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IMPACTMASSACHUSETTS CURRENTLY SPENDS AN AVERAGE OF $47,500 TO HOUSE EACH PRISONER FOR ONE YEAR. AS OF JULY 2012, THEREWERE 10,686 INDIVIDUALS INCARCERATED IN MASSACHUSETTS PRISONS. THESE NUMBERS DO NOT INCLUDE COUNTY HOUSE OFCORRECTIONS AND JAILS. ACCORDING TO THE MASSACHUSETTS DEPARTMENT OF CORRECTIONS, THE AVERAGE TIME SERVED FORALL PRISONERS UNDER ITS CONTROL, IS JUST LESS THAN FIVE YEARS, DRIVING THE MEDIAN COST PER PRISONER TO $225,625. THESENUMBERS ALSO DON’T INCLUDE THE ADDITIONAL EXPENSES INCURRED THROUGH COURTS AND POLICE FOR ARRESTS AND TRIALS,NOR WELFARE AND SOCIAL SERVICE PROGRAMMING FOR THE FAMILIES OF PRISONERS. NOR DOES THIS NUMBER INCLUDE THE IMPACTON THE COMMUNITY IN LOST TAXES DURING AND AFTER INCARCERATION. SO HOW MUCH DOES PRISON REALLY COST? REASONABLEESTIMATES, INCLUDING THOSE FROM THE JOURNAL OF CRIMINOLOGY, SAY THE AVERAGE LIFETIME EXPENSES FOR INCARCERATIONAND SOCIAL SERVICES FOR JUST ONE HIGH-RISK INDIVIDUAL IS BETWEEN $250,000 AND $2 MILLION. IN AN ERA WHEN TIGHTENEDBELTS ARE THE NEW NORM, IT IS ABSOLUTELY ESSENTIAL FOR MISSION-DRIVEN ORGANIZATIONS TO PROVE THEIR WORTH AND SHOWTHE BENEFITS OF EVERY PUBLIC AND PRIVATE DOLLAR SPENT.ROCA’S FISCAL IMPACT IS DRAMATIC.ROCA INVESTS $24,500 PER YOUNG PERSON OVER FOUR YEARSAND, AS YOU WILL SEE THROUGHOUT THIS REPORT, THE RESULTSARE UNDENIABLE. ROCA WORKS. ROCA IS AFFORDABLE. ROCA HASTHE DATA TO PROVE IT. THIS IS OUR STORY.


INSPIRATIONIn order to be truthfulWe must do <strong>more</strong> than speak the truth.We must also hear truth.We must also receive truth.We must also act upon truth.We must also search for truth.The difficult truthWithin us and around us.We must devote ourselves to truth.Otherwise we are dishonestAnd our lives are mistaken.God grant us the strength and the courageTo be truthful.Amen”— FROM SHORT NOTES FROMTHE LONG HISTORY OF HAPPINESS BY MICHAEL LEUNIG


IN ORDER TO DO THIS, ROCA HAD TO:• STUDY, ADAPT AND IMPLEMENT EVIDENCED-BASED PRACTICES ROOTED IN FOUNDATIONALTHEORIES OF BEHAVIOR CHANGE• RESEARCH, ADAPT AND IMPLEMENT EVIDENCE-BASED PRACTICES FOR EFFECTIVELY SERVINGTHE HIGHEST RISK YOUNG MEN WHO, WITHOUT AN INTERVENTION, FACE A REALITY OF JAIL,VIOLENCE AND POVERTY• WORK TO ALIGN THE INTERVENTION MODEL WITH THE EIGHT EVIDENCED-BASED PRINCIPLES OFEFFECTIVE INTERVENTION 1 IDENTIFIED FOR COMMUNITY CORRECTIONS• DEEPEN OUR CAPACITY TO COLLECT AND USE DATA, AND CONTINUOUSLY USE THIS DATA TOINFORM ROCA’S STRATEGIC AND OPERATIONAL GOALS• BE ACCOUNTABLE TO OUR YOUNG PEOPLE WITH FULL FAITH AND TRANSPARENCYOVER THE PAST SEVEN YEARS IN PARTICULAR, ROCA HAS MADE SIGNIFICANT PROGRESSWITH THE DESIGN AND COACHING OF OUR INTERVENTION MODEL AND THE DEVELOPMENTOF A PERFORMANCE-BASED MANAGEMENT SYSTEM.SINCE 2005, ROCA HAS:• UNDERTAKEN THREE THEORY OF CHANGE PROCESSES• REFINED ITS TARGET POPULATION TO FOCUS PRIMARILY ON YOUNG MEN• IMPROVED ITS PERFORMANCE-BASED MANAGEMENT SYSTEM• IMPLEMENTED AND IMPROVED STAGE-BASED PROGRAMMING IN EDUCATION, LIFE SKILLS ANDEMPLOYMENT TO ALLOW YOUNG PEOPLE TO ENGAGE• RELAPSE AND RE-ENGAGE, BECAUSE THE MOST EFFECTIVE PROGRAMS, FROM WEIGHT LOSS TOSMOKING CESSATION, ALLOW FOR, PLAN ON AND TAKE ADVANTAGE OF EXPECTED RELAPSES• TRAINED YOUTH WORKERS IN RELENTLESS OUTREACH, MOTIVATIONAL INTERVIEWING,COGNITIVE BEHAVIORAL CHANGE METHODS, AND INTENSIVE FOLLOW-UP• IMPROVED WORKFORCE READINESS AND PRE-VOCATIONAL PROGRAMMINGIN THE LAST FISCAL YEAR(JULY ’11 – JUNE ’12), ROCA:• REFINED THE TARGET POPULATION OF YOUNG MEN (DESCRIBED IN DETAIL BELOW)• FINALIZED THE LENGTH OF THE INTERVENTION TO TWO YEARS OF INTENSIVE PROGRAMMINGWITH TWO ADDITIONAL YEARS OF FOLLOW-UP;• IMPLEMENTED A SUPERVISION TOOL INTEGRATED WITH OUR PERFORMANCE BASEDMANAGEMENT SYSTEM;• IMPLEMENTED A SET OF CONTINUOUS IMPROVEMENT ACTIVITIES FOR TRANSITIONAL EMPLOYMENTAND WORKFORCE READINESS.1Crime and Justice Institute (2004). Implementing evidence-based practice in community corrections: the principles of effective intervention. Boston, MA: Author. Available online at: http://crjustice.org/cji/evidencebased.pdf.


In November 2011, following our third Theory of ChangeProcess, <strong>Roca</strong> refined and narrowed the primary targetpopulation for the Intervention Model to focus on servingyoung men who: Are 17-24 years old; Are adult justice system orjuvenile justice system-involved with risk indicators predictiveof continued adult criminal justice system involvement; Haveno employment history; And live in a contextually determinedradius that promotes participation in center-based services.<strong>Roca</strong>’s choice to work with this primary population was basedin part on the Risk Principle, a tenet of effective correctionspractices, specifically in systems constrained by fiscal limitations.The Risk Principle asserts that when resources are limited, theyshould be directed to those at highest risk for involvement in thecriminal justice system and that higher risk clients should receivethe greatest dosage of treatment and intervention. 2Additionally, in examining <strong>Roca</strong>’s first site replication, which beganin Springfield in 2010 and focuses exclusively on young men, itbecame even clearer that focusing on this population increasedour capacity to implement the Intervention Model effectively andattain desired outcomes. We are now certain that <strong>Roca</strong> can helpthese highest-risk young men make the significant behaviorchanges needed to stay out of prison and positively engage asmembers of our communities.This change required us to restructure the programming at ourChelsea site in order to better align with <strong>Roca</strong>’s newly-definedtarget population and accommodate our secondary populationof young mothers. <strong>Roca</strong> also clarified its enrollment, intakeand eligibility practices to ensure young people are high-riskenough to benefit from our programming. Finally, <strong>Roca</strong> clarifiedits benchmarks and outcomes for the target population. AsROCA NOW FOCUSES ON TWO OVER-ARCHING,LONG-TERM OUTCOMES FOR OUR PRIMARY TARGETPOPULATION: KEEPING YOUNG PEOPLE OUT OF JAILAND GETTING THEM TO WORK. THE RESULTS WESTRIVE TOWARD ARE SWIFT AND CERTAIN:80%– OF YOUNG PEOPLE SEE FEWER NEW INCARCERATIONS;– WILL SEE INCREASED COMPLIANCE WITH COURT-ORDEREDCONDITIONS; AND– WILL SHOW QUANTIFIABLE MOVEMENT TOWARD ECONOMICINDEPENDENCE THROUGH RETAINED EMPLOYMENT.indicated in the participant timeline below, <strong>Roca</strong> is clear in howyoung people move through the model.FOCUS ON RESULTSLast year, <strong>Roca</strong> served over 1,100 young people statewide andsolidified our target population as two distinct groups – youngmen with a high propensity for criminal involvement and youngmothers with several risk factors. To truly assess our work, wedecided to focus on the results of the 409 young men who metthe criteria for our model. With the help of outside evaluatorsfrom Chapin Hall at the University of Chicago, we were able toestablish an impressive baseline for future success measures.6 | www.rocainc.org2Bechtel, Kristin and Barbara A. Pierce, MPPM. “An Overview of What Works in Correctional Interventions.” Crime and Justice Institute (January 2011).


