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Meet Rick Hardy - Concord Academy

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about how and when to begin to charge forcontent online,” Preston said.Audience member Ben Harder ’94, a healtheditor at U.S. News and World Report, wonderedaloud whether lower Web advertising rates meanadvertisers have realized they were paying toomuch for print. “Is this about advertisers wakingup to the fact that they have overpaid for years?”he asked. Harder acknowledged that journalisticvalue alone doesn’t pay, literally: pharmaceuticaladvertisers flock to a Web page with a storyabout heart disease, but not to a story about rarediseases. That’sdriving publishersto cut certainareas of news, he said.The notion rankled Preston, who praised theNew York Times for maintaining a wall betweeneditorial and advertising. “You can’t have asearch optimization machine determine whathealth news is in a newspaper,” she said. “Youcan’t, ethically.”She went on to lament the possibility thatthe Times could be a rare survivor in the currentmedia meltdown. “The whole newspaper businessis based on competition,” she said. “Whatmade us great is fear of being clobbered by thecompetition.” That competition, in many cases,has a reduced reporting staff and fewer editors toensure accuracy, or has closed shop entirely.But the move toward online news didn’tconcern everyone. “Why isn’t news in a multimediaformat as valid as print, or more valid?”one alumna asked. “There are no rules on themedium anymore. It’s really the message.”Rosenfeld pointed to an up side of Webnews—easy access. She said she read classmateNancy Shohet West’s article in the CarlisleMosquito while she was in Guatemala. No matterthe media fallout, as a TV sports producer,Rosenfeld realizes she is protected. “Regardlessof what happens, people will still care about theRed Sox,” she said.See more Reunion Weekend photos atconcordalum.org.Clockwise from top right: Cyndie Phelps ’64,Susan Packard Orr ’64, and Casey MorganPeltier ’64; canoers on the Sudbury River; theClass of 1964’s hymn sing; Barbara GiffordShimer ’74 and Marjorie Aelion ’74; ElenaMead ’04, history teacher Sally Zimmerli, andChristina Onorato ’04; Reunion Weekendchildren’s campC O N C O R D A C A D E M Y M A G A Z I N E F A L L 2 0 0 940

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