Awards

2015 Awards categories
The Efma–Accenture Distribution & Marketing
Innovation Awards aims to appraise and
recognise the most innovative projects, initiatives
and ideas in the Distribution & Marketing field,
carried out by retail financial institutions at global
level. Winners are awarded by their peers.
The panel of judges for the Distribution & Marketing Innovation
Awards is exclusively composed of senior retail bankers from all
over the world. Their vote accounts for 50% of the final score,
whereas the remaining 50% is the result from all votes by Efma
members visiting the portal. Winners will be awarded during
the Awards Ceremony (28 October 2015, Amsterdam) in the
following eight categories:
- Customer Experience -
Innovations aimed at radically changing the way FS
players engage customers at every touch point (physical
and digital) and how they develop a more seamless
and personalized experience. Brand-new approaches
include: new customer management models (service
models), omnichannel customer journeys, innovative
management of customer loyalty and satisfaction.
- Physical Distribution -
Innovations in the FS physical distribution network,
related to: branch footprint and location, branch format,
compelling customer experience by exploiting cuttingedge
technologies and improved operating model
through digitisation and self-service.
- Digital Distribution -
Innovations aimed at enhancing distribution approach
in the pure digital space, including: mobile and
social media as sales channels, remote relationship
management to infuse the human touch into digital
channels, contact centres, cross-channel sales
enablement, value-added self-service features
(e.g. innovative user experience and interaction).
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