ROCA SPRINGFIELD:Paving the Way for a New Level of Focus and Action<strong>Roca</strong> Springfield continues to be a lesson infocus for us - focus on the highest risk youngmen, focus on long term outcomes and focuson successful replication. The work and lessonsfrom our Springfield Project drove us to refocusour work in Chelsea, <strong>Roca</strong>’s founding site andset the entire organization on a <strong>more</strong> deliberatecourse of work with young people.Replication in Springfield was a process that requireddeliberate steps and the guidance of experienced partners. Wehad the good fortune of working with Hampden County SheriffMichael Ashe in 2008 on a project that led to the planning andimplementation of the <strong>Roca</strong> Springfield Project in June 2010.We also hired Yusef Id-Deen, a long-time community workerto lead our Springfield site, and have staffed the project with ateam from the city and the surrounding areas. Yusef has been agreat leader and having had similar life experiences as many of<strong>Roca</strong>’s participants, he understands and is deeply committedto the critical nature of <strong>Roca</strong>’s mission.The benefits of launching a new site are clear. We were ableto approach the process with the advantage of hindsight andemploy what we learned to date. We also set out to learn andutilize evidence based practices of replication. We studied theresearch, sought the advice of leaders of several extraordinaryprograms across the country and created a step-by-step planthat incorporated continuous 6-month review and improvementcycles. The <strong>Roca</strong> Springfield Project has not only focusedour model but set the blueprint for further replication inMassachusetts or beyond.To date, the greatest gauge of our work in Springfield is theprogress of the young men we serve there. Twenty-one year-oldTrevor Gale is a prime example of the strides that <strong>Roca</strong> Springfieldhas made with this group of highly-disengaged young men.Trevor came to <strong>Roca</strong> with a tough background - a difficult familyhistory, Department of Youth Services involvement and a historyof drug dealing. When Trevor first walked into <strong>Roca</strong>’s doors,he had served multiple stints behind bars and was on a pathtoward <strong>more</strong> jail time. As Trevor <strong>read</strong>ily admits, his future waslooking bleak: “Man, it was crazy, I was headed the wrong wayand I didn’t really know what to do with myself.… I guess I justexpected to keep doing what I was doing, even if it was goingdown a bad path.”10 | www.rocainc.org


“Itruly believe <strong>Roca</strong> is the quintessential program for the City of Springfield, because ofits aim to assist young people of the City to leave gangs and drugs behind and to reduceviolence and improve the local economy. Since <strong>Roca</strong>’s arrival in Springfield, violent crimeand murders have been down. This program is very dear to me because when I wasyoung, I too was like the young people that <strong>Roca</strong> serves. I want to help these youngpeople change their lives just as I have changed my own. That’s my mission, and that’s<strong>Roca</strong>’s mission: to give the highest-risk young men a chance to change.”— YUSEF ID-DEEN, ASST. DIRECTOR OF ROCA SPRINGFIELDBut when he enrolled in <strong>Roca</strong> in 2011, he soon realized there weregreater opportunities to take advantage of – even if it requiredhim to confront his own negative tendencies. His youth worker putit to him plainly: “You can keep running the streets, selling drugsand getting in fights. You can go back to jail if you want. You caneven get yourself killed. That’s all easy to do, just keep doing whatyou’re doing. Or, you can change and make something better foryourself. Get a job. Find a steady place to live. Start saving moneyand have a life that you can be proud of. But that won’t be easy. Itwill take work – hard work. But it’s worth it. You are worth it. Youcan start now and I will help you every step of the way.”No one had ever put it to Trevor like that -nor offered him theirunconditional help. Not the guys from his block. Not his family.Not the prison guards he saw every day when he was lockedup. And it immediately dawned on Trevor: Finally someone haddifferent expectations for him. And in hearing those expectations,he realized that he wanted <strong>more</strong> for his own life than he had evergiven himself a chance to work for. He knew he was smart. Heknew he was tough. But he never believed his life would amount to<strong>more</strong> than he al<strong>read</strong>y knew.So with the constant support of his youth worker and other <strong>Roca</strong>staff, Trevor started down the hard road of change. He startedtalking to his youth worker every day. He attended GED classes.And he began participating in <strong>Roca</strong>’s Transitional Employmentprogram, working hard to complete the mandatory 60 consecutivedays required to move into advanced transitional employment andexternal employment.It wasn’t an easy road. He slipped up a few times and even got lockedup for a short period. But with the help of his youth worker and <strong>Roca</strong>staff, he stayed on course. And within the year, Trevor successfullycompleted transitional employment and started a job with StephenRoberts Landscaping last spring. Trevor is also within striking distanceof attaining his GED, with only 20 remaining points to complete.We expect Trevor to have his GED soon and are excited about theprospect of him pursuing further post-secondary education.According to Trevor, “<strong>Roca</strong> gave me a real opportunity to change. Iam so thankful for that. And <strong>more</strong> than that, they really gave me thechance to be a leader. I was able to work hard and show other peoplewhat was possible. Man, I can’t tell you how much I appreciate that.”Trevor’s success marks a new period for <strong>Roca</strong> Springfield. He willbe part of the first group of young people to graduate from <strong>Roca</strong>’sintervention model there. His story is both a tribute to his owndetermination and proof that high-risk young men are capable ofturning their lives around when given the proper support, skills andopportunity to succeed.SINCE 2009,ROCA SPRINGFIELD HAS:Worked with the Hampden Sheriff’sDepartment on a transitional employmentmodel for offenders in county custody;Raised $2 million to launch and implementthe Intervention Model for very high riskyoung men;Served 136 young men;Issued three results and outcomes reportsabout the work to date;Operated transitional employment crewsand single site placements with areaorganizations and businesses including:Springfield Housing Authority, City ofSpringfield, Westfield Schools, MassachusettsDepartment of Conservation, TrussEngineering, FL Roberts, Stephen RobertsLandscaping, Gagliarducci Construction,and Pride;Worked with a very active and resourcefuladvisory board of <strong>more</strong> than 35 peopleled by Frank Fitzgerald, Paul Doherty,Jan Callahan, and Brian FitzgeraldBought and renovateda building at 29School Street with nodebt and a successfulcapital campaign of$776,500;Raised <strong>more</strong> than$330,000 for threepartner organizations;AndDeveloped a strategicplan for serving<strong>more</strong> than 200 veryhigh-risk young menin Hampden Countyon an annual basis.2012 Annual Report | 11


ROCA AND THE CHELSEA POLICE:With Greater Partnership, Greater ResultsWhen Lt. Ed Conley, a 10-year veteran of theChelsea Police’s drug unit, was promoted byChief Brian Keyes, he was asked to managethe CPD’s participation in the Safe andSuccessful Youth Initiative (SSYI). SSYI is astatewide program created by Governor DevalPatrick and the state legislature, and led bythe Massachusetts Executive Office of Healthand Human Services, with assistance of theMassachusetts Executive Office of PublicSafety and Security, and the MassachusettsExecutive Office of Labor and WorkforceDevelopment.The SSYI called for a coordinated violence intervention strategybetween <strong>Roca</strong> and the Chelsea Police. In a radio interviewwith WBUR, the Boston NPR affiliate, Lt. Conley recalled hisreaction to the assignment: “I think my head spun around afew times and I said, ‘<strong>Roca</strong>? Why am I gonna work with <strong>Roca</strong>?’I came out of a real direct-action, kick-down-doors, lock-emupmentality.”Enter Dana Betts, <strong>Roca</strong>’s Director of Programming. Like Conley,Dana was assigned to coordinate <strong>Roca</strong>’s partnership with theCPD on the SSYI project. For Dana, working with the policewas nothing new. While <strong>Roca</strong> and the CPD started off on thewrong foot over two decades ago, over time, and with the helpof City Manager Jay Ash, <strong>Roca</strong> and the police realized that ifthey worked together, both groups could be <strong>more</strong> productive.SSYI proposed a <strong>more</strong> intensive partnership, requiringintegrated intervention strategies and shared caseloads ofproven-risk youth. Understanding they needed to be on thesame page completely, Dana began training Lt. Conley andother officers on <strong>Roca</strong>’s model. During the trainings, Lt. Conleysaid he immediately recognized the value of increasing CPD’spartnership with <strong>Roca</strong>: “When I got to understand the modeland see what the youth workers do, see how the youth workersapproach kids, how the program tracks clients and tracks dataon those clients, it’s like nothing else I’ve ever seen,”12 | www.rocainc.org


