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quantitative tool in business

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MAY 2012 QUANTITATIVE TOOLS IN BUSINESS SOLUTION 2R = x3 – 24x2 + 117Total Revenue (TR) is maximized where MR = cMR = dTR = 3x 2 – 48x + 117 = 0dx3x 2 – 48x + 117 = 03x 2 – 39x – 9x + 117 = 0(x – 13) (3x – 9) = 0x = 13, x = 3d-TR = dMR = 6x - 48dx 2 dxwhen x = 3, dMR = 18 – 48 = - 30dx:. x = 3 maximumP = x 2 – 24x + 117when x = 3P = 3 2 – 24 (3) + 117 = 54P = x – 24x + 117 (Price function)dP/dx – 2x – 24Elasticity (x = 3) = P . 1/dP/dxx= 54 . 1___3 (2x – 24)= 18 . 1 __ = - 1(6 – 24)Elasticity = - 1(v)Profit is maximized at mc = MRFrom the graph at mc = MRx = 2.35Price (x = 2.35) = (2.35) 2 – 24 (2.35) + 117= 66.1225Elasticity (x = 2.35) = 66.1225 . [1/2 (2.35) – 24)]2.35= 28.137-19.3Elasticity = -1.458Page 8 of 12

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