Impact of Simulation in New Product Development - MIT

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Agenda• Research objectives and methodology• Key findings• Impact of simulation on new product development (NPD) process• Benefits of simulation– Core benefits and raw measurement– Strategic uses of benefits– Measuring benefits in use• Implications2© 2007 Robert Laubacher 2
Research objectives and methodology3© 2007 Robert Laubacher 3
Page 1: Activity Based Performance Measurem
Page 5 and 6: ABPM work to date• RFID in retail
Page 7 and 8: Study findings7© 2007 Robert Lauba
Page 9 and 10: Core benefits of simulationDirect b
Page 11 and 12: Measuring design efficiency• Desi
Page 13 and 14: Typical claims about IT-enabled eff
Page 15 and 16: Options for using increased design
Page 17 and 18: Modeling simulation-enabled sales i
Page 19 and 20: Measuring impact of speeding up des
Page 21 and 22: Measuring higher quality design•
Page 23 and 24: Modeling impact of simulation0.300.
Page 25 and 26: Applicability to other firms• Can

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