“As much as the research in the field of criminal justice hasadvanced in the last 30 years and with the hundreds of billionsof dollars in correctional spending, the system remainsineffective. Our incarcerated and supervised populationshave grown exponentially and nearly seven of every 10people released from correctional facilities are re-arrestedand half are sent back to prison for a new sentence or for atechnical violation within three years time (Bureau of JusticeStatistics, 2002). Relative to the amount of money investedinto the criminal justice system, few can argue that it is oneof the greatest failures of our time. There are few examplesof such widesp<strong>read</strong> failure in other areas of public policy,especially in relation to the money spent to achieve betteroutcomes. Despite the massive research and evaluationefforts on crime-related risk reduction, many in the fieldstruggle to translate research into practice. There have to beinnovative interventions and we must continue to test theirapplication in real world settings.In the last few years, a community-based non-profitorganization agreed to have its well regarded interventionmodel evaluated. <strong>Roca</strong>, located in the cities of Chelsea andSpringfield, Massachusetts, wanted to know whether whatit was seeing – very high-risk youth successfully movingtoward safety and stability – would be evident under theintense scrutiny of an external evaluation.<strong>Roca</strong>’s intervention model targets the very population ofyoung adults who occupy, or are on a path to fill, our jailsand prisons in hopes of intervening to change the trajectoryof their lives. At the heart of <strong>Roca</strong>’s approach is the belief thatthe individuals involved in the criminal justice system andfacing potential dependence on other public systems, are<strong>more</strong> than their history and presenting behaviors. Strippingaway their history of anti-social and sometimes criminalbehavior, <strong>Roca</strong> relentlessly pursues the potential of this population.While this might be regarded by some as the basis ofa “rehabilitative” approach to corrections or a vestige of anearlier time, <strong>Roca</strong> continues to build a program grounded inresearch and supported by a theoretical foundation of whatworks to change behavior.Research has demonstrated that individuals can change theirbehaviors when involved in appropriate interventions inwhich the individual’s multiple needs are met, where barriersto engagement and participation are addressed and wherethe programs are delivered as they were intended using acore set of proven practices. While there are correctionalprograms and community corrections agencies that havecertainly adopted evidence-based principles for addressinghigh risk offenders and have effectively reduced recidivism,these efforts are not widesp<strong>read</strong>. <strong>Roca</strong> has been developing itscommunity-based, holistic response to at-risk young peoplefor years and is now <strong>read</strong>y to subject this response to rigorousevaluation in two geographic areas. While <strong>Roca</strong>’s willingnessto have evaluation conducted is a tremendous benefitto the field, the potential that the <strong>Roca</strong> model actually worksas envisioned may bridge the yawning gap between researchand policy on one side and outcomes on the other.”Over the past year, Ed and Dana’s work together has growninto an institution unto itself. Their constant data collection,information sharing and long-term strategy developmenthas exceeded the depth of any partnership <strong>Roca</strong> has everengaged in. And importantly, they created a new level ofunderstanding between the police and <strong>Roca</strong> that has reducedviolence in Chelsea. The power of <strong>Roca</strong>’s work with the ChelseaPolice is not lost on Ash, who was instrumental in making thiscollaboration possible:“Equally impressive as the results of the collaboration between<strong>Roca</strong> and the Chelsea Police Department, is the collaborationitself. Both are community stakeholders who have long heldindividual goals for the strengthening of the community and theadvancement of our residents. That both have embraced whatare shared goals has created a powerful and effective forcefor positive change. The bi-product of a better understandingand a solid working relationship means that <strong>more</strong> energy andresources are being focused where they rightly belong - thatbeing on helping those we all want to serve.”– COMMUNITY JUSTICE INSTITUTE, 20122012 Annual Report | 13


SUCCESS AT WORK:The Stories of Jake, Nate and<strong>Roca</strong>’s Workforce Development ProgrammingDuring the summer of 2011, an AmeriCorp VISTA Volunteer applicationcaught the attention of Executive Director Molly Baldwin. The applicationwas submitted by Jake Jacobs, a businessman who was looking for amajor life change. After a very successful career in the for-profit world,he wanted to make <strong>more</strong> of a difference in people’s lives. Jake spentover 30 years on the management and sales end of the manufacturingindustry. He made the decision to become an Americorp Vista Volunteerwith the hope of engaging in meaningful community service.The timing of his arrival at <strong>Roca</strong> couldn’t have been better. <strong>Roca</strong> needed someone who couldadvance its employment programming to the next level of development and performance. Itquickly became clear that Jake was the person to do it. Within several months of Jake’s arrival at<strong>Roca</strong>, Molly took him on as full-time director of the program. With a wealth of business experience,a world view that extended beyond the non-profit world and a management capacity thatexceeded anyone in the position prior to his arrival, Jake launched into managing and improving<strong>Roca</strong>’s programming with a full head of steam.14 | www.rocainc.org


Some improvements that have occurred under Jake’s leadership.• <strong>Roca</strong> expanded its prevocational training to create a <strong>more</strong> direct pipeline toemployment for young men with criminal records, augmenting the on-goingdevelopment of critical soft skills.• Building off the United States Department of Labor Pathways Out of Povertygrant (providing training and industry recognized certifications in entry level andgreen jobs), <strong>Roca</strong> developed its pre-vocational curriculum with a focus on fourcore industries: hospitality, construction, retail and culinary arts. Funding from theUnited Way of Massachusetts Bay and Merrimack Valley and the CommonwealthCorporation Transitional Employment Program Grant supported this work.• <strong>Roca</strong> expanded employer partnerships in the Chelsea, Revere and Bostonarea, including the Marriott Residence Inn, Bolt Facilities Care Corporationand Whole Foods.AN OVERVIEW OF ROCA’S IMPROVED WORKFORCEDEVELOPMENT PROGRAMOver the last two years, <strong>Roca</strong> deliberately focused on strengthening workforcedevelopment through pre-vocational training, workforce <strong>read</strong>iness programming andcontinued improvement of transitional employment.Pre-vocational training provides young people with the basic job skills andcertifications needed to enter the workforce and sustain employment. Young peopleparticipate in on-site training courses to earn informal/formal industry certificationsincluding: OSHA, CPR, Heartsaver AED, Lead Safe Removal, Carpet Care, Floor Care,ServSafe, forklift operation, green cleaning, housekeeping and <strong>more</strong>. We also offerapprenticeships with organizations such as the Carpenters’ Union. Soft skills aredeveloped in resume and interview training, job <strong>read</strong>iness and career exploration.ROCA OPERATES BASIC AND ADVANCED TRAN-SITIONAL EMPLOYMENT SLOTS DESIGNED TOSUPPORT THE DEVELOPMENT AND PRACTICE OFWORKFORCE BEHAVIORS NECESSARY FOR JOBPLACEMENT AND RETENTION. ROCA SERVED 172PARTICIPANTS IN TRANSITIONAL EMPLOYMENT:161WERE SERVED IN BASIC TRANSITIONAL EMPLOYMENT31WERE SERVED IN ADVANCE TRANSITIONALEMPLOYMENT121ATTAINED AT LEAST ONE INDUSTRY-RECOGNIZEDCERTIFICATION148YOUNG MEN WERE ENGAGED IN WORKFORCEREADINESS WORKSHOPS102PARTICIPANTS HAD A MINIMUM OF SIX DEMONSTRATEDSKILLS AND BEHAVIORS ASSESSMENTSIn an effort to <strong>more</strong> appropriately assess young people’s workforce <strong>read</strong>iness, <strong>Roca</strong>developed a Workforce Readiness Criteria that includes four domains youngpeople have to complete to be considered workforce <strong>read</strong>y. They are:• Domain 1 is a checklist of basic needs, such as required identification forms/cards, resumes, transportation plans and childcare plans.• Domain 2 requires completion of 12 workshops, including sexual harassment,workplace communications, mock interviews, understanding CORI and conflictmanagement.• Domain 3 covers demonstrated skills and behaviors that are observed andassessed by crew supervisors, youth workers and vocational instructorsincluding: Being on time, appropriate language, team work, following directions,positive attitude and personal hygiene.• Domain 4 tracks concrete benchmarks including: Completing transitionalemployment, program attendance and completing a minimum of 2 industryrecognized vocational certificationsWhile the success of our revamped employment and workforce developmentprogramming can be viewed in our outcome statistics, perhaps a <strong>more</strong> resoundingtestimony of success can be found in the words of a young person who graduatedfrom <strong>Roca</strong> to a fulltime job.Nate came to <strong>Roca</strong> while living in a halfway house after being released from jail.Prior to incarceration, Nate had been heavily involved in street activity in Boston,particularly drug-dealing. When he was referred to <strong>Roca</strong>, and began participatingin <strong>Roca</strong>’s Transitional Employment Program, his life began to change – slowly butsurely. Speaking about his experience in <strong>Roca</strong>’s Transitional Employment program,Nate was honest about the hard work it took to get where he is now:“When I first came to <strong>Roca</strong>, I didn’t want to work, I didn’t like listening to my crewsupervisor, I hated following directions and, sometimes, I would skip out completely.But after a while, things began to sink in. And no matter how many times I screwedup, <strong>Roca</strong> staff still believed in me so I stuck with it. Along the way, they helped mefigure out how to manage my anger, listen to my supervisors and they helped megain the skills I needed to get a good job. Now, after finishing <strong>Roca</strong>’s program, I’vehad a full-time job for over eight months. Work isn’t easy and it’s not always fun butI stick with it. I’ve come too far to quit now.”“After 30 years in thecorporate world, I made adecision to focus my skillsand passion toward youngmen and women of highrisk who could benefit frommy experiences. At <strong>Roca</strong>, Ifound an organization thatwas very much in line withmy beliefs. At <strong>Roca</strong>, we believein hard truths and thatthe key to our participants’future success is througheducation and work. Theresults we deliver at <strong>Roca</strong>are dramatic. My decision,albeit unconventional, hasproven to be the best decisionof my life. I only wish Ihad made it sooner.”— JAKE JACOBS,DIRECTOR OF BUSINESS DEVELOPMENT & MAJOR GIFTS2012 Annual Report | 15


