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IMMIGRANT

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ENTREPRENEURSHIPThe Importance of Languageand Cultural CompetencyConventional business development programs—nonprofit, for-profit, and government—often falter whenattempting to provide support to immigrant entrepreneurs. Cultural differences and language barriers can draw aninvisible, yet very real, line between U.S.-born and foreign-born communities. Conventional business developmentprograms can maximize their impact with immigrant entrepreneurs by developing customer-centric strategiesand leveraging new partnerships to increase their success. This caninclude partnering with institutions that have existing resources,relationships, and cultural/linguistic competency with immigrantsthat can be leveraged. Like any business owner, immigrants are morelikely to seek assistance from a trusted source.Attracting immigrants to business development programs is oftenbest achieved when orientations, trainings, and seminars are taughtin foreign languages; classes and programming are hosted in animmigrant community and/or by people who share customs andculture; and delivered by organizations that have establishedcredibility and trust with the immigrants they serve. Additionally,leading business development programs that serve immigrantsestablish trust and credibility in immigrant communities by getting toknow community leaders, hiring multi-lingual staff, offering seminarsand programs in languages other than English, marketing programs inethnic newspapers and ethnic media, and partnering with communitybasedentities that have credibility among immigrants.Our research indicates that successful entrepreneurship programsworking with immigrants possess a strong cultural awareness andcompetency. Many of these model programs are run directly by immigrants. Others are run by non-immigrantsthat, either by origin stories within their own family, or simply a strong passion to support and foster diversity andeconomic growth, have developed strong cultural sensitivities. This sensitivity helps them find a way of establishingcredibility in immigrant neighborhoods.MODEL PROGRAMSPrograms with an immigrant entrepreneurship focus are hard at work across the country, operating in a numberof different geographies and markets. Some clearly stand out. We found these “model programs” offering a rangeof services for immigrant entrepreneurs utilize at least four different models to achieve success: some focus onsupporting the immigrant entrepreneur’s role in the context of developing a healthy neighborhood communityeconomy; others seek ways to serve immigrant entrepreneurs through case management referrals; some provideimmigrants with entrepreneurship tools and services in the context of providing comprehensive wrap aroundservice integration; finally others target services specifically to women, realizing that the needs of female immigrantentrepreneurs may require different approaches from other programs.Communit y Development Model:Neighborhood Development Center, Minneapolis/St. PaulThe terms “community development” and the economic development corollary “community economic development”are collective processes whereby community members together take action to address community wide issues. Thesebroad ideas seek to empower community members with the tools and skills they need to create positive change andimprove the quality of life in their community.WELCOMING AMERICA | GUIDE TO <strong>IMMIGRANT</strong> ECONOMIC DEVELOPMENT | CHAPTER 3.19Attracting immigrants to businessdevelopment programs is often bestachieved when orientations, trainings,and seminars are taught in foreignlanguages; classes and programmingare hosted in an immigrantcommunity and/or by people whoshare customs and culture; anddelivered by organizations thathave established credibility andtrust with the immigrants they serve.

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