Domestic Manufacturing Key for Competitiveness in Brazilian Professional Hair Care Market
Brazil Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015 - 2020) Request for Sample Data / Brochure: http://industryarc.com/pdfdownload.aspx?id=7394
Brazil Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015 - 2020)
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Brazil <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong><strong>Market</strong> Revenue (2014-2020)Brazil Salon LandscapeBrazil <strong>Professional</strong> <strong>Hair</strong><strong>Care</strong> <strong>Market</strong> OverviewBrazil <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong><strong>Market</strong> by Distribution ChannelBrazil Cosmetics &Personal <strong>Care</strong> <strong>Market</strong> OverviewBrazil <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong><strong>Market</strong> Share AnalysisBrazil Country Overview.Top 5 Company Profiles(Trends, Developments,<strong>Market</strong> Share by Product Category)Brazil <strong>Professional</strong> <strong>Hair</strong><strong>Care</strong> Products <strong>Market</strong> ScopeAppendixTABLE OF CONTENTSWeb 8/7/2015 - www.<strong>in</strong>dustryarc.com | Mail Web – - www.<strong>in</strong>dustryarc.com sales@<strong>in</strong>dustryarc.com| Mail – <strong>in</strong>fo@<strong>in</strong>dustryarc.com3
SCOPE OF THE STUDY“Brazil <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products & Services <strong>Market</strong>” <strong>in</strong>cludes the study of Back Bar and Over-the-Counter products sold <strong>in</strong> the year 2014Back-bar products are used by professionals/stylist <strong>for</strong> the services <strong>in</strong> the salonOver-the-Counter or take-home /salon retail products are the professional hair care products that are soldover the salon counter by hairdressers or hair specialists and sales through other retail <strong>for</strong>mats such asspeciality stores, supermarkets, onl<strong>in</strong>e etcThe report focused more on the products sold and used <strong>for</strong> services <strong>in</strong> salonGeographically, the report focuses on Brazil with special emphasis on the federal capital, Brasilia, Rio deJaneiro and Salvador, the <strong>for</strong>mer capitals of Brazil, Sao Paulo, Belo Horizonte and Porto AlegreThis report deals with 4 major hair-care categories namely, hair color<strong>in</strong>g, straighten<strong>in</strong>g, re-bond<strong>in</strong>g andperm<strong>in</strong>g, Shampoos and conditioners and hair styl<strong>in</strong>gWeb - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
SURVEY QUESTIONNAIRE : KEY DATA POINTS‣ Survey Questionnaire was designed focus<strong>in</strong>g on the aspects below : Average number of customers <strong>for</strong> each salon by Service Type Per<strong>for</strong>mance of each brand and average share of sales <strong>for</strong> each of the product categories under the scope Product costs based on the Brands and Product Categories Customer preferences with respect to Brands and Type of Products Profit marg<strong>in</strong>s <strong>for</strong> various products and reasons <strong>for</strong> us<strong>in</strong>g a specific product by a salon <strong>Market</strong> Size <strong>for</strong> each product category from the Manufacturers’ Perspective Distributors’ Perspective <strong>in</strong> terms of Demand and Salon PreferenceWeb - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
CATEGORY DEFINITIONSSHAMPOOSShampoo is used to clean hair and scalp by remov<strong>in</strong>g dirt and oil caused by environment and external products appliedon hair. Various types of shampoos are available <strong>in</strong> the market such as shampoos <strong>for</strong> colored hair, dry hair, normal hair,oily hair, treatment shampoos, anti-dandruff shampoos.CONDITIONERSConditioners are used <strong>in</strong> treatment and to soften the hair. It is used after shampoo to improve the texture andappearance of hair. Various types of conditioners are available <strong>in</strong> the market such as deep conditioners, leave <strong>in</strong>conditioners, anti-dandruff conditionersHAIR STRAIGHTENING & PERMING PRODUCTSIt is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of straighten<strong>in</strong>gare Japanese Straighten<strong>in</strong>g, <strong>Brazilian</strong> Straighten<strong>in</strong>g, kerat<strong>in</strong> hair