A RENEWED FOCUS:<strong>Roca</strong>’s Young Mothers ProgramWhen <strong>Roca</strong> decided to focus the bulk of itswork on the highest-risk young men, we wereleft with an important question: Can we, anddo we continue to serve young women? Theanswer was simple: Yes.<strong>Roca</strong> has become such a vital resource for serving high-riskyoung mothers in Chelsea, East Boston and Revere that wedecided we could not and should not abandon this part of ourmission. Nor did we want to.At our Chelsea site, <strong>Roca</strong> works with 200 young mothers a yearand operates the Harbor Area Healthy Families Program for100 first-time pregnant and parenting teens. <strong>Roca</strong> also workswith a higher risk group of young mothers, by combining itsIntervention Model with parenting education for those youngwomen who are not eligible for and/or refuse traditional homevisiting programs.<strong>Roca</strong>’s Healthy Families Program, based on the national modelof Healthy Families America, is a statewide program that isfunded and administered by the Children’s Trust Fund (CTF).The goals of the program are to: Reduce child abuse andneglect; Achieve optimal health, growth and development ininfancy and early childhood; Promote educational attainment,job <strong>read</strong>iness, and life skills; Reduce repeat teen pregnancies;and promote optimal parental health and wellness.In the past several years, <strong>Roca</strong>’s Healthy Families programhas taken off, moving from provisional status in 2009 tobeing awarded in 2011 the highest performing HealthyFamilies Site in the state. We achieved this award throughdisciplined work and persistent effort: Ninety-four percentof our participants had no subsequent births during theirinvolvement in the program last year; A full 100 percent ofparticipants were enrolled with a primary care provider;Ninety-three percent of participants’ children had primary careproviders; and <strong>Roca</strong>’s Healthy Families staff maintained a 95percent home visiting rate for all participants in the program,exceeding program goals by 10 percent.16 | www.rocainc.org


With support from the Massachusetts Pregnant and ParentingTeen Initiative (MPPTI), the Massachusetts Department ofChildren and Families Young Parent Support Program and privatefoundations, <strong>Roca</strong> serves an additional 100 young mothers bycombining its high-risk intervention model, parenting education,and nursing support. Using effective engagement efforts, <strong>Roca</strong>identifies, recruits and retains high-risk young mothers for up totwo years in programming with extended follow-up. This programis at the beginning stages of using theory and performance-basedmanagement to demonstrate its potential for an effective model.Many of the young mothers that <strong>Roca</strong> serves are street andgang involved or abusing drugs or alcohol. Others are involved indomestic violence, the juvenile justice system, foster care or havedropped out of school. Most are unemployed. Others have beenvictims of abuse and neglect and are struggling with trauma/mental health problems and have unstable living conditions.Still <strong>more</strong> are isolated immigrants/refugees, are engaged inrisky sexual behavior and are at high risk of secondary/tertiarypregnancy. Some are, sadly, all of the above. This is difficult forthe young women themselves and often tragic for their childrenand families.To accommodate young mothers who are out of school,lacking work skills and in need of additional supports, <strong>Roca</strong> hasestablished separate programming times with on-site childcarefor educational, pre-vocational and life skills programming. Thisyear, <strong>Roca</strong> also launched a work crew exclusively for youngmothers and on Wednesday evenings, <strong>Roca</strong> hosts upward of 40young mothers and their babies for dinner and programming.Everything we do with young mothers at <strong>Roca</strong> is not onlygeared toward helping them gain important skills but towardbreaking destructive patterns of isolation and poverty. At <strong>Roca</strong>,we offer critical one-on-one support and skill-developmentprogramming, while simultaneously bringing young motherstogether as a community.“This work is not easy, but itis important. I help youngmothers overcome theirchallenges, accomplish theirgoals, and create good livesfor their children. At <strong>Roca</strong>, wegive young mothers the toolsand support to become selfsufficient.And self-sufficiencyis the most important buildingblock for long-term healthand success.”— MARTA GONZALEZ,YOUTH WORKER FOR YOUNG MOTHERSFrom Hardship to Happiness:Stephanie’s StoryLike so many of the high-risk young mothers that <strong>Roca</strong> serves, StephanieColindres first came to <strong>Roca</strong> facing daunting challenges. The Chelsea nativehad two children, no high-school diploma, no prospects for employmentand was involved in an abusive relationship. For Stephanie, dropping outof high-school had marked the beginning of a difficult period in her life.“When I was 17 and stopped going to school, I lost all direction. I wouldjust stay home all day and smoke weed,” she says. Within a year and a halfof dropping out, Stephanie was pregnant with her first child. And withinanother year, she was pregnant with her second.Reflecting on that difficult period, Stephanie remembers feeling stuck:“After I dropped out, I had always told myself that I would go back to school,go to college and make something of myself. But when I got pregnant, itpaused everything. I became extremely depressed because I had to put allmy plans to the side and be a mom first.” To add to the stresses of youngmotherhood, the father of her children was highly abusive. Stephanie knewit wasn’t healthy to stay with him but, since she had nowhere else to live,she stayed.Fortunately for Stephanie, things wouldn’t remain so bleak. Not long afterhaving her second child, she was introduced by a family member to MariaJose Villagran. Maria Jose is a <strong>Roca</strong> staff member that helps high-risk youngmothers get their lives back on track. Maria Jose explained to Stephaniethat she had the power to achieve everything that she always wanted - itwould take time and hard work, but her goals were still worth pursuing. Atfirst Stephanie was skeptical but, when Maria Jose explained what <strong>Roca</strong>could offer, Stephanie accepted.First, Maria Jose made sure Stephanie got out of her boyfriend’s houseand the relationship. Maria Jose helped Stephanie find a place to liveand helped her enroll in GED classes at <strong>Roca</strong>. With a stable place to liveand the support of <strong>Roca</strong> staff, including free childcare while she attendedclasses, Stephanie attained her GED within months. But that was onlythe beginning for Stephanie. She began attending <strong>Roca</strong> programming inculinary arts, cosmetology, Microsoft Word and Excel and she later enrolledinto <strong>Roca</strong>’s youth leadership corp., Youth Star.Now, at 22 years old - with a job through <strong>Roca</strong>, a GED, two healthy childrenand the support of <strong>Roca</strong> staff members - Stephanie feels a redeemedsense of hope about life and a true sense of accomplishment for whatshe has been able to overcome. This year, she plans to enroll in Bunker HillCommunity College and major in business and culinary arts.“I feel extremely positive about the future,” Stephanie says. “Everything isslowly coming into place. Before, I was so afraid that I would amount tonothing. Now I’m extremely optimistic because <strong>Roca</strong> is putting me on theright path to achieve life goals.”


