The Voice Jan - Feb 2015.pdf

NO.3 | JAN-FEB | 2015

UnderspendUnderspend is well and truly on the way, and we only have onemonth to go to reach our £1,000,000 target. We are doing well, but westill need a huge push – so keep going team!

Ice NewsRings of the bell• Avon and Somerset Police• Gloucestershire CCG• Worcestershire• Arden GEM CSU• Telford Stop Smoking in Pregnancy service• Tewkesbury BC• North Derbyshire CCG• Incommunities• Hardwick CCG• Community Impact Bucks• Cheshire and Merseyside SCN• Livability• Manchester City Council• Home Group• Slough• Rochdale (Health Smart)• Leicester City Council• Cheltenham Borough Council• Calderdale MBCGraphic Scribes‘People’Performance & NumbersAs expected December was a tough month, we managedto beat the sales target by £9k but made a loss of £14kagainst an expected loss of £30k. December is always atough one to balance as it is only a three week month butwe managed to limit the loss as much as possible.The good news is that we delivered an absolutelyamazing January, exceeding sales and profit targets by£25k making a net profit of £40k!!! So we are still ontarget to deliver a profit to the end of March which isgreat news and a real credit to how hard everyone isworking! With four weeks to go we need to keep pushing,a real team effort!Most Valuable PlayerDecemberHannah and Milena were a dream team in December,winning our Christmas Special MVP!January & FebruaryHuge congrats to Tom Ward for winning January andFebruary’s MVP!Milena has stepped up to the plate, and taken onthe challenge of conducting more and more graphicillustrations for our clients. As you can see, she is reallycoming on in leaps and bounds! We’ve had a lot ofinterest in our graphic scribes recently, so it’s onwardsand upwards.Graeme’s going for goldGraeme is taking part in the Virgin London Marathon inlate April. This year he is running for the charity CORE– who fight all types of gastrointestinal disease, includingcancers. It’s a cause close to his heart, and if you wouldlike to help him reach his £1,500 target, get in touch(graeme.morgan@icecreates.com), or visit his JustGivingpage: https://www.justgiving.com/GraemeMWe introduced the new, all-singing all-dancing, HRsystem this month! It will allow us to book our ownholidays, check out our teams’ holidays, and soon wewill be able to extend it to all sorts of HR; includingorg charts, reports, and talent map. If you have anyquestions about the system, don’t hesitate to contactSuzanne (suzanne.roberts@icecreates.com).Caffeine-freeChris M is writing a blog over on Puffell about giving upcaffeine for Lent (not sure the rest of us in the officecould manage that.)

Ice Brand NewsDigi site launchOur new microsite for our digital work has just gone live,and we’ve already had interest from across the country. Itlooks great, and now we have a strong base to roll out toour other areas. Keep your eyes peeled for them!View it here.Introducing our new behavioural insight practice!We also have some fantastic new creative to helpbegin to articulate our new behavioural insightpractice. A big thanks to Hannah and Ian for all theircreativity and dedication over the past few months.To find out how behavioural insight can benefit yourwork and clients, please contact Ben!In readiness for the coming financial year, we are startingto share and embed our new, innovative behaviouralinsight practice across ICE.Behavioural insight is fundamental to everything wedo, helping us and our clients make the best informeddecision, based on truths not assumptions, to achievedesired behaviour change and outcomes.This week, we have launched our new monthly‘Lunchtime Labs’ to share and embed the latestbehavioural thinking, research and science across thewider team. Please see the timetable of upcoming labsbelow! If you want to present a session, or find out more,please contact Ben (benjamin.buckby@icecreates.com).Miss it? Miss out.

Fresh FacesStephen TheobaldJob RoleMarketing Communications PractitionerThree words on email signatureInnovative | Strategic | DrivenHow long have you been at ICE?2 monthsWould you rather have the power to fly,or breathe underwater?Neither, would rather have the power ofinvisibility (yes I really am that nosey),or telekinesis (would be amusing to freakpeople out). However, if I had to chooseone, it would be to fly.What is one country you want to visit,but haven’t?Just one? BrazilWhat’s your favourite colour and why?Red, it has the longest wavelength andis often perceived as a powerful colour.Interesting fact – one key property of redis that it appears closer than it actually is,so is good at grabbing attention first, thatis why it is used in traffic lights. However,my reason for picking it is much simplerthan that, I saw a red Ferrari when I wasyounger and fell in love.Adam MooreJob RoleSenior Research PractitionerThree words on email signaturePerceptive | Intuitive | CollaborativeHow long have you been at ICE?3 weeksIf you could master one skill, whatwould it be?I’d like to be able to play guitar.What did you want to be when yougrew up?Britney Spears’ husband, but I would havesettled for being a professional golfer chasing agolf ball and sun around the globe.What is your pet hate?People being inconsiderate of others, especiallydrivers who do not indicate!We are always expanding, sowatch out for more newbiesjoining our team soon!

HLS“just wanted to say thank you for helpingme get through the last few months of thenon smoking process. Thank you for yourprofessionalism and friendly approach.Thank you so much”“Just to let you and your team know I amso grateful that I attended one of thesefree health checks as it became apparentthat I might have a blood pressureproblem.At my assessment, you referred me tomy GP, as you were concerned aboutmy BP readings. I had an appointmentwhere they also had concerns havingtaken 3 readings and asked me to return4 weeks later for a further 3 readings;which also gave them concern. I was thenfitted with a 24hr monitor and should begetting the results later today. All mightbe well, however if not at least it has beenpicked up and can be treated/supportedand monitoredThrough the course of my life I have hadmy BP checked and it has never beforebeen a problem so I was totally unawarewhen I attended the appointment with you.I am so grateful for your service and thecare taken throughout my appointment,I will certainly encourage colleaguesto attend an assessment if I hear thempondering about it.”Happy ClientsWe have had some wonderful feedback recentlyfrom clients who are thrilled with the work we do.Let’s keep doing positive things, and helping tomakebetterhappenWell done to Design and Digi“These [designs] are absolutely brilliant –congratulations to all involved. I love them and can’tstop looking at them”– Director of Comms; Gloucestershire CCG

SouthWork on the ASAP campaign continues forGloucestershire CCG, with some really strongcreative and digital tools! We’ve had fantasticfeedback from the client as well.MidlandsWe will start delivering the Stop Smoking inPregnancy service in Telford and Wrekin from April,and we’ve just started delivering paid-for HealthChecks in Farnham. We are also currently tenderingin West Midland’s for Stop Smoking services,NHS Health Checks, Health Trainers and WeightManagement. All systems are go over at HLS!Updates fromaround the countryGreat work from Laura gaining publicity in theWorcester News! View the article here.

Social MediaReach#makebetterhappen 881,141@Puffell 214,100@ice_creates 186,200898 followers1,400 followers466 likes50 likes38 likes

BirthdaysGuillaume – March 4thBen – March 24thHannah Dwerryhouse – April 1stMarie – April 17thJayne – April 19thGraeme – April 27thIan – April 29thElla – April 30thDatesLent: Feb 18th – April 2ndSt Patricks Day – March 17thMother’s Day – March 18thApril Fools Day – April 1stGood Friday – April 3rdEaster Sunday – April 5thEaster Monday – April 6thSt George’s Day – April 23rdDon’t forget the clocks spring forwards onthe 29th March – Summer is nearly here!Edited by Ella KeatingDesigned by Hannah DoddIf you have any suggestions,please email hannah.dodd@icecreates.com