online shopping orders. Withrefrigerated delivery, we make chilled and frozen sampling possible too.To find out more contact: Adam Hudson09 255 2258adam.hudson@progressive.co.nzONLINE SHOPPING
MEDIAprogressive radioOur in store radio reaches over two million shoppers aweek in our supermarkets nationwide.Commercials run at least eight times per day and morefrequently within the 24-hour 7-day stores. No otheradvertising medium comes within ‘earshot’ when itcomes to getting close to customers.Research shows that over 80% of final purchase decisions are made whenthe shopper is in store. Progressive radio can encourage customers to switchbrands, try new products and take up promotional offers. In store radio is welltested and regular advertisers claim they receive significant increases in salesactivity – without the need for price-cutting or promotions.Progressive radio allows you the opportunity to talk to your customerswhile they’re actually making decisions on what products they will put intotheir baskets. New digital technology means your message is delivered withabsolute clarity. Paid advertising is limited, so your message is leftuncluttered to achieve maximum effectiveness and cut-through.For bookings contact: Colin Gestro at Affinityads(09) 444 9158 or 027 256 8014colin@affinityads.comPROGRESSIVE RADIO
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media - Countdown

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