FOCUSING ON THE FUTURE“After years of working with highrisk young people behind bars,in schools and in the streets, Iconstantly faced the struggle ofhow to affect real change andtruly serve the needs I saw on adaily basis. I wanted to be part ofan organization that had a clear,concrete vision of where they weretaking young people and how theywere getting them there. I came to<strong>Roca</strong> because in my heart I knowthis is the work that needs to bedone – and <strong>Roca</strong> is the only placereally doing it.”— TOM MCKENNA,MANAGING DIRECTOR OF ROCA MASSACHUSETTSTHE GOALS FOR ROCA’S STRATEGIC PLAN FORTHE NEXT FOUR YEARS ARE TO:1 Expand <strong>Roca</strong>’s impact on high risk young men(in number or geography)2 Demonstrate the Intervention Model as evidencebasedfor very high risk young men3 Apply the Intervention Model to high risk youngmothers and adjust as needed4 Increase organizational capacity (staff and board ofdirectors) to meet these goals for the present and thefuture, ensuring organizational sustainabilityEvery day since <strong>Roca</strong>’s founding in 1988, we havestrived to do things that help very high risk youngpeople develop the skills they need to changetheir lives. This drive calls us to find solutions, torelentlessly seek excellence and be worthy of theyoung people we serve.Now, almost 25 years later, we know we have an effective modeland we plan to expand our impact. To grow, we need to build ourorganizational capacity, carefully expand to serve <strong>more</strong> youngpeople and implement an impact evaluation, to assess <strong>Roca</strong>’ssuccess as an evidence-based model.Key to that effort is Tom McKenna, who joined us in July as ManagingDirector of <strong>Roca</strong> Massachusetts. The former head of an alternativehigh school for young people in the criminal justice system in NewYork City, Tom brings management expertise, extensive knowledgeof young people, and a positive energy and deep commitment tohelping young people change their lives.OVER THE NEXT YEAR, ROCA WILL IMPLEMENT IMPROVEMENTSTO THE INTERVENTION MODEL, AND INCREASE OUR CAPACITYIN MASSACHUSETTS. WE ARE ALSO CURRENTLY ENGAGED INSEVERAL GROUND-BREAKING PROJECTS:• <strong>Roca</strong> was selected as the first apparent bidder in theMassachusetts Social Innovation Financing Pilot, the nation’sfirst outcomes-based performance and payment model,which will expand our capacity to serve young men inMassachusetts.•<strong>Roca</strong> is working with criminal justice partners in HampdenCounty and Suffolk County to design and launch anAlternative Community Corrections Pilot that we hope tolaunch in the coming year.• <strong>Roca</strong> is planning its first out of state replication for very highrisk young men.18 | www.rocainc.org


FINANCIALSThe selected financial information as presented representsthe results of the combining of operations of <strong>Roca</strong>, Inc. andPallin Youth Center, Inc. Pallin Youth Center is an affiliatednot-for-profit corporation of <strong>Roca</strong>, Inc and shares a commonboard of directors.Pallin Youth Center was formed in 1996 as a 501(c)(2) ofthe Internal Revenue Code for the sole purpose of holdingtitle to property. Combining statements is required underGenerally Accepted Accounting Principles.ROCA, INC & PALLIN YOUTH CENTER, INCFY 2012 COMBINED REVENUES• Government Contract Revenue $4,294,886 54.25%• Private Grants & Contributions $2,830,190 35.75%• Donated Services $270,952 3.42%Special Events (Net) $289,809 3.66%• Income from Investments $230,737 2.91%TOTAL REVENUE $7,916,574 100%ROCA, INC & PALLIN YOUTH CENTER, INCFY 2012 COMBINED EXPENSES• Adult Wages $2,527,583 33%• Youth Wages $865,304 11%• Payroll Taxes & Fringe $775,757 10%Program Services $2,059,884 27%• General & Administrative $1,026,142 13%• Development $503,914 6%TOTAL EXPENSES $7,758,584 100%2012 Annual Report | 19


2012 DONOR LISTWhile <strong>Roca</strong> has recognized the vast majority of our generous financial partners by listing their names in thisannual report, we also recognize there may be some whom we have failed to acknowledge. We are deeplysorry if <strong>Roca</strong> has omitted any donor information and we are equally grateful for the support of those notlisted. Please let us know if your company, foundation or individual name is absent from the report and youhave contributed financially to <strong>Roca</strong>’s work in Fiscal Year 2012. Thank you.$1 MILLION +Children’s Trust Fund *Corporation for Nationaland Community Service *The Kresge Foundation*MassachusettsDepartment of PublicHealth, MPPTI*Ellyn McColgan*Richard and Susan SmithFamily Foundation*Strategic Grant Partners*U.S. Department ofHealth and HumanServices, SubstanceAbuse and Mental HealthServices Administration *U.S. Department ofLabor, Employment andTraining Administration *$100,000-$999,999AnonymousBrookline Mental HealthState Street CorporationStephen and Andrea Kaneb*H.F. Baldwin*City of ChelseaCommonwealth CorporationThe Harry and Jeanette WeinbergFoundationThe Hyams FoundationMassachusetts Department of PublicHealth, Teen Pregnancy PreventionMassachusetts Executive Offi ce ofHealth and Human Services, Safe andSuccessful Youth Initiative (City ofChelsea)Massachusetts Executive Offi ce ofHealth and Human Services, Safe andSuccessful Youth Initiative (City ofSpringfi eld)Massachusetts Executive Offi ce of PublicSafety and SecurityState Street Foundation, Inc.U.S. Department of Health and HumanServices, Offi ce of Community ServicesU.S. Department of Justice, Bureau ofJustice AffairsU.S. Department of Justice, Offi ceof Juvenile Justice and DelinquencyPreventionUnited Way of Massachusetts Bay andMerrimack Valley$10,000-$99,999Anonymous DonorsBank of America Charitable FoundationBaupost Group CharitableBay State HealthcareBeveridge Family Foundation Inc.BNY MellonBushrod H. Campbell & Adah H. HallCharity FundCharles Hayden FoundationChelsea Housing AuthorityChicopee Housing AuthorityCitizens BankCity of RevereCity of Springfi eld CommunityDevelopment Block GrantCity of Springfi eld Community ServiceBlock GrantCity of Springfi eld Police Department(Shannon Grant, Springfi eld)City of Westfi eldClowes FundCommunity Foundation of WesternMassCre8ative IdeasPaul DohertyFrank P. Fitzgerald, Esq.Edward J. Fleming IIIEastern Bank Charitable FoundationFidelity CharitableGary and Nancy GreenbergGoulston & StorrsMark and Jeanne HaggertyBarbara and Amos HostetterInstitute for Educational Leadership(KLCC)Irene E. and George A. Davis FoundationJacobson Family Foundation TrustLAE ConsultingLiberty Mutual FoundationLincoln and Therese Filene FoundationLloyd G. Balfour FoundationMalden Housing AuthorityMassachusetts Cultural CouncilMassachusetts Department of Housingand Community DevelopmentMassachusetts Department of PublicHealth, Substance AbuseMassachusetts Department of PublicHealth, Violence PreventionMassachusetts Department ofTransportationMassachusetts General Hospital, Centerfor Community HealthMassachusetts Water ResourceAdministrationMassportHolly McGrath & David BruceMetropolitan Mayor’s Council (ShannonGrant, Chelsea)Operation WarmPartners Health CarePeople’s United Community FoundationPride IndustriesRay Solem FoundationRed Sox FoundationRowland Foundation, Inc.Roy A. Hunt FoundationSeaport HotelSpringfi eld Housing AuthorityTargetTD Charitable FoundationThe Janey FundThe Mentor NetworkThe Paul and Phyllis Fireman CharitableFoundationThe Schrafft Charitable TrustGregory Torres & Betsy PattulloUnited Way of Pioneer ValleyW. Clement & Jessie V. StoneFoundationWestfi eld Housing AuthorityWork ‘N GearYawkey Foundation$1,000-$9,999Ronald AbdowSonia AlleyneAnonymous DonorsArtcraft Sign Studios, Inc.Anthony DiPaoloAssociated Grant Makers Summer fundBarco’s Nightingale FoundationBeacon Health StrategiesBJ’s Charitable FoundationBlue Cross Blue ShieldBoston Private BankBroadstone Advisors, LLCBunker Hill Community CollegeSusan Okie BushKevin BurkeDavid Canter & Lisa StropeJanet CallahanCarharttCentral BankChelsea Gateway, LLCChelsea Home DepotJacqui ConradCopricoCostcoMr. & Mrs. James CoughlinCVS PharmacyDennis K. Burke, Inc.Duncan Builders, LLCSandra EdwardsF. Lutze & C. Rausch Family FoundationMatthew FeinbergJoseph FicoBrian J. FitzgeraldPaul FranciscoEllen Abbot GilmanGreenberg TraurigGuggenheim PartnersHanover Insurance GroupHarbour Food Service EquipmentHighland Street FoundationHildreth Stewart Charitable FoundationJulie HubbardDavid HunterBeth & Jake JacobsJoshua KraftKayemKirshon Paint WarehouseKoi Design, LLCLewis H. Spence & Robin J. ElyLiberty Mutual FoundationLovett-Woodsum Foundation, Inc.Marine Toys for Tots FoundationMartin MannionMassMutual Financial GroupMassportMaximus Charitable FoundationMetro LacrosseMetroPCS Massachusetts, LLCMGH Center for Community HealthImprovementMelissa MorgantiMorgan Keegan & Company, Inc.Moses Kimball FundMr. Carl Sussman & Ms. Laura LubetskyRichard J. & Mary J. MurnaneN. Brooks MartinNational GridNordblom Management Company, IncNorth Shore Community CollegeNorthern Tree Services, Inc.Northern Trust, NANurse Mates / Soft Shoe CompanyOcean Spray CranberriesOne Bal Harbour Hotel & SpaPalmer PavingMary Eyre PeacockPeter NordblomPhiladelphia Insurance CompaniesPlymouth Rock AssurancePrestige MedicalProject B<strong>read</strong>Ramiro & Sandie TorresRaymark Integrated Retail SolutionsRaymark Xpert Business Systems Inc.Reggie’s AutoRobert and Diane HildrethDwight RobsonAngelica RodriguezBarry RothschildRowe Contracting Co.S & S HotelsHelen SaylesSEI InvestmentsShawsSovereign BankSpencer FoundationStaples FoundationState Street CorporationStop & ShopSymmes Maini & McKee Associates, Inc.TD BankTD InsuranceTelemachus and Irene Demoulas FamilyFoundationThe Boston FoundationThe Clarks Companies, N.AThe Foley Hoag FoundationThe Frederick E. Weber CharitiesCorporationThe Goodyear Tire & Rubber CompanyThe Mentor NetworkThe Reebok FoundationThe TJX Companies, Inc.Timberland PROMark TosiToyotaTraditional B<strong>read</strong>sDonald J. TrufantLorraine WardDeborah WayneWhole FoodsWyndham Hotel$1-$999Aggregate IndustriesAlexander Alvanos PhotographyAlexander, Aronson, Finning & Co., PC.Dr. Kamah H. AliAntoinette J. AllenJane AlpertThomas AmbrosinoAno LLCKeyse AngeloJoseph A. & Laura K. Dranoff AntolinChristine AntonellisJay & Susan AshBAE Systems Employee CommunityFund, Inc.-Kwok-Keung WongAnika BachhuberCynthia M. BargarRepresentative Carlo P. BasileChad BattagliaJuan & Myrna BaquedanoRosemary & Joseph BeschRebecca L. BleuwolffBlouwolff Family FundJudy Ann BigbyBodega StoreBorealBoston CollegeBoston Latino TVPaula M. & Sean H. BowlesHarlan R. BreindelCalvin T. BrownCatharine BufalinoWilfredo L. BuldaDennis K. Burke IncEugene & Shirley BuzderwiczMaryann CaliaCalifornia Pizza KitchenJean L. CalixteHope C. & Brock W. CallenGeorge M. & Nancy A. CaplanCareerPointChristopher CarrKarin CasselJohn J. Cascio, Jr.Alfred Demaria, Jr. & Susan M. Case20 | www.rocainc.org *Given over a multi-year period.


