Annual Report 2010 - Axiata Group Berhad - Investor Relations

The Group, including its subsidiaries and associates,has over 160 million mobile subscribers in Asia. TheGroup revenue for 2010 was RM15.6 billion. TheGroup provides employment to over 25,000 peopleacross Asia.Axiata’s vision is to be a regional champion by 2015by piecing together the best throughout the region inconnectivity, technology and talent, uniting themtowards a single goal: Advancing Asia.Axiata was awarded the Frost & Sullivan 2009 and2010 Asia Pacific ICT Award for Best Telecom Groupand the Telecom Asia Best Regional Mobile Group2010 for its operations in multiple Asian markets.AXIATA’S JOURNEY TO DATEThe Axiata story has been a remarkable one –incorporated in Malaysia on 12 June 1992 as a privatelimited company under the name Telekom MalaysiaInternational Sdn. Bhd. (TMI), operating as a divisionwithin Telekom Malaysia Berhad (TM). The initial focuswas on expanding the Group’s footprint, primarilythrough mergers and acquisitions, building a portfoliowhich balances interest in emerging markets with lowmobile penetration rates and Best-in-Class andinnovation driven subsidiaries in mature markets.In 2008, the TM Group completed a strategicdemerger exercise that saw the separation of themobile business from TM. The demerger resulted in anenhanced TMI, which was merged with Celcom,enabling it to focus on its own core business andaccelerate operational improvements and growthinitiatives; emerging as an independent entity in theregional mobile telecommunications market. TMI wassubsequently listed on Bursa Securities on 28 April2008, marking a new chapter in its transformationtowards becoming a regional giant in the mobilecommunications market.In March 2009, TMI changed its name to AxiataGroup Berhad and launched a new identity, as part ofa rebranding exercise aimed at enhancing its positionas a leading regional mobile operator. The move wasa requisite step to reinforce the Group’s new businessphilosophy and its commitment to Advancing Asia byaddressing the unfulfilled communication needs oflocal populations with affordable and innovativeproducts and services. Axiata has blazed a pathacross the region; from 6 million customers to over160 million across 10 countries, in a matter of 6 years,making Axiata one of the largest mobile players inSouth East Asia.THE NEXT WAVEAxiata is well on its way in its journey of transformation. As we continuewith our journey towards becoming a regional champion, we will focuson our next phase of our transformation process, where we will befocusing on our OpCos. We appreciate and understand that they are allat different phases of development and have different needs due to thediversity of the markets that they are in. Axiata aims to enhance itsleadership role in each of the different markets by offering a comprehensivesuite of services adapted to each of their needs.In Advancing Asia, we remain committed to our core role in nationdevelopment, to make a difference to people’s lives and help transformthe countries in which we operate.pg 41Strength in Diversity