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Our Business1958First Foodtownsupermarket opened.Over160Countdown supermarketsnationwide.8New Countdown stores this year. 1Our supermarkets are high volume, low margin businesses.We make our profits by selling large amounts of groceryitems at low prices. In recent years, we’ve been able to growour profitability and many people mistakenly assume that wemust be either raising prices at the checkout or reducing theamount we pay our suppliers.In reality, we’ve been focused on improving our efficiency levels andreducing our waste, which add up to significant gains. These savingsare then reinvested into the business by lowering prices for customersand improving our stores.Cost of goods sold 77.36%Cost of doing business 2 17.93%Earnings Before Interest and Tax 4.71%Total revenue $5,367,076,000Source Woolworths Annual Report 2011Notes1FY 2012.2Includes paying staff, running stores, energy, rent, IT etc.
OperationsCountdown is one of New Zealand’s leadingsupermarket operators, serving more than 2.5 millionNew Zealanders each week.We’re committed to providing our customers with choice, value andconvenience, so they’ll enjoy the best overall shopping experience.It requires smart organisation and committed effort behind thescenes to give our customers a choice of more than 20,000 differentproducts in each of our stores.To achieve this, our in-store teams are supported by four dry grocerydistribution centres, three fresh produce distribution centres, threechilled and frozen distribution centres, two meat processing plants,one seafood processing plant and a central support office.18,423 team members support our stores every day.Moving products from these hubs to our stores means ourdrivers have to travel more than 17 million kilometres per year,making over 250,000 deliveries to keep our stores stocked.SuppliersCountdown works with over 800 food producers and suppliersthroughout New Zealand.We value the relationships we have with our New Zealand suppliers,many of whom have been working with us for decades.We abide by voluntary codes of conduct that promote fair tradingpractices and better business relationships.
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