David CentrellaLachman V. & Nancy L. ChablaniPrabal ChakrabartiChelsea BankChelsea Chamber of CommerceChelsea Kiwanis ClubKenneth H. Smail & Cathy J. CrandellChristine CribbOwen ClarkeCoachRichard ColeStephen ColomboCollege of the Holy CrossEdward G. & Andrea L. ConleyConstructors’ Strategy GroupPeter CostanzaSamuel J. & Linda B. CostanzoConsulate of Guatemala in ProvidenceDomenic ConteDanielle CruzKathleen M. & Thomas E. CurranJeannette G. Davis-HarrisSheila DesmondMargaret A. DicoriPaul J. Di Martino & Paula-Juean DiMartinoPatricia L Garin & Joshua M. DohanPaul S. DohertyRodrigo DominguezViraphanah DouangmanyDennis W. DriscollEastern Express Car WashEastern States Insurance Agency, Inc.Eleanor EganAndrew Michael ElderLili-An ElkinsLaurel ElkjerPriscilla EllisGreg EverettDiane M. & David F. FijalCarla R. GarayMichael HarozCatherine HarrisBrooks HeidiCecilio HernandezRuth R. FarisF. L. RobertsKatherine H. FehsenfeldMatthew H. FeinbergMona Lisa K. T. Fernandez & NestorFernandez IIAndrew FerrenMichael FestaJame E. FinnkleAlice FisherSteven FlynnAisha FoxxKappy FreundFriends of Children’s Trust FundFringe Boston, LlcFuture Works, Inc.James F. Gammill Jr. & Susan H.AlexanderGaslight RestaurantWilliam & Susan C. GehlingRita GermanWilliam GibbonsKatherine GilbertMary Jane GillespiePatricia M. GlynnGeoffrey A. GordonSuzanne Seda GoyenecheaAndrew J Goodman & Carolyn M.RamsayLilia GouarianJohn GradyBob GreeleyKatherine D. Griffi thsMaris GrossmanMichael GuerrieroH. Hamilton HackneyScott HaenischRaymond S. & Carol A. HaireRonald HarnarBeth A & Michael K HarringtonHarvard Pilgraim Health CareBrian HatlebergPhilip & Holiday HouckAna E. & Jorge L. HernandezCarlos A. HernandezEllen P. HoyDiane IppolitoIrish Immigration Center Inc.Jewish Cemetery Association of Mass,Inc.Robin G Jones & Hugh R. Jones, IIIBettie KaitzCandice M. KaneStan KaplanDiane C. KaplowitzRudolph & Helen KassTomomi KawamotoYoshimi KawamotoKavid W. KelleyKemuel Shattuck HospitalSamnang KhoeunChristine KiddBayard KimasmithJoanne KittredgeK.R. Rezendes, Inc.Nicole M. LachapelleAnn LambertJennifer J. LamosJim & Michelle LapidesEdward LeClairAndrew L. LeongGerald B. LewisMichelle LevineIra & Carol B. LevinskyLois Levinsky, LICSWPrecious LopezFrank LovellMadelyn Garcia CorporationMaggiano’s Little ItalyMalden Housing AuthorityMarianne E. CentrellaJanice M. & Michael MaciejewiczLizzy J. MalaveCandace D. & Albert M. MarkellaMarkings, IncKelly Ann MarshallMary M. MinerMarybeth Kearns-BarrettMatthew MacheraErin Shayna MonahanYork & Elizabeth MayoKathryn McDonaldCommittee Elect Thomas M. McGeeTimothy P. McLaughlinCynthia H. & Jerome T. McManusMelissa S. McLaughlinMetro Credit UnionMetropolis CafeMichelle MeierDavid MindlinWayne C. & Jacqueline R. MooreKendra A MooreDiana L. MaldonadoDuncan C. & Joy E. McCallumDennis McGurkSarah C. MillerPeter V. MitchellRekha S. MurthyRobert NajjarRory Keogh & Louise NeidleSheryl D. Natsuhara & Rich G. Tokunaga(ck# 6770)Sarah R NewburyNew England Patriots CharitableFoundationNathan & Sarah NewburyMax NibertGregory NobleJohn NoelDavid & Gretchen NovotneyPeggy ObrechtCarolyn O’KeefeCarlos OlivaDiane M. OppelOn Time Express, Inc.Thomas & Marylee OwensP. J. Keating Company“Never believe that a few caring people can’tchange the world. For, indeed, that’s all whoever have.”Padd Inc.Heather L. & John P PagnottaLeila & Kevin ParkePeople’s United BankFabio V. PerezPeter Gold & Luchi PerezJane K. PhillipsMary Ann Pingalone PHDDonna M. PomponioMarc C. PortnoyLuisa Otilia PosadaPhoenix Charter AcademyDavid PruskyVirginia PurvianceJoan QuinlanSister Mary QuinnR. J. Greeley CompanyRobert S. RepucciKevin M. RichRichard J. RobertsRita RobertoRamona L. & Steven G. RenoJacob L. ResnekSarah L. RichmondEdwin G. RobbMary L. RobbLaura Luker & Sara RoperRotha Contracting Company, Inc.Jenny D. RussellWilliam RyanGino SalvatiAmanda Van ScoyocMrs. Helen Chin SchlichteSealcoating, Inc.Morris & Marion SeigalSharon SchulerSherin and Lodgen LLPSpinelli Ravioli MFG Co., Inc.— MARGARET MEADStrategic Distribution, L. P.Bryan W. StumpfKaren L. StumpfDamon Strub & Sara HagaRobert M. & Gladys B. SullivanSierra A. SummersSarath SuongTapeo RestaurantLee TeitelEleanor C. ThayerElizabeth Larkin & Robert H. ThayerThe Charles F. Margaret M.H. ObrechtFamily Foundation, IncThe Ensign Bickford Foundation, Inc.The Harry Frank GuggenheimFoundationThe Lane Construction CorporationMargaret ThompsonBruce D. & Andrea M. TikofskyDenise M. TobinLanita M. TolentinoRobert B. & Rosalyn J. ToomeyLaurence TrainmanSteve TritmanMelissa TrujilloNiki R. & Anthony J. TysonUpperCrustWes Construction CorpIan N. WetzelRachael Kay, Sharon K., Robert JWeathersEmily WhiteJennifer L. WhiteKaryn M. WilsonWolf & Company, P.C.Meelynn WongEric Segal & Anne WrightTodd YatesHajime Yamazaki“Few organizations—and even fewer grassroots, community-based organizations—develop a theoretical framework that “becomes the guidewhereby the organization structures its daily activities to achieve its strategic goals and objectives” (Hunter, 2006:183). More commonly, manyorganizations operate with a loosely defined approach that makes judging the effectiveness of their models and replicating them difficult at best.This is not the case with <strong>Roca</strong>. <strong>Roca</strong> has offered an intensive intervention model for the highest risk teens and young adults in Chelsea, Massachusettsfor over 20 years and <strong>more</strong> recently in Springfield, Massachusetts. <strong>Roca</strong> is unique in many ways: it actively targets the highest riskyoung adults—gang and court involved, school dropouts, teen parents—those who desperately need help and have been abandoned by othersocial institutions, and it relentlessly pursues those young people even when they do not want to participate. Unlike many other organizations,<strong>Roca</strong> is guided by theoretical approaches that are interwoven throughout <strong>Roca</strong>’s youth work and programming.”— HUNT, DANA, PHD, AND BARBARA PIERCE PARKER, MPPM,“PUTTING THEORY TO WORK: ROCA’S INTERVENTION MODEL TO CHANGE THE LIVES OF THE HIGHEST RISK YOUNG PEOPLE..” CRIME AND JUSTICE INSTITUTE (2011), P. 1.