treatment etc.HAIR COLORING PRODUCTSThese products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as desired.The degree of permanence and <strong>in</strong>tensity differs. This category <strong>in</strong>cludes permanent, semi-permanent, demi-permanent,temporary colors and bleachesHAIR STYLING PRODUCTSDesigned to control and enhance hair appearance. It Includes gels, mousse, volumizers, styl<strong>in</strong>g lotions, hair spray,thickeners, sh<strong>in</strong>e enhancers, pomades, waxes, tonics and styl<strong>in</strong>g lotionsHAIR TREATMENT PRODUCTSThese products are designed to treat scalp sk<strong>in</strong> disorder or damaged hair due to prolonged or repeated heat exposure,chemical exposure and by straighten<strong>in</strong>g and perm<strong>in</strong>g. It <strong>in</strong>cludes oils, serum, mask, Scalp cleans<strong>in</strong>g solution, spray,lotion.Web - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
BRAZIL SALON LANDSCAPE, 2014 As of 2014, the total number of salons offer<strong>in</strong>g professional hair services were estimated to be around 135000 outof which 84.4% are unorganized In 2014, hair color<strong>in</strong>g, straighten<strong>in</strong>g and treatments are the most dom<strong>in</strong>ant hair salon services <strong>in</strong> Brazil The price of the service varies depend<strong>in</strong>g on the hair type, length of the hair, products preferred <strong>for</strong> usage and thesalon type In recent years many family hair salons have opened up, this is new service concept <strong>in</strong> BrazilAverage Prices For <strong>Hair</strong> <strong>Care</strong> Services In Brazil, 2014Salon Split , By Category, 2014ServicePrice Range (BRL)<strong>Hair</strong> Color 110-250Straighten<strong>in</strong>g or Perm<strong>in</strong>g 250-400UnorganizedOrganized<strong>Hair</strong> Wash( Shampoo, Condition<strong>in</strong>g) 90-170Cut-Blow-Dry (Styl<strong>in</strong>g) 75-150Source: Expert Insights, IndustryARC AnalysisSource: IndustryARC AnalysisWeb - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
BRAZIL PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Product market of Brazil was valued at BRL X,XXX.XM (USD XXX.XXM) <strong>in</strong> 2014 and ispoised to exhibit a growth rate of X.X% CAGR to reach BRL X,XXX.XXM (USD XXX.XXM) by 2020Shampoos and conditioners occupied the largest share of XX.X% <strong>in</strong> professional hair care product market, with arevenue of BRL XXX.XXM (USD XXX.XXM) <strong>in</strong> 2014<strong>Professional</strong> hair styl<strong>in</strong>g products is the fastest grow<strong>in</strong>g segment which is estimated to grow at a CAGR of X.X%dur<strong>in</strong>g the <strong>for</strong>ecast period 2015-2020<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products <strong>Market</strong> Revenue, by Category,2014-2020 (Million)<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products <strong>Market</strong> Share,by Category (2014)Service 2014(BRL) 2014($) 2020(BRL) 2020($) CAGRColor<strong>in</strong>g XXX.XX XXX.XX XXX.XX XXX.XX X.X%Perm<strong>in</strong>g andStraighten<strong>in</strong>gShampoo &Condition<strong>in</strong>gXXX.XX XXX.XX XXX.XX XXX.XX X.X%XXX.XX XXX.XX XXX.XX XXX.XX X.X%Styl<strong>in</strong>g XXX.XX XXX.XX XXX.XX XXX.XX X.X%Total XXXX.XX XXXX.XX XXXX.XX XXXX.XX X.X%Source: Expert Insights, IndustryARC AnalysisSource: Expert Insights, IndustryARC AnalysisWeb - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
PROFESSIONAL HAIR CARE MARKET TRENDS, BY PRODUCT CATEGORY, 2014CategoryTrend<strong>Hair</strong> color• -------------------------------------------------------------------------------------------------------------• ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Perm<strong>in</strong>g & straighten<strong>in</strong>g• --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------• --------------------------------------------------------------------------------------------------------------------------------------------------Shampoos & conditioners• -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------• --------------------------------------------------------------------------------------------------------------------------------------------------Styl<strong>in</strong>g products• --------------------------------------------------------------------------------------------------------------------------------------------------Web - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
