Awards
5nWRFI
5nWRFI
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A joint Efma and<br />
Accenture initiative<br />
The Efma–Accenture Distribution & Marketing Innovation <strong>Awards</strong> programme<br />
is a joint initiative from Efma and Accenture, which aims to identify and award<br />
the most innovative projects in the retail financial services arena at a global level.<br />
Efma and Accenture launched this initiative with the aim to spread out and share<br />
worldwide best practices in the Retail Banking Distribution and Marketing arena.<br />
This programme is split into two major phases:<br />
Idea collection<br />
<strong>Awards</strong> Ceremony<br />
2013<br />
edition<br />
316 entries from<br />
158 institutions in<br />
54 different countries<br />
2014<br />
edition<br />
599 entries from<br />
252 institutions in<br />
59 different countries<br />
All banks are encouraged to identify their most<br />
innovative initiatives in eight categories (Customer<br />
Experience, Physical Distribution, Digital Distribution,<br />
Big Data & Analytics, Digital Marketing, Sustainable<br />
Business, Best New Product or Service, Best Innovation<br />
in Payments) and post them into the dedicated portal<br />
www.efma.com/Innovations.<br />
The best innovation in each category will be awarded<br />
during a dedicated event, open to all banking players,<br />
which will be held in Amsterdam on 28 October 2015.<br />
Moreover, two additional awards will be assigned by<br />
the Innovation Award Committee to identified banking<br />
players in the following categories: Most Disruptive<br />
Innovation and Global Innovator.<br />
Since<br />
launch<br />
1015 entries from<br />
369 institutions in<br />
79 different countries<br />
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