THANK YOU!As always, <strong>Roca</strong> would like to express our gratitude to our amazing staff, partners, and volunteers.Working with young people every day is a privilege, but it takes a lot of work, focus, love and being<strong>read</strong>y to be the most helpful. We also want to thank the <strong>Roca</strong> Board of Directors. The Board’sleadership during FY12 was extremely important as we ventured to our new learning and challenges.Without your support and encouragement, our success wouldn’t have been possible.The following individuals and foundations have also been extraordinarily generous, and have allowed us to take our work to asubstantially different level: Ellyn McColgan, Strategic Grant Partners, The Kresge Foundation, The Richard and Susan Smith FamilyFoundation, Pathways Out of Poverty from the US Department of Labor, and the Safe and Successful Youth Initiative in partnershipwith the cities and police departments of Chelsea and Springfield. Thank you to the Robert Wood Johnson Foundation for fundingthe exploration and planning for our first out of state replication.We are very grateful to be working with a number of people who are sharing their talent and experience with us on strategy,business development, and how to run an organization striving for excellence: Kevin Burke, Former Secretary of the MA ExecutiveOffice of Public Safety and Security and Visiting Professor at Endicott College; Steve Butz, Executive Chairman and Founder, SocialSolutions; Edward Conley, Lieutenant, Chelsea Police Department; Peter Nordblom, President of Nordblom Company; SandraEdwards, Vice President of Institutional Advancement, North Shore Community College; Brian Elliott, Sergeant, Springfield PoliceDepartment; Lenard W. Engels, Esq. , Managing Associate for Policy, Crime and Justice Institute;Brian Hatleberg, City Councilor, Cityof Chelsea, Independent Financial Advisor; and Dwight Robson (<strong>Roca</strong> Board President), Chief Public Strategy and Marketing Officer,The Mentor Network.Thank you to the following people who have been helping us develop an alternative community corrections pilot: PresidingJustice Diana Maldonado, Suffolk County DA’s Office Chief of Staff John Towle, Associate Justice Matthew Machera, Attorney MattFienberg, Attorney Jack Cunha, Lisa Hewitt and Vanessa Velez from the Committee for Public Counsel Services, Chelsea PD Lt.Ed Conley, Chief Probation Officer Tom Tassinari, Hampden County DA’s Office Chief of Staff and Attorney Jennifer Fitzgerald,Hampden County Department of Probation Regional Manager Edward Driscoll, Chief Probation Stephen Ashe, Chief ProbationOfficer Sean McBride, Regional Justice Walsh; Springfield PD Sergeant Brian Elliott, and Kevin Burke, former Secretary of the MAExecutive Office of Public Safety and Security.WE WOULD ALSO LIKE TO THANK THE FOLLOWINGPEOPLE AND ORGANIZATIONS FOR GOING ABOVEAND BEYOND: Massachusetts General Hospital ChelseaHealth Center, Goulston & Storrs, LAE Consulting, ChrisAntonellis, Duncan Builders, Lois Levinsky, Bill Ryan, BostonSeaport, Steven Haley and the Wyndham Hotel, ChristianScorzoni, Former Senate President Robert Travagligni, KarynWilson, and the Hampden County Sheriff’s Department.A special thank you to George Overholser, Caroline Whistler,and Drew van Glahn from Third Sector Capital Partners whowere invaluable on the journey of learning about and preparingfor outcomes based, social innovation programming (as wellas the new members of this journey, John Grossman and RickEdwards from TSCP and New Profit).WE WOULD ALSO LIKE TO TAKE THE OPPORTUNITYTO RECOGNIZE SEVERAL PEOPLE WHO HAVE,THROUGHOUT THE PAST YEAR, SERVED ASMENTORS TO MANY OF US HERE AT ROCA ANDWORKED WITH US TIRELESSLY TO HELP YOUNGPEOPLE CHANGE THEIR LIVES: Chelsea City ManagerJay Ash, Hampden County Sheriff Michael J. Ashe, DYSCommissioner Edward Dolan, and Assistant Superintendent ofHampden County Sheriff’s Department John Fitzgerald.As we move forward and make important decisions about theorganization’s future, we have been lucky enough to learnfrom their wisdom and receive their valuable advice. Thankyou for everything.John Soares, Photography | Christine Antonellis, Design22 | www.rocainc.org


WE ALSO WOULD LIKE TO THANK THE ELECTED OFFICIALS WHO HAVEWORKED CLOSELY WITH ROCA OVER THE PAST YEAR, AND IN YEARS PAST:United States Senator John KerryCongressman Michael CapuanoCongressman Richard NealCongressman Edward MarkeyMassachusetts Executive BranchGovernor Deval PatrickLt. Governor Tim MurraySecretary Jay Gonzalez, MA ExecutiveOffice of Administration and FinanceSecretary Mary Beth Heffernan, MAExecutive Office of Public Safety andSecuritySecretary Judy Ann Bigby, MA ExecutiveOffice of Health and Human ServicesSecretary Joanne Goldstein, MAExecutive Office of Labor and WorkforceDevelopmentCommissioner Edward Dolan, Dept. ofYouth ServicesCommissioner Ronald Corbett, MA Dept. ofProbationUnder Secretary for EOAF, Greg MennisUndersecretary for Criminal Justice SandraMcCroom, MA Exec. Office of Public Safetyand SecurityAsst. Sec. for Policy and Planning, MichaelCoelho, MA Exec. Office of Public Safetyand SecurityAsst. Secretary for Children, Youth, andFamilies Marilyn Chase, MA Executive Officeof Health and Human ServicesAssistant Commissioner, Peter Forbes Dept.of Youth ServicesCity of BostonCity of Boston Mayor Thomas M. MeninoBoston Police Commissioner Edward DavisBoston City Councilor Salvatore LaMattinaCity of ChelseaChelsea City Manager Jay AsheChelsea Chief of Police Brian KeyesChelsea Police Lt. Edward ConleyCity of SpringfieldCity of Springfield Mayor Dominic SarnoSpringfield Police Commissioner WilliamFitchetSpringfield Police Sgt. Brian ElliotCity of RevereCity of Revere Mayor Daniel RizzoRevere Chief of Police Joseph CafarelliMassachusetts State SenateSenate President Therese MurrayChairman of Senate Ways and Means,Stephen BrewerSenator Sal DiDomenicoSenator Gale CandarasSenator Jack HartSenator Tom McGeeSenator Anthony PetruccelliSenator Karen SpilkaSenator KnapikSenator James WelchSenator Bruce TarrMassachusetts House of RepresentativesMA Speaker of the House Robert DeLeoSpeaker Pro Tempore RepresentativePatricia HaddadRepresentative Eugene O’FlahertyRepresentative Kathy-Anne ReinsteinRepresentative Brian AsheRepresentative Cheryl Coakley RiveraRepresentative Angelo PuppoloRepresentative Benjamin SwanRepresentative Carlo BasileRepresentative Marty WalshRepresentative Byron RushingRepresentative Daniel WinslowSPECIAL THANKS TO:Jim Eisenberg, Chief of Staff to Speaker of the House Robert DeLeoIngrid Freire, Esq., Chief Legal Council, Office of Senator Sal DiDomenicoAdrian Madaro, Chief of Staff, Office of Representative Carlo BasileCharles Murphy, Former State RepresentativeDonna LaConte, Office of State Senator Anthony PetruccelliNurys Carmago, Senior Policy Advisor, MA Exec. Office of Public Safety and SecurityMichael Christopher, Policy Manager, MA Exec. Office of Public Safety and Security“Action and reaction,ebb and flow, trial anderror, change - this isthe rhythm of living.Out of our overconfidence,fear; out ofour fear, clearer vision,fresh hope. And out ofhope, progress.”— BRUCE BARTONAND OF COURSE,TO OUR YOUNGPEOPLE ANDTHEIR COURAGETHAT INSPIRES USEVERY DAY!2012 Annual Report | 23


BOARD OF DIRECTORS *DWIGHT ROBSONChief Public Strategy &Marketing OfficerThe Mentor Network(President of <strong>Roca</strong> Boardof Directors)JANET CALLAHANPresidentPalmer Paving Corporation(Vice President of <strong>Roca</strong>Board of Directors)MARK HAGGERTYHead of ProductFidelity Institutional(Treasurer of <strong>Roca</strong> Boardof Directors)DEBORAH WAYNEOwnerDeborah Wayne andAssociates(Clerk of <strong>Roca</strong> Board ofDirectors)MOLLY BALDWINExecutive Director<strong>Roca</strong> Inc.KEVIN BURKEFormer Secretaryof Public SafetyCurrently a professor atEndicott CollegeDAVID CANTEREVP, Practice Management& ConsultingFidelity Institutional WealthServicesJACQUI CONRADFounderdelaCruz Communications,LLCDALLAS CRUZAssociateChoate, Hall & Stewart LLPANTHONY DIPAOLOPresident, CEOWork’N GearSANDRA B. EDWARDSVice President ofInstitutional AdvancementNorth Shore CommunityCollegeMATTHEW FEINBERG, ESQAttorney at LawLaw Feinberg & KamholtzBRIAN FITZGERALDPresident & CEOFitzgerald Company, Inc.PAUL FRANCISCOVice President GlobalDiversity and InclusionState StreetGARY GREENBERGCo-Managing ShareholderGreenberg Traurig, LLPKELLY KALICKPresidentHarbour Food ServiceSTEPHEN J. KANEBVice PresidentCatamount ManagementCorporationERIC RODRIGUEZAlumniGREG TORRESPresidentMassINC(Honorary BoardMember)RAMIRO TORRESRadio PersonalityJAM’N 94.5, WJMN FMBoston*BOARD MEMBERSHIP CURRENT AT TIME OF PRINTING OF ANNUAL REPORT.SPRINGFIELD ADVISORY BOARDFRANK FITZGERALDAttorneyFitzgerald Attorneys At Law(Chair of SpringfieldAdvisory Board)PAUL DOHERTYAttorney at LawDoherty, Wallace, Pillsbury,& Murphy P.C.(Vice Chair of SpringfieldAdvisory Board)SHERIFF MICHAEL ASHEHampden County SheriffDepartment(Honorary Chair of SpringfieldAdvisory Board)RONALD ABDOWPresidentAbdow CorporationJUDGE WILLIAMABRASHKINExecutive DirectorSpringfield Housing AuthorityDR. KAMAL ALIAssistant ProfessorWestfield State UniversityPORTIA ALLENManager, Community &Volunteer EngagementUnited Way of Pioneer ValleyTIM ALLENCity CouncilmanCity of SpringfieldMICHELLE M. BOOTHAssistant Executive DirectorSpringfield Housing AuthoritySTEVEN BRADLEYVice President, Government& Community Relations andPublic AffairsBaystate HealthDANIEL BRIGHTWELL JR.CEOBrightwell Insurance AgencyJANET CALLAHANPresidentPalmer Paving CorporationPHIL CAMBOPresidentNorthern Tree Service, Inc.WARD CASWELLPresidentBeveridge FamilyFoundation, Inc.FRAN CATALDOPresidentC&W RealtySERGEANT BRIAN ELLIOTSpringfield PoliceDepartmentANTHONY FALVOProgram DirectorSalvation Army – Bridgingthe GapCOMMISSIONERWILLIAM FITCHETSpringfield PoliceDepartmentBRIAN FITZGERALDPresidentFitzgerald & Company, Inc.JACK FITZGERALDAssistant SuperintendantHampden County SheriffDepartmentEDWARD FLEMING IIIELLEN W. FREYMANShatz, Schwartz and Fentin,P.C.JENNIFER GABRIELVice PresidentTD BankJIM GARVEYROBERT J. GREELEYPresidentR.J. Greeley Co., LLCELISE M. IRISHDesign PrincipalSpec’s Design Group LLCIDA KONDERWICZPediatric Trauma and InjuryPrevention CoordinatorBaystate Medical CenterBRIAN LEESClerk of CourtsHampden Superior CourtTHOMAS LYNCHDirector of SecurityBaystate HealthJOHN MAJERCAKExecutive DirectorCETROSA MALDONADO-BROWNProbation OfficerHampden Superior CourtBEN MARKENSThe Markens Group, Inc.DARRYL MOSSMayoral AideOffice of the MayorCity of SpringfieldTOM MURPHYSTEPHEN O’NEILGrants Coordinator &Community Affairs OfficerHAMPDEN COUNTYSHERIFF’S DEPARTMENTEVAN PLOTKINPresidentNAI Plotkin Commercial RealEstateBILL POWERSif of the Office ofCongressman NealSISTER MARY QUINNRAMONA RENORegional Re-entry ProgramManagerCareer PointPAUL ROBBINSPaul Robbins AssociatesSTEVEN ROBERTSOwnerF.L. Roberts & Company, Inc.NORMAN ROLDANSchool Committee MemberSpringfield Public SchoolsSystemRUTH ROVEZZIRegional Director,Western RegionDepartment of YouthServicesROBERT SCHWARZExecutive VP ofCommunicationsPeter Pan BusJOE SIBILIACEOGasoline Alley FoundationTONY SIMMONSDirector of CommunitySafety and Outreach UnitHampden County DistrictAttorney’s OfficeTIM SNEEDExecutive DirectorMassachusetts CareerDevelopment Institute, Inc.JEN SORDIAssistant DeputySuperintendentHampden County SheriffsKATIE STEBBINSJACOB STONEExecutive Vice PresidentTD Insurance, Inc.BENJAMIN SWAN JR.Imperva SecureSphereAdministratorMass Mutual Financial GroupSTEVEN TRUEMANDirector of Adult WorkforceRegional Employment BoardBRIAN TUOHEYPresidentCollins Pipe & Supply Co., Inc.BILL WARDPresident & CEORegional Employment Boardof Hampden County, Inc.24 | www.rocainc.org


“In 1991, I went to Chelsea with the receivership and a couple blocks from City Hall was a storefrontprogram that had gotten started a couple of years before, known as <strong>Roca</strong>. It was largely detested bymost of the institutions in town at that time, viewed as somehow an advocate of gang members, atroublesome organization mistrusted by the police, mistrusted by the courts, mistrusted by City Hall.And yet it stayed with its difficult truth.One of the wonderful things about today is that it makes me think to myself: This organization has neverwavered for a moment from the integrity of its commitment to its tasks. It’s never played manipulativerole. It’s never been political for the sake of being political. It’s never done anything except to try andfigure out every day, every hour, every moment, what these young people need and then does it.And for over 20 years, slowly, bit by bit, increment by increment, this city, this region and, increasinglythe nation - national foundations and others - have recognized the extraordinary, extraordinaryachievements of this organization and the extraordinary quality and character if this organization. It isan organization that’s lived by the words of Micah, “Do justice, love mercy, walk humbly with thy God.”And, as a result of simply living fully that life, it has gained all of you and many <strong>more</strong> as friends andsupporters. It gives you hope about the possibilities for human kind, that that’s the case.So thank you, <strong>Roca</strong>. Thank you to the young people of <strong>Roca</strong>, for 20 some years of constant learningand constant hope. Thanks.”— HARRY SPENCEFORMER ROCA BOARD PRESIDENTCIVILIAN COURT ADMINISTRATOR FOR THE COMMONWEALTH OF MASSACHUSETTSREMARKS AT THE ROCA ANNUAL BREAKFAST, MAY 2012Thank you, Harry Spence, for your willingness to help, to guide, struggle with us and challenge us. It hasand continues to be our great privilege to know you and work with you. How lucky we are, here in theCommonwealth of Massachusetts, to once again be recipients of your wisdom, courage and dedicationto humanity. May we all learn to be a little <strong>more</strong> like you.


101 Park Street P.O Box 3053Chelsea, MA 02150 Springfield, MA 01101 www.rocainc.org

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