PROFESSIONAL HAIR COLORING PRODUCT MARKET, 2014 <strong>Professional</strong> <strong>Hair</strong> color<strong>in</strong>g market <strong>in</strong> Brazil was valued at BRLXXX.XXM (USD XXX.XXM) <strong>in</strong> 2014. It is estimated togrow at a CAGR of X.X% through 2020 to reach BRL XXX.XXM (USD XXX.XXM) Permanent hair colors are the most preferred products <strong>in</strong> hair color<strong>in</strong>g, which held a share of around XX.X% <strong>in</strong>2014. Semi and demi permanent hair color<strong>in</strong>g products , bleach<strong>in</strong>g products and toners accounted <strong>for</strong> XX.X% ofthe market In Brazil, P&G is the dom<strong>in</strong>ant player <strong>in</strong> the professional hair color<strong>in</strong>g market with a share of XX.X% <strong>in</strong> 2014<strong>Professional</strong> <strong>Hair</strong> Color Products <strong>Market</strong> Revenue,by Company(2014) (Million BRL)<strong>Professional</strong> <strong>Hair</strong> Color <strong>Market</strong> Revenue by ProductType, 2014Rank Brand Percent share Value (Million BRL)1 Procter & Gamble Co XX.X% XXX.XX2 L'Oreal Group XX.X% XXX.XX3 Alfaparf Group XX.X% XXX.XX4 Henkel AG & Co. KGaA XX.X% XXX.XX5 Itallian <strong>Hair</strong>tech XX.X% XXX.XXTotalXXX.XXSource: Expert Insights, IndustryARC AnalysisSource: Expert Insights, IndustryARC AnalysisWeb - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
COMPANY PROFILE - L’OREAL GROUPL’OREAL GROUP : PROFESSIONAL HAIR CARE PRODUCTS – BRAZIL <strong>Professional</strong> hair care brands of L'Oréal group available <strong>in</strong> Brazil <strong>in</strong>cludes L’Oreal Professionnel, Redken, Matrix,Pureology ,Mizani and Kerastase Around XX.X% of L'Oreal Group's professional hair care products revenue <strong>in</strong> Brazil was generated from the sale ofprofessional shampoos and conditioners <strong>in</strong>clud<strong>in</strong>g treatment products <strong>in</strong> 2014, whereas hair color<strong>in</strong>g productscontributed to XX.X% of the revenueL'Oreal Group: Brazil <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products <strong>Market</strong>Share, By Category(2014)Source: Expert Insights and IndustryARC AnalysisWeb - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
RESPONDENTS SNAPSHOTTotal number of primary respondents were - XXXThis <strong>in</strong>cluded the salon owners, hair stylists, distributors, sales managers and manufacturersMa<strong>in</strong> areas covered where Sao Paulo, Rio de Janerio, Brasilia ,Curitiba, Porto Alegre, Belo Horizonte andSalvador120100Number Of Respondents806040200BelezaNaturalSoho Walter's JacquesJan<strong>in</strong>eAntony Su Beauty Helio Pr<strong>in</strong>cesshairW StudioHugoBeautyLady&lordBeautyExpertOtherSource: Expert Insights and IndustryARC AnalysisWeb - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
DemandSideDatabaseRESEARCH METHODOLOGYPRIMARY SOURCESMARKET ESTIMATIONMETHODOLOGY(BOTTOM-UP APPROACH)FOCUSED GROUPS &RESEARCHERSSalon Owners, Salon Managers,Manufactures of <strong>Professional</strong><strong>Hair</strong> <strong>Care</strong> Products. Distributorsand Suppliers3 membered three focusedgroups were assigned work tovisit the salons or contact thesalons and complete the surveySECONDARY SOURCESPrimarySourcesSecondarySourcesFocusedGroups &ResearchersTwo Researchers were asked tocollect the data on a weekly basisand generate qualitative andquantitative analysisSalon Web Portals, Journalsand Beauty Magaz<strong>in</strong>es,Country Statistics Association,Premium Databases <strong>for</strong> PricesDATA CONSOLIDATIONOne Project Manager and aconsultants with experience <strong>in</strong>consumer sector manages theentire team and validates thecollected dataINFORMATION SOURCEDWeb - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
FOCUSED GROUPS RESEARCH FLOWSurveyGroup 2SurveyGroup 2SurveyGroup 2SurveyGroup 1DistributorsSurveyGroup 3SurveyGroup 1ManufacturersStatistical ToolSalonOwnersSurveyGroup 3SurveyGroup 1SurveyGroup 3F<strong>in</strong>al ProcessedDataWeb - www.<strong>in</strong>dustryarc.com | Mail – sales@<strong>in</strong>dustryarc.com
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