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SAMPLE OF CLIENTS“Navigateunderstandsthe needs ofour research &proactivelyprovidesguidelines &suggestions toenhance ourresearch plan.”Charlie ShinMarketing ManagerMajor League Soccer

WHO WE ARENavigate is the industry leader in evaluating and measuringmarketing investments, primarily in sports and entertainment.Based in Chicago, Navigate helps clients determine the valueof their partnerships and understand how they are preforming.Navigate has measured the impact and ROI of hundreds ofsponsorship deals and has valued billions of dollars in sponsorshiptransactions on behalf of brands, properties, universities,and agencies.We have recruited the best people in the industry to be a partof our team. Our employees are both experienced andpassionate about their careers and client relationships.WHAT WE DOMarketResearchMeasuring the impactof sponsorshipsthrough qualitativeand quantitativeresearchValuationCalculating the fairmarket value of sponsorshipinventorythrough our proprietarymethodologySyndicatedResearchConducting studiesto fill quality researchgaps after identifyingemerging trends in theindustry

MARKET RESEARCHResolving the Toughest Questions About SponsorshipNavigate’s primary research can be customized to help clients determine andunderstand strategic objectives while focusing on findings among fans, non-fans,aware fans, and unaware fans across key sponsorship metrics.SPONSORSHIPAWARENESSBRANDIMPACTBRANDATTRIBUTESCONSUMPTIONTRENDSSPONSORSHIPFITPURCHASEINTENTLIKELINESS TORECOMMENDFAN EXPERIENCE

How does thesponsorship drivesales?How does thesponsorship compareto industry standards?How many fansactually know who thesponsor is?What is the impact ofthe sponsorship on thesponsor’s brandperception?Is the sponsorshipeffectivelyreaching thesponsor’s targetdemographic?How do strategic decisionsinfluence keyperformanceindicators?

VALUATIONAssess the Fair Market Value of a SponsorshipValuation measures a sponsorship’s fair market value by determining the mediaequivalent/exposure value of each sponsorship asset, as well as the cost ofactivation.1 2 3 4x x xImpressions Visibility CPM Premium=Fair MarketValueNAVIGATE’SVALUATIONMETHODOLOGY

Over$3 billionin sponsorship transactionshave been valued using our methodologyat a 95% confidence interval.NAMINGRIGHTSMULTIMEDIARIGHTSJERSEYSPONSORFOUNDINGPARTNERSHIPSRATE CARDVALUATIONEXPERIENTIALONLINE &SOCIAL MEDIAIN-VENUEFEATURES

SYNDICATED RESEARCHInnovative Research, Unparalleled InsightsNavigate’s syndicated research is a way for us to stay informed of industry trendsand opportunities and share those valuable insights with our customers.Total Fan ExperienceInsights into increasingtickets sales, engagingfans with the most currenttechnology, maximizing effectivenessof brand activation,increasing revenue to all areason-site, and understanding themost relevant fan behaviorsand desires.The Hispanic PlaybookThis study provides anin-depth look at Hispanicsports fans, including abroad perspective of the sportsthey consume, how theyconsume them, as well as theirattitudes toward differentsources of information andsponsors.Social Media ScoreboardThis comprehensive andinsightful report provides anin-depth look into theimpact social media has onsports fans within the seven USsports - NFL, MLB, NBA, NHL, PGATour, NASCAR, and MLS.

Actionable InsightsAs the amount of data that is available toproperties and brands increases, the importanceof a knowledgeable partner that can turn suchdata into actionable insights becomes moreevident. Navigate connects research to objectivesand answers those questions that are mostimportant to your business.Sponsorship Best PracticesNavigate provides groundbreaking insightderived from the world’s leading syndicatedstudies on sponsorship and interaction withhundreds of prominent players in the sports andentertainment business on a daily basis.Negotiation TacticsNavigate acts a day-to-day client contact inguiding clients through the process ofnegotiation by leveraging cutting edgeresearch, industry know-how, and Navigate’sproprietary comparative database.

ObjectiveRed Bull sought the help of Navigateto assess its sponsorship impactamong an NBA team.SolutionNavigate conducted multi-waveonline panel studies over a period oftwo years, assessing four differentsegments: fans, non-fans, Hispanicfans and non-Hispanic fans.Navigate managed the study,including the design, programming,testing, fielding, data processing,data analysis and report creation.ResultsThe information guided Red Bullto effectively restructure theirpartnership and implementseveral new activations tacticsthat increased the overallsponsorship value for Red Bull.Sponsorship Awarenessis strong...58%53%22%Gen PopFanCASE STUDYRed BullPerceived to beSponsored by RedBullYao MingAndy MurrayKobe BryantChris PaulLionel MessiHispanicsNon-Fan29%14%13%13%12%18%“We successfullysecured one of the topMLS jersey deals, a250% increase over ourprior deal with a”10year commitment fullyvalued at the NavigateResearchvaluation.Andy CarrollVP of Corporate Partnerships

MLBProperty$638KFair MarketValue ofexposurefor one(1)foulpoleSimilar MLBExample$633K$568KFair Market Value:$519K$633K$850KProposed Fee:34% > than Fair Market ValueCASE STUDYReal Salt Lake$321K$318KObjectiveReal Salt Lake sought the help of NavigateResearch in order to assess the exposure valuea Real Salt Lake jersey sponsor would receivefor being featured on the team’s jersey, as wellas the comprehensive package of sponsorshipassets that accompany the jersey in such apartnership.SolutionNavigate assessed the overall exposure valuea potential new jersey sponsor would receivefrom the sponsorship assets the club wouldallocate for the new partner. Navigate alsoprovided benchmarking information, prospectivesponsor profiles, as well key insights tohelp guide Real Salt Lake during its searchand acquisition of a new jersey partner.ResultsAlthough Salt Lake City is one of the smallestmarkets in the MLS, Real Salt Lake signed one ofthe largest MLS jersey deals in the MLS. Thecurrent deal is worth three times more per yearthan the previous fee and about $1.3 millionmore per year than the current stadiumnaming-rights deal.

811 W. Evergreen Ave.Suite 201Chicago, IL 60642Phone: +1 (312) 762 7474Fax: +1 (312) 527 3170info@navigateresearch.com