NIGERIA

Endorsed by the Nigeria Olympic CommitteeTHE INDUSTRY OF SPORT IN NIGERIAU N D E R S TA N D I N G T H E P OT E N T I A L SL E V E R A G I N G T H E O P P O R T U N I T I E S

BACKGROUNDSportPlays a central role in the lives of manyOffers a prospect for the society as a whole.NigeriansNothing galvanizes us more than sports.The only national endeavor which every Nigeriansupports without thought totribal, ethnic, regional or political sentiments.Sport Development in NigeriaStill largely government dominatedCorporate involvement in sports is largely Corporate Social Responsibility (CSR)Hampered by lack of funds for development of the industryGross underdevelopment of the sports structures required to assure a virile sports sector of the economy.Reduced to a footnote, with emphasis been placed on participation at eventsShortage of capacity in the sectorT H EA N N U A L S P O R T S I N D U S T R YP R O G R A M M E.ngLack of understanding of the economic potentials in the industryThe Annual Sports Industry Programme developed by School of Media and Communications of PanAtlantic University and Premium Sports Management Services as facilitatorsEstablished to build capacity in sport in Nigeria and entrench the foundations of a whole spectrum ofsupport structures and ancillary services to build a virile sports industry in the country1

KEY OBJECTIVES OF THE PROGRAMMETo communicate the place of sports as a driver of economic and national developmentTo build capacity in understanding sports as both entertainment and businessTo develop and entrench the culture of effective sports managementTo explore sports as a tool for community development andconflict managementTo identify skill gaps of sports practitioners and improve capacityin these areas.To explore viable strategies for optimizing creativity in sports developmentand communicationTo engage with the private sector to increase their understanding and capacityto assess the opportunities within the sports industry, with a view toleveraging same to build a vibrant sector of the Nigerian economy2

THEPROGRAMMEBuilding capacity through a series of workshopstargeted at key operators, investors, practitionersand communicators in the sports sectorEach workshop is 2 days longResource Persons have been drawn frompractitioners in the ancillary sectors of the sportsindustry locally and internationallyEach workshop is based on clearly defined modulesdesigned to provide knowledge in the particulararea of sports in focusEach workshop is designed for a specific group ofthe target focus local and international investors,media practitioners, sports managers, regulatoryauthorities, content managers, media owners,athletes, medical practitioners, etc.3

WORKSHOPDETAILS4

1WORKSHOPMODULESCHANGING THE GAME - The outlook for Sports as a business.Date: 11th August 20151. The size and scope of the sports industry- The contributions of sports to the economy2. The Global Sports Economy – Global Impact of Sports3. Sport in developing countries - Maximizing the impact and effect4. Contemporary Issues in sports – Sports development strategies5. Trends in Sports Development in Nigeriaa. An overview of the potentials of the sports industryb. The role of the private sector in the sports industry6. The Nigerian Sports Industry Manifesto5

2WORKSHOPMODULESSPORT TOURISM, CONTENT & MEDIA DEVELOPMENT– Developing and maximising the value of the sports tourism business– Media as a key driver of the sports industryDate: End of September 20151. Culture and Sports – Developing Tourist destinations and the tourism industry2. Impact of Sports tourism on urban development3. Sports Volunteering – Potentials for Social Change and Image Building4. Sport as Entertainment5. Sports and global media management in a local context6. The Media in the sports industrya. Sports media enterprise as a contributor to the sports economyb. Sports content as a driver of the media industry7. New Media and Sports Development6

3WORKSHOPMODULESBRIDGING THE KNOWLEDGE GAP - Ethical practices and capacitybuilding in the sports industryDate: End of October 20151. Maximising the management of Sports Federations as key drivers of sportsdevelopment2. Communication Strategies as tools for management of sports federations3. “Life after sports” – Building capacity for retirement from active sportsparticipation4. Mitigating the effects of Illegal practices in sport5. Ethics and Sports Journalism7

4WORKSHOPMODULESSPORTS AND TECHNOLOGY – The role of technology in thesports industryDate: End of November 20151. Technology and Sports Mediaa. Content developmentb. Events deliveryc. Broadcast technology2. Digital Media and Sports Content delivery3. Impact of Technology in Sports development4. Research and Development in Sports Medicine5. Wearable Technology - Research and Development in Sports Kits andEquipment6. Athletes' Development and Management8

