<strong>Esquire</strong> contents4 | <strong>Esquire</strong> adores womenat their best<strong>Esquire</strong> features many of the mostbeautiful women in the world. But in anon-sleazy way that reflects the fact thatthe sexiest part of the female anatomy isher brain. Through <strong>Esquire</strong>’s ‘Joke from aBeautiful Woman’ and ‘Woman We Love’readers are shown ladies in a way othermagazines don’t. An <strong>Esquire</strong> woman is asspecial as an <strong>Esquire</strong> man.5 | <strong>Esquire</strong> is A-list celebritiesat their bestMany magazines feature celebrities ontheir front cover but the <strong>Esquire</strong> differenceis that an unprecedented level of accessto the world’s biggest and most powerfulstars; people who give <strong>Esquire</strong> personalaccess to their lives that they don’t giveto other magazines. Brad Pitt, GeorgeClooney, Halle Barry and a host of othershave had some of their best profiles doneby <strong>Esquire</strong> and cite the magazine as theirpersonal favourite.6 | <strong>Esquire</strong> is publishinginnovation at its best<strong>Esquire</strong>, more than any other magazine,embraces new ways of approaching andengaging readership. Be that throughthe now famous Augmented Realitytechnology that it was the first magazine toemploy or its App that is gaining attentionand is widely used. But it’s the belief thatprint offers readers an experience likeno other that is not only relevant but onethat still attracts millions of sophisticated,affluent and successful men all overthe world.
-d isplay until January 1, 2013style editorialStyle sectionCommercially and from a reader’s perspective, style and fashion have a special place in <strong>Esquire</strong> and the <strong>Malaysia</strong>nedition will have various avenues to access the best of that brands have to offer.Style EssentialsAt the front of book, these pagesare quick tips and seminal topicsthat a man needs to know to lookgreat and lead the lifehe envisions.Style spreadsBased on the UK approach tofashion, <strong>Esquire</strong> <strong>Malaysia</strong> willhave two photo led features (8–10pages each) that are conceptdriven; one executed by a highlevel<strong>Malaysia</strong>an photographictalent and stylist with the otherbeing an international fashionfeature driven by some of thebest talents in the world.StylefileAdditionally, there will be thefamous ‘Stylefile’ with its ‘Handbook’as well as the ‘Directory’,SimplifyStaystyleone of <strong>Esquire</strong> UK’s most your suitwarm,wellAll-weatherlooktravel adventuregoodTheessentialsEssEnTialsRethinkregarded sections that your includesThe ExTraadvicetuxedo10 PErcEnTRoad trips inThe best cars, South watches, Africa,The nEw grooming andmen’s stores in Scotland,rulEs ofMake herAmerica, Asia, and CanadaluxuryDrive happyand everywhereand theother consumer informationwith (for now)in betweenbEsT drEssEdconfidenceDrinkman inwithHollywooddistinctionand products.Flyingwatches“I love tosee a manwIth a bIgwatch.”–Irina shayk,EtiquEttEDiving Featureswatchswimsuit lovermodel,andSurvivalDressing upwomenshoes On top of that, there will be textSex, Style, and Funterrible”:led features Six beautiful that interviewson what catcheswomentheir eyegood rumwith style icons or story basedreportages to bring light to thetopic of fashion and cars style.Serious cameraS“Thanks to the iPhone and Instagram,there have never been more people takingTheBIG BLACK BOOKDrivingSerious footwearinFormationPerformance“Hott, hellish, andThe secrets of reallymore pictures in the history of ever— Gear Serious coatS“Anything is once again possible,and most of those pictures are bad.”and the only limit is your imagination.”The Big Black BookThe Big Black Book by <strong>Esquire</strong>is an annual project that featuresstyle essentials in a largeformat structure, the perfect giftfor women to their men and aslifestyle compendium.“It takes anumber ofcojones (two,we suggest,is sufficient)to rock aroll-neck.”... And afew wordsondancingBlackTieReaallly smoky whiskyA drink from China thatwill blow your mindThe NewMusTaNgThe Porsche ThaTIsn’T a PorscheThe CusTomsuperCarThe big black book fall 2012$14.95Fall/BIGThewinter2012Information ClothesAdviceShoesInstruction WatchesKnow-How CarsFunAnd CocktailsBLACKBOOKthe style manualfor successFul men<strong>Esquire</strong> appsThere are also a suite of ongoingapps that Hearst Publishing isdeveloping in its designated AppLab, a research and developmentarm of their digital presence thatoffers exciting solutions to theinformational needs of readers.