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Juliet Strachan
August 15
TV RECOGNITION9080706050403020100January 2009 April 2015TV recognitionLinear (TV recognition)
TVR EFFICIENCY9080706050403020100January 2009 April 2015TVR EfficiencyLinear (TVR Efficiency)
This report of my deathwas an exaggerationMark Twain, 1897August 15
WHEN THE ADS COME ON…..43% channel hop50% fast forward40% using table or other screen41% Carry on watching
TV VIEWING100908070605040302010018-24 25-34 35-4444-54 55+Free onlinee.g. YouTubeCatchupFreeviewchannelsPaid streaminge.g. NetflixSubscription TVe.g. Sky
ONLINE RECOGNITION9080706050403020100January 2009 April 2015Online RecognitionLinear (Online Recognition)
TV VIEWINGChristmas 2013: 15.3 millionChristmas 2014: 42.9 million
YOUR CREATIVE AGENCYYOUR RESEARCH AGENCYYOUR MEDIA AGENCY
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