PROPOSEDFACULTY9

CONFIRMEDKeynoteSpeakerDr. Jim PulcranoExecutive Director and Member of the EMBA Teaching TeamIMD Business school, SwitzerlandKevin RobertsEditorial Director, Sport Business GroupEngr. Habu GumelPresident, Nigeria Olympic Committee (NOC)Robert MutsaukiDr Larry IzamojeChairman / CEO, Brila Sports GroupExecutive Director - RM Sports Management,Former Technical DirectorAssociation of National Olympic Committees of Africa (ANOCA)Chief (Dr.) Patrick EkejiFootballer, Lecturer, Sports AdministratorFormer Director General, National Sports CommissionAbimbola IloManaging Director, Integral LimitedGary RathboneFounder, Sports News AfricaFormer Head of Africa, Supersports.Dele OdugbemiManaging Director, Media Share NigeriaMrs. Sally MbanefoDirector GeneralNigeria Tourism Development Corporation (NTDC)Dr. Akin AmaoFormer Director/ Chief Medical OfficerNational Sports CommissionTunji Adeyinka,Managing DirectorConnect Marketing Limited(An Affiliate of Octagon Worldwide Marketing)James TsaaiorAssociate ProfessorPan Atlantic University School of Media and CommunicationMitchell ObiPresident International Association of Sports Journalists(AIPS) Africa10

INVITEDMr. Godwin EmefieleCentral Bank GovernorDavid DeinFormer Vice Chairman of Arsenal FCFormer Vice Chairman of the Football AssociationDmitry ChernyshenkoPresident and CEOSochi 2014 Winter Olympic GamesBrett YormarkCEO Brooklyn Nets and Barclays Centre, New YorkEdwin MosesChairman, USADAMultiple Olympic Gold medallistPioneer Chairman, Laureus Sports AcademyAntonio ZeaFormer DirectorGlobal Football Innovation, Adidas...and a host of personsfrom various sectors ofbusiness and sportshave been invitedsubject to confirmationof their attendance.Thimon De JongFuturist and Strategic foresight expertTom ClaesManaging DirectorSports app development agency Panenka76Mr Emeka MbaDirector General,Nigerian Broadcasting Commission (NBC)11

PROGRAMMEFACILITATORS12

PAN-ATLANTIC UNIVERSITYSCHOOL OF MEDIA AND COMMUNICATIONhe School of Media and Communication of the Pan Atlantic University Lagos, evolved directly from the CentreTfor Media and Communication (CMC) instituted in 2006 in recognition of the critical role of this sector inshaping societal values and cultural life. No less important, the contribution of the creative industries toeconomic growth and the GDP is gaining recognition as well. Specifically, the establishment of the School of Mediaand Communication is informed by the aspiration to train professionals in the creative industries who would upholdthe highest intellectual, ethical and professional values that promote creativity, critical knowledge, technicalperfection, social responsibility, and the spirit of enterprise. The School's programmes will prepare students forcareers in the creative industries, in business generally, and in various public and private domains.The primary goal of the School of Media and Communication is the formation of media andcommunication professionals, to enable them pursue their calling of service to human cultures with a sense ofcreativity, skill, knowledge and values. PAU-SMC wishes to contribute through our expertise to the professionalexcellence of the creative industries in our country and the continent of Africa.The vision of the School is to be internationally recognized as a prestigious institution offering high qualityeducation in communication and media; to be a reference point for research in Africa, and to be a leading centre oflearning globally. It is expected that the level and high standard of the School will influence positively all other facultiesof its nature across the country and the African continent.In view of the fact that Sport is a key part of the Creative Industries, SMC is engaging in this programme infurtherance of its goal and vision to provide knowledge and capacity that will encourage the spirit of enterprise in itsparticipants and contribute to the development of sport as an industry by communicating its potentials to the keytarget market.13

PREMIUM SPORTS MANAGEMENT SERVICESremium Sports Management Services is a limited liability company incorporated in 2003 with expertise inPSports Marketing and Management Consultancy Services and engaging in a full line customer engagementoffering, leveraging all aspects of marketing and management services to deliver key business benefits to ourclients. With a proposition is based on a deep understanding of the drivers of consumer passion and the creation ofunusual solutions or cause related activities or user generated content for tapping into these passions, we developand /or identify existing properties that will meet the pre-agreed business objectives of our clients and work to refinetheir consumer engagement strategy, optimize brand positioning, key messaging, and strengthen the targetconsumer bond that is vital to business success using our core competencies in the area of sports.With key strengths in a clear understanding of the BUSINESS of Sports, the market, future trends, sources ofrevenue particularly on the international scene and how it affects us, how to tap into the revenue potentials in sports,PSMS has over the past decade shown itself capable of the level of commitment required to add value to client goalsand objectives, in terms of knowledge acquisition and manpower developmentPSMS also possesses a clear understanding of the market potentials to deliver stated goals and objectives, thecreativity to develop and market bespoke content, events and programmes to fill any gaps in marketable events andproperties, and exploit such to increase revenue from sports management and marketing as well as the knowledgeand widespread contacts to deliver on briefs from clientsThe Management Team is headed by the Managing Director/Chief Executive, Miss Nkechi Obi, 1982 graduate ofChemistry, University of Lagos, with an MBA from the same university (1988). An active sports person, Nkechi hasbeen in management since 1991 as an Administrator in the Nigeria Squash Rackets Federation, serving asTournament Director, National & International Squash Tournaments (1995-1996), before going into full SportsMarketing in 1998.She was a board member of various Sports Associations and Federations including Lagos State Squash RacketsAssociation (1991-1993), Lagos State Tennis Association (2003-2007), Nigerian Squash Rackets Federation (1993-1996), and Parasoccer Federation of Nigeria (2013 to date).Nkechi is also currently the Chairperson of Lagos State Parasoccer Association and served as Consultant to theMinisterial Committee on Football Reform in 2011.14

GETTIN G VOLVED15

OPTION APARTNERSHIP/SPONSORSHIPOpen to corporate organisations,i n s t i t u t i o n a l i n v e s t o r s a n dorganisations, service providersetc.5 categories of partnershipMain PartnersInstitutional PartnersSponsorship PartnersSupplier PartnersMedia PartnersB e n e f i t s a n d l e v e ra g i n gopportunities will be providedthrough a comprehensivecommunication platform thatwill be accessible to all partnersand calibrated according topartnership categories16

WHY PARTNER?NETWORKINGLeverage on the programmeReach over 1,000 influential decision makers- Federation Presidents- Club owners- Manufacturing companies, etc.Key into major industry-shapingdecisions arising from the programmeBRAND VISIBILITYA comprehensive 6-month Publicity andcommunication programme.Publicity would ensure high local andinternational visibility for the brands thatassociate with SPORTSPRO NIGERIA.The publicity plan cuts across print,electronic and digital media.A full engagement platform on socialmedia for all participants.BUSINESS OPPORTUNITIESSports accounts for approximately 1% ofglobal GDPAnnual growth rate of 7%, faster than thegrowth rate in nearly every countryin the world.Contribution of sports in some instances iseven higher than the projected growth ratefor some economies.SPORTPRO NIGERIA will serve as a gateway tothe development of an industry with apotential of 1.7-2% of the GDP of the countryi.e. US$10.2 Billion locally.NEWSPAPER ADVERTSNEWSPAPERFEATURE ARTICLESWEBCOMMUNICATIONBACKDROPSNEWSLETTERINTERVIEWSCOURTESY VISITSTWITTERFLICKERYOUTUBEINSTAGRAMDIGITAL MEDIABRANDING CREDIT MENTIONTELEVISION ADVERTSMERCHANDISINGBANNERSEMAILSVIDEO CLIPSFACEBOOKSOCIAL MEDIALOGO FLASHRADIOTV INTERVIEWSTELEVISIONRADIO INTERVIEWSRADIO ADVERTSTEXTSVIRAL MARKETING17

OPTION BDELEGATE PARTICIPATIONWho should attend?Senior executives of Sport federationsSports administrators – coaches, managers, medical officers, etc.Active and retired sports men and women looking to develop alternative career paths in sportsadministration and managementMedia owners and managersContent developers and managersLicencing and merchandising organizations and managersSports research and development practitionersSenior Executives and decision makers in Banking and Financial servicesTourism development managers and administratorsSports Events developers and managersService providers and suppliers to major sports eventsWhy attend?By attending Sportspro Nigeria, you will network with some of the best known and most respectedindividuals in the global sports industry.Listen to proven strategies on how to overcome some of the challenges of developing sports as anindustry.Invaluable learning opportunity, bringing together experts in key areas of the global sports industryOpportunity to listen and learn from high profile leaders responsible for delivering some of the mostchallenging projects and innovations in the sports and ancillary services industriesNetworking breaks included to ensure you gain from the experience of meeting some of sports' greatestpractitionersSportspro Nigeria will be held at the Pan Atlantic University Lagos Business School Campus, Lekki ,Lagos - an ultra modern facility most conducive for executive management training and learning.18

CONTACTPROFESSOR JAMES T. TSAAIORFACULTY AND HEAD, MASS MEDIA/WRITINGPAU/SMC0816 110 2776NKECHI NNEKA OBIPROGRAMME DIRECTOR0803 354 3355Email: sportspronigeria@smc.edu.ngsportspronigeria@gmail.comwww.smc.edu.ng/sportspronigeriaK M 5 2 , L E K K I - E P E E X P R E S S W A Y , I B E J U - L E K K I , L A G O Sf i n d u s o ns p o r t s p r o n i g e r i a19

...As we look forward to welcoming you20