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Mini Case StudyDuring my time working at Select Fashion, bodycon scuba dresses and sloganswere very much in style and forecasted to be extremely fashionable in the fashionyear of 14/15.Work experience at10I brainstormed some ideas for slogans for t-shirts and for this dress in particular.I started off my writing some ideas down in my notebook and then rewrote thebest ones on Illustrator in ‘Impact’ font. I found that this font was great for slogansand short phrases because it is bold and is very readable.I then sketched out the dress from the brief on Adobe Illustrator (below left)and used a clipping mask to place the words on the dress, curving the lettersalong the panel to see how it would look in real life. This sketch was given thefactory as a CAD to work off. However, a problem in production occurredwhen Topshop started selling a very similar dress in their stores. (Picture of thisdress below right).