SALES & MARKETING SALARY SURVEY - Michael Page Hong Kong

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4 MICHAEL PAGE SALES & MARKETING SALARY SURVEY SALES & MARKETING MARKET OVERVIEW FINANCIAL SERVICES The fi nancial services market has experienced signifi cant growth in 2006 and shows no signs of slowing. Banks have increased their headcount on both a local and regional basis and this has fuelled growth in sales and marketing departments, particularly at the middle management level. Employers are still selective about the skills they are looking for and place strong emphasis on relevant industry experience. This approach signifi cantly reduces the pool of suitably qualifi ed candidates and employers need to act decisively and offer competitive salary packages to secure talent. PROFESSIONAL SERVICES Firms are hiring sales and marketing professionals with the skills to increase brand awareness and enhance their CRM strategies. The most highly sought after candidates are those with skills in media relations, marketing communications and business development. The preference for candidates who have worked in professional service fi rms is high, with some employers extending their recruitment drive to overseas locations such as Australia and the UK. Regional exposure is a common requirement and the preference for trilingual candidates adds to the challenge of fi nding the right candidate. MEDIA & ENTERTAINMENT This industry has experienced considerable growth and employers are paying more to secure top performers. Professional and ambitious candidates with strong interpersonal skills and relevant industry experience are benefi ting from multiple opportunities. Advertising and PR agencies are actively recruiting account managers and directors to service their core clients in Hong Kong and across the region. In the world of publishing, employers are looking for experienced sales and marketing professionals to utilise their circulation effectively and maximise coverage. Candidates with Chinese language skills are in highest demand and in a strong position to negotiate competitive salary packages. IT&T 2006 is proving to be a buoyant year for the IT&T sector. Business confi dence is high, local and regional economic conditions remain positive and employment forecasts are favourable. Hong Kong’s advanced technical infrastructure is a strong draw-card for companies looking for a base from which to capitalise on opportunities both domestically and in the PRC. The booming fi nancial sector is also driving employment growth for IT&T professionals. Major market players are investing heavily in technology to optimise business processes and improve customer acquisition capabilities. In the current environment the majority of sales and marketing recruitment has been for revenue generating positions such as business development, sales and technical support. There is high demand for candidates who can speak English, Cantonese and Mandarin, as well as those who have worked in multinational companies based in China. Employers are also hiring professionals who can sell new technologies and solutions in areas such as IP convergence, RFID, storage, managed services and IT outsourcing. As well as technical competencies, employers are looking for candidates who demonstrate enthusiasm, commercial understanding and communication skills. The pool of suitably qualifi ed IT&T professionals is diminishing and this is forcing employers to revise their recruitment strategies. Retention programs are being implemented to prevent staff leaving and salaries are increasing in those areas in which demand exceeds supply. Employers are also extending their recruitment activities to global markets and proactively targeting professionals considering a move back to Hong Kong.
5 MICHAEL PAGE SALES & MARKETING SALARY SURVEY SALES & MARKETING MARKET OVERVIEW CONSUMER GOODS This sector is performing strongly and we predict positive employment conditions for the remainder of 2006 and 2007. The retail sector is buoyant because of high consumer spending on luxury items and lifestyle products. Global high-end fashion and luxury product companies have responded to these favourable conditions by strengthening their brand presence and opening additional retail outlets. This is driving demand for management level professionals in retail operations, visual merchandising, public relations and marketing. Sportswear and lifestyle product companies have also been aggressively investing in the region. European and US brands continue to enter the Asian market with many companies using Hong Kong as a base to expand operations into the PRC. Business confi dence in the FMCG sector is positive and we have seen steady growth during 2006. While demand at the junior level remains stable, key account and marketing managers are highly sought after with attractive opportunities for proven performers. Demand certainly exceeds supply and in many instances this labour shortage has become a major barrier to business growth and expansion. MANUFACTURING/ INDUSTRIAL Manufacturing in Hong Kong and South China continues to boom and this has driven record levels of employment growth in 2006. Electrical and semi-conductor manufacturers have been recruiting marketing managers for offi ces in Hong Kong as well as regional locations. Candidates with strong CRM, database management and e-commerce marketing experience are highly sought after. Due to the shortage of people with relevant marketing skills, employers are targeting candidates from a range of industries and accepting they may have to invest in training and development. Logistics companies are focusing their recruitment activities on the areas of business development and sales. Demand is strongest for business development and account managers. There has been a sharp increase in demand for middle to senior level business development and general management professionals for South China-based positions. While most employers are providing accommodation in China, some Hong Kong candidates prefer to commute on a daily basis between Hong Kong and South China factory locations.
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SALES & MARKETING SALARY SURVEY - Michael Page